Articles by Butler/Till Media Services

Butler/Till provides media solutions that are marketing driven, research based and implemented with a certified quality process. We offer complete media services for B2B and B2C clients on an international, national, regional and local level.

AdHub Profile | Website | Blog

Phone #: 585-473-3740

Butler/Till Media Services has written 28 articles for AdTalk

Butler/Till Media Services

Is Apple Driving Down your Flash Banner’s CTR?

by Butler/Till Media Services

Due to Apple’s strict regulations on their products, iUsers are only able to view static ads. This is a concern among advertisers; because of the high penetration of users browsing the Internet on their iphones, ipads, etc, marketers are wondering how their overall campaign performance will be affected. Smartphone click through rates were reported at [...]

You can buy coffee with your cell phone?

by Butler/Till Media Services

Using a cell phone to purchase coffee? It may seem like a strange concept, but this is where technology is headed. Starbucks launched a test program in which customers can link their Starbucks gift card balances onto their mobile phones. They can use a barcode on the cell phone screen and scanner at their local [...]

Boost Your Company’s Attention to Design

by Butler/Till Media Services

In recent years, strong design has increasingly become a more important element of successful marketing.  With success stories like Target, IKEA, and Apple (all focusing heavily on product, display, and branding design), its clear that consumers are responding to good design treatment.  Even the recent Gap logo redesign debacle illustrates the modern consumer’s awareness and [...]

What does Web enabled TV mean for marketers and How should they prepare

by Butler/Till Media Services

Web enabled TV sales are estimated to be between 119 and 148 million by 2014 according to Display Search and iSuppli Corporation respectively.  Web enabled TV will allow consumers to perform all of their current online tasks on their TV (surf the web, video chat, email etc) as well as their current TV tasks (record, [...]

5 Rules for Email Creative

by Butler/Till Media Services

Email marketing continues to be an effective way to get your message out to customers/projects.  In fact, according to emarketer, almost 9 in 10 marketers plan to increase or maintain their email marketing budget in 2010.  If you are too, here are some rules for success to keep in mind while developing your creative. 1.  [...]

Black Friday Mobile Recap

by Butler/Till Media Services

I have gone Black Friday shopping as long as I can remember. The long lines, the pushing and shoving, the great deals: these are all aspects of Black Friday I have come to expect.  However, I noticed a new trend this year: shoppers scanning barcodes at various stores to compare prices locally, as well as [...]

New Source for Earned Media and Putting it to work for you

by Butler/Till Media Services

Do you dream of being a quoted expert in a major news story that drives brand awareness, leads or sales for your brand at no cost? You’re not alone, but now it’s a whole lot easier!  Help A Reporter Out (HARO),  has quietly grown since 2008 connecting reporters with sources for their stories.  Submit yourself as [...]

MSNBC.com & MSNBC Cable: It’s Time to Break Up

by Butler/Till Media Services

MSNBC is in the middle of a branding crisis. The popular news website is commonly confused with the very left-leaning MSNBC cable network. MSNBC.com strives to give non-biased news coverage to users, whereas the MSNBC cable show is known for its very strong personalities and political views. There are links to the MSNBC cable station [...]

From Sales to Consumer Experience

by Butler/Till Media Services

Kellogg’s has opened a pop-up Pop-Tart store in Times Square.  The store is wrapped in branded Pop-Tart messaging as well as a six-story billboard over the location.  Kellogg’s follows other brands such as M&M’s and Hershey who both have stores near Times Square. Each hour the store puts on a brief light show simulating how [...]

When Co-Branding, 2 + 2 = 5

by Butler/Till Media Services

Co-Branding is an often overlooked marketing strategy that can lead to increased sales and brand awareness. This strategy is used by savvy companies that recognize the value of partnering with another brand. The following four steps can help to ensure a successful co-branding campaign: Choose your advertising partners wisely. Co-branding partners should reach the same [...]

Toss Up: Lowe’s 90% Off – Good or Bad?

by Butler/Till Media Services

About a week ago, a promotion via Facebook from Lowe’s caught my attention.  They are getting ready to pump up their Black Friday traffic (online and in store) by hosting a “Black Friday Sneak Peak Party” on Facebook.  I found out they would be offering specific products at 90% off using coupon codes only available [...]

The Reinvention of YouTube

by Butler/Till Media Services

Google recently announced that it would be awarding $5 million in grants for the production of new online video content for its YouTube property. Their goal is to reinvest in their long-time contributors to encourage them to keep doing what they do best, produce engaging videos. By offering new video content, Google anticipates [...]

Digital Goods Make a Great Stocking Stuffer

by Butler/Till Media Services

Earlier this week it was announced that Facebook Credits will be for sale at Walmart and Best Buy (just in time for the Holiday season).  Now, the online payment giant, PayPal, unveiled their new micropayment product.  This new product is an “in-context, frictionless payment solution that lets consumers pay for digital goods and content in [...]

The Like Machine

by Butler/Till Media Services

The Facebook “like” button, a staple of the site’s user experience, has evolved from a social networking application to a valued marketing tool, one that is perceived by many young consumers as a more credible source for product reviews than traditional media outlets. The use of “likes” provides companies a targetable, self-multiplying form of earned [...]

Newspaper in Decline, but Still a Huge Reach Vehicle

by Butler/Till Media Services

In recent years, the newspaper industry has seen a steady decline in circulation, largely attributed to the availability of local and national news online. According to the Audit Bureau of Circulations, the average drop in circulation nationally was 8.7%. Newspaper is declining, but the reach of one ad is impressive. One insertion has greater potential [...]

DMA Conference: Mobile Marketing Intensive

by Butler/Till Media Services

I attended a mobile marketing intensive in the final two days of the DMA conference, which was chock full of information.  The speaker was Michael Becker from the Mobile Marketing Association. Although there was a lot of information, I took away a few key points. 1) Mobile works best if you think of it as [...]

How Apple successfully used their “owned” media space

by Butler/Till Media Services

How did Apple get 1 million users to sign up for “Ping”, their new social network for music, in under 48 hours? Instead of immediately reaching for their wallet to purchase ad placements, they first looked to their “owned” media space for exposure. What is “Ping”? Included in the latest iTunes upgrade, “Ping” allows users [...]

DMA Conference: Content is No Longer King

by Butler/Till Media Services

This post should have been slightly more exciting but it turns out that when you record a video from a Droid, you have to record horizontally. Otherwise, the video will come out sideways! Keep that in mind, Droid owners! Over the three days of the conference, we’ve seen two major themes: 1). While content is [...]

DMA 2010 Days 1 & 2: The Secret to Email Marketing

by Butler/Till Media Services

It’s been an amazing first two days at the DMA 2010 conference. I just completed the email marketing two day intensive course which was led by some of the most experienced email marketers in the field (including Joel Book from Exact Target, Lisa Harmon from Smith-Harmon, and David Baker from Acxiom). The amount of information shared was [...]

Butler Till is going to DMA 2010!

by Butler/Till Media Services

… and we’d like to take you with us! Kimberly Jones, VP of Digital, and Meg Hartman, Digital Media Buyer, are flying out to sunny San Francisco for DMA 2010. They will be blogging daily from the conference with insights and learnings. The pre-conference initiatives start tomorrow (Saturday) and the conference runs through Thursday (10/14) [...]

← Previous Entries