Who are the people you’re trying to reach? Why are you trying to reach them? How will you reach them? What do you want them to do once you reach them? These are important questions that every marketer should ask themselves before distributing a message. We’re discussing why understanding your audience is critical to campaign […]

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

For many businesses, engaging with customers and the public on social media can be intimidating. And it’s easy to understand why. To help you out, we put together this guide for the next time you’re stumped trying to respond to a comment on social media. First things first: Before responding, identify the general tone of […]

Though we’re not even one full month into the new year, it is expected that 2018 will be an innovative year as far as web design and development goes. Exciting new trends are expected to dominate the web in the new year. In the world of web development, one thing is for certain; it is […]

Most every organization intends to grow. In fact, if an organization doesn’t continue to grow it generally must do the opposite because costs continue to increase whether the organization grows or not and it is difficult to continually pass the cost increases on customers without eventually experiencing decreases in unit sales.    The ways in which […]

Technology (both in the marketing and consumer worlds), online platforms, and marketing techniques are constantly evolving and changing. In 2017, we saw even more emphasis on content marketing and video, a booming influencer marketing space, and an unsurprising emphasis on data. So what should your business incorporate into its marketing tactics in 2018 in order […]

Download a PDF version of this infographic, “Three Marketing Trends Impacting 2018”, here.

In this short video, Martino Flynn Executive Producer John Marianetti explains why you should make video a “must have” in your 2018 content marketing plans.

Much of the work needed to create a successful social media campaign for The Education Trust – New York’s school workforce diversity project had been completed before the first post ever went live. The statewide nonprofit, a regional off-shoot of a group backed by The Gates Foundation and started by former U.S. Secretary of Education […]

At a recent marketing committee meeting for a local not-for-profit organization, we immediately dove into what to do regarding a number of marketing tactics from website, newsletter and Facebook page to brochures, videos and member database. The intent was to prioritize the tactics as a part of the organization’s marketing plan. The problem was not […]

There’s no better time to talk about eating right and getting active than at the start of a new year, right? Well, that’s exactly what we’re doing in our newest campaign for Eat Smart Western New York (ESWNY). ESWNY is a program designed to help Western New Yorkers – especially those in low-income neighborhoods – […]

There’s so many different metrics that may have you thinking you know all there is to measuring consumer engagement. Sure, Google Analytics, email open rates, time spent on sites and pageviews are all solid indicators as to how well your business is performing, but there’s underlying aspects you may have not considered that contribute to […]

Not getting the email marketing results that you’d like? Trying to figure out how to measure the ROI on email marketing? You are not alone. Every company thinks they need a newsletter (and they do), but making sure it is going to be effective is even more important than just sending out communications. Ensuring there… […]

Color is one of the most important considerations in your brand identity system, as colors have a significant impact on people’s emotional state. They also have been shown to impact people’s ability to concentrate and learn, as well as a host of other psychological associations. For instance:Non-primary colors are more calming than primary colors.Blue is […]

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public […]

I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the… […]

Nothing has amplified my relatability factor more than my affection for grammar tips. I mean, if that doesn’t scream “type of person you’d want to strike up a conversation in a bar with,” I don’t know what does. Even if you can truthfully admit grammar’s not your strong suit, it’s important to at least know […]

During a recent breakfast meeting, I told a business associate, Jody, about the community service campaign I had undertaken for the 20th business anniversary of my company, Bartel Communications, Inc. “The symbol of the 20th business anniversary is china,” I said. “I’m donating dinnerware – china – for 20 refugee families through the U.S. Committee […]

People with plenty of money often do not have a lot of time, while people with a lot of time frequently do not have a lot of money. And many people do not have enough of either. It is the lucky few who have plenty of time and money. Time and money are the scarce resources […]