In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. It can get to the point that you never stop thinking, dreaming, […]

Developing a strong brand name is more difficult than it would seem. Here is what I look for in a strong brand name:It is associative descriptive, that is, it alludes to the promised customer benefit. Or it is completely coined. That is, it has no other meanings. It is short – one or two syllables per word […]

Developing a strong brand name is more difficult than it would seem. Here is what I look for in a strong brand name:It is associative descriptive, that is, it alludes to the promised customer benefit. Or it is completely coined. That is, it has no other meanings. It is short – one or two syllables per word […]

Improve Your Online Presence Part 3 Video Blog Watch Part 3 to learn how you can improve your online presence and brand awareness. SEO is a growing practice of digital efforts that help prove the value and authority of your company’s website. https://websurgenow.com/wp-content/uploads/2017/01/Improve20Your20Online20Presence20Part203.mp4 Video Transcription Welcome I’m Mike with webSURGE Digital Marketing. In this video, I’m going to share […]

Improve Your Online Presence Part 2 Video Blog Check out our Part 2 of 3 video blogs to start improving your business’ online presence. In this video, I will talk about the importance of enriching your website with content. Watch Part 3 https://websurgenow.com/wp-content/uploads/2017/01/Improve20Your20Online20Presence20Part202.mp4 Video Transcription Welcome back I’m Mike with webSURGE Digital Marketing. In this video, I’m […]

Improve Your Online Presence Part 1 Video Blog Check out our Part 1 of 3 video blogs to start improving your business’ online presence. In this video, I will discuss the importance of your company’s website. Watch Part 2 Watch Part 3 https://websurgenow.com/wp-content/uploads/2017/01/Improve20Your20Online20Presence20Part201.mp4   Hi I’m Mike with webSURGE Digital Marketing.  In this video, I’m […]

Crowley Webb is a very different place now than it was back in 1998 when I began at the agency. We’ve since grown in number of employees, dramatically increased our scope of capabilities, and established ourselves as a force to be reckoned with in the Buffalo advertising community and beyond. But one aspect of our […]

Mistake #1: You set the wrong business goals Mistake #2: Your content does not reflect an understanding of the buyer’s journey Mistake #3: You treat all inquiries alike  Mistake #4:  You’re not getting sales force buy-in In a B2B setting, your goal is to build interest and credibility with your target audience. That isn’t accomplished […]

When you think of your B2B content marketing strategy, your focus is probably on content creation, not ROI. But more and more content marketers are in a crunch to produce measurable results to allay their executives’ financial concerns. But showing ROI in content marketing isn’t always easy. Why do we say that? There are two […]

Autographed book donated to an animal rescue organization Many companies celebrate milestone business anniversaries – those ending in 0 or 5 – yet ignore the in-between years. That’s a big mistake. Each business anniversary is an opportunity to showcase products and services, engage customers and prospects and drive sales and revenue, a strategy that we […]

I follow a large number of topics outside of brand management and marketing. Today, I want to bring some of my disparate reading to bear on brand management and marketing in the form of some futuristic questions. Hopefully, they will spur your thinking. How will big data analytics affect brand management?As AI, robotics, the Internet, smart […]

I follow a large number of topics outside of brand management and marketing. Today, I want to bring some of my disparate reading to bear on brand management and marketing in the form of some futuristic questions. Hopefully, they will spur your thinking. How will big data analytics affect brand management?As AI, robotics, the Internet, smart […]

After 30-plus years at Crowley Webb, Dave Buck has cashed in his chips. He’s now focusing on painting, traveling, and spending more time with friends and family. To say this is bittersweet would be an understatement, as no one has had a greater impact on our agency – or me, for that matter – than […]

One way to strengthen your brand is to think about how you want it to impact its customers. Answering each of these eleven questions will help you do this:How do we want our brand’s customers to feel? What emotions do we want our brand to evoke?What is our brand’s ideal personality?How should our brand treat […]

One way to strengthen your brand is to think about how you want it to impact its customers. Answering each of these eleven questions will help you do this:How do we want our brand’s customers to feel? What emotions do we want our brand to evoke?What is our brand’s ideal personality?How should our brand treat […]

