The FBD2 team had a fun evening at Buffalo Brewfest 2018 which took place last Friday, August 10, at Buffalo RiverWorks. It was great the see so many breweries from the Western New York are and new and interesting craft beers. Congratulations to Buffalo Hearing & Speech Center for putting on a great event. Hope you can all join us […]

Whether angry over a cheap dress that didn’t wash well or regretting the late-night street meat that they ate, most people have heard or used the idiom, “You get what you pay for.” However, this doesn’t have to ring true for nonprofits looking for quality marketing strategy and creative with small or non-existent budgets. Employees […]

Download a PDF version of this infographic, “Consumer Perceptions of Corporate Charitable Giving”, here.

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

Buffalo Brewfest is tomorrow Friday the 10th. Join the FBD2 team in helping a great cause, while enjoying fantastic local craft beers. All proceeds from the 2018 Buffalo Brewfest will benefit the Buffalo Hearing & Speech Center(BHSC).

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]

In an industry this fluid with new trends and ideas, it can seem impossible to imagine what the next year will look like, let alone plan for it. While it’s difficult to make predictions, you can count on the old cliché that the only constant is change. Moving forward with whatever you did last year… […]

It is important for a brand to be consistent so that people know what to expect and so that they are not disappointed. Having said that, what if the only way to be consistent across thousands of locations in countries throughout the world is to offer a consistent mediocre product?I will take Starbucks as an […]

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers. Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered. To keep you abreast of the latest […]

We already know that social media is a place to provide information, share content and observe social actions. But sometimes the lines get blurred when it comes to professional social media accounts and personal social media accounts. As social media continues to play a major role in digital marketing, it’s important to understand how to […]

If a brand is owned in the minds of its target audiences, and it is, then it may have as many different meanings and positionings as there are people who perceive it. Marketers talk as if there is only one brand positioning for each brand, and perhaps there is only one intended brand positioning, but […]

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. As Winston Churchill famously said, “Those who fail to learn from history are doomed to repeat it.” While your launch is not on the same league as world wars […]

We are conducting a study of organization marketing needs. If you are a marketer working for an organization, please take five minutes to complete this survey. We will report the results here when our data collection and analysis is complete.Here is the link to the survey: MARKETING NEEDS SURVEYPS – At the end of the […]

Our July newsletter is hot off the press! We are excited to share with you the story on Visit Buffalo Niagara’s new display, and a very informative guide to designing large format graphics. https://conta.cc/2JYmDjo

As a digital marketer, measuring the success of your work through SEO is essential. Fortunately, there are easy-to-use and understand online tools (like Google Analytics), which provide marketers with a chance to analyze and break down reports to monitor their SEO metrics. Organic Traffic Organic traffic is the online traffic that you earn when you […]

There are several ways businesses can use focus groups to gain valuable insights and solve problems, test new ideas, identify the needs of target customers and more.

ADVERTISING is usually the most important element in any brand marketing plan, but many companies are finding that other approaches are also effective. Some have pursued these approaches out of necessity, being unable to support national advertising campaigns, while others are just more innovative than most in developing their marketing repertoires.Following are some examples of nontraditional marketing techniques:Word-of-Mouth, Folklore, Testimonials, […]

    Quick question: Is Instagram a resource for B2B lead generation? Whaaat?  At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism. Historically, […]

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