Gillian Slattery, Producer, Palio On a sunny spring day in 1977, Girl Scout Troop 275 banded together with other local troops in an effort to clean up trash at local playgrounds and parks. Woodsy Owl encouraged us to give a hoot and not pollute; our planet was ours for protecting. Fast-forward 35 years and the [...]

A new study by Forrester Research shows that social media is changing the way audiences engage with TV. Led by Generation X and Generation Y, audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends. There are new platforms that enable TV networks to grow [...]

You might think that I was referring to upstate New York’s winter-that-wasn’t; in actuality the statement is ALL about Laerdal Medical. They started the new year with an energy that can only be fed by great new product development and excitement about things to come. This attitude is infectious to all involved and its effect [...]

Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals. comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set [...]

Today’s 5 Questions for a Professional Voice Over Talent are answered by Jodi Krangle, a professional voice over talent based just north of Toronto, Canada. 1.The beginning: When did you know you wanted to be a voiceover talent;how did your career begin (please include what year it started) and then when did your passion for [...]

I recently attended the PIMA 2012 Annual Meeting at The Hammock Beach Resort in Palm Coast, FL. Watch the video below to hear what I learned. Email me at jfecher@skmgroup.com to learn more about Insurance Marketing.

Selecting the right trade shows for your company to attend can be quite an overwhelming challenge. Besides the massive number of annual events that take place all over the world, there is also new trade shows constantly exploding onto the scene each year that need to be taken into consideration. So how does one even [...]

Some exciting news from one of our top clients, Osram Sylvania – the company debuted a new line of products, more specifically, decorative LED lighting fixtures, at the Dallas International Lighting Market earlier this year! The new products include: SYLVANIA Decorative LED Fixtures SYLVANIA LED Festoon SYLVANIA A-line lamp solutions SYLVANIA PAR lamp solutions SYLVANIA [...]

Today’s 5 Questions for a Professional Voice Over Talent are answered by Jeffrey Kafer, a professional voice over talent based in Seattle, WA. 1. The beginning: When did you know you wanted to be a voiceover talent; how did your career begin (please include what year it started) and then when did your passion for [...]

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

Here at Nickel City Graphics, we recently completed an onsite photo shoot for MidCity Office Furniture, a Buffalo based office furniture company, at the newly expanded Community Health Center of Buffalo. The organization has been existence since 1999 and was previously housed at an area hospital. This new expansion required a complete renovation of the old St. [...]

The following is the fifth excerpt from “Walking the Wire: Striking a Balance Between Corporate and Personal Brands” as presented by Mike McDougall, APR at the Ragan Communications / Southwest Airlines conference in October 2011. Tip #5: Train and CoachWho has an employee handbook? How about a social media policy? Great. Show me where personal brands [...]

Love it or hate it, the newly adopted Facebook Timeline is certainly here to stay! In fact, it will be mandatory for all users to incorporate the new design by the end of February. For those of you who haven’t adopted Timeline, basically this new format is designed to tell the story of the user’s [...]

When the time came for CGR to produce web-based Community Indicator Projects, the long-established research organization partnered with Bob Wright Creative to help develop and continuously enhance these powerful web-based tools. Some Background on CGR The Center for Governmental Research (CGR) is a municipal research organization founded by George Eastman in 1915 to serve as [...]

  Figure: Structure of a typical chemical drug molecule (left) and a biologic molecule (right). By Jim Mittler, PhD, Medical Director, Palio The availability of generic drugs ensures free market competition and makes access to life-saving medications more affordable to millions of Americans. The Drug Price Competition and Patent Term Restoration Act (aka, the Hatch-Waxman [...]

The U.S. Department of Labor ("DOL") recently issued "updated" Family and Medical Leave Act ("FMLA") model notices and medical certification forms.  The prior notices and forms expired on December 31, 2011, but employers may now use the following DOL model notices and forms through February 28, 2015: Certification of Health Care Provider for Employee’s Serious [...]

Have you ever wondered how to get instant significant exposure for your business?  Have you ever wondered if a celebrity could help you boost sales for your business? Have you ever wondered who you would use as a celebrity? There are so many celebrities – how do you narrow it down and find the right [...]

I’ve had this idea for a blog series for a couple of months now but until today, I never did anything about it. The concept is simple – if I ask a bunch of professional voice over talents the same 5 career and performance based questions, I believe I’ll get a bunch of unique and [...]

I read The Sunday New York Times, so you don’t have to: Feb. 19 The coffee is Guatemalan. First music of the day: English folk singer Michael Weston King. I saw him last night at a house concert. 1, Concerns that gas prices might hit $4 a gallon could become a campaign issue as Republicans [...]