Catalyst Insights!

Opening More New Accounts Online

by Catalyst Insights!

Enhancing First Niagara’s Online Account Opening Experience Why This Case Study Is Relevant It shows how enhancing the customer experience can significantly improve the bottom line. Challenge First Niagara Bank’s online account opening completion rate was abysmally low – well below industry standards. The bank identified online account opening as one of the most impactful […]

Omnichannel Marketing Tips for Retail Stores

by Catalyst Insights!

Online and mobile channels have created extremely connected consumers. Consumers now demand more from retailers who want to earn and keep their loyalty, no matter the channel or touch point. They want convenience, flexibility and assurance, all at a good price. They have a wealth of information at their fingertips and can easily research their purchases for availability and price. […]

Creating an Optimal Policyholder Experience Yields More Revenue

by Catalyst Insights!

Why This Case Study Is Relevant It demonstrates how optimizing the customer experience helps insurance companies acquire, retain and sell more products to policyholders. Challenge Like most companies, an insurance provider’s ability to manage churn will dictate whether they will grow year over year. Customer attrition is inevitable, so providers need to have a plan […]

Boost Retail Cross-Sell With a Next Best Offer Strategy

by Catalyst Insights!

“What is the next ‘best’ product or service we should be offering each of our customers?” This is a challenging question, but the good news is, if you’re asking it, you’re already pointed in the right direction. It’s typical for retailers to be organized around product groups, so the more common question they ask is, […]

Does Paid Search Work for Retail Banks?

by Catalyst Insights!

Is paid search just a great channel for retailers, or does it work for retail banks too? Do people searching for a new checking account provider or a better home loan rate really use Google the same way they search Amazon for a pair of shoes. The answer is yes. Customers search for financial products […]

How to Get the Most out of Customer Journey Maps

by Catalyst Insights!

Companies are beginning to realize that, to stay relevant (or in some cases, alive), they need to become more customer-focused. Many are developing customer journey maps to capture what customers are thinking, feeling and doing as they engage with you at every stage of the life cycle. If done right, a customer journey map will […]

Customer Experience Mapping: First Niagara Bank

by Catalyst Insights!

Why This Case Study is Relevant It demonstrates how customer experience mapping can uncover actionable opportunities that financial institutions often overlook. Challenge First Niagara Bank wanted to understand where customers were dissatisfied so they could improve messaging, develop/offer new products and services, and potentially shift customers to different channels (e.g., telephone vs. mail) at key […]

From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding

by Catalyst Insights!

The post From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding appeared first on Catalyst.

Switching as an Acquisition Strategy to be Featured at The Financial Brand Forum, May 17-19, Las Vegas

by Catalyst Insights!

Jim Dellavilla, chief client officer at Catalyst, to lead two sessions on switching as an acquisition strategy in Las Vegas Rochester, New York, May 8, 2017 — If banks are not thinking about their switching process, they are overlooking one of the most powerful tools available to boost acquisition, according Jim Dellavilla, chief client officer at […]

New Strategies for Customer Acquisition

by Catalyst Insights!

Growth is the lifeblood of business, and many growing banks and financial services firms owe their success to a smart customer acquisition strategy. Finding new and more effective ways to reach out to potential customers and win their business is a major competitive advantage. So what are leading banks doing to earn new business? Are there proven, repeatable tactics that […]

14 Lessons on Creating Killer B2B Content – Part II

by Catalyst Insights!

Last week, we shared our first seven lessons on how to tell a great story … the secret sauce that will make your B2B content more engaging and effective. This week, we share seven more leswsons, from finding your passion to delivering on your promises. Enjoy. Lesson 8: Find your passion. Whether we’re talking about […]

14 Lessons on Creating Killer B2B Content – Part I

by Catalyst Insights!

Unlike traditional marketing, which is about selling your company, your brand, your sales numbers, and your conversion rates, content marketing is about making your customers’ jobs easier and their lives better through effective storytelling. Effective storytelling is two parts art and one part science. If you’re struggling to craft your own storylines, these 14 lessons […]

Journey to a Customer Experience Map

by Catalyst Insights!

Retailers are beginning to seek new ways to more accurately predict customer behavior and attitudes. Data models and traditional market research often overlook a research methodology that can tell you what customers are thinking, feeling and doing at each stage of their relationship with you. This methodology, titled “customer experience mapping,” uncovers customer emotions and […]

Are You Prepared to Meet the Insurance Industry’s Next Big Challenges?

by Catalyst Insights!

You’ve probably heard the old saying about how one goes bankrupt: Slowly, then all at once. That description is equally apt regarding the pace of change in the insurance industry. For decades, changes happened slowly. Now, thanks to globalization, new technology and a host of other factors, new developments are coming at a furious pace. So how can insurance […]

Tapping Into the Value of Data With a Legacy System

by Catalyst Insights!

Forty years ago, the insurance industry was a pacesetter in the adoption of early information technology. While the industry reaped enormous benefits from that forward-thinking stance, it has come with an unforeseen price tag: The complex legacy IT infrastructures that insurance firms have invested in are often a challenge to replace wholesale. Because these systems are so sophisticated […]

Best Practices in Bank Account Switching

by Catalyst Insights!

Even when it comes to relatively important matters, the human tendency toward inertia is tough to overcome — just look at the success rate for most New Year’s resolutions. When it comes to smaller matters — such as whether or not to switch your bank account — breaking free from stasis is even more difficult. Potential customers must […]

Traditional retailers must adopt pizza delivery sales model, says new research from Catalyst

by Catalyst Insights!

Rochester, New York, March 23 – Convenience, better deals, crowds, and the desire for instant gratification have driven more customers online, but savvy traditional retailers can still win the retail game by creating more personal, efficient and unified customer experiences, according to a new research study by Catalyst, a marketing agency specializing in the retail sector. […]

How to Insert Yourself Into the B2B Buyer’s Journey Earlier

by Catalyst Insights!

“Sixty-seven percent of the buyer’s journey is completed prior to interacting with potential vendors.” In today’s environment, B2B marketers struggle to deal with this reality. Usually, the first reaction is to take this number at face value and attempt to communicate everything about your product or service via your website. However, without a deeper understanding […]

The Pizza Delivery Model

by Catalyst Insights!

How Brick-and-Mortar Stores Can Win the Retail Game by Creating More Personal, Efficient and Unified Customer Experiences Executive Summary How can traditional retailers compete with Amazon, Wayfair, Overstock, and other pure-play e-commerce sellers? What can multichannel retailers do to make their brick-and-mortar stores more relevant to today’s busy customer, who has an array of retail […]