Catalyst Insights!

The Best Practice Is to Test “Best Practices”

by Catalyst Insights!

Okay—so what does that even mean? I’ll give you an example. Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best […]

Catalyst Introduces Version 4.1 of CatalystLSM™ for an Improved Franchisee Experience

by Catalyst Insights!

Rochester, NY – Catalyst has introduced version 4.1 of CatalystLSM with an enhanced user interface to improve the franchisee CRM experience. CatalystLSM is a local store marketing platform that allows franchisors and franchisees to seamlessly manage omnichannel CRM communications at the local level. The web-based platform provides franchisees with a portal that allows them to […]

Improve Your Automotive Services CRM Response Rates by 40%

by Catalyst Insights!

If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to […]

Change your oil every three months, right? Maybe.

by Catalyst Insights!

Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as […]

Rick Muldowney joins Catalyst as Chief Analytics Officer

by Catalyst Insights!

Rochester, NY – Catalyst has hired Rick Muldowney, a noted retail marketing analytics leader, to be the agency’s new Chief Analytics Officer. “We’re exceptionally proud that Rick has chosen to work with us,” said Catalyst managing director Mike Osborn. “Rick brings more than 25 years’ experience developing actionable, comprehensive marketing analytics for top companies, including […]

Value Models or Response Models?

by Catalyst Insights!

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

Value Models or Response Models?

by Catalyst Insights!

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

Opening More New Accounts Online

by Catalyst Insights!

Enhancing First Niagara’s Online Account Opening Experience Why This Case Study Is Relevant It shows how enhancing the customer experience can significantly improve the bottom line. Challenge First Niagara Bank’s online account opening completion rate was abysmally low – well below industry standards. The bank identified online account opening as one of the most impactful […]

Omnichannel Marketing Tips for Retail Stores

by Catalyst Insights!

Online and mobile channels have created extremely connected consumers. Consumers now demand more from retailers who want to earn and keep their loyalty, no matter the channel or touch point. They want convenience, flexibility and assurance, all at a good price. They have a wealth of information at their fingertips and can easily research their purchases for availability and price. […]

Creating an Optimal Policyholder Experience Yields More Revenue

by Catalyst Insights!

Why This Case Study Is Relevant It demonstrates how optimizing the customer experience helps insurance companies acquire, retain and sell more products to policyholders. Challenge Like most companies, an insurance provider’s ability to manage churn will dictate whether they will grow year over year. Customer attrition is inevitable, so providers need to have a plan […]

Boost Retail Cross-Sell With a Next Best Offer Strategy

by Catalyst Insights!

“What is the next ‘best’ product or service we should be offering each of our customers?” This is a challenging question, but the good news is, if you’re asking it, you’re already pointed in the right direction. It’s typical for retailers to be organized around product groups, so the more common question they ask is, […]

Does Paid Search Work for Retail Banks?

by Catalyst Insights!

Is paid search just a great channel for retailers, or does it work for retail banks too? Do people searching for a new checking account provider or a better home loan rate really use Google the same way they search Amazon for a pair of shoes. The answer is yes. Customers search for financial products […]

How to Get the Most out of Customer Journey Maps

by Catalyst Insights!

Companies are beginning to realize that, to stay relevant (or in some cases, alive), they need to become more customer-focused. Many are developing customer journey maps to capture what customers are thinking, feeling and doing as they engage with you at every stage of the life cycle. If done right, a customer journey map will […]

Customer Experience Mapping: First Niagara Bank

by Catalyst Insights!

Why This Case Study is Relevant It demonstrates how customer experience mapping can uncover actionable opportunities that financial institutions often overlook. Challenge First Niagara Bank wanted to understand where customers were dissatisfied so they could improve messaging, develop/offer new products and services, and potentially shift customers to different channels (e.g., telephone vs. mail) at key […]

From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding

by Catalyst Insights!

The post From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding appeared first on Catalyst.

Switching as an Acquisition Strategy to be Featured at The Financial Brand Forum, May 17-19, Las Vegas

by Catalyst Insights!

