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Abbey Mecca & Company

Abbey Mecca & Company

The Buffalo and Erie County Naval & Military Park Puts Out the Call for Support

by Abbey Mecca & Company

The Covid-19 pandemic and necessary response hit the Buffalo and Erie County Naval & Military Park hard this summer.  New restrictions forced the cancellation of spring and fall encampments and delayed Opening Day by more than three months. Even after opening, The Park could only operate at 25% visitor capacity.  Facing a six-figure operating income […]

Thinking Outside the Box Results in an Innovative Approach for Logistics Brand

by Abbey Mecca & Company

PortX Logistics or “Port” as they are referred to by employees, customers, and Abbey Mecca, is a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. They are also our neighbor with headquarters at 95 Perry Street in the Historic Cobblestone District of Buffalo, New York. Recently, Abbey Mecca worked with […]

Campaign for Catholic Charities Appeal 2020 Delivers Power Message

by Abbey Mecca & Company

Catholic Charities of Buffalo has been serving the most vulnerable and needy in Western New York for more than 95 years.  Abbey Mecca is privileged to work with Catholic Charities on the development of the public awareness campaign for Appeal 2020. The campaign is designed to support the multi-level fundraising efforts with a primary objective […]

Helping Good Brands Become Great Brands

by Abbey Mecca & Company

BE3 – Brydges Engineering in Environment & Energy BE3 is an environmental, engineering and energy consulting company with the experience to provide clients with the guidance and design solutions for environmentally impacted properties. The firm has been in business for more than a decade and came to Abbey Mecca looking for rebranding strategy along with […]

Melissa Keith Promoted to Media Director, Elizabeth Ervolina Named Content Marketing Director

by Abbey Mecca & Company

We are happy to announce staff changes in the firm’s media and creative departments. Melissa Keith has been at the agency for more than 13 years. Melissa Keith has been promoted to media director at the agency. Melissa joined Abbey Mecca in December of 2006 and has held various positions in the media department.  In […]

A Celebration Worthy of 50th Years in Business

by Abbey Mecca & Company

2019 marked the 50th anniversary for Abbey Mecca & Company.  A significant milestone that warranted a celebration recognizing our founders, our clients, employees and vendors.  The celebration year was punctuated with a cocktail reception on August 29th,  We were honored to host many current and form clients, employees – past and present, former interns, and […]

Meet Design Intern Aaron Clift

by Abbey Mecca & Company

Hey! I’m Aaron, a Junior at Canisius College studying Digital Media Arts. I’ll be a Graphic Design Intern at Abbey Mecca for my Spring 2020 semester. I’m hoping to build out my portfolio, get more hands-on experience, and develop my creative process while I’m here. Here are some fun facts… The post Meet Design Intern […]

RampUp 19 Conference

by Abbey Mecca & Company

The Abbey Mecca team embarked a day trip to New York City on Wednesday, September 19th for RampUp 19 Digital Marketing Conference hosted by LiveRamp.  LiveRamp, based out of San Francisco, provides sophisticated data services for accessibility, identity, connectivity and data steward to connect clients to data and applications.  5:20am |… The post RampUp 19 Conference […]

Multimedia / Video Editing Internship

by Abbey Mecca & Company

Abbey Mecca is looking for a talented, enthusiastic multimedia and video editing intern to join our team. Part-time / Paid Summer Internship Multimedia / Video Editing Responsibilities: – Post-production / video editing – Digital asset management – Collaborate with our creative team Requirements: – Creative thinker – Good time-management skills… The post Multimedia / Video […]

AbbeyMecca@50 | Westwood Pharmaceutical (1975)

by Abbey Mecca & Company

“I need to change a letter on this label. Can you guys do that?” How a small change evolved into a big account. Often what you know is as important as whom you know. And some times you just get lucky. Yes, it helps to know a friend at an… The post AbbeyMecca@50 | Westwood […]

