How long has your company been in business? When you realize that you’re nearing a milestone
business anniversary – one that ends in 0 or 5 – you think about a celebration with confetti and confections. Instead, how about a “sell”-abration that contributes to your bottom line? These five fast facts will help make the most of your next business anniversary:

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Everyone wants to drive traffic to their website, but if that traffic doesn’t convert — whether that’s providing an email address, filling out a form, requesting a quote, or making a purchase — you’re not maximizing the value of a potential customer’s visit. The following are tips for getting your website visitors to take action.

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Whether you’re an SEO expert or a mom-and-pop business owner with as much tech experience as it takes to type a Google search, there are two things we all can agree on when it comes to business and technology. Number one: a position on page one in Google search results is prime real estate. Number [...]

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Whether you’re an SEO expert or a mom-and-pop business owner with as much tech experience as it takes to type a Google search, there are two things we all can agree on when it comes to business and technology. Number one: a position on page one in Google search results is prime real estate. Number [...]

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It’s long been accepted that 301 redirects are important to pass PageRank and maintain organic traffic when permanently moving a webpage. There was some dilution of PageRank several years ago, but Google has since reported that 3xx redirects do not loose PR. So, it would appear that all you need to do is setup a [...]

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It’s long been accepted that 301 redirects are important to pass PageRank and maintain organic traffic when permanently moving a webpage. There was some dilution of PageRank several years ago, but Google has since reported that 3xx redirects do not loose PR. So, it would appear that all you need to do is setup a [...]

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Title tags pack a lot of power in 50-60 characters—they not only give users an immediately glimpse into what the page or piece of content is about, but they also help the search engines decide (amongst several other considerations) how and where to show indexed content in search results. To get the most comprehensive view [...]

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Title tags pack a lot of power in 50-60 characters—they not only give users an immediately glimpse into what the page or piece of content is about, but they also help the search engines decide (amongst several other considerations) how and where to show indexed content in search results. To get the most comprehensive view [...]

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Every year marketers begin to ask if guest blogging has really died and gone to SEO heaven. We ask if it’s now overkill to spend the time and energy to get our content on external sites. Since we repeat this process annually, it may come as a surprise that guest blogging was actually declared deceased [...]

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Every year marketers begin to ask if guest blogging has really died and gone to SEO heaven. We ask if it’s now overkill to spend the time and energy to get our content on external sites. Since we repeat this process annually, it may come as a surprise that guest blogging was actually declared deceased almost four years ago when former Googler Matt Cutts declared guest blogging as dead in 2014.

But this overstatement shouldn’t be taken so black and white. Cutts didn’t mean that writers and marketers should never write content for outside publications again (or that there weren’t any benefits for it). He simply meant that writing guest blogs to get links in the bio section or within the text has been too overdone.

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5 Strategies for Link Building With Infographics

by Kevin Rowe

You see them all the time, but infographics are far from being overdone. According to CrowdRiff, the infographic is still an easy way to garner attention: there’s an 80 percent increase in users’ willingness to read content when it is paired with color…

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5 Strategies for Link Building With Infographics

by Kevin Rowe

You see them all the time, but infographics are far from being overdone. According to CrowdRiff, the infographic is still an easy way to garner attention: there’s an 80 percent increase in users’ willingness to read content when it is paired with colored visuals. When the proper work goes into them, infographics can still be […]

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How Content Marketing Plays Into SEO (and Vice Versa)

by Kevin Rowe

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all,…

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How Content Marketing Plays Into SEO (and Vice Versa)

by Kevin Rowe

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found that 30 percent of […]

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US Postal Rates Change January 22, 2017

by Don Papaj

The only thing that is certain is change. And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not […]

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Everybody Needs Strategic SEO: Strategic Evolutionary Obsession

by Kevin Rowe

Are you a traditionalist? You don’t like change? You think what you have done and what you are doing is ‘good enough’. If it isn’t broken, why fix it? In marketing, business, and in life, we all get into a place of complacency (whether we realize it or…

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Everybody Needs Strategic SEO: Strategic Evolutionary Obsession

by Joe Marciano

Are you a traditionalist? You don’t like change? You think what you have done and what you are doing is ‘good enough’. If it isn’t broken, why fix it? In marketing, business, and in life, we all get into a place of complacency (whether we realize it or not). Everything is working out swimmingly, so […]

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Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach

by Kevin Rowe

Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at a…

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Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach

by Kevin Rowe

Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As […]

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How to Help Yourself with Online Reputation Management

by Kevin Rowe

With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable. “Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best […]

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