Catalyst Insights!

The Best Practice Is to Test “Best Practices”

by Catalyst Insights!

Okay—so what does that even mean? I’ll give you an example. Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best […]

Catalyst Introduces Version 4.1 of CatalystLSM™ for an Improved Franchisee Experience

by Catalyst Insights!

Rochester, NY – Catalyst has introduced version 4.1 of CatalystLSM with an enhanced user interface to improve the franchisee CRM experience. CatalystLSM is a local store marketing platform that allows franchisors and franchisees to seamlessly manage omnichannel CRM communications at the local level. The web-based platform provides franchisees with a portal that allows them to […]

Improve Your Automotive Services CRM Response Rates by 40%

by Catalyst Insights!

If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to […]

Change your oil every three months, right? Maybe.

by Catalyst Insights!

Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as […]

Rick Muldowney joins Catalyst as Chief Analytics Officer

by Catalyst Insights!

Rochester, NY – Catalyst has hired Rick Muldowney, a noted retail marketing analytics leader, to be the agency’s new Chief Analytics Officer. “We’re exceptionally proud that Rick has chosen to work with us,” said Catalyst managing director Mike Osborn. “Rick brings more than 25 years’ experience developing actionable, comprehensive marketing analytics for top companies, including […]

Value Models or Response Models?

by Catalyst Insights!

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

Value Models or Response Models?

by Catalyst Insights!

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

Opening More New Accounts Online

by Catalyst Insights!

Enhancing First Niagara’s Online Account Opening Experience Why This Case Study Is Relevant It shows how enhancing the customer experience can significantly improve the bottom line. Challenge First Niagara Bank’s online account opening completion rate was abysmally low – well below industry standards. The bank identified online account opening as one of the most impactful […]

Omnichannel Marketing Tips for Retail Stores

by Catalyst Insights!

Online and mobile channels have created extremely connected consumers. Consumers now demand more from retailers who want to earn and keep their loyalty, no matter the channel or touch point. They want convenience, flexibility and assurance, all at a good price. They have a wealth of information at their fingertips and can easily research their purchases for availability and price. […]

Creating an Optimal Policyholder Experience Yields More Revenue

by Catalyst Insights!

Why This Case Study Is Relevant It demonstrates how optimizing the customer experience helps insurance companies acquire, retain and sell more products to policyholders. Challenge Like most companies, an insurance provider’s ability to manage churn will dictate whether they will grow year over year. Customer attrition is inevitable, so providers need to have a plan […]

Boost Retail Cross-Sell With a Next Best Offer Strategy

by Catalyst Insights!

“What is the next ‘best’ product or service we should be offering each of our customers?” This is a challenging question, but the good news is, if you’re asking it, you’re already pointed in the right direction. It’s typical for retailers to be organized around product groups, so the more common question they ask is, […]

Does Paid Search Work for Retail Banks?

by Catalyst Insights!

Is paid search just a great channel for retailers, or does it work for retail banks too? Do people searching for a new checking account provider or a better home loan rate really use Google the same way they search Amazon for a pair of shoes. The answer is yes. Customers search for financial products […]

How to Get the Most out of Customer Journey Maps

by Catalyst Insights!

Companies are beginning to realize that, to stay relevant (or in some cases, alive), they need to become more customer-focused. Many are developing customer journey maps to capture what customers are thinking, feeling and doing as they engage with you at every stage of the life cycle. If done right, a customer journey map will […]

Customer Experience Mapping: First Niagara Bank

by Catalyst Insights!

Why This Case Study is Relevant It demonstrates how customer experience mapping can uncover actionable opportunities that financial institutions often overlook. Challenge First Niagara Bank wanted to understand where customers were dissatisfied so they could improve messaging, develop/offer new products and services, and potentially shift customers to different channels (e.g., telephone vs. mail) at key […]

From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding

by Catalyst Insights!

The post From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding appeared first on Catalyst.

Switching as an Acquisition Strategy to be Featured at The Financial Brand Forum, May 17-19, Las Vegas

by Catalyst Insights!

Jim Dellavilla, chief client officer at Catalyst, to lead two sessions on switching as an acquisition strategy in Las Vegas Rochester, New York, May 8, 2017 — If banks are not thinking about their switching process, they are overlooking one of the most powerful tools available to boost acquisition, according Jim Dellavilla, chief client officer at […]

New Strategies for Customer Acquisition

by Catalyst Insights!

Growth is the lifeblood of business, and many growing banks and financial services firms owe their success to a smart customer acquisition strategy. Finding new and more effective ways to reach out to potential customers and win their business is a major competitive advantage. So what are leading banks doing to earn new business? Are there proven, repeatable tactics that […]

14 Lessons on Creating Killer B2B Content – Part II

by Catalyst Insights!

Last week, we shared our first seven lessons on how to tell a great story … the secret sauce that will make your B2B content more engaging and effective. This week, we share seven more leswsons, from finding your passion to delivering on your promises. Enjoy. Lesson 8: Find your passion. Whether we’re talking about […]

14 Lessons on Creating Killer B2B Content – Part I

by Catalyst Insights!

Unlike traditional marketing, which is about selling your company, your brand, your sales numbers, and your conversion rates, content marketing is about making your customers’ jobs easier and their lives better through effective storytelling. Effective storytelling is two parts art and one part science. If you’re struggling to craft your own storylines, these 14 lessons […]