Abbey Mecca & Company

Abbey Mecca Is Looking For a Content Marketing Director!

by Abbey Mecca & Company

Director, Content Marketing Abbey Mecca & Company has an immediate opening for a director of content marketing. This position requires understanding and  skill in content marketing planning, public and media relations, content development and writing, search engine optimization as well as social media management. To be successful, you should not just be native… The post Abbey Mecca Is […]

Game of Thrones Conquered the Marketing World

by Abbey Mecca & Company

HBO-exclusive Game of Thrones, captured the imagination and attention of millions across the world, and with its recent season 7 marketing push, the TV-series reached uncharted viewership numbers. How did HBO produce one the most highly-anticipated shows of all time? Game of Thrones conquered the marketing world. In a sea… The post Game of Thrones […]

Non Profits Harness The Power of Storytelling Through Video

by Abbey Mecca & Company

Non profits play important roles within our communities, and to make our communities better, they must rely on financial support from the communities they serve. Unlike for profit entities, that typically have the financial resources to accomplish organizational goals, non profit organizations are faced with unique circumstances to build awareness and… The post Non Profits Harness […]

Empowering The Future With Junior Achievement’s Progress Report

by Abbey Mecca & Company

For the fourth consecutive year, Abbey Mecca was asked to create a Progress Report for Junior Achievement of Western New York. The Progress Report, which serves as an annual report of JA’s impact in Buffalo and Western New York, was distributed as a free-standing insert in Buffalo Business First the last week of April… The post Empowering The Future […]

Using The Power Of Video To Engage Stakeholders

by Abbey Mecca & Company

Content that engages your audience is now the primary currency in marketing and development. For non-profit organizations and the development professionals that must engage stakeholders with messages that are meaningful and memorable, the right video can leave a lasting impression on an audience and be effective in development efforts. For a… The post Using The Power […]

Establishing & Maintaining Your Social Media Reputation Pays Off

by Abbey Mecca & Company

Social media isn’t going away anytime soon. Embracing interactions with customers and stakeholders is now a necessary piece of a brand’s reputation. Experience dictates, there are no shortcuts in the world of ‘community management’ otherwise known as ‘social media reputation management’. Reputation management can, and will protect your brand, deliver positively… The post Establishing & Maintaining […]

Abbey Mecca Welcomes Three New Clients

by Abbey Mecca & Company

It has been an exciting first quarter at Abbey Mecca. We’ve added three new clients to our roster and we’re busy working on a number of branding, advertising and digital marketing projects for these great brands.   Our team at Abbey Mecca will be working on a number of projects for Mercy Flight, including… The post Abbey Mecca Welcomes […]

Oh S%*t! People aren’t viewing Digital Ads! What Now…?

by Abbey Mecca & Company

Ad-blockers coupled with shorter attention spans, increasing advertising costs and bot traffic throttling metrics that have shown consumers are less engaged in digital ads than what we originally thought. We have reached a point where our audiences have had enough of the status quo digital advertising. According to a study featured in… The post Oh S%*t! People […]

Abbey Mecca Takes A Step Back In Time For Super Bowl 51

by Abbey Mecca & Company

The post Abbey Mecca Takes A Step Back In Time For Super Bowl 51 appeared first on Abbey Mecca & Company.

Elevating Brands with Abbey Mecca AIR

by Abbey Mecca & Company

We had a great time in 2016 with our video drone shooting for clients and for fun.  As a branding, advertising and digital marketing agency located in the heart of Buffalo, we take pride in the work we create for our clients and in the City of Buffalo. Hovering 400… The post Elevating Brands with […]