Warning: Declaration of thesis_comment::start_lvl(&$output, $depth, $args) should be compatible with Walker::start_lvl(&$output, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155
Warning: Declaration of thesis_comment::end_lvl(&$output, $depth, $args) should be compatible with Walker::end_lvl(&$output, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155
Warning: Declaration of thesis_comment::start_el(&$output, $comment, $depth, $args) should be compatible with Walker::start_el(&$output, $object, $depth = 0, $args = Array, $current_object_id = 0) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155
Warning: Declaration of thesis_comment::end_el(&$output, $comment, $depth, $args) should be compatible with Walker::end_el(&$output, $object, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155 Blass Marketing
Blass Marketing is a team of exceptionally talented professionals working in every key marketing discipline - Branding, Consumer Insight / Market Research, Advertising, Public Relations/Crisis Communications, Online/Web development, Content Marketing, Search Engine Optimization, Motion Graphics and Commercial Photography.
blass marketing has written 18 articles for AdTalk
Disrupted habits create marketing opportunities I take an interest in consumer lifestyle changes and trends and was thinking about all of the disruptions to our daily habits and practices since we have been sequestered at home. Life has dramatically changed. It’s no longer customary to head off to work with a mug of coffee, drop […]
The Net Promoter Score (NPS) is perhaps the best-known customer loyalty research metric and has been widely adopted by more than two thirds of Fortune 1000 companies. Developed by F. Richheld, Bain and Co and Satmetrix in 2003 in his Harvard Business Review article, titled The One Number You Need to Grow it’s a measure of […]
The following article may be of interest to many advertisers. Blass clients have experienced excellent results from campaigns than combine different forms of media working in concert to promote their message. Online media run with traditional media provides broad exposure andtargeted messaging. Billboards are having a heyday in a digital world Outdoor advertising is bigger […]
Everyone wants to drive traffic to their website, but if that traffic doesn’t convert — whether that’s providing an email address, filling out a form, requesting a quote, or making a purchase — you’re not maximizing the value of a potential customer’s visit. The following are tips for getting your website visitors to take action. […]
Gain a Better Understanding of your Customer Numerous studies have proven that it’s much more cost-effective to generate revenue by increasing sales to existing customers than it is to cultivate new ones. Research is clearly NOT selling and never should be, but conducting conversational-style in depth customer research using a third/impartial interviewer can contribute […]
1) Marketing plan development. There are many elements of a marketing plan that benefit from the intelligence research can bring. Audience: Research can help define such things as the size and makeup of your target audiences. Are there geographic concentrations? What are the buying dynamics? Demographics, buying influence, titles, readership and use of social media are […]
Your site is getting tested every day by visitors. Google Analytics can provide a wealth of metrics on bounce rates, pages accessed, duration, and engagement, but to really understand how users are working with your site and why performance might be less than desired, website usability studies are often used. Usability testing is an important […]
Firstly, decide if a focus is the right collection method for what you want to learn. There are many different forms of market research and focus groups are just one methodology. Here are just a few areas where focus groups are ideal: -Idea and concept exploration, especially in the early stages -Understanding the buying […]
Mergers and acquisitions offer a great potential for synergy, which may include increased customer base, enhanced product and service capabilities, expanded geographic coverage, increased intellectual property, additional facilities, etc. On the flip side, M&A activities can create a sense of fear, confusion and frustration. Research can be utilized in a range of areas to clarify […]
1) You will improve your marketing activities with the creation of a Marketing Communications Plan. In their simplest form, your marketing communications plan should review the Situation or Environment, set Realistic Goals and Objectives, the Tactics that will be employed and Resources to be allocated. The process of creating the Plan also serves to organize […]
