Articles by Burst Marketing

We have a defined process for helping you reach specific business objectives. That's what makes Burst Marketing different from advertising agencies and other marketing firms. We fill the need for building targeted Marketing Strategy and delivering effective creative services. So while many of our competitors show you how creative they are, we'll be focused on building your bottom line.

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Burst Marketing has written 48 articles for AdTalk

Burst Marketing

Digital Marketing Channels Offer Good Return on Investment and Options for Smaller Marketing Budgets

by Burst Marketing

Companies notorious for relying on expensive advertising campaigns are starting to realize the improved return on investment offered through digital media.  Procter & Gamble, the largest marketer in the world, spends an average of $10 billion annually on its marketing efforts – and the large advertising budget has hurt the company profits resulting in a [...]

Mobile Marketing – Getting a Toe Hold

by Burst Marketing

Mobile marketing is on the rise and at an accelerating rate.  Catching on to the need for smartphone and tablet-friendly sites, corporate use of mobile websites increased by 210% in the last year, says Business 2 Community. It will only explode from there. This, of course is to meet the demands of tens of millions [...]

YNN interviews Classbook CEO

by Burst Marketing

As a leader in the textbook and e-textbook industry, Classbook.com CEO Tony Pfister weighed in Thursday as Apple unveiled its latest digital textbook technology. “When schools decide to go digital, it’s much more than getting a digital book,” he told Your News Now. “It’s a mindset change.” Read and view the complete story on YNN’s [...]

Online Marketing on the Rise in the Capital Region

by Burst Marketing

Thinking about investing in traditional media advertising for your business this year? Before you do, you may want to consider the continuing trend towards online marketing. As reported in The Business Review, total advertising spending predicted for next year falls below the pre-recession level back in 2007. But this is a bit misleading: Those poor [...]

When customers take over

by Burst Marketing

Recently we’ve seen two blatant examples of consumer revolt. These uprisings followed acts of extreme corporate arrogance or stupidity – or both. First Netflix announced that they were slamming their customers with a huge price increase and providing less services. Nice combo. And oh by the way they made it more complicated to use their [...]

See me. Hear me. Touch me.

by Burst Marketing

In The Who’s rock opera Tommy, the main character experiences a trauma that leaves him deaf, dumb and blind (though he sure plays a mean pinball). Don’t leave your audiences in the same position. You want to get all their senses going to trigger an emotional reaction and act — hopefully to buy your product [...]

Albany Marketing: Video is Going Viral

by Burst Marketing

Video is going viral!  It’s accelerating in a big way and it has implications for how we communicate in business…and personally as well. Chew on this: When it comes to online video, YouTube and other Google video sites are still king. A comScore Video Metrix report found that 180 million Americans watched an average of [...]

I have enough friends… go make me money!

by Burst Marketing

So you have followers and friends. Congratulations. But that’s only half the battle. Now you have to engage your followers to take action and turn those 1,500 fans into 1,500 repeat customers. Everyone says “engage,” but what does that actually mean? It means give someone a reason to act on your Facebook post. Give them [...]

Should Shifting Demographics Change Your Marketing Plan?

by Burst Marketing

The simple answer is yes — and not just the wording on your flyer or website. The change might require a fundamental shift in the way you view your audience and even who to target. The infamous Baby Boomer generation just reached another important milestone… retirement.  The first Boomer turned 65 at the beginning of [...]

The day that changed music forever

by Burst Marketing

When Don McLean starts singing “Bye Bye miss American Pie” and ends that passage with “the day the music died” he wasn’t thinking about August 1, 1981. But in a very real sense, that is the day the old music industry died. <a href=”http://polldaddy.com/poll/5325526/” mce_href=”http://polldaddy.com/poll/5325526/”>What’s Your Favorite Classic MTV Video</a> 30 years ago today, MTV [...]

Poll: Is the Bookstore Dead

by Burst Marketing

Last week, national bookseller Borders shut its doors for good. So we’d like to ask our readers: <br /> <a href=”http://polldaddy.com/poll/5266827/” mce_href=”http://polldaddy.com/poll/5266827/”>Is the Bookstore Dead?</a><br /> Want to Know More about Albany Marketing firm Burst Marketing?Visit us at www.burstmarketing.net

Why Sales Hates Marketing

by Burst Marketing

Are you using email marketing to its greatest potential? As a marketing guy, I have a passion for the partnership shared between marketing and sales. However, I’m not sure the feeling is always mutual. As a former head of marketing for a big investment firm, I was one of the top 12 executives at a [...]

Poll: Are you mobile ready?

by Burst Marketing

Is your website optimized for mobileMarket Research Want to Know More about Albany Marketing firm Burst Marketing?Visit us at www.burstmarketing.net

My phone runs my life. Get used to it.

by Burst Marketing

Mobile marketing trends for small businesses If you think there are too many people surfing the web on their phones at restaurants or checking their e-mail in movie theaters now — just wait. By 2015, nearly 45 percent (yes, almost half) of all Americans will own a smartphone. That’s an almost 50 percent jump from [...]

Marketing that loves your customer…or makes them cry

by Burst Marketing

Make ‘em laugh.  Cry.  Or yearn for family. Just Fill a space in their hearts. There was a time you may have heard your mother say…”the fastest way to a man’s heart is through his stomach.”  Not sure if the stomach has been replaced by his iPhone – but the idea hasn’t changed. To find [...]

Twitter “Stars” ready to promote your business

by Burst Marketing

Got a spare $10,000? If she accepted your offer, Kim Kardashian could tell her nearly 8 million followers about your business. A little too rich for your blood? Don’t worry, Lindsay Lohan can send a sparkling product mention to her 1.8 million followers for the rock-bottom price of $3500. (according to sponsoredtweets.com) aaaa Vote – [...]

Is yellow pages marketing right for anybody?

by Burst Marketing

Since 2008 when online searches replaced the yellow pages as the primary means for searching out product and services, marketing advisers like me have all but given a cease and desist order against adverting there. Vote Here <br /> <a href=”http://polldaddy.com/poll/5115782/” mce_href=”http://polldaddy.com/poll/5115782/”>Is yellow pages advertising relevant?</a><span style=”font-size:9px;” mce_style=”font-size:9px;”><a href=”http://polldaddy.com/features-surveys/” mce_href=”http://polldaddy.com/features-surveys/”>Market Research</a></span><br /> I recently read [...]

Charlie Sheen, Ashton Kutcher make great marketing theater

by Burst Marketing

OK.  I admit that I’m fascinated with this week’s news that Ashton Kutcher is taking over for Charlie Sheen on the #1 TV sitcom “Two and a half Men.” Somewhere inside this whole mess with Charlie (”winner”) Sheen, producer Chuck (”my way or the highway”) Lorre, Warner Bros and CBS which stand to make/lose tens [...]

Leads – get em while they’re hot!

by Burst Marketing

Sales resources are scarce in terms of both money and professionals. The last thing you want are your salespeople (you included!) chasing around prospects that are a waste of your time. There are too many that aren’t qualified or aren’t ready to buy. So how do you stop chasing your tail and improve the quality [...]

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