Given that (a) most people multitask, (b) there are so many distractions and (c) people can ignore or skip ads these days, it’s important to create ads that capture people’s attention from the very beginning. And it is helpful for those ads to be entertaining throughout. Luckily, there are a bumper crop of funny ads these […]

Given that (a) most people multitask, (b) there are so many distractions and (c) people can ignore or skip ads these days, it’s important to create ads that capture people’s attention from the very beginning. And it is helpful for those ads to be entertaining throughout. Luckily, there are a bumper crop of funny ads these […]

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can you boost your content strategy to generate that kind of […]

Patagonia is authentic. Newman’s Own is authentic. Ben & Jerry’s used to be authentic. But far too many brands have followed the advise of this often repeated quote, “The most important thing is honesty. Once you can fake that, you’ve got it made.” Another version of the quote is “The secret of success is sincerity. […]

Patagonia is authentic. Newman’s Own is authentic. Ben & Jerry’s used to be authentic. But far too many brands have followed the advise of this often repeated quote, “The most important thing is honesty. Once you can fake that, you’ve got it made.” Another version of the quote is “The secret of success is sincerity. […]

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Diag| Considering item [https://websurgenow.com/?p=4172] "Improve Your Online Presence Video 1"
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Diag| Considering item [https://websurgenow.com/?p=3959] "How to Hire an Ad Agency"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8548466946429687350] "Naming Brands"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4453913616858134837] "Big Questions for Brand Management & Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1589680360088231047] "How Do You Want Your Brand to Impact its Customers?"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4741001025885226900] "Brand Advertising and Humor"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8191770447805601391] "Market Disruption"
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Diag| Considering item [http://science-soul.com/?p=117] "Taking the Guesswork Out of Marketing Decisions"
Diag| Considering item [http://www.catalystinc.com/?p=5298] "Cracking the Code"
Diag| Considering item [http://www.catalystinc.com/?p=5301] "How to Make Your B2B Lead Management Program Fail – Part 1"
Diag| Considering item [http://www.catalystinc.com/?p=5272] "Oil Brand Preference"
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Diag| Considering item [http://sandymardigian.com/?p=261] "Do as I say…"
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Diag| Considering item [http://sandymardigian.com/?p=250] "Inbox Zero!"
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Diag| Considering item [http://sandymardigian.com/?p=241] "Mickey’s Medicine"
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Diag| Considering item [http://sandymardigian.com/?p=211] "Timing is everything"
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Diag| Polling feed [http://feeds.feedburner.com/CrowleyWebb]
Diag| Considering item [https://www.crowleywebb.com/?p=10521] "Writing the next chapter in the Crowley Webb history book."
Diag| Considering item [https://www.crowleywebb.com/?p=10439] "Thank you, Dave Buck, for all the good times we had."
Diag| Considering item [https://www.crowleywebb.com/?p=9389] "Giving back gives us all the good feelings."
Diag| Considering item [https://www.crowleywebb.com/?p=9381] "Shake up the holidays."
Diag| Considering item [https://www.crowleywebb.com/?p=9377] "November social updates: Fake news, Instagram live video, LinkedIn Salary."
Diag| Considering item [https://www.crowleywebb.com/?p=9370] "Celebrating one of our own: Tricia Barrett, a Business First 40 Under 40 honoree."
Diag| Considering item [https://www.crowleywebb.com/?p=9333] "Five ways to become a better email marketer."
Diag| Considering item [https://www.crowleywebb.com/?p=9347] "October social updates: Facebook’s Marketplace, Periscope Producer, RIP Vine."
Diag| Storing alternate revision of existing post # 12109, "October social updates: Facebook’s Marketplace, Periscope Producer, RIP Vine."
Diag| Considering item [https://www.crowleywebb.com/?p=9326] "Elevator pitches are all the rage these days."
Diag| Considering item [https://www.crowleywebb.com/?p=9315] "Please sign in: Dr. Google will have your results shortly."