A very useful way to organize images is through creation of an image library. The system we suggest uses a number ordering by market/industry and perhaps also by product if appropriate. Choose which is best for your use and keep one for people and site images We then draft a brief description which is searchable […]
I still get a chuckle when I think of a global rebranding project we did for one of our clients. We had conducted a comprehensive global audit involving samples supplied from each region. Working with the global communications officer, new guidelines were developed including templates and examples which we felt would make it very easy […]
Charlotte, NC (May 31, 2017) – Blass Marketing, a 48-year-old family-owned marketing firm with offices in Charlotte and Upstate New York, has won a BMA Carolinas 2017 ProAds award for the firm’s essential work on Clariant’s 2018 ColorForward® “Consumer Color Directions 2018” forecasting brochure. The BMA Carolinas ProAds Awards recognize the best B2B marketing […]
Be authentic. Ron was an artist by passion, honed by years of practice and attending Pratt Art School. He applied the fundamentals of good design and hired a highly talented team. His demeanor was honest and genuine. He was not out to win awards. He only wanted to do great work for his clients; a […]
Frequently, customers and prospects need help in solving problems, but don’t want to take their problem direct to a company sales representative. They’re looking for perspective, trying to understand the range of possibilities before they invest their personal reputation, and their company’s time and resources, into a product selection process. Here’s where you can do them a […]
Here’s a quick checklist that will be helpful when introducing a new product to the market. Keep in mind that proper planning can preclude disasters and production efficiencies can be gained when producing many elements concurrently. We will focus here on external tools. Internal sales training and other internal communications will be handled in another […]
Marketing Blog: We all know that case studies are a powerful sales tool; telling a story about how your company created value through the experience of working with you. So what do you do when the customer will not participate? Perhaps your equipment or the unique way it’s being used may be giving the customer a […]
OLD CHATHAM — Blass Communications is rebranding as Blass Marketing to better represent its wider range of marketing services, and has added three new divisions to reflect the firm’s expanded areas of focused expertise. Along with a new brand name, the firm has a new logo, color palette, and four entirely new websites, one for […]
Diag| Considering item [https://www.k2website.com/?p=1961] "Healing starts here Branding for Recovery"
Diag| Considering item [https://www.k2website.com/?p=1954] "Do you want to stand out from your competition? Animated video is a great solution."
Diag| Considering item [https://www.k2website.com/?p=1945] "Magnolias, bikes and a break from Zoom"
Diag| Considering item [https://www.k2website.com/?p=1912] "We love helping our clients shine"
Diag| Considering item [https://www.k2website.com/?p=1899] "A Printed Invitation = Great Results"
Diag| Considering item [https://www.k2website.com/?p=1886] "K2 Illustration – Get Results"
Diag| Considering item [https://www.k2website.com/?p=1870] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [https://www.k2website.com/?p=1834] "Branding helps thousands in need"
Diag| Considering item [https://www.k2website.com/?p=1817] "The importance of the visual brand"
Diag| Considering item [https://www.k2website.com/?p=1787] "2018 Summit Creative Awards for K2"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [http://suddenwriteturn.com/?p=3820] "Cancer: A Retrospective"
Diag| Considering item [http://suddenwriteturn.com/?p=3773] "Adventures in Babysitting: Boys of Summer"
Diag| Considering item [http://suddenwriteturn.com/?p=3731] "Racism in Black and White"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [https://www.corporatecomm.com/blog/how-will-the-pandemic-impact-the-future-of-e-commerce] "How Will The Pandemic Impact The Future of E-commerce."
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/password-security-what-makes-a-strong-password] "Password Security - What Makes a Strong Password"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/get-to-know-bethany-dudek] "Get to Know: Bethany Dudek"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/how-to-craft-social-media-content-that-people-want-to-read] "How to Craft Social Media Content That People Want to Read"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/ip-propagation-the-waiting-game] "IP Propagation: The Waiting Game"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/vince-hesketh-welcomed-as-the-new-director-of-business-development-at-corporate-communications-inc] "Vince Hesketh Welcomed as the New Director of Business Development at Corporate Communications, Inc."
