Blass Marketing

Articles by Blass Marketing

Blass Marketing is a team of exceptionally talented professionals working in every key marketing discipline - Branding, Consumer Insight / Market Research, Advertising, Public Relations/Crisis Communications, Online/Web development, Content Marketing, Search Engine Optimization, Motion Graphics and Commercial Photography.

blass marketing has written 17 articles for AdTalk

Blass Marketing

What is an NPS Score and Why This Alone is Not Enough

by Blass Marketing

The Net Promoter Score (NPS) is perhaps the best-known customer loyalty research metric and has been widely adopted by more than two thirds of Fortune 1000 companies. Developed by F. Richheld, Bain and Co and Satmetrix in 2003 in his Harvard Business Review article, titled The One Number You Need to Grow it’s a measure of […]

Billboards are having a heyday in a digital world

by Blass Marketing

The following article may be of interest to many advertisers. Blass clients have experienced excellent results from campaigns than combine different forms of media working in concert to promote their message. Online media run with traditional media provides broad exposure andtargeted messaging. Billboards are having a heyday in a digital world Outdoor advertising is bigger […]

How to increase website conversion

by Blass Marketing

Everyone wants to drive traffic to their website, but if that traffic doesn’t convert — whether that’s providing an email address, filling out a form, requesting a quote, or making a purchase — you’re not maximizing the value of a potential customer’s visit. The following are tips for getting your website visitors to take action. […]

B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More

by Blass Marketing

  Gain a Better Understanding of your Customer Numerous studies have proven that it’s much more cost-effective to generate revenue by increasing sales to existing customers than it is to cultivate new ones. Research is clearly NOT selling and never should be, but conducting conversational-style in depth customer research using a third/impartial interviewer can contribute […]

5 Ways Research Can Bring Value to any Organization

by Blass Marketing

1) Marketing plan development. There are many elements of a marketing plan that benefit from the intelligence research can bring. Audience: Research can help define such things as the size and makeup of your target audiences. Are there geographic concentrations? What are the buying dynamics? Demographics, buying influence, titles, readership and use of social media are […]

Website Usability Testing Can Improve Website Performance

by Blass Marketing

Your site is getting tested every day by visitors. Google Analytics can provide a wealth of metrics on bounce rates, pages accessed, duration, and engagement, but to really understand how users are working with your site and why performance might be less than desired, website usability studies are often used. Usability testing is an important […]

Key Pointers to Get the Most from Focus Groups

by Blass Marketing

  Firstly, decide if a focus is the right collection method for what you want to learn. There are many different forms of market research and focus groups are just one methodology. Here are just a few areas where focus groups are ideal: -Idea and concept exploration, especially in the early stages -Understanding the buying […]

M&A: A Call for Research During the Integration Process

by Blass Marketing

Mergers and acquisitions offer a great potential for synergy, which may include increased customer base, enhanced product and service capabilities, expanded geographic coverage, increased intellectual property, additional facilities, etc. On the flip side, M&A activities can create a sense of fear, confusion and frustration. Research can be utilized in a range of areas to clarify […]

Five Tips to Improve Your Marketing Communications Activities in 2018

by Blass Marketing

1) You will improve your marketing activities with the creation of a Marketing Communications Plan. In their simplest form, your marketing communications plan should review the Situation or Environment, set Realistic Goals and Objectives, the Tactics that will be employed and Resources to be allocated. The process of creating the Plan also serves to organize […]

Having an Image Library is a Smart Idea

by Blass Marketing

A very useful way to organize images is through creation of an image library. The system we suggest uses a number ordering  by market/industry and perhaps also by product if appropriate. Choose which is best for your use and keep one for people and site images We then draft a brief description which is searchable […]

Funny Story-No Matter How Hard You Try, Perfection Does Not Exist

by Blass Marketing

I still get a chuckle when I think of a global rebranding project we did for one of our clients. We had conducted a comprehensive global audit involving samples supplied from each region. Working with the global communications officer, new guidelines were developed including templates and examples which we felt would make it very easy […]

