ABC Creative Group Inc

There’s No PR in SEO … Or Is There?

by ABC Creative Group Inc

In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the… […]

Plan Early, Often for Marketing Success in 2019

by ABC Creative Group Inc

In an industry this fluid with new trends and ideas, it can seem impossible to imagine what the next year will look like, let alone plan for it. While it’s difficult to make predictions, you can count on the old cliché that the only constant is change. Moving forward with whatever you did last year… […]

The 4 Keys to Great Cause-Related Marketing

by ABC Creative Group Inc

Just because a company is not-for-profit doesn’t mean they aren’t in the marketing business as well. Marketing is an essential function of any organization, whether they’re for-profit or not. But in an industry that relies heavily on striking an emotional cord in the masses, it’s even more important for nonprofits to develop a “business model.”… […]

What’s So Influential about Influencer Marketing?

by ABC Creative Group Inc

The latest buzz word in marketing is “influencer.” It may seem that anyone with two thumbs, a semi-artistic eye for photography and a smartphone can be in influencer, but it’s actually a multi-million-dollar industry – one marketers need to pay attention to. Gone are the days of the Paris Hilton “it girl” types. Now, anyone… […]

What’s So Influential about Influencer Marketing?

by ABC Creative Group Inc

The latest buzz word in marketing is “influencer.” It may seem that anyone with two thumbs, a semi-artistic eye for photography and a smartphone can be in influencer, but it’s actually a multi-million-dollar industry – one marketers need to pay attention to. Gone are the days of the Paris Hilton “it girl” types. Now, anyone… […]

User or Lose It: A Beginner’s Guide to UGC

by ABC Creative Group Inc

One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all… […]

User or Lose It: A Beginner’s Guide to UGC

by ABC Creative Group Inc

One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all… […]

When 30 Agencies Get in a Room …

by ABC Creative Group Inc

ABC has been a member of the Second Wind Network since 2000. Over the years I have attended several of their conferences. One of my favorites is the annual Small Agency Idea Lab (SAIL) Conference. This is an opportunity for small- to medium-size agencies from all over the country to come together and share their… […]

How a 100-Year-Old Book Can Improve Your Marketing Copy Today

by ABC Creative Group Inc

Over these past 20 years as a writing student and professional, I’ve found no book more essential nor influential than The Elements of Style by William Strunk and E.B. White. These priceless pro tips make up the perfect formula for modern communication ruled by brevity. Your headlines, subject lines, tweets, posts, web and ad copy… […]

Early Adoption of Technology: The Good, Bad and Ugly Faces

by ABC Creative Group Inc

It was about two years ago when a young man sent me an intriguing message via LinkedIn. He was not a Saudi Prince with a million dollars for me and he was not trying to sell me insurance, which I typically find in my inbox. No, he had a very interesting software product that could… […]

Debunking Facebook’s Algorithm: How to Beat the System

by ABC Creative Group Inc

A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers… […]

Just What Is the Reality of Virtual Reality?

by ABC Creative Group Inc

Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it is used incorrectly. It’s often used as a… […]

I Sent You an Email About Not Sending Emails, Did You Get It?

by ABC Creative Group Inc

My absolute hatred of email is very well known amongst my coworkers. Everyone knows the problems, right? You can’t always gauge the intent of the email. Too short? How rude. Too long? Too confusing. And don’t even attempt sarcasm with or without some stupid emoji. You’re always just going to come off as an asshole.… […]

How to Write an Effective Marketing Email Campaign, By: You

by ABC Creative Group Inc

Not getting the email marketing results that you’d like? Trying to figure out how to measure the ROI on email marketing? You are not alone. Every company thinks they need a newsletter (and they do), but making sure it is going to be effective is even more important than just sending out communications. Ensuring there… […]

Running a Company Is None of My Business

by ABC Creative Group Inc

I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the… […]

CRM Should Stand for Customer Relationship Marketing

by ABC Creative Group Inc

When people think of a Customer Relations Management (CRM) tool, they think “sales.” If that’s the case, then you’re doing it wrong. Yes, this is where they can manage and analyze all customer/prospect data – a repository for all the information that their sales team needs to be successful and a place where they can… […]

Integration, Amazon and Video Should Be Part of Your Digital Media Planning in 2018

by ABC Creative Group Inc

A media strategist creates a pathway to success, whether you want to grow awareness, increase revenue, take on new markets or outdistance the competition. Tailoring advertisements to the client’s goals is the one of the most important aspects of media buying and as we enter 2018, we now have some new and unique avenues to… […]