On June 7, Bayer officially acquired the Monsanto brand for $66 billion. Bayer remains the company name and Monsanto has disappeared as a brand. The acquired products are retaining their brand names and have become part of the Bayer portfolio. The Monsanto brand had become significantly tarnished in the minds of the general public for its […]

Who are “Millennial Dads”? Millennials are one of the most highly researched and studied consumer groups in history; with nearly 100 million millennials and a spending power of $200B, brands should try to stay relevant to this consumer group. Interestingly, millennial behavior has changed as millennials have aged. Millennials today are between the ages of […]

Research shows he’s more invested in family time, making him more influential in household purchase decisions. We discuss marketers who “get” this, and what they’ve done right.

I am a keen observer of place branding and I have been privileged to help several places brand themselves. Here are some of my observations regarding municipality branding: Most places do a terrible job of branding themselves. There are many contributing factors. Many places do not have ample budgets to include rigorous research in their branding […]

The 23rd Annual Buffalo Niagara Sales & Marketing Executives Golf outing is a fantastic success! Thank you to all who attended, the support shown for Junior Associates of WNY is incredible!

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let’s consider what some pessimists […]

The public relations team at Tipping Point Communications is excited to have earned four awards for our work during the annual Prism Awards held by the Public Relations Society of America Rochester Chapter. Public relations professionals from across the area came together to celebrate their clients and each other at The Wintergarden by Monroe’s in […]

OK, so you’re thinking about redesigning your website. Sounds like a big job, doesn’t it? Sure, there’s a lot of moving parts that go into redesigning a website. But, a complete website redesign doesn’t always have to mean you’re building a new site from top to bottom all over again. In fact, if you set […]

The 23rd Annual Buffalo Niagara Sales & Marketing Executives Golf outing benefiting Junior Achievement of WNY is this coming Monday, June 18th. There is still time to register as a single golfer or foursome. Or come for dinner. To register  for the fantastic event online:   Click this link. https://www.bnsme.org/ems/regengine/   From there click on the […]

Tesla is a wildly popular brand. Today, it’s stock is up 1.98%, trading at $351.60 per share despite continuing to return an earnings per share loss. So what is behind such a successful brand? First, there is Elon Musk, a highly successful serial entrepreneur. He cofounded Zip2, which was acquired by Compaq for $340 million and […]

Here is an eclectic mix of twenty-two past brand management & marketing posts:The Twelve Key Elements of MarketingThe Elements of Business and Marketing StrategyIndustry Game ChangersBrand Management TodayLeading-Edge Brand Management and MarketingPurchase Patterns of Wealthy HouseholdsTwenty Brand Management TipsThe Importance of Colors in MarketingWhat Do People Want?Basic Human Needs and Branding50 Growth StrategiesBrandForward’s Next Level […]

Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as […]

I have a birthday coming up. My wife asked me what I wanted for my birthday. I said,”nothing” and I meant it. Why? I just bought a new Tesla for myself and we are in the middle of a master bathroom remodel. We have spent enough money for the year as far as I am […]

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

  FB Displays & Designs, Inc., (FBD2) recently designed and produced a 20’ display for the TenEleven Group (TenEleven). The new exhibit made its debut at Natcon 2018, April 23rd –25th, in Washington DC. Since 2008, TenEleven has turned to FBD2 for their tradeshow needs. This year, TenEleven updated their branding and took the opportunity […]

1) Marketing plan development. There are many elements of a marketing plan that benefit from the intelligence research can bring. Audience: Research can help define such things as the size and makeup of your target audiences. Are there geographic concentrations? What are the buying dynamics? Demographics, buying influence, titles, readership and use of social media are […]

Your site is getting tested every day by visitors. Google Analytics can provide a wealth of metrics on bounce rates, pages accessed, duration, and engagement, but to really understand how users are working with your site and why performance might be less than desired, website usability studies are often used. Usability testing is an important […]

  Firstly, decide if a focus is the right collection method for what you want to learn. There are many different forms of market research and focus groups are just one methodology. Here are just a few areas where focus groups are ideal: -Idea and concept exploration, especially in the early stages -Understanding the buying […]