Blass Marketing Honored with Prestigious BMA Carolinas 2017 ProAds Award for Dynamic Clariant 2018 ColorForward® Forecasting Brochure

by Blass Marketing

  Charlotte, NC (May 31, 2017) – Blass Marketing, a 48-year-old family-owned marketing firm with offices in Charlotte and Upstate New York, has won a BMA Carolinas 2017 ProAds award for the firm’s essential work on Clariant’s 2018 ColorForward® “Consumer Color Directions 2018” forecasting brochure. The BMA Carolinas ProAds Awards recognize the best B2B marketing […]

“Pearls of Wisdom” from Dad, Ronald T Blass, 1926-2001, founder of R T Blass Inc. (now Blass Marketing)

by Blass Marketing

Be authentic. Ron was an artist by passion, honed by years of practice and attending Pratt Art School. He applied the fundamentals of good design and hired a highly talented team. His demeanor was honest and genuine. He was not out to win awards. He only wanted to do great work for his clients; a […]

Tech Writing: Can you Afford Not to Produce Whitepapers?

by Blass Marketing

Frequently, customers and prospects need help in solving problems, but don’t want to take their problem direct to a company sales representative.  They’re looking for perspective, trying to understand the range of possibilities before they invest their personal reputation, and their company’s time and resources, into a product selection process. Here’s where you can do them a […]

15 Tactical Elements to Consider for an Integrated Business-to-Business New Product Introduction

by Blass Marketing

Here’s a quick checklist that will be helpful when introducing a new product to the market. Keep in mind that proper planning can preclude disasters and production efficiencies can be gained when producing many elements concurrently. We will focus here on external tools. Internal sales training and other internal communications will be handled in another […]

7 ways to generate a B2B endorsement when traditional methods won’t work

by Blass Marketing

Marketing Blog: We all know that case studies are a powerful sales tool; telling a story about how your company created value through the experience of working with you. So what do you do when the customer will not participate? Perhaps your equipment or the unique way it’s being used may be giving the customer a […]

Blass Communications rebrands as Blass Marketing

by Blass Marketing

OLD CHATHAM — Blass Communications is rebranding as Blass Marketing to better represent its wider range of marketing services, and has added three new divisions to reflect the firm’s expanded areas of focused expertise.  Along with a new brand name, the firm has a new logo, color palette, and four entirely new websites, one for […]

Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurgenow.com/?p=8633] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [https://websurgenow.com/?p=8406] "From the Screen to the Green: Parallels Between Digital Marketing and Golf"
Diag| Considering item [https://websurgenow.com/?p=3943] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurgenow.com/?p=5682] "6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies"
Diag| Considering item [https://websurgenow.com/?p=7857] "Does SEO Really Matter for B2B Businesses?"
Diag| Considering item [https://websurgenow.com/?p=3257] "What Is Digital Presence for Business?"
Diag| Considering item [https://websurgenow.com/?p=7485] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
Diag| Considering item [https://websurgenow.com/?p=7469] "Digital Marketing Glossary of Terms"
Diag| Considering item [https://websurgenow.com/?p=7470] "What Is It Like to Work with a Marketing Agency? + Infographic"
Diag| Considering item [https://websurgenow.com/?p=5740] "What We Learned From Content Marketing World Conference"
Diag| Polling feed [http://paulinebartel.com/blog/feed/]
Diag| Considering item [https://paulinebartel.com/blog/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/blog/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/blog/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/blog/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/blog/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/blog/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/blog/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/blog/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/blog/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/blog/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"
Diag| Polling feed [https://secretvalleymedialabs.com/feed/]
Diag| Considering item [http://secretvalleymedialabs.com/?p=99] "Adding Value Through Workplace Design"
Diag| Considering item [http://secretvalleymedialabs.com/?p=96] "Creating a Consistent Brand"
Diag| Considering item [http://secretvalleymedialabs.com/?p=91] "Storytellers"
Diag| Considering item [http://secretvalleymedialabs.com/?p=87] "We all have a choice"
Diag| Considering item [http://secretvalleymedialabs.com/?p=84] "We all need a little inspiration"
Diag| Considering item [http://secretvalleymedialabs.com/?p=69] "Everybody Needs to Find Their Way"
Diag| Considering item [http://secretvalleymedialabs.com/?p=62] "Identity Crisis"
Diag| Considering item [http://secretvalleymedialabs.com/?p=53] "Fresh Ideas and Talent From Unexpected Places"
Diag| Considering item [http://secretvalleymedialabs.wordpress.com/?p=46] "Just Sit Back and Listen"
Diag| Considering item [http://secretvalleymedialabs.wordpress.com/?p=27] "Bringing Out the Goods"
Diag| Polling feed [http://www.rowedigital.com/feed]
Diag| Considering item [https://www.rowedigital.com/?p=2186] "How to Achieve More With a Competitor’s Link Profile Audit"
Diag| Considering item [https://www.rowedigital.com/?p=1676] "Moving Content Pages: Beyond the 301 Redirect"
Diag| Considering item [https://www.rowedigital.com/?p=1535] "Title Tag SEO: The Only Resource You’ll Ever Need"
Diag| Considering item [https://www.rowedigital.com/?p=1537] "Will Guest Blogging Still Work in 2018?"
Diag| Considering item [https://www.rowedigital.com/?p=1484] "5 Strategies for Link Building With Infographics"
Diag| Considering item [https://www.rowedigital.com/?p=1482] "How Content Marketing Plays Into SEO (and Vice Versa)"
Diag| Considering item [https://www.rowedigital.com/?p=734] "Everybody Needs Strategic SEO: Strategic Evolutionary Obsession"
Diag| Considering item [https://www.rowedigital.com/?p=564] "Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach"
Diag| Considering item [https://www.rowedigital.com/?p=551] "How One Customer Can Have a Big Impact on a Company’s Online Reputation"
Diag| Considering item [https://www.rowedigital.com/?p=554] "Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis"
Diag| Polling feed [http://veraview.com/feed/]
Diag| Considering item [http://veraview.com/?p=1852] "Veraview LLC Completes Project With Explore and More"
Diag| Considering item [http://veraview.com/?p=1600] "Veraview uses Crestron as the control system at the Curtiss Hotel"
Diag| Considering item [http://veraview.com/?p=1561] "Veraview helps bring the Erie Community College Stem building into the forefront of technology."
Diag| Considering item [http://veraview.com/?p=1513] "Now Trending: Education Technology"
Diag| Considering item [http://veraview.com/?p=1507] "Unified Video Systems: Simple Design, Big Impact"
Diag| Considering item [http://veraview.com/?p=1416] "The Collaborative Work Space Experience"
Diag| Considering item [http://veraview.com/?p=1411] "Who Wants a Video Wall?"
Diag| Considering item [http://veraview.com/?p=1359] "The Different Forms of Streaming"
Diag| Considering item [http://veraview.com/?p=1351] "Why You Need a Systems Integrator"
Diag| Considering item [http://veraview.com/?p=1098] "The Convergence of IT and AV"
Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
Diag| Considering item [https://blassmarketing.com/?p=1913] "Five Tips to Improve Your Marketing Communications Activities"
Diag| Considering item [http://blassmarketing.com/?p=1797] "Having an Image Library is a Smart Idea"
Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"
Diag| Considering item [http://prolificmarketing.org/?p=773] "Twitter 101 for Business: The Basics"
Diag| Polling feed [https://displaysanddesigns.wordpress.com/feed/]
Diag| Considering item [http://displaysanddesigns.wordpress.com/2019/01/08/our-gift-to-you%f0%9f%8d%be-2/] "Our Gift to YOU!🍾"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1862] "Empire State Honey Producers Association at the NYS Fair!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1846] "Happy 716 Day!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"
Diag| Polling feed [https://www.quinlanco.com/ideas/feed/]
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5654] "American Advertising Awards 2018: Bringing Home Some Hardware"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5617] "We cleaned up big at the MANNYs this year"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5603] "3 B2B Content Marketing Myths You Need to Know the Truth About"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5590] "Confessions of a Grammar Nerd: 5 Grammar Tips You Need to Know"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5571] "3 Ways Media Sales Teams Can Improve Agency Relationships"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5537] "The Four Rules of Using Memes in Your Content Marketing Strategy"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5507] "Buffalo and Erie County Botanical Gardens Winner of Quinlan’s Down ‘N Dirty Thirty Contest"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5471] "5 Ways to Know You’re Working with a Media Expert"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5455] "5 Reasons to Stop Handling Your Own Copywriting Now"
Diag| Considering item [https://www.quinlanco.com/ideas/?p=5425] "How to measure creative risk: A story of Casual Fridays"
Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"