Whether you’re an SEO expert or a mom-and-pop business owner with as much tech experience as it takes to type a Google search, there are two things we all can agree on when it comes to business and technology. Number one: a position on page one in Google search results is prime real estate. Number [...]

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It’s long been accepted that 301 redirects are important to pass PageRank and maintain organic traffic when permanently moving a webpage. There was some dilution of PageRank several years ago, but Google has since reported that 3xx redirects do not loose PR. So, it would appear that all you need to do is setup a [...]

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Title tags pack a lot of power in 50-60 characters—they not only give users an immediately glimpse into what the page or piece of content is about, but they also help the search engines decide (amongst several other considerations) how and where to show indexed content in search results. To get the most comprehensive view [...]

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Every year marketers begin to ask if guest blogging has really died and gone to SEO heaven. We ask if it’s now overkill to spend the time and energy to get our content on external sites. Since we repeat this process annually, it may come as a surprise that guest blogging was actually declared deceased almost four years ago when former Googler Matt Cutts declared guest blogging as dead in 2014.

But this overstatement shouldn’t be taken so black and white. Cutts didn’t mean that writers and marketers should never write content for outside publications again (or that there weren’t any benefits for it). He simply meant that writing guest blogs to get links in the bio section or within the text has been too overdone.

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You see them all the time, but infographics are far from being overdone. According to CrowdRiff, the infographic is still an easy way to garner attention: there’s an 80 percent increase in users’ willingness to read content when it is paired with colored visuals. When the proper work goes into them, infographics can still be great for link building.

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Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found that 30 percent of marketers don’t have a consistent or integrated strategy, meaning that they have siloed their different areas of marketing.

This can hinder productivity, communication, and improvement. When marketers have worked together on an integrated strategy, the majority of content creators have cited SEO as one of the aspects of marketing that has had the biggest impact on their organization’s bottom line. Below are some of the ways that content and SEO influence one another to create better content, search visibility, and an overall more effective online presence.

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The only thing that is certain is change.

And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not set a firm date yet, many insiders believe mailers will have a year to comply with this change.

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Are you a traditionalist? You don’t like change? You think what you have done and what you are doing is ‘good enough’. If it isn’t broken, why fix it? In marketing, business, and in life, we all get into a place of complacency (whether we realize it or not). Everything is working out swimmingly, so let’s ride that wave. Because you’re a smart person, in the back of your mind, you’re thinking, “When is it going to all change?” Stay ahead of the curve. Most people know SEO stands for Search Engine Optimization, however, I look at it through a different pair of lenses. I call it Strategic Evolutionary Obsession. Are the traditionalists still with me?

Strategic Evolutionary Obsession is developing a smart, passionate roadmap for the future. Putting it in simplistic terms, you need to have a proper plan in place, moving forward with your business/organization. That’s why it is so vital to have a presence in search engines. SEO goes much deeper and is more involved than just rankings; this isn’t 2011. When you are searching for anything in life, you are either searching online, or asking others for recommendations. And they developed their opinions and answers from researching online. It’s time you start to look at Google as ground zero for information, intelligence, and growth.

Why dip your toes into the SEO waters?

  1. SEO isn’t dead- More and more people are realizing this and are knocking on our door for our services. They understand in order to grow; you have to be progressively visible online.
  2. No one is going to stop using a search engine to look up information- Currently over 4 billion people worldwide are using Google everyday. Also, 90% of customers check online reviews before making a purchase. You have to ask yourself, what if you got a little piece of that monstrous pumpkin pie? (I like pumpkin pie; it has nothing to do with SEO).
  3. You’re doing PPC and social media marketing- SEO needs to be the strong foundation to all of your marketing efforts. What’s the point of putting on a fancy Mediterranean style roof on your 10,000-sq. ft. brick mansion, if the foundation isn’t fixed first and not level? Work from the ground, up. Not the top, down.
  4. Google and other search engines are constantly changing their algorithms- Because of the constantly evolving search engine algorithms, your authority and visibility are constantly being reevaluated. It takes a team of SEO experts to handle the change, data, and time involved. If you want more information about this, check out our proprietary SEO technology, which we use as an extra boost, that stays ahead of these changes, SEAD.
  5. In my humble opinion, this is the most important reason. Your competitors are doing SEO- They have the vision, they are ahead of the curve, and they aren’t looking at SEO at the basic level. They are buying into, Strategic Evolutionary Obsession, the new SEO.

Strategic Evolutionary Obsession: a progressive and psychological mindset. Not only should you be looking at your marketing efforts with this mindset, you should be living your life like this. But I’m not a therapist, so seek professional help for that. For professional SEO help, I would be happy to help you!

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Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As tensions escalated, my mom would intervene and pick a game for us. Having too many choices gives a child anxiety.

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With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable.

Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best talent, and secure their license to operate, companies are turning their focus on their reputation,’ he writes.”

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Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

by Kevin Rowe

With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand. […]

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How One Customer Can Have a Big Impact on a Company’s Online Reputation

by Kevin Rowe

Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe behind a computer or smartphone. You may deliver impeccable service, but […]

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Search Engine Reputation 101

by Kevin Rowe

What is search engine reputation management? It’s simply managing the type of content showing up in search engines for a specific word, as it related to you or your company. The most obvious issues is when negative content ranks in Google for your company’s or your name. Some examples are low ratings, scam articles, poor […]

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Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

by Kevin Rowe

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward. Well, if you have a startup the options aren’t much different. But the […]

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Business Anniversary Ideas: Let the “Sell”-abrations Begin! by Pauline Bartel, Albany New York

by Pauline Bartel

Here’s a cause for celebration – your business anniversary!  Why not throw yourself an anniversary party where you get some fabulous gifts:

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What’s So Special About Enterprise SEO?

by Kevin Rowe

In short, it’s very different from conventional SEO. That’s because it deals with the search rankings of much larger websites. You know – those websites for companies that have millions of customers around the world. Think about it this way: any problem you’ve encountered in the past in regard to SEO will be multiplied by […]

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Effective Marketing Takes Creative Risk

by Rocky Cipriano

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is just a delivery method for a sales message – it’s the creativity in that message […]

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The Ultimate SEO Checklist for Website Redesign: Part I

by Kevin Rowe

Without proper planning during a website redesign you can decimate your organic traffic. This article is Part I in a series of articles that will create the ultimate SEO checklist for consideration when redesigning a website so that this devastation doesn’t happen to you. If you don’t want to lose traffic during a new site […]

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The Evolution of Branding II

by Brad VanAuken

I had mentioned in the previous post that branding goes as far back as recorded history. However, in the modern era, outside of brand identity development, branding activities were largely confined to consumer packaged goods companies such as General Mills, Kraft Foods, Nestle, P&G and Unilever. Then, in the mid-to-late 1990s, companies began to realize […]

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The Evolution of Branding

by Brad VanAuken

People have branded their livestock to indicate ownership since ancient times. Artisans and other merchants put their marks on their wares to indicate source, and with that, a level of quality assurance. After that, consumer packaged goods companies such as Proctor & Gamble (P&G), Kraft Foods and Unilever developed and refined the brand management discipline […]

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