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AdTalk: Advertising & Marketing Blog Feeds

  There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies? That’s the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during […]

Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s… […]

Working from home indefinitely – that sounds fun: Work in my stretchy pants every day, pass over the daily shower and consistently eat snacks. That sounds like heaven! At least it did until March 19, exactly three days after we were ordered to work from home thanks to the COVID-19 pandemic. I can see where… […]

What can brands do when people are stuck in their houses and not able to eat out, shop at local shopping centers, go to concerts or do anything else that is not connected to “sheltering in place” and home delivery? And what can brands do when people are laid off, have lost some or all […]

What NOT to do in times of crisis. The Government has proclaimed that the COVID-19 outbreak in the United States constitutes a national emergency.  The Center for Disease Control has recommended that the public take precautions to stay safe and keep others safe, including washing their hands regularly, staying home when sick, covering coughs and […]

You may have experienced marketing’s revolving door as a marketer, as an HR professional or as a business manager. The median tenure of a chief marketing officer is 27.5 months but some organizations are replacing marketing people at all levels as frequently as annually. Obviously, this is not ideal.One could surmise that one or more […]

What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences — from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email […]

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time. Perhaps you’ve personally seen the […]

The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is critical. Crisis Communication Plan 1. […]

The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends.  Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, […]

When you stop to think about it, isn’t all marketing need-based marketing, especially if you include desires under the umbrella of needs? After all, desires are psychological needs, whether what a person desires is ultimately good for him or her or not. So what do people need?More timeMore moneyMore respectMore self-respectMore attentionMore social statusMore intellectual […]

I had the opportunity to attend the SAIL conference at Disney again this year. SAIL stands for Small Agency Idea Lab and Second Wind is the host organization. It’s an opportunity for small- to medium-size agencies from around the country to get together and share what’s going on in our unique industry. ABC has belonged… […]

As the coronavirus (COVID-19) continues to spread across the U.S., the potential for serious disruption to business operations grows along with it. Advance crisis communications planning is critical, yet many companies and organizations have not yet started discussing potential scenarios, stakeholder impacts and required advance communications to help mitigate impact. Waiting until you’re in a […]

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we’re able to create the best content possible, whether for our business or personal brand. If you are working to develop your personal brand, content creation is absolutely critical. Why do we say this? […]

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. But that doesn’t mean that your personal brand will be an automatic success. You’ll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use […]

Marketing departments are seldom given enough money to accomplish what they feel they should accomplish on behalf of their brands. And marketing budgets are some of the first to be cut when organizational belt-tightening is required. So what is a marketing professional to do?Here are some of the approaches I recommend to market brands on […]

  Your B2B content strategy is like a machine — it needs regular maintenance to run smoothly. And that’s where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we’ve seen some amazing tools come out recently that we want to tell you about. Tools […]

These are the 77 most popular Branding Strategy Source blog posts by year:2014Basic Human Needs and BrandingBranding and MemoryThe Poison Parasite Defense2015Brand Manager Competencies and ResponsibilitiesComprehensive Brand Management TrainingVolvo Brand StrategyBranding and Product DesignBrand Equity Measurement 101Brand NamingMost Important Brand Management TasksBrands and Memory StructuresThe Brand Management Process: An OverviewDid You Know?Purpose Driven BrandsAutomobile Purchases […]

Just for fun, I have created a luxury brands quiz to test your knowledge of luxury brands.1. Which of these is not a superyacht builder?LürssenVardOpusCantiere della Marche2. Which of these is not a tailored clothing brand?Gieves & HawkesHuntsmanRichard JamesPhineas Auden3. Which of these is not a jet brand?Dassault Falcon 7xBriggs & Stratton M550Embraer EMB190 BJ […]

Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"

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Diag| Considering item [http://secretvalleymedialabs.com/?p=99] "Adding Value Through Workplace Design"
Diag| Considering item [http://secretvalleymedialabs.com/?p=96] "Creating a Consistent Brand"
Diag| Considering item [http://secretvalleymedialabs.com/?p=91] "Storytellers"
Diag| Considering item [http://secretvalleymedialabs.com/?p=87] "We all have a choice"
Diag| Considering item [http://secretvalleymedialabs.com/?p=84] "We all need a little inspiration"
Diag| Considering item [http://secretvalleymedialabs.com/?p=69] "Everybody Needs to Find Their Way"
Diag| Considering item [http://secretvalleymedialabs.com/?p=62] "Identity Crisis"
Diag| Considering item [http://secretvalleymedialabs.com/?p=53] "Fresh Ideas and Talent From Unexpected Places"
Diag| Considering item [http://secretvalleymedialabs.wordpress.com/?p=46] "Just Sit Back and Listen"
Diag| Considering item [http://secretvalleymedialabs.wordpress.com/?p=27] "Bringing Out the Goods"

