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AdTalk: Advertising & Marketing Blog Feeds

The web is always evolving and improving loading, animations and usability. Essentially, there is always something new. One of those notable new features supported on major browsers and devices is PWA. PWA stands for progressive web app. A progressive web app is a collection of features that make a website function like an app with… […]

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just “get by” but excel with your content marketing strategy during this […]

As your trusted communications partner, it is our duty and responsibility to ensure that we notify you of marketing-related decisions that could negatively impact your brand. Frequently asked questions about the “Facebook Boycott,” otherwise known as #StopHateForProfit, are below.

Even as pandemic restrictions are lifted, there are still plenty of business traditions that look quite a bit different now. Take tradeshows, for example, many of which have gone virtual, been postponed or cancelled altogether. The absence of these quintessential networking events is crushing for those in B2B industries. But, there are some solutions to… […]

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences  And COVID-19 has created an atmosphere where video thrives. Think about it….now that so many of us are working from home, video […]

K2 Communications had the opportunity to work with Finger Lakes Area Counseling & Recovery Agency (FLACRA) to create a brand for their new Recovery Center. Located in Canandaiguia, Connections Rounded Recovery is a community center, serving individuals with substance use disorders and their families. Connection for recovery This comprehensive program provides multiple pathways to recovery, […]

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don’t just engage your customers, they also inspire them to actually make purchases. […]

K2 is here to help OK, we know we’re in this for the long haul. But we’re also in this together, and your friends at K2 are here to help any way we can. Whether it’s still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch […]

I have been a student of brand advertising for more than 35 years. I was involved with Hallmark’s award-winning Hallmark Hall of Fame commercials. And, as a consultant, I have advised more than 100 brands on their advertising. Throughout my career, I have seen more bad advertising than good advertising. And, for decades, I have […]

Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of… […]

As people have been required to isolate as much as possible to help prevent the spread of the virus, they have found that E-commerce isn’t simply just for convenience anymore, it is now becoming an essential component of their regular shopping routines. You can purchase almost anything you need these days with online access and […]

During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed.  Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In […]

It is interesting to think about the potential long-term impacts of COVID-19, including the opportunities and threats for businesses. Here is what comes to my mind in no particular order:More people will continue to work at home rather than in the office. This means less commuting, which may continue downward pressure on gasoline prices. This […]

When laying out your strategy, you probably never thought you’d be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? […]

In SEO, one of the less commonly discussed styles of rebranding is one that simply layers in a new phrase / modifier to complement an existing brand name. For instance, if ‘Tommy Bahama’ changed their names to ‘Tommy Bahama Apparel’.  This is a simple, yet good way for some brands to more accurately represent their […]

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there’s a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will […]

We have created a survey to explore the personal values of people who reside in the USA and its territories. It is a simple 5-minute survey and all responses are anonymous. We hope you will take this survey and then share its link with your friends, family members and business associates so that they can […]

Over the past few months, Tipping Point Communications has been working with our clients to ensure that their key messages are being heard by their target audiences and using traditional media during an untraditional time. Despite the impact of COVID-19, journalists still want to air compelling stories that are of interest to their viewers. While […]

As marketers, we need to stay abreast of societal and technology trends. Here are some trends that will have large impacts on our lives:Societal trends:While globalization continues, nationalism and “buy local” trends increaseRise of the global middle class while the US middle class stagnatesIncreased tribalism in the USGlobal climate change and its consequences – increased […]

Veraview, LLC has recently completed its work on two phases of construction at the Northland Corridor Redevelopment Project.  A major component of the project is 683 Northland Avenue in Buffalo, NY, anchored by the Workforce Training Center and Buffalo Manufacturing Works.   The Workforce Training center, completed in the summer of 2018, recently celebrated its first graduation.  Buffalo Manufacturing Works moved into their […]