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/what-is-website-accessibility] "What is Website Accessibility?"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/matthew-mitchell-named-president-of-corporate-communications-inc] "Matthew Mitchell Named President of Corporate Communications, Inc."
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/why-you-need-to-audit-your-web-presence] "Why You Need To Audit Your Web Presence"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/the-key-to-social-media-success] "The Key to Social Media Success"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/the-top-4-seo-metrics] "The Top 4 SEO Metrics"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/top-4-tips-for-a-successful-brand-development] "Top 4 Tips for a Successful Brand Development"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/the-importance-of-content-calendars] "The Importance of Content Calendars"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/an-emphasis-on-mobile-marketing] "An Emphasis on Mobile Marketing"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/how-to-redesign-a-website-without-starting-from-scratch] "How to Redesign a Website Without Starting from Scratch"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/want-to-know-why-your-content-marketing-strategy-isnt-working] "Want to Know Why Your Content Marketing Strategy Isn’t Working?"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/incorporating-facebook-live-into-your-social-media-marketing-strategy] "Incorporating Facebook Live into Your Social Media Marketing Strategy"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/4-ways-youre-negatively-impacting-your-sites-ranking-without-even-realizing] "4 Ways You’re Negatively Impacting Your Site’s Ranking Without Even Realizing"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Diag| Considering item [https://www.corporatecomm.com/blog/5-seo-tips-to-for-optimizing-your-digital-marketing] "5 SEO Tips to for Optimizing Your Digital Marketing"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 708
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19001, "Films Condensed"
Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19003, "Do you know Romain Gavras?"
Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19005, "Great dark humor in this 1 minute film by Gaspar Palacio"
Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19007, "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19009, "New Light Writing Equipment"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19011, "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19013, "Booyah Patrol"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19015, "Nice Spotify"
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19017, "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedpost.class.php on line 1330
Diag| Storing alternate revision of existing post # 19019, "Eye Opening Short Film"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [https://blog.tippingpointcomm.com/intern-blog-series-part-1] "Through The Eyes of an Intern Blog Series Part 1"
Diag| Considering item [https://blog.tippingpointcomm.com/avoid-these-common-ap-style-mistakes] "Avoid These Common AP Style Mistakes Make by PR Pros"
Diag| Considering item [https://blog.tippingpointcomm.com/what-you-need-to-know-about-the-facebook-boycott] "What you need to know about the Facebook Boycott starting July 1, 2020"
Diag| Considering item [https://blog.tippingpointcomm.com/tips-for-media-interviews-in-uncertain-times] "Top 10 Tips for Media Interviews in Uncertain Times"
Diag| Considering item [https://blog.tippingpointcomm.com/harley-eases-transition-to-remote-learning] "Client Spotlight: "Harley at Home" Eases Transition to Remote Learning"
Diag| Considering item [https://blog.tippingpointcomm.com/advertisers-adapting-to-change] "Advertisers Adapting to Change"
Diag| Considering item [https://blog.tippingpointcomm.com/us-census-needs-your-participation] "US Census-We Need Your Participation!"
Diag| Considering item [https://blog.tippingpointcomm.com/marcomm-advice-for-an-unprecedented-global-pandemic] "Marketing Communications Advice for an Unprecedented Global Pandemic"
Diag| Considering item [https://blog.tippingpointcomm.com/4-ways-to-effectively-communicate-about-covid19] "4 Ways to Effectively Communicate About COVID-19"
Diag| Considering item [https://blog.tippingpointcomm.com/4-reasons-to-consider-a-retainer-relationship-with-your-pr-agency] "4 Reasons to Consider a Retainer Relationship with Your PR Agency"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
Diag| Considering item [https://blassmarketing.com/?p=1913] "Five Tips to Improve Your Marketing Communications Activities"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"
Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/25/d214364769/htdocs/adtalk/wp-content/plugins/feedwordpress/syndicatedlink.class.php on line 302
