adworkshop & inphorm

Anne Rast, Senior Art Director / Creative Advisor (Written last week during a power outage)read more

Rebecca Steffan, Senior PR Manager/Content Developer In December, we eagerly tested Facebook’s latest innovation for our personal profiles: Timeline. Initially just for our personal profiles, it seemed like a few crafty page pirates found a way to adapt their business pages to Timeline before the social media giant actually gave them this option in February.read [...]

Ben Hamelin, Senior Interactive Developer On Monday I arrived at DrupalCon Denver, the first of the biannual conferences for the Drupal community, held at the Colorado Convention Center in Denver. Since then, the same message has resounded throughout. Drupal is not just an open source content management platform, it is a community of developers, coders [...]

Darcy Norfolk, President With each update, the Google search algorithm becomes a little more sophisticated—and as of last month, a little more personal. Google has announced that it will be incorporating even more personal data into its search results based on a user’s previous actions, search queries and online behavior. As a marketer this is [...]

Jim Duhaime, Account Executive Building a brand takes thought and planning. The process involves many aspects, some of which include brand reputation, brand trust and brand promise. Your identity as a brand hinges upon solidifying these concepts into one cohesive initiative—and then consistently communicating that unified message at every touch point.read more

Andrew Carolla, Digital/UX/Interactive Designer Recently, Adworkshop’s Senior Digital/UX/Interactive Designer Geoff Sanford and I had the opportunity to attend An Event Apart in Washington, D.C. At the conference we heard several leading experts in the field of web design discuss the exciting features of the new HTML5 and CSS3 specifications.read more

Darcy Norfolk, General Manager As an employee of Adworkshop in Lake Placid and a resident of the Adirondack Park, I am surrounded by extraordinary nature. Our marketing agency is fortunate to be able to represent the very place(s) we breathe.This time of year we like to say thanks and this year we are giving the [...]

Kate Monohan, Publicist & Editorial Content Coordinator The release of the iPhone 4S with new voice-search technology called “Siri” caused a stir among the search marketing world. But, what are the implications for business owners?read more

Jessica Kleppang, Search Engine Marketing Specialist The Value of a Search Audit Why can’t I find my website on Google or Bing? How can people find my website? What is my website missing? These are questions that someone managing a website may ask at one time or another. As is common in life, there is [...]