ABC Creative Group Inc

6 Compelling Reasons Marketing Managers Use an Agency

by ABC Creative Group Inc

So, your organization has an internal marketing team? Great. But, keep reading! Some companies think if they have an in-house marketing team, there is no reason to hire a marketing agency. Some say an agency doesn’t know your company from the inside out like your inside team and they are just going to cost you… […]

Content Marketing World 2016: Valuable Insights to Boost Results

by ABC Creative Group Inc

Content Marketing World 2016 was packed with amazing insights from all kinds of experts and brilliant marketers. Between the workshops, breakout sessions, keynotes, and lunch & learns, you get an entire day of valuable knowledge to take with you, your organization and your clients. It’s nearly impossible to share every valuable nugget from Content Marketing… […]

What Are You Trying to Achieve with Social Media?

by ABC Creative Group Inc

Understanding social media is simple: It’s a place to provide and observe social actions of all kinds from all people. We use it mindlessly in our everyday lives, so it’s easy to blur the lines between private social media accounts and the presences of professional organizations. With technology continuously on the rise, social media has… […]

Why Your Marketing Budget Planning Checklist Needs to Die

by ABC Creative Group Inc

Does sitting down to determine next year’s marketing budget induce deja vu? Has your marketing budget planning process turned out to be more of a checklist? Do you run down the same old list of media placement, deal with the same old demands to jump on the big marketing trends and develop the same old… […]

Why Your Marketing Budget Planning Checklist Needs to Die

by ABC Creative Group Inc

Does sitting down to determine next year’s marketing budget induce deja vu? Has your marketing budget planning process turned out to be more of a checklist? Do you run down the same old list of media placement, deal with the same old demands to jump on the big marketing trends and develop the same old… […]

What to Expect from Your Marketing Agency Relationship

by ABC Creative Group Inc

As a marketing manager or small business owner, you spend your day listening to a lot of great ideas. They can come from anywhere – the boss, your team or even the front desk. When it’s time to turn those ideas into returns on investment, an agency can (or at least should) be your best… […]

Amazing Online Video Statistics That Will Make You Want to Do Video Marketing Today

by ABC Creative Group Inc

As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this takes the form of blogs, resource articles, presentations and social media. But what… […]

You’ve Got Questions, Agencies Have Answers

by ABC Creative Group Inc

Have you thought about or been asked to hire an agency? Are you hesitant to do it or unsure of the process? Adding an agency to your marketing team can be a big step, one that can come with a lot of questions. Adding an agency can also enhance your marketing efforts and improve results.Read […]

Journalism Forms the Core of Content Marketing

by ABC Creative Group Inc

Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outletsRead […]

The Six Pillars of Social Media Marketing

by ABC Creative Group Inc

Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you shareRead […]

Google’s RankBrain Makes Smart Content Strategy and SEO Even More Valuable

by ABC Creative Group Inc

In the past month or so there’s been talk in SEO and digital marketing circles about RankBrain. It kind of sounds a bit sci-fi, right? What’s that about? Like anything new in the world of marketing, there is a bit of a hype phase. Now that the hype has settled some, let’s take a lookRead […]

Who’s This Third-Party Person They Keep Talking About?

by ABC Creative Group Inc

Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,Read […]

8 Office Monsters That Can Deep-Six Your Marketing Plans

by ABC Creative Group Inc

Beware these guys and ghouls that might mash your strategy … Wolfman – Wants to sink his teeth into every social media platform ever without considering time or resources. Zombie – Wanders the marketing landscape living off of others’ ideas. If it’s not a best practice, it can’t be done. Frankenstein – Scuffles around piecingRead […]

The Professional Marketer’s Guide to Social Media Tech

by ABC Creative Group Inc

Marketers have to keep open minds about using any medium. The past decade or so has provided huge fails and unprecedented successes. It’s difficult, if not impossible, to “pick” the next big thing for a client’s media mix. When a social medium goes mainstream, it deserves attention. There’s no waiver for skeptics. If it’s aRead […]

5 Things that Should Scare the S!@# Out of Marketing Executives

by ABC Creative Group Inc

‘Tis the season of boogiemen and things that go bump in the night. While those may be figments of imagination, there are many marketing monsters that are very real. Marketing managers and marketing professionals of all kinds have a lot to think about and sometimes it can seem overwhelming or downright scary. Although we’d likeRead […]

Are You Making This 1 Simple, But Deadly Email Marketing Mistake?

by ABC Creative Group Inc

Not getting the email marketing results that you’d like? Maybe that’s because you are making a mistake that many overlook with their email marketing. If you are making this mistake, odds are your results could be  much better. Yes, email marketing still works. No, email marketing is not dead. Before we go any further, let’sRead […]

Shrinking Google Real Estate and the Importance of SEO

by ABC Creative Group Inc

In the digital marketing world, people have various ideas, attitudes and philosophies toward SEO. Here’s the one thing they all have in common: Everybody wants their websites to show up on the first page of Google results. There’s no denying that real estate is valuable. Real estate on Google’s Search Engine Results Page (SERP) forRead […]

Digital Marketing and Social Media: Focus or Frustration

by ABC Creative Group Inc

The digital marketing landscape is changing all the time. If you look at marketing websites and publications on a regular basis, you will see something new every day. Just look at how Periscope has started getting attention in the social media and digital marketing world. As all the new platforms, updates, improvements and opportunities presentRead […]

Periscope’s New View

by ABC Creative Group Inc

Of course this would happen. We just didn’t think it would so quickly. It seems like only yesterday we were marveling at Google Hangouts (and trying to figure out the best way to use it for business). But, now it’s here. A Google Hangout with no cords attached. Live video. Anywhere. By anybody. Anytime. AndRead […]

What Role Does Content Play in SEO?

by ABC Creative Group Inc

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a majorRead […]