As I wrote in my column Why You Need Instructional Design, “Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior.” If you’re looking for great instructional design, you need to find an instructional designer with these three qualifications:
The real secret to leadership starts by improving time management skills. No one can manage time; it exists and just keeps marching forward. What can be managed is what you do with your time.
You have heard the saying “Desperate times require desperate measures.” Unfortunately, there is no better, or worse, time than the present to do all you can to improve your direct mail response rates. With the economic climate declining as it has in the last few years, everything in its wake gets affected. From gas to travel, to luxury items and everyday necessities, people have a hard time making ends meet.
A couple of months ago, my 11-year-old son received his junior black belt. It was a grueling test, to be sure, a three-hour examination of his physical skills in mixed martial arts, together with his knowledge of a subject he’s been studying since he was 4.
I know how to solve the devastating apostrophe addiction that’s destroying Western civilization as we know it.
As entrepreneurs, many of us are gun shy about telling our customers what to do. We believe in letting them make their own purchasing decisions when they are good and ready.
It may sound egotistical, but if you’re confident in your ability to deliver a high-quality product or service, why let your competitors beat you to the bargaining table? Many businesses leave the decision-making entirely up to the prospective customer, but it doesn’t have to be that way.
When I was in journalism school, we students always posed the same question upon receiving a writing assignment: How long should the piece be? One professor – whose sauciness seemed charming back then – put it memorably:
“The right length for a story is also the right length for a woman’s skirt: Long enough to cover the subject and short enough to be interesting.” (I learned later that he apparently was paraphrasing Lord Arthur James Balfour, a Scottish statesman and philosopher of the early 20th century.)
I have found that a common error advertising agencies commit is equating brand strategy with brand messaging and marketing communication. While brand messaging is an important part of brand strategy, it misses many other potential components of brand strategy.
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Kim Kardashian here.
I recently had an opportunity to meet Kevin Harrington at the EO (Entrepreneurs’ Organization) meeting in Buffalo. In 1984, Mr. Harrington produced one of the industry’s first 30 minute infomercials. Since then, he has helped produce over 500 product launches with over $4 Billion in global sales. Mr. Harrington was also selected as an inventor “Shark” on the ABC television series the Shark Tank.
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