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AdTalk: Advertising & Marketing Blog Feeds

I’ll start this series by introducing myself. My name is Kayla Holley and I am an intern for Tipping Point Communications’ Client Strategy and Relations team this fall. I’m a junior in the public relations and business administration programs at SUNY Oswego, as well as president of the SUNY Oswego chapter of PRSSA.

This course will provide you with everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world. This unparalleled brand positioning process was refined over 30 years and has been used by more than […]

Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it? Let’s look […]

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

Frequently, I encounter organizations whose marketing departments consist solely of marketing communications professionals. Those organizations view marketing solely as marketing communications. The department is tasked with writing marketing copy, providing content to websites, running social media campaigns, creating brochures, crafting event announcements and the like.But who is developing the brand’s unique value proposition? Who is […]

Adaptive Sports hosted their first Inclusion Walk in Middletown early this month celebrating the thirty year anniversary of the American with Disabilities Act.  All members of the community joined the… Read More The post Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally appeared first on Hudson Valley Public Relations.

We’ve seen a lot of changes this year because of COVID-19 — and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this […]

If one is not marketing to human needs, that person should not be considered a marketer. Marketers, and especially those who craft brand strategy and marketing communications, must deeply understand human needs to perform their jobs well. I have written a number of blog posts over time that speak to addressing human needs. I have […]

As just about everything goes virtual, banner-ups, collateral and other tried-and-true tools of the tradeshow have become obsolete. If you’re venturing into the virtual world for the first time, we’ve put together a guide for making all the necessary marketing adjustments. Much like the in-person events we’re used to, it starts with your “booth.” Virtual… […]

Tools are part of our every day lives — whether it’s the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can […]

Stories are the glue that holds societies together. Consider the stories of Plymouth Rock and the Pilgrims, the Boston Tea Party, the Revolutionary War, the Declaration of Independence, the Civil War, George Washington, Thomas Jefferson and Abraham Lincoln. These are the basis of our American Heritage. They provide us with a sense of history and […]

Tried and true, AP Style was created by reporters for use in editorial content from essays to articles to press releases and more. Stylistically, it has standardized the way that we communicate news and has streamlined the editing process for decades. Even after all these years, the truth remains that proper grammar and compliance to […]

If you are responsible for marketing in your organization, please share your marketing needs with us for a chance to win a Brand Aid book, two hours of free marketing consulting or an Amazon gift card. The survey will take less than 8 minutes of your time. I will post our findings in this blog […]

Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on… […]

These are some of the areas of customer, brand and marketing research that I think could better inform brand management and marketing activities and decisions:Understand how well this generic four part segmentation scheme applies to a wide variety of product and service categories: (a) price conscious customers, (b) convenience oriented customers, (c) brand loyal customers, […]

So you’ve decided to kickstart your content marketing and you’ve laid out what topics you want to cover and given some consideration to cadence and promotion. Of course to accomplish all that, you’ll need the actual content. As with any creative exercise, there are a number of ways to go about this. In fact, it… […]

I am proud to announce that Brand Aid is #31 among the top 100 best-selling branding books of all time. 

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so.  LinkedIn […]

I have compiled an eclectic collection of 25 branding posts from over the years (in case you have missed some of them) for your reading pleasure.Brand Research55 Ways to Sabotage BrandsBranding MunicipalitiesWhen a Brand’s Problem is Not a Marketing ProblemLuxury Brands QuizBrand SwitchingFocusing on the WhyBrand TonalityMayo Clinic AdvertisingMarketing CareersBrands and Memory Triggers20 Research-Based Findings […]

Don’t worry, it happens all the time. When there’s an attractive marketing method that’s working, naturally you want to get involved. Obviously, you want to try it. It happened with digital marketing, it happened with social media and it’s happening with content marketing – which includes all of the above. There are lots of posts… […]