Jim Dellavilla, chief client officer at Catalyst, to lead two sessions on switching as an acquisition strategy in Las Vegas Rochester, New York, May 8, 2017 — If banks are not thinking about their switching process, they are overlooking one of the most powerful tools available to boost acquisition, according Jim Dellavilla, chief client officer at […]

New Strategies for Customer Acquisition

by Catalyst Insights!

Growth is the lifeblood of business, and many growing banks and financial services firms owe their success to a smart customer acquisition strategy. Finding new and more effective ways to reach out to potential customers and win their business is a major competitive advantage. So what are leading banks doing to earn new business? Are there proven, repeatable tactics that […]

14 Lessons on Creating Killer B2B Content – Part II

by Catalyst Insights!

Last week, we shared our first seven lessons on how to tell a great story … the secret sauce that will make your B2B content more engaging and effective. This week, we share seven more leswsons, from finding your passion to delivering on your promises. Enjoy. Lesson 8: Find your passion. Whether we’re talking about […]

14 Lessons on Creating Killer B2B Content – Part I

by Catalyst Insights!

Unlike traditional marketing, which is about selling your company, your brand, your sales numbers, and your conversion rates, content marketing is about making your customers’ jobs easier and their lives better through effective storytelling. Effective storytelling is two parts art and one part science. If you’re struggling to craft your own storylines, these 14 lessons […]

Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [http://abcideabased.com/?p=5811] "Project Insight: Raising Awareness, Funds for McMahon Ryan"
Diag| Considering item [http://abcideabased.com/?p=5795] "ABC Meets FDNY"
Diag| Considering item [http://abcideabased.com/?p=5777] "Project Insight: A Marketing ‘Journey’ with the Baseball Hall of Fame"
Diag| Considering item [http://abcideabased.com/?p=5775] "How to ‘Be Creative’ with a Logo"
Diag| Considering item [http://abccreategroup.wpengine.com/?p=5756] "Leaving a Good Impression: How to Effectively Measure Engagements"
Diag| Considering item [http://abccreategroup.wpengine.com/?p=5714] "How to Spark a Social Media Conversation Using Hashtags"
Diag| Considering item [http://abccreategroup.wpengine.com/?p=5637] "Rethink Your Travel Guide"
Diag| Considering item [http://abccreategroup.wpengine.com/?p=5515] "There’s No PR in SEO … Or Is There?"
Diag| Considering item [http://abccreategroup.wpengine.com/?p=5462] "Plan Early, Often for Marketing Success in 2019"
Diag| Considering item [http://abccreategroup.wpengine.com/?p=5315] "The 4 Keys to Great Cause-Related Marketing"
Diag| Polling feed [http://feeds.feedburner.com/TippingPointCommunicationsBlog]
Diag| Considering item [https://blog.tippingpointcomm.com/create-a-more-meaningful-persona-for-your-next-media-buy] "How to Create a More Meaningful Persona for Your Next Media Buy"
Diag| Considering item [https://blog.tippingpointcomm.com/tipping-point-takes-home-14-awards] "2019 Industry Awards Recap: Tipping Point Takes Home 14"
Diag| Considering item [https://blog.tippingpointcomm.com/strategies-and-tactics-for-weather-triggered-advertising] "Strategies and Tactics for Weather-Triggered Advertising"
Diag| Considering item [https://blog.tippingpointcomm.com/the-missing-ingredient-that-cost-millions] "The Missing Ingredient That Cost Pepsi, Bloomingdale's and Bud Light Millions...and Hurt Their Reputation"
Diag| Considering item [https://blog.tippingpointcomm.com/2019-google-ad-budget-guide] "2019 Google Ad Budget Guide: More Traffic, Opens and ROI"
Diag| Considering item [https://blog.tippingpointcomm.com/three-insights-from-the-2019-tv-upfronts] "3 Insights from the 2019 TV Upfronts That Will Help You Crush Your Fall Media Buy"
Diag| Considering item [https://blog.tippingpointcomm.com/5-reasons-you-should-hire-an-agency-for-marketing-communications] "5 Reasons You Should Hire an Agency for Marketing Communications"
Diag| Considering item [https://blog.tippingpointcomm.com/3-ways-to-improve-your-brands-storytelling] "3 Ways To Improve Your Brand’s Storytelling"
Diag| Considering item [https://blog.tippingpointcomm.com/nielsen-tv-ratings-shifts-every-advertiser-should-be-aware-of] "Nielsen TV Ratings Shifts Every Advertiser Should Be Aware of in 2019"
Diag| Considering item [https://blog.tippingpointcomm.com/six-common-mistakes-to-avoid] "6 Common Digital Marketing Mistakes Local Businesses Should Avoid"
Diag| Polling feed [http://feeds.feedburner.com/FishAndCrown]
Diag| Considering item [https://fishandcrown.com/?p=1581] "Films Condensed"
Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"
Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"
Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"
Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Diag| Considering item [https://fishandcrown.com/2016/12/13/499/] "Booyah Patrol"
Diag| Considering item [https://fishandcrown.com/2016/11/15/nice-spotify/] "Nice Spotify"
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"
Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"
Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymecca.com/?p=2334] "Multimedia / Video Editing Internship"
Diag| Considering item [https://abbeymecca.com/?p=2302] "AbbeyMecca@50 | Westwood Pharmaceutical (1975)"
Diag| Considering item [https://abbeymecca.com/?p=2278] "Digital Marketing Case Study – ACSI Website Development"
Diag| Considering item [https://abbeymecca.com/?p=2254] "Marking a milestone"
Diag| Considering item [http://abbeymecca.com/?p=2064] "Game of Thrones Conquered the Marketing World"
Diag| Considering item [http://abbeymecca.com/?p=2038] "Non Profits Harness The Power of Storytelling Through Video"
Diag| Considering item [http://abbeymecca.com/?p=1991] "Empowering The Future With Junior Achievement’s Progress Report"
Diag| Considering item [http://abbeymecca.com/?p=1975] "Using The Power Of Video To Engage Stakeholders"
Diag| Considering item [http://abbeymecca.com/?p=1939] "Establishing & Maintaining Your Social Media Reputation Pays Off"
Diag| Considering item [http://abbeymecca.com/?p=1914] "Abbey Mecca Welcomes Three New Clients"
Diag| Polling feed [http://catalystinc.com/feed/]
Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
Diag| Considering item [https://blassmarketing.com/?p=1913] "Five Tips to Improve Your Marketing Communications Activities"
Diag| Considering item [http://blassmarketing.com/?p=1797] "Having an Image Library is a Smart Idea"
Diag| Polling feed [http://paulinebartel.com/blog/feed/]
Diag| Considering item [https://paulinebartel.com/blog/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/blog/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/blog/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/blog/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/blog/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/blog/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/blog/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/blog/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/blog/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/blog/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"
Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurgenow.com/?p=8406] "From the Screen to the Green: Parallels Between Digital Marketing and Golf"
Diag| Considering item [https://websurgenow.com/?p=3943] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurgenow.com/?p=5682] "6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies"
Diag| Considering item [https://websurgenow.com/?p=7857] "Does SEO Really Matter for B2B Businesses?"
Diag| Considering item [https://websurgenow.com/?p=3257] "What Is Digital Presence for Business?"
Diag| Considering item [https://websurgenow.com/?p=7485] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
Diag| Considering item [https://websurgenow.com/?p=7469] "Digital Marketing Glossary of Terms"
Diag| Considering item [https://websurgenow.com/?p=7470] "What Is It Like to Work with a Marketing Agency? + Infographic"
Diag| Considering item [https://websurgenow.com/?p=5740] "What We Learned From Content Marketing World Conference"
Diag| Considering item [https://websurgenow.com/?p=5723] "How ABM Marketing Can Help You Win Specific Clients"
Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"
Diag| Considering item [http://prolificmarketing.org/?p=773] "Twitter 101 for Business: The Basics"