Articles by Bob Wright Creative Group

Bob Wright Creative is a leading communication design firm to corporate marketers. We transform marketing from expense to income using creativity, business thinking and problem solving.

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Bob Wright Creative Group has written 57 articles for AdTalk

Bob Wright Creative Group

Introducing ‘Marcom Talk’

by Bob Wright Creative Group

With its appearance in the Apple iTunes Store, we mark the launch of our podcast, Marcom Talk. OK, I know an iTunes Store account does not a podcast make, but gosh, it sure feels important. Marcom Talk is a business podcast focused on marketing, design and communications. We’ll explore the practice of communications design as [...]

Inspiration: Week of April 30, 2012

by Bob Wright Creative Group

Soccer Art A truly enjoyable collection of soccer legend posters, each with its own unique style. For fans of beautiful design and the beautiful game alike (yes, I'm biased). Woodford Racing Posters A series of artistic posters to promote investing in thoroughbred racing partnerships. For me, the minimalist watercolor style invokes a dream-like feel that's [...]

Jazz for Food Website: Helping an Organization Help Those in Need

by Bob Wright Creative Group

When the organizers of Jazz for Food came to Bob Wright Creative in need of website design and programming for this year’s event, the results were positive yet unexpected. Based in Rochester, New York, Jazz for Food’s purpose is three-fold as it raises money to: provide financial assistance and appropriate resources to the needy affected [...]

Inspiration: Week of April 16, 2012

by Bob Wright Creative Group

Great Guitar Photography Phil Daggar brought in a recent issue of the "Wood & Steel" news quarterly published by Taylor Guitars. Taylors are considered by many to be works of art, and the guitar maker certainly recognizes this with the production quality of their publication. Even the End of the World Needs Good Branding Makes [...]

Inspiration: Week of April 2, 2012

by Bob Wright Creative Group

The Digital↔Physical. Excellent piece by @craigmod on turning the digital into physical based on his work on the Flipboard for iPhone team. (Via Mike Gastin) 24 Hours in Pictures. The Guardian's ongoing series, reliving the previous 24 hour's events via breathtaking photography Web Scrolling is OK Again. Fun, Actually. Ran across this inspirational web page [...]

Inspiration: Week of March 26, 2012

by Bob Wright Creative Group

Ive on Innovation Apple's Jonathan Ive keeps a low profile. But when he opens up, people listen. Here's what the Head Designer has to say about innovation. Good News for Web Content Creators Google's next algorithm update continues to favor great content that keeps the reader in mind first, and search engines second. Technology Advances [...]

Illustration Application Spotlight: Point-of-Purchase

by Bob Wright Creative Group

Graphic. Realistic. Painterly. Cartoon-like. These are examples of stylistic characteristics that play a crucial role in the effectiveness of point-of-purchase (POP) displays. In many instances, it’s the use of illustration that delivers these attributes in the most powerful way. For many years, Bob Wright Creative has delivered illustration for myriad POP projects in such diverse [...]

Inspiration: Week of March 11, 2012

by Bob Wright Creative Group

Cloud computing, metrics, the evolution of print, and more popped up as items of interest this week. The Cloud's not Just for Docs, Pics and Tunes Imagine running a full version of your favorite application like Photoshop or Modern Warfare 3 (during your lunch break of course) without having to install any software. This innovative [...]

Observations from Best of the Web 2012

by Bob Wright Creative Group

Mike Gastin, Jim Mattiucci and I just returned from Best of the Web 2012, presented by Rochester Business Journal. As blogged about recently, our client The Maplewood was selected as a finalist in the Healthcare category. Well, turns out we didn’t win the prize this year. But it was enjoyable to view many other award-level [...]

Inspiration: Week of February 26, 2012

by Bob Wright Creative Group

Howdy folks!  Extra-busy at HQ lately, so it's been a few weeks since our last Inspirations post. Let's get caught up. Pinterest The "virtual pinboard where you can curate and share things you love", has gotten a lot of play over the past week or so. Including this Inc. article. What does Pinterest mean to [...]

Community Profile Websites – Keeping People Informed, Supporting Actionable Decisions

by Bob Wright Creative Group

When the time came for CGR to produce web-based Community Indicator Projects, the long-established research organization partnered with Bob Wright Creative to help develop and continuously enhance these powerful web-based tools. Some Background on CGR The Center for Governmental Research (CGR) is a municipal research organization founded by George Eastman in 1915 to serve as [...]

The Maplewood Website… a "Best of the Web" Finalist

by Bob Wright Creative Group

We're very excited for our client, The Maplewood, for being selected as a finalist in this year's "Best of the Web" competition, held by the Rochester Business Journal. VisitMaplewood.com is in the Health Care category. Winners will be chosen during a ceremony on March 13. The Bob Wright Creative team worked with Maplewood administrator Greg [...]

The Potential Virtue of Marketing

by Bob Wright Creative Group

Can anything good come from marketing? Musing on the potential it has to be virtuous. Marketing often gets a bad rep and for good reason. To non-practitioners the term marketing evokes any number of negative thoughts and feelings. Images of frivolous time and money spent on a new corporate identity worry the finance department while [...]

Brand and the Importance of Form

by Bob Wright Creative Group

We do a lot of branding work for clients. It's not uncommon to be in the midst of market research, branding workshops and corporate identity work at any given time. But, like anything one does regularly, it's easy to get so familiar with it that you take some aspect or another for granted. I was [...]

Inspiration: Week of January 16, 2012

by Bob Wright Creative Group

Hey there, everybody. Here’s another collection of coolness from the world of creativity. Re-Imagining the Classics: Star Wars and Harry Potter The power of illustration. Two artists take their turns bringing a whole new style to two epic fantasies known for their iconic artwork. In both cases I’m struck by the economy of aesthetic that [...]

Marcom Talk Episode 2: The Importance of a Marketing Plan

by Bob Wright Creative Group

Podcast File:  Episode2_Marketing_Plan.mp3 For today's episode of Marcom Talk, Mike Gastin and Mike Nelson highlight the importance of having a marketing plan, and that it's never too late to get started.

Providing Service, Helping Others

by Bob Wright Creative Group

I ran across an AdAge article recently, thanks to @ThomasJArmitage, that provides interesting insight into how 10 renowned brands improved their marketing agency relationships and how they plan to improve even more in 2012. This article doesn’t represent some sort of “how to” for me. In fact, Bob Wright Creative is blessed to have wonderful [...]

Inspiration: Week of January 2, 2012

by Bob Wright Creative Group

Happy New Year! Here are some interesting pieces from the design world (and related galaxies) that have recently popped up on our radar. Hörst Always enjoy a good branding case. Check out the trick bindery work. (via ID) Timeline: A History of Touch-Screen Technology Your iPad can trace its roots all the way back to [...]

Website Redesign: Focus on Your Visitors’ Questions First

by Bob Wright Creative Group

Happy New Year! I just finished reading a recent Inc.com article entitled “Redesigning Your Website in 2012? Ask These 3 Questions First”. Author Amy Buckner Chowdhry did a nice job of covering the key big-picture topics to be covered when considering a website redesign. I encourage you to read all three topics, but one that [...]

Inspiration: Week of December 26, 2011

by Bob Wright Creative Group

I hope you all had a great holiday week. Here are a few things that stood out for me during the celebrations. Family A significant part of the “reason for the season”, the reason for our work, and what keeps our batteries charged. Flipboard Yes, Santa brought the Nelson family an iPad this year. Although [...]

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