Articles by ABC Creative Group

ABC Creative Group strives to go above and beyond when it comes to client services. We become our client, working as if we are part of our client’s company. Because we are not a big agency with layers of account temps and unnecessary agency protocol, ABC Creative Group can react quickly and aggressively when our clients need us.

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ABC Creative Group has written 40 articles for AdTalk

ABC Creative Group

Please. Capture My Attention. I’m Begging You.

by ABC Creative Group

Here’s a take on marketing to 18-24 year-olds, from our very own 18-24 year-old, Jake, one of ABC’s excellent interns. Please. Capture My Attention. I’m Begging You. One lesson in the very first advertising class that I attended in an auditorium in the basement of Syracuse University’s Newhouse School was that the average person is [...]

Research – It Does a Company Good.

by ABC Creative Group

Have you ever wanted to make a change in your company but you were too nervous to do it? Maybe introduce a product line, branch out into a new market, or change your logo or that quirky tagline of yours, or even roll out a new advertising campaign? What if we told you we could [...]

Help Me Help You!

by ABC Creative Group

I couldn’t resist the Tom Cruise line from Jerry Maguire. Often I am asked, “So how do you work with your clients?” This question actually causes me to think because there is no one answer. However, after being asked this question several times, it has prompted me to determine what the best way we work [...]

What Does Facebook Timeline Have To Do With Your Business?

by ABC Creative Group

Love it or hate it, the newly adopted Facebook Timeline is certainly here to stay! In fact, it will be mandatory for all users to incorporate the new design by the end of February. For those of you who haven’t adopted Timeline, basically this new format is designed to tell the story of the user’s [...]

2011 = Facebook’s Biggest Year?

by ABC Creative Group

We at ABC use Facebook everyday – multiple times during the day, in fact – posting to and monitoring our clients’ pages, checking for updates and responding to comments, etc. So you could say we’re very plugged into this social media platform. That said, none of us really realized what an amazing year Facebook had [...]

CouponNetwork Pairs Coupons With Video

by ABC Creative Group

This was borrowed from MediaPost.com and Posted by Erik Sass December 20, 2011. I remember as a child helping my mom rummage through the Sunday paper to clip coupons before her weekly grocery trip.  If we were lucky we would save a few dollars.  Today it’s called extreme couponing and by some is considered to [...]

“Gimme, Gimme, Gimme” Consumers Want More From Brands

by ABC Creative Group

When it comes to social media and how consumers interact with your brand, research shows that consumers are engaged, loyal and willing advocates for brands they love. So with that said, is your company taking true advantage of that? So often businesses that have a fan page on Facebook, or interact on any other social [...]

Flier vs. Flyer – How Do You Spell It?

by ABC Creative Group

Recently, someone questioned – with a hint of criticism, I might add – our spelling of the word “flier.” This launched us into a full-fledged spelling/meaning search extravaganza. (As ABC’s wordsmith, I was more than enthused to take on the investigation. After all, who better to head this project than someone who is passionate about [...]

Ideas Should Rule in 2012

by ABC Creative Group

There are a million stories floating around this time of year about what to expect in 2012. They cover everything from hairstyles and food to web trends and the Kardashians. I am definitely not an expert on hairstyles or the Kardashians so I can only comment on what I feel will be important in the [...]

Oddvertising: It’s an odd world after all

by ABC Creative Group

Pushing the limits. Stretching the truth. Making ads as strange and unpredictable as possible.  That about sums up oddvertising. TV advertising has been around since the 1940s, according to our good friends at Wikipedia. Is it really that surprising that this is the direction American advertising has taken? Sometimes it seems like playing off of [...]

Why College Campuses Are Prime Ground for Marketers

by ABC Creative Group

This was borrowed from KnowThis.com and Posted by Paul Christ September 16, 2011 (New York Times) Since many of us work so close to Syracuse University I thought this would be a relevant share… It is probably not a huge surprise for many college students to learn that campuses are hotbeds for marketers.  Aside from [...]

Groupon for College?!

by ABC Creative Group

40% off kickboxing classes? Awesome, I would love to try that workout. 50% off of salon services? Fantastic, I could use a new hairstyle. 60% off college tuition? Guess I’m heading back to school? A Chicago-based school recently announced their intent to offer potential wannabe teachers a Groupon for 60% off their tuition fees for [...]

Cost of an idea?

by ABC Creative Group

We battle constantly to determine the cost of a good idea. As a creative agency and a supplier of ideas we are often tasked with coming up with the “great idea.” A company needs help breaking through in a cluttered and competitive market place and they come to us for help. So we sit around [...]

A Bare Bones Look at Zappos’ Newest Ad Campaign

by ABC Creative Group

Have you had the pleasure (ew, perhaps a poor choice of words) of catching the new Zappos advertising campaign featuring naked female models in everyday life scenarios? We’re talking nude bikers, nude joggers and nude taxicab hailers, to name a few, with nothing but blue censor bars displaying the tag “MORE than SHOES” covering their [...]

Your Website is a Marketing Tool, Treat it That Way.

by ABC Creative Group

So often we receive RFP’s here at ABC asking for “website development.” On most occasions somewhere within the bureaucratic text filled document we find the dreaded statement, “we want to be able to control all content on the site.” Now this seems like a harmless request, and based on past experiences of dealing with pain-in-the-ass [...]

To Code or Not to Code

by ABC Creative Group

So the big hype nowadays has been on QR codes. You’ve seen them everywhere – from the back of your cereal box, to a page in your favorite magazine, to the front of t-shirts, to the back of business cards. But, really, what is all the fuss about and should your business use one in [...]

Ads Gone Social

by ABC Creative Group

While traditional advertising methods like TV, radio, magazine and newspaper are still popular, many companies are increasingly turning to social media to reach an untapped cache of customers. Besides being a remarkably low-cost marketing platform, social media has wide reach and is an effective medium to reach a large bank of prospects. Facebook By placing [...]

Facebook Page Updates and What That Means to Your Business

by ABC Creative Group

If you manage your company’s Facebook page, then we’re sure you’ve heard about the recent changes implemented by Facebook. But what does all of it mean? How does it affect your business and engagement with fans? Here are a few insights for you that ABC found to be most beneficial for businesses: Use Facebook as [...]

Recruiting Recruiters in NY

by ABC Creative Group

ABC was asked by one of our longtime clients, the Firemen’s Association of the State of New York (FASNY) to help kick off 2011 National Volunteer Week this April and assist them from start to finish in developing and executing a first-ever statewide recruitment initiative for the volunteer fire service. Within the client’s very tight [...]

You’ve Got Mail!

by ABC Creative Group

No, we’re not making reference to that quirky romantic comedy from the 90s with Tom Hanks and Meg Ryan. We’re talking about e-communications and e-blasts. “You’ve got mail” is what the end user sees when they open their inbox and see your mode of online communication sitting there. If you were effective in grabbing their [...]

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