Articles by Archer Communications

Archer Communications, Inc. is a full-service Integrated Marketing Communications Firm, working with B2B, retail, and consumer clients in a diverse range of industries and markets. We combine the latest in web development technology, Internet marketing strategies and traditional customized marketing solutions to create demand for your brand.

AdHub Profile | Website | Blog

Phone #: 585-461-1570

Archer Communications has written 17 articles for AdTalk

Archer Communications

Making Movies… More Fun than Easy!

by Archer Communications

Every year, the Art Department gets the task of coming up with a creative concept for a Holiday card. It is always a trying thing to get done, especially having all the normal work load of an ad agency, which never stops, and the holiday event-filled calendar. I am not saying it is not fun, [...]

15 Smiles on the Erie Canal

by Archer Communications

We had planned for weeks to have a team celebration. Why celebrate? There are so many good reasons for Archer to celebrate. Here’s three: New people joined Archer in the past several months, and it was a good way to have a partial “team day”. The success of the Cornhill Arts Festival was the culmination [...]

Brighton Chamber of Commerce starts the Fourth off with a run

by Archer Communications

The day greeted me with Elaine’s announcement that we were to help out in a 5K race put on by the Brighton Chamber of Commerce, with the sponsorship of Fleet Feet. A quick stop for a cup of coffee, an offer to help, the donning of highlighter-colored t-shirts and flag in hand, we walked through [...]

Building a better team.

by Archer Communications

Since starting at Archer, I have had the opportunity to manage and work alongside great people in the art and web departments. As expected, there have been ups and downs and also many obstacles to overcome when it came to people management. Whether there have been problems regarding personalities, work ethics, equipment, vacation-time, or an [...]

Leaving a Better World

by Archer Communications

Have you ever watched a black belt Karate expert blast his bare hand through a stack of bricks? It is a powerful demonstration of focus and commitment. Austrian pines command the lilac-filled hilltop in Highland Park. I remember people who could perform such acts remarking that it is not difficult—all you need to do is [...]

Generational Sharing: Experience and New Technologies

by Archer Communications

As a forethought: The person who thinks experience trumps all is not paying attention to the many contributions of youth in today’s world, and the person who thinks a good new idea trumps all is not wise to the wider repertoire of experience or the many nuances experience helps to navigate. Marketing communications firms are [...]

Getting the most from Creative Talent: The Coexistence of Empowerment and Collaboration in Marketing Communications Firms

by Archer Communications

Falling Waters When I think of creative genius in architecture, I think of Frank Lloyd Wright. When I visit his homes or buildings, I experience his genius. However, I also sense some flaws—concrete that should have been reinforced (at Falling Waters), an inability to fully enjoy the art (at The Guggenheim Museum in New York) [...]

FITC San Francisco 2010

by Archer Communications

Being the Design intern here at Archer and a current RIT student, I was very happy to have the opportunity to attend FITC in San Francisco, California last week. It was an experience like none other. You’re probably wondering what FITC is and what it stands for. It’s an acronym for “Flash in the Can” [...]

Are Big Networks Afraid of Google TV?

by Archer Communications

Today I read that large cable and TV networks are fearful of GoogleTV. Why are they so afraid? Is it because they operate in an old style advertising lead network? Is it because they are afraid Google will force them to evolve? Afraid of changing the way they have been doing things for 50+ years? [...]

A Successful 2nd Annual Emerging Artists Expo!

by Archer Communications

Archer is pleased to announce that this year’s 2nd Annual Emerging Artists Expo at the 42nd Annual Corn Hill Arts Festival was a tremendous success! As the Expo’s sponsor, we strove to create an inviting, interactive, and fun atmosphere at the main entrance to the Expo. If you stopped by to visit the A-Team, you [...]

Presenting…the Emerging Artists Expo Website!

by Archer Communications

The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles. This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the [...]

Archer Communications is proud to announce sponsorship of the Emerging Artist Expo for the Corn Hill Arts Festival

by Archer Communications

What art offers is space – a certain breathing room for the spirit. – John Updike When you step into the world of art and allow your mind to experience alternative views of reality, it is a chance to relinquish what you know for what is possible. Embracing art, its limitless possibilities, and the young [...]

Twitter Karma… Everybody is listening to the conversation

by Archer Communications

Recently I had a personal issue with my a certain insurance company that has a duck for a mascot. (hint, hint) I was upset and felt really used by the company, so much so that I had a little rant about it on Twitter. I was not expecting much, but I had heard that these [...]

Why Steve Jobs says NO! to Flash on iphone

by Archer Communications

We have found an actual letter written by Steve Jobs directly answering the question of “Why the iPhone does not run Flash applications?” As many of us know, Flash does not work on iPods, iPhones or iPads. The fact that Steve Jobs actually jotted down all the reasons Apple doesn’t support Flash in their portable [...]

E-Newsletter Design Tips

by Archer Communications

You don't want your newsletter or email to end up like this! Recently a customer who was about to start a email newsletter for his company, in order to increase their direct marketing and get more unique visitors to their website, asked us at Archer to design a template for it. We have created many [...]

Talking ‘bout my Generation

by Archer Communications

Take it from me, Archer’s young-blooded intern, making an impression on Generation Next (my demographic cohort), is neither Jello pudding nor Pillsbury apple pie.  Our attention is generally distracted, flittering between one device and the next, from one social media platform to another. We are quick to control what enters our collective consciousnesses by fast-forwarding [...]

Creativity vs. Stock

by Archer Communications

Are micro-payment stock sites killing the professional industry? Stock photography prices have come down with the availability of the internet… but is this a good thing? Being a designer of a “certain age” I remember when stock photography was an expensive necessity, and hiring an illustrator was the norm. Pouring over glossy catalogs where these [...]