Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let’s consider what some pessimists […]

The public relations team at Tipping Point Communications is excited to have earned four awards for our work during the annual Prism Awards held by the Public Relations Society of America Rochester Chapter. Public relations professionals from across the area came together to celebrate their clients and each other at The Wintergarden by Monroe’s in […]

OK, so you’re thinking about redesigning your website. Sounds like a big job, doesn’t it? Sure, there’s a lot of moving parts that go into redesigning a website. But, a complete website redesign doesn’t always have to mean you’re building a new site from top to bottom all over again. In fact, if you set […]

The 23rd Annual Buffalo Niagara Sales & Marketing Executives Golf outing benefiting Junior Achievement of WNY is this coming Monday, June 18th. There is still time to register as a single golfer or foursome. Or come for dinner. To register  for the fantastic event online:   Click this link. https://www.bnsme.org/ems/regengine/   From there click on the […]

Tesla is a wildly popular brand. Today, it’s stock is up 1.98%, trading at $351.60 per share despite continuing to return an earnings per share loss. So what is behind such a successful brand? First, there is Elon Musk, a highly successful serial entrepreneur. He cofounded Zip2, which was acquired by Compaq for $340 million and […]

Here is an eclectic mix of twenty-two past brand management & marketing posts:The Twelve Key Elements of MarketingThe Elements of Business and Marketing StrategyIndustry Game ChangersBrand Management TodayLeading-Edge Brand Management and MarketingPurchase Patterns of Wealthy HouseholdsTwenty Brand Management TipsThe Importance of Colors in MarketingWhat Do People Want?Basic Human Needs and Branding50 Growth StrategiesBrandForward’s Next Level […]

Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as […]

I have a birthday coming up. My wife asked me what I wanted for my birthday. I said,”nothing” and I meant it. Why? I just bought a new Tesla for myself and we are in the middle of a master bathroom remodel. We have spent enough money for the year as far as I am […]

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

  FB Displays & Designs, Inc., (FBD2) recently designed and produced a 20’ display for the TenEleven Group (TenEleven). The new exhibit made its debut at Natcon 2018, April 23rd –25th, in Washington DC. Since 2008, TenEleven has turned to FBD2 for their tradeshow needs. This year, TenEleven updated their branding and took the opportunity […]

1) Marketing plan development. There are many elements of a marketing plan that benefit from the intelligence research can bring. Audience: Research can help define such things as the size and makeup of your target audiences. Are there geographic concentrations? What are the buying dynamics? Demographics, buying influence, titles, readership and use of social media are […]

Your site is getting tested every day by visitors. Google Analytics can provide a wealth of metrics on bounce rates, pages accessed, duration, and engagement, but to really understand how users are working with your site and why performance might be less than desired, website usability studies are often used. Usability testing is an important […]

  Firstly, decide if a focus is the right collection method for what you want to learn. There are many different forms of market research and focus groups are just one methodology. Here are just a few areas where focus groups are ideal: -Idea and concept exploration, especially in the early stages -Understanding the buying […]

Mergers and acquisitions offer a great potential for synergy, which may include increased customer base, enhanced product and service capabilities, expanded geographic coverage, increased intellectual property, additional facilities, etc. On the flip side, M&A activities can create a sense of fear, confusion and frustration. Research can be utilized in a range of areas to clarify […]

As marketing efforts continue to shift towards digital and as trends continue to change and evolve, traditional marketing tactics just simply can’t keep up any longer. Now more than ever, businesses need to be conscious about the everchanging digital marketing trends and use a different approach to meet their marketing goals. This is exactly where […]

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?  Every year, there are zillions of new products that come to market. Right off the bat, your new product or service […]

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?  Every year, there are zillions of new products that come to market. Right off the bat, your new product or service […]

Just because a company is not-for-profit doesn’t mean they aren’t in the marketing business as well. Marketing is an essential function of any organization, whether they’re for-profit or not. But in an industry that relies heavily on striking an emotional cord in the masses, it’s even more important for nonprofits to develop a “business model.”… […]