Southwest Airlines is one of the earlier high profile examples of this. Co-founder and former CEO Herb Keleher, pursued a leadership style based on values, attitudes and culture and created a no frills airline that was fun. He believes in “hiring for attitude and training for skill.” He has also said, “A company is stronger if […]

A 35-year-old single mom with two kids, a checking account and a mortgage walks into your branch asking for more information on savings plans for her children’s college educations. What do you do … talk to her about HELOCs and small business loans? Of course not. So why do banks continue to mass-market products to […]

A marketing strategy is supposed to do these things: Sustain the company Increase company revenue by producing new leads Beat the Competition If this isn’t happening in your company, something’s wrong. When was the last time you analyzed specific results of your marketing strategy? How To Tell If Your Marketing Strategy Stinks Given enough time, […]

B2B Digital Marketing Tools Resource Guide Digital marketing is a whole new ball game to some industries and some have only reached first base. There are many free and paid version digital marketing tools out there that companies use for their own growth. Small businesses and large enterprises are always seeking new ways to dominate […]

September 22, 2016, webSURGE was selected as a finalist for the Digital Marketing category at Digital Rochester’s 6th Annual GREAT Awards ceremony. Digital Rochester celebrates Rochester’s entrepreneurial spirit in technological achievement by recognizing community members with awards that are representative of Rochester’s historical and future technical development, including digital marketing. Their Digital Marketing Award recognizes […]

I have to admit, I am a sucker for rankings. For years, I led the alumni admissions efforts for my undergraduate alma mater. In that capacity, I followed every college/university ranking scheme published. I knew how the scores were calculated, where our school ranked, what its competition was and how to sell against that competition. More […]

“If you do not change, you can become extinct!”                      ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the predictable spot everyday. Then one day the cheese wasn’t there. It wasn’t there for days, […]

  Ever noticed that most banks don’t talk to customers proactively? Banks have a history of communicating reactively. They’ll send out notices about financial issues or the occasional upsell offer … but they rarely attempt to communicate with customers on the issues that matter most to customers. Providing educational information before customers need it creates […]

Recently, I have been helping owners of a luxury watch brand rethink their pricing strategy as it relates to their brand strategy. One of the exercises I engaged them in was to explore a wide variety of their strategies to determine to what degree they supported their intended brand image. In particular, I wanted them […]

Have you realized your buyers’ habits have changed? Or are you having a harder time reaching them? In recent years, the B2B buyer’s demographic and habits have changed. B2B buyers between 18 and 34 year olds represent almost half of all B2B buyers. Furthermore, a B2B customer will regularly use six interaction channels throughout their […]

Content Marketing World 2016 was packed with amazing insights from all kinds of experts and brilliant marketers. Between the workshops, breakout sessions, keynotes, and lunch & learns, you get an entire day of valuable knowledge to take with you, your organization and your clients. It’s nearly impossible to share every valuable nugget from Content Marketing… […]

Why would you want to read negative reviews of your product or business? New marketing research from Northwestern University’s Spiegel Research Center and Power Reviews found that a few bad reviews actually help boost sales. While this may seem illogical, the reasoning behind it actually makes sense. Seeing a mix…

A book that will delight any Gone With the Wind fan! Actress Olivia de Havilland, who portrayed Melanie Hamilton Wilkes in Gone With the Wind, celebrated her 100th birthday on July 1, 2016. She marked the occasion with family and friends in Paris, France, her home for many years.   Locally, when a cinema legend […]

Let’s start by thinking about what motivates marketers to perform their jobs. One might be inclined to say it is the mix of right brain (intuitive/creative) and left brain (analytical) activity that motivates that person. Or perhaps it is the project variety. Or the camaraderie of other marketers. (After all, they are more interesting than […]

Rochester, New York (September 8, 2016) – Catalyst, a Rochester, New York-based marketing agency specializing in CRM and customer experience (CX) design, has created a new position, “Director of Experience Design.” Senior Customer Experience Designer Nancy McCrave has been promoted to the position. According to Mike Osborn, one of the agency’s managing directors, the new […]

Do your marketing efforts feel like a waste of time? Why aren’t they delivering the results that you want? Your company has refined your products and services to meet the needs of your client base, yet business doesn’t increase. What is going wrong? It’s time to take a detailed look at your marketing methods. Traditional […]

Understanding social media is simple: It’s a place to provide and observe social actions of all kinds from all people. We use it mindlessly in our everyday lives, so it’s easy to blur the lines between private social media accounts and the presences of professional organizations. With technology continuously on the rise, social media has… […]

A book that will delight any Gone With the Wind fan! Rhett Butler called her “A great lady…A very great lady.” Join us as we honor the spirit of Melanie Hamilton Wilkes and celebrate the 100th birthday of the actress who portrayed her – Olivia de Havilland – at Bow Tie Criterion Cinemas in Saratoga […]

On occasion, I run into people who are confused about the different types of research that can be conducted on behalf of brands. Frequently, people confuse brand tracking studies with brand equity research and sometimes they confuse brand valuation methodologies with brand equity research. Here is a brief description of each type of research:Brand tracking […]