ABC Creative Group Inc

Instagram Is Getting Rid of What?

by ABC Creative Group Inc

The original use of Instagram was for users to showcase their photography and art. Over the years as the social medium has grown, it has become so much more. A place for people to network, interact and most importantly, LIKE. “Likes,” the metric we all pride ourselves on when it comes to an Instagram post… […]

What DMOs Should Do About Google Travel

by ABC Creative Group Inc

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this… […]

5 Emotional Intelligence Traits That Make Social Posts Resonate

by ABC Creative Group Inc

Social media platforms have given consumers the power to communicate directly with companies they are investing their time and money in. As seen on Facebook, Twitter and other social platforms, this can be a good or bad thing for many companies depending on how they choose to respond to this feedback. However, in this increasingly… […]

Facebook Adds Hurdle to Targeted Ads

by ABC Creative Group Inc

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product, or statement. Keeping up with such rapid changes, especially in the age of social media, can be overwhelming to the average person. For… […]

Facebook Adds Hurdle to Targeted Ads

by ABC Creative Group Inc

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product, or statement. Keeping up with such rapid changes, especially in the age of social media, can be overwhelming to the average person. For… […]

Influencers Are ‘Taking Over’

by ABC Creative Group Inc

In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer… […]

Summer Marketing Challenges and How to Beat the Blues

by ABC Creative Group Inc

Ahhh, summer. If you live in the Northeast or any other four-season locale, it’s that treasured time between the long winters where we can actually get out of the house and, well, do stuff. It’s also time for consumers to get out and about, which makes it a challenging time for marketers. Summer changes up… […]

The Value of 8 Seconds and Other Takeaways from NAB 2019

by ABC Creative Group Inc

We took a recent trip to Las Vegas, Nevada, to attend the National Association of Broadcasters Show, aka “NAB Show.” During the visit, we experienced the newest technology hands-on and heard from industry leaders in technology, media and marketing. Here’s a sampling of their observations … A viewer’s attention span is only 8 seconds …… […]

Why Tourism Matters and Other Takeaways from NYSTC 2019

by ABC Creative Group Inc

Tourism matters. It’s a trillion-dollar industry in the U.S. with a much larger impact when considering the trickle down. The numbers exposed at the New York State Tourism Industry Association’s NYS Tourism Conference are eye-opening. For example, in 2018 alone, travelers spent about $1.1 trillion and generated $2.5 trillion in total economic impact, according to… […]

Project Insight: Raising Awareness, Funds for McMahon Ryan

by ABC Creative Group Inc

The McMahon Ryan Child Advocacy Center has long been a favorite cause of ABC, first as supporters and now as the agency of record. This became especially true as the organization reached a milestone anniversary. McMahon Ryan, a nonprofit dedicated to preventing child abuse and healing victims, celebrates its 20th year of service in 2019.… […]

Project Insight: Applying Our Minds to a Mental Health Awareness Campaign

by ABC Creative Group Inc

How do you turn a taboo topic into everyday conversation? Despite the fact that mental health issues are fairly common among teens, they don’t tend to discuss it with their peers. OnCare, Onondaga County and the Syracuse City School District wanted to change that with a campaign aimed at about 20,000 middle and high schoolers.… […]

ABC Meets FDNY

by ABC Creative Group Inc

Working in the creative world for a few years now, there has been a handful of projects I’ve worked on that have either changed the way I look at life or changed me as a person. ABC’s recent trip to the New York City area for the FDNY and First Responder’s Center for Excellence for… […]

Project Insight: A Marketing ‘Journey’ with the Baseball Hall of Fame

by ABC Creative Group Inc

Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball… […]

How to ‘Be Creative’ with a Logo

by ABC Creative Group Inc

So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member, client or maybe just a fan, you probably also heard we moved.… […]

Leaving a Good Impression: How to Effectively Measure Engagements

by ABC Creative Group Inc

No matter what type of marketing campaign you’re about to launch, it’s also important to track the key social metrics.  We’ve all heard of reach, impressions and engagements, but what’s the difference and what do they really measure? Reach can be defined as the total number of unique people who view your content. CPC strategy… […]

How to Spark a Social Media Conversation Using Hashtags

by ABC Creative Group Inc

Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here… […]

How to Spark a Social Media Conversation Using Hashtags

by ABC Creative Group Inc

Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here… […]

How to Spark a Social Media Conversation Using Hashtags

by ABC Creative Group Inc

Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here… […]

Rethink Your Travel Guide

by ABC Creative Group Inc

The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.… […]

Rethink Your Travel Guide

by ABC Creative Group Inc

The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.… […]