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Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Storing alternate revision of existing post # 18965, "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Polling feed [http://www.rowedigital.com/feed]
Diag| Considering item [https://www.rowedigital.com/?p=2186] "How to Achieve More With a Competitor’s Link Profile Audit"
Diag| Considering item [https://www.rowedigital.com/?p=1676] "Moving Content Pages: Beyond the 301 Redirect"
Diag| Considering item [https://www.rowedigital.com/?p=1535] "Title Tag SEO: The Only Resource You’ll Ever Need"
Diag| Considering item [https://www.rowedigital.com/?p=1537] "Will Guest Blogging Still Work in 2018?"
Diag| Considering item [https://www.rowedigital.com/?p=1484] "5 Strategies for Link Building With Infographics"
Diag| Considering item [https://www.rowedigital.com/?p=1482] "How Content Marketing Plays Into SEO (and Vice Versa)"
Diag| Considering item [https://www.rowedigital.com/?p=734] "Everybody Needs Strategic SEO: Strategic Evolutionary Obsession"
Diag| Considering item [https://www.rowedigital.com/?p=564] "Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach"
Diag| Considering item [https://www.rowedigital.com/?p=551] "How One Customer Can Have a Big Impact on a Company’s Online Reputation"
Diag| Considering item [https://www.rowedigital.com/?p=554] "Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis"

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Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurgenow.com/?p=8633] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [https://websurgenow.com/?p=8406] "From the Screen to the Green: Parallels Between Digital Marketing and Golf"
Diag| Considering item [https://websurgenow.com/?p=3943] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurgenow.com/?p=5682] "6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies"
Diag| Considering item [https://websurgenow.com/?p=7857] "Does SEO Really Matter for B2B Businesses?"
Diag| Considering item [https://websurgenow.com/?p=3257] "What Is Digital Presence for Business?"
Diag| Considering item [https://websurgenow.com/?p=7485] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
Diag| Considering item [https://websurgenow.com/?p=7469] "Digital Marketing Glossary of Terms"
Diag| Considering item [https://websurgenow.com/?p=7470] "What Is It Like to Work with a Marketing Agency? [Article + Infographic]"
Diag| Considering item [https://websurgenow.com/?p=5740] "What We Learned From Content Marketing World Conference"

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Diag| Polling feed [https://www.k2website.com/feed/]
Diag| Considering item [https://www.k2website.com/?p=1912] "We love helping our clients shine"
Diag| Considering item [https://www.k2website.com/?p=1899] "A Printed Invitation = Great Results"
Diag| Considering item [https://www.k2website.com/?p=1886] "K2 Illustration – Get Results"
Diag| Considering item [https://www.k2website.com/?p=1870] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [https://www.k2website.com/?p=1834] "Branding helps thousands in need"
Diag| Considering item [https://www.k2website.com/?p=1817] "The importance of the visual brand"
Diag| Considering item [https://www.k2website.com/?p=1787] "2018 Summit Creative Awards for K2"
Diag| Considering item [https://www.k2website.com/?p=1780] "K2 and The Highlands at Pittsford would like you to meet Bud"
Diag| Considering item [http://www.k2website.com/?p=1718] "Home Leasing is Building Communities"
Diag| Considering item [http://www.k2website.com/?p=1733] "K2 Illustration Crushes a Persistent Foe: The Tight Deadline"

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Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"
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Diag| Considering item [http://abcideabased.com/?p=6307] "SAIL 2020 – What Is the Advertising Industry Talking About?"
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Diag| Considering item [http://abcideabased.com/?p=6258] "Keys to a Kickass Digital Marketing Campaign"
Diag| Considering item [http://abcideabased.com/?p=6254] "5 Signs of Successful Influencer Engagement"
Diag| Considering item [http://abcideabased.com/?p=6228] "How Streaming Is Leading Advertising Strategy in 2020"
Diag| Considering item [http://abcideabased.com/?p=6213] "Graphic Design Trends Going Into 2020"
Diag| Considering item [http://abcideabased.com/?p=6205] "2020 Brings New Ideas to Consider Within Your Video Production"
Diag| Considering item [http://abcideabased.com/?p=6130] "Instagram Is Getting Rid of What?"

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Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymecca.com/?p=2393] "Meet Design Intern Aaron Clift"
Diag| Considering item [https://abbeymecca.com/?p=2366] "RampUp 19 Conference"
Diag| Considering item [https://abbeymecca.com/?p=2334] "Multimedia / Video Editing Internship"
Diag| Considering item [https://abbeymecca.com/?p=2302] "AbbeyMecca@50 | Westwood Pharmaceutical (1975)"
Diag| Considering item [https://abbeymecca.com/?p=2278] "Digital Marketing Case Study – ACSI Website Development"
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Diag| Considering item [http://abbeymecca.com/?p=2064] "Game of Thrones Conquered the Marketing World"
Diag| Considering item [http://abbeymecca.com/?p=2038] "Non Profits Harness The Power of Storytelling Through Video"
Diag| Considering item [http://abbeymecca.com/?p=1991] "Empowering The Future With Junior Achievement’s Progress Report"
Diag| Considering item [http://abbeymecca.com/?p=1975] "Using The Power Of Video To Engage Stakeholders"

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Diag| Polling feed [https://displaysanddesigns.wordpress.com/feed/]
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1862] "Empire State Honey Producers Association at the NYS Fair!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1846] "Happy 716 Day!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1838] "23rd Annual BNSME Golf Outing"

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Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
Diag| Considering item [https://blassmarketing.com/?p=1913] "Five Tips to Improve Your Marketing Communications Activities"
Diag| Considering item [http://blassmarketing.com/?p=1797] "Having an Image Library is a Smart Idea"

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