Rock City Media | Billboard and Digital Advertising Media Provider serving the Hudson Valley, NY | Orange, Sullivan, Ulster Countyhttp://bit.ly/20MCchB The post Explore the advantages of outdoor advertising for your company! appeared first on Hudson Valley Public Relations.
Strategy first, last and always. There are several strategies and tactics that can help you to find the best fit for your firm.http://bit.ly/1XfSJZe The post Give your Law Firm that Competitive Edge | OnBalanceSearch appeared first on Hudson Valley Public Relations.
Facebook “boosting,” a practice used by many businesses is a cost-effective way to increase sales and engagement on your site, learn how to boost effectivelyhttp://bit.ly/1PEgWU5 The post What you should know about Boosting Facebook Posts appeared first on Hudson Valley Public Relations.
Testing throughout the CX process ensures success Since I last wrote about killing the spec document, I’ve been thinking a lot about the customer experience design process. It amazes me that even with all the access to technology that marketers have, we still don’t test things as much as we should. When I talk about […]
Secrets to Success: Rainmaking is all about building relationships, and lawyers should keep in mind that developing a solid network and book is never ending.http://bit.ly/1XfRbhM The post Confessions of a Legal Recruiter: Secrets to Success | OnBalanceSearch appeared first on Hudson Valley Public Relations.
As a brand steward, you must be aware of the laws under which legal protection is available. First, trademark law protects a brand’s identity. That is, it protects names, titles, taglines, slogans, logos, other designs, product shapes, sounds, smells, colors, or any other features that distinguish one source of products or services from another. Trademarks that protect services are […]
What can strong brands accomplish? They can lead to increased distribution and sales. They can command price premiums. They can create emotional connections with customers. They can lead to greater customer loyalty. They can inspire customer advocacy. They can help attract and retain desirable employees. They can make it easier to enter new product and […]
When people talk about brand positioning, they often talk about the brand’s promise and its relevant differentiated benefits. A brand should promise relevant differentiated benefits. These benefits can be functional, emotional, experiential or self-expressive. Further, the brand could promise shared values instead of a benefit, though shared values often result in a self-expressive benefit. Then […]
Rock City Media provides Billboard and Digital Advertising Media serving the Hudson Valley, NY | Orange, Sullivan, Ulster Countyhttp://bit.ly/20MCchB The post Adding Outdoor Advertising to your Company’s Marketing Plan appeared first on Hudson Valley Public Relations.
Brands benefit from a wide variety of sources of differentiation. While many components can contribute to the differentiation, often there are only one or two dominant ones. For instance, Absolut vodka benefits from its unique bottle shape and the promotion of that unique shape. GEICO insurance benefits from its huge advertising budget and it unique […]
I started an online brand management newsletter in 1999. It ran for a few years. Then I jumped on the blog bandwagon in the early-to-mid 2000s. Since then, I have contributed to dozens of brand management and marketing blogs, including this blog, which I started in 2014. Since I started this blog, five blog posts have […]
In March of 2000, The Journal of Brand Management published an article I wrote entitled “Developing the brand building organization.” Around that same time, I helped create and chaired the one of the first conferences dedicated to inside out branding. It has been said many times that more important than making a unique and compelling […]
I am currently working with a client whose opinion is that branding is mostly about the data and analysis that lead to consumer insights. She has a PhD in marketing research. I have another client who does not believe that quantitative research is nearly as useful as qualitative research in branding. His first job was […]
First impressions last – especially for lawyers, who rely on relationships to make or break their careers. So let's get it right!http://bit.ly/1ntZESc The post How to Make a Good First Impression – 7 Strategies appeared first on Hudson Valley Public Relations.
One lens through which you can view your brand is, “How does my brand bring happiness to people’s lives?” Does your brand make people happy? Does it make their lives easier? Is is surprising or unexpected in some way? Is aesthetically pleasing or beautiful? Is it charming? Is it amusing? Is it funny? Does it […]
No matter how new and shiny your firm seems now, the gloss will wear off and you'll want to leave at some point – but should you?http://bit.ly/1OBFsVh The post When should you Leave your Law Firm? appeared first on Hudson Valley Public Relations.