Digital Marketing Case Study – ACSI Website Development

by Abbey Mecca & Company

One of the most rewarding aspects of the agency business is the opportunity to work with a variety of businesses – each with unique marketing challenges.  This requires our team to be fast learners, good listeners and to ask many questions as we learn our clients’ businesses and help them… The post Digital Marketing Case […]

Celebrating 50 Years

by Abbey Mecca & Company

2019 is shaping up to be an exciting year at Abbey Mecca & Co., Inc. for a variety of reasons; most notably because the agency is planning a year long celebration to mark 50 years in business. It’s difficult to believe that 50 years have passed since C. Robert Abbey… The post Celebrating 50 Years […]

Abbey Mecca Is Looking For a Content Marketing Director!

by Abbey Mecca & Company

Director, Content Marketing Abbey Mecca & Company has an immediate opening for a director of content marketing. This position requires understanding and  skill in content marketing planning, public and media relations, content development and writing, search engine optimization as well as social media management. To be successful, you should not just be native… The post Abbey Mecca Is […]

Game of Thrones Conquered the Marketing World

by Abbey Mecca & Company

HBO-exclusive Game of Thrones, captured the imagination and attention of millions across the world, and with its recent season 7 marketing push, the TV-series reached uncharted viewership numbers. How did HBO produce one the most highly-anticipated shows of all time? Game of Thrones conquered the marketing world. In a sea… The post Game of Thrones […]

Non Profits Harness The Power of Storytelling Through Video

by Abbey Mecca & Company

Non profits play important roles within our communities, and to make our communities better, they must rely on financial support from the communities they serve. Unlike for profit entities, that typically have the financial resources to accomplish organizational goals, non profit organizations are faced with unique circumstances to build awareness and… The post Non Profits Harness […]

Empowering The Future With Junior Achievement’s Progress Report

by Abbey Mecca & Company

For the fourth consecutive year, Abbey Mecca was asked to create a Progress Report for Junior Achievement of Western New York. The Progress Report, which serves as an annual report of JA’s impact in Buffalo and Western New York, was distributed as a free-standing insert in Buffalo Business First the last week of April… The post Empowering The Future […]

Using The Power Of Video To Engage Stakeholders

by Abbey Mecca & Company

Content that engages your audience is now the primary currency in marketing and development. For non-profit organizations and the development professionals that must engage stakeholders with messages that are meaningful and memorable, the right video can leave a lasting impression on an audience and be effective in development efforts. For a… The post Using The Power […]

Establishing & Maintaining Your Social Media Reputation Pays Off

by Abbey Mecca & Company

Social media isn’t going away anytime soon. Embracing interactions with customers and stakeholders is now a necessary piece of a brand’s reputation. Experience dictates, there are no shortcuts in the world of ‘community management’ otherwise known as ‘social media reputation management’. Reputation management can, and will protect your brand, deliver positively… The post Establishing & Maintaining […]

Abbey Mecca Welcomes Three New Clients

by Abbey Mecca & Company

It has been an exciting first quarter at Abbey Mecca. We’ve added three new clients to our roster and we’re busy working on a number of branding, advertising and digital marketing projects for these great brands.   Our team at Abbey Mecca will be working on a number of projects for Mercy Flight, including… The post Abbey Mecca Welcomes […]

Oh S%*t! People aren’t viewing Digital Ads! What Now…?

by Abbey Mecca & Company

Ad-blockers coupled with shorter attention spans, increasing advertising costs and bot traffic throttling metrics that have shown consumers are less engaged in digital ads than what we originally thought. We have reached a point where our audiences have had enough of the status quo digital advertising. According to a study featured in… The post Oh S%*t! People […]

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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6209001211699778783] "Developing the Brand Plan"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3903698711303891323] "Out-of-the-Box Marketing Techniques"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8550559923282033097] "Brand Benefit Cues"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6512336741122643912] "Tapping Into Human Needs"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7825132752566699683] "Comprehensive Brand Positioning Course"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5496984139570470033] "Marketing and Marketing Communication Are Not the Same"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1302759033964348860] "Marketing to Human Needs"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4675433594296330953] "Potential Long-Term Impacts of COVID-19"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3586044285758845553] "Values Survey"

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