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ABC Creative Group Inc

ABC Creative Group Inc

Progressive Web Apps Keep Visitors and Earn Customers

by ABC Creative Group Inc

The web is always evolving and improving loading, animations and usability. Essentially, there is always something new. One of those notable new features supported on major browsers and devices is PWA. PWA stands for progressive web app. A progressive web app is a collection of features that make a website function like an app with… […]

The Increasing Value of Corporate Video

by ABC Creative Group Inc

Even as pandemic restrictions are lifted, there are still plenty of business traditions that look quite a bit different now. Take tradeshows, for example, many of which have gone virtual, been postponed or cancelled altogether. The absence of these quintessential networking events is crushing for those in B2B industries. But, there are some solutions to… […]

How PR Surveys & Polls Create Earned Media in 2020

by ABC Creative Group Inc

Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of… […]

NY Traveler Intentions Post-Quarantine

by ABC Creative Group Inc

Like many of our fellow tourism industry professionals, we made a lot of assumptions about post-pandemic travel. How would these unprecedented times affect traveler decisions, intentions and when could we expect them to act on those? ABC Creative Group has been doing destination marketing for nearly two decades and we’re just as invested in successful… […]

What Does It Mean To Be a Facebook Marketing Partner?

by ABC Creative Group Inc

I opened my first Facebook account 11 years ago, completely naïve to the fact that it would one day become a huge part of my professional life. As I’m sure many of you can relate, my relationship with the social media giant has been an interesting evolution. I began my Facebook journey at thirteen, sharing… […]

Tips for Keeping Up Destination Marketing During Crisis

by ABC Creative Group Inc

Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s… […]

Stretchy Pants, Showers and Other Observations About Working from Home

by ABC Creative Group Inc

Working from home indefinitely – that sounds fun: Work in my stretchy pants every day, pass over the daily shower and consistently eat snacks. That sounds like heaven! At least it did until March 19, exactly three days after we were ordered to work from home thanks to the COVID-19 pandemic. I can see where… […]

SAIL 2020 – What is the Advertising Industry Talking About?

by ABC Creative Group Inc

I had the opportunity to attend the SAIL conference at Disney again this year. SAIL stands for Small Agency Idea Lab and Second Wind is the host organization. It’s an opportunity for small- to medium-size agencies from around the country to get together and share what’s going on in our unique industry. ABC has belonged… […]

Why Blogs Are Still and Will Be a ‘Thing’

by ABC Creative Group Inc

Each and every year since blogs were invented some 25 years ago, we’ve probably asked, “Are blogs still a thing?” Fair question in a climate of constantly changing social media and this evolving beast we call “content marketing.” Well, content marketing is most certainly a “thing.” And blogs, like the one you felt compelled to… […]

Keys to a Kickass Digital Marketing Campaign

by ABC Creative Group Inc

What’s not to love about digital marketing? It’s a win-win for both the advertiser and the consumer. As advertisers, we have access to thousands of intricate targeting and tracking parameters. As consumers, ads are becoming more relevant to our daily lives. While creating effective digital marketing may seem simple enough, it’s going to take a… […]

5 Signs of Successful Influencer Engagement

by ABC Creative Group Inc

Influencers are a key component when it comes to having a successful PR and social campaign, because of this, it is only right to make sure that you create an ongoing relationship with the influencer for any future ventures. Whether it is before or after your partnership, you need to always keep the momentum going.… […]

How Streaming Is Leading Advertising Strategy in 2020

by ABC Creative Group Inc

As streaming becomes the standard as opposed to the alternative, marketers have adapted from the traditional TV model. The term broadcast means just that – airing a commercial was sending out a message to as broad an audience imaginable and hoping it would resonate based on demographics attracted to the time slot or program it… […]

Graphic Design Trends Going Into 2020

by ABC Creative Group Inc

A new decade is upon us, and as graphic designers continue their unending search for original ways to get their clients’ messages across, we are presented with the newest evolutions of design trends as we head into 2020. Some of which, are very familiar (like the undying usage of outrageous, vibrant colors – which, not… […]

2020 Brings New Ideas to Consider Within Your Video Production

by ABC Creative Group Inc

Here we are in 2020 kicking off another year of “creating cool SH!T”. Within the last few years, the use of video for broadcast and the web has skyrocketed. It’s only supposed to increase within the coming years, but as time passes video technology only improves. Ten years ago, the standard for video was standard… […]

Instagram Is Getting Rid of What?

by ABC Creative Group Inc

The original use of Instagram was for users to showcase their photography and art. Over the years as the social medium has grown, it has become so much more. A place for people to network, interact and most importantly, LIKE. “Likes,” the metric we all pride ourselves on when it comes to an Instagram post… […]

What DMOs Should Do About Google Travel

by ABC Creative Group Inc

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this… […]

5 Emotional Intelligence Traits That Make Social Posts Resonate

by ABC Creative Group Inc

Social media platforms have given consumers the power to communicate directly with companies they are investing their time and money in. As seen on Facebook, Twitter and other social platforms, this can be a good or bad thing for many companies depending on how they choose to respond to this feedback. However, in this increasingly… […]

Facebook Adds Hurdle to Targeted Ads

by ABC Creative Group Inc

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product, or statement. Keeping up with such rapid changes, especially in the age of social media, can be overwhelming to the average person. For… […]

Facebook Adds Hurdle to Targeted Ads

by ABC Creative Group Inc

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product, or statement. Keeping up with such rapid changes, especially in the age of social media, can be overwhelming to the average person. For… […]

Influencers Are ‘Taking Over’

by ABC Creative Group Inc

In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer… […]