ABC Creative Group Inc

The Rise of Mobile and How to Take Advantage

by ABC Creative Group Inc

Back in the day … like four or five years ago … mobile websites were more or less an afterthought. Essentially, Web developers were taking the desktop site and modifying it for mobile so it looked nice. Like technology itself, things change quickly. Mobile Internet Usage on the Move Just last year, mobile took over.Read […]

Telling a Tourism Story

by ABC Creative Group Inc

With over a decade of experience marketing all kinds of tourism entities and destinations, we at ABC have learned one thing: People love to hear a story. Think about it. How many times have you sat in a local pub or restaurant and your server has explained the history of the establishment or shared a […]

4 Big Questions to Ask about Google’s Mobile Search Algorithm Change

by ABC Creative Group Inc

People in the SEO and digital marketing world are talking more and more about Google’s mobile search algorithm change coming up Tuesday, April 21. Some are even calling it “Mobilegeddon.” While it will certainly affect some websites negatively, is this algorithm change scary enough to be worthy of a “geddon”? That depends on your website. […]

Pop-Up Videos – Not a ’90s Thing

by ABC Creative Group Inc

We all remember those horrible pop-up videos from VH1 right? And now that we brought it up, you probably can’t get the jingle out of your head. Sorry. Well pop-up videos kind of died for a bit, but now advertising is bringing them back! You’re welcome. You’ve all heard of YouTube, but you’re probably starting […]

For-Profit Brands and Cause-Related Marketing: It’s Working

by ABC Creative Group Inc

While laughs, tears and clever taglines still rule most advertising, many big brands attempt to connect with consumers with campaigns that go well beyond the product. You may have noticed more and more cultural messaging intended to inspire action for a greater cause … and to subtly align that message indelibly with a particular brand. […]

Dads, Dogs and Automobiles: ABC’s Take on Advertising’s Biggest Night

by ABC Creative Group Inc

Every year on this Monday, everyone is asked to put pen to paper, or should I say fingers to keyboard, and explain which Super Bowl commercial they liked most. As usual, my over-analyzing brain and the fact that I am in advertising and need to create witty comments does not allow me to do that […]

Facebook or YouTube? Use Two!

by ABC Creative Group Inc

What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube […]

Your 2015 Marketing Strategy: So, What’s the Plan?

by ABC Creative Group Inc

Not to freak anybody out, but December is next week. No, I’m not kidding. Dec. 1 has arrived – do you know where your 2015 marketing plans are? Maybe you’ve put it off or maybe you’ve never even had one. Relax. There’s still time to make 2015 your best year yet. Here’s a quick and […]

Listen Up: Podcasts Are Back

by ABC Creative Group Inc

Considering more than a decade has passed since the audio podcast became a widely used medium for talk shows, news and music discovery, it seems like a platform past its prime: the digital equivalent of a cassette tape. Things move fast in the “Internet of Things” era, where cars have become connected. Mobile devices can deliver […]