Catalyst Insights!

6 ways CX testing can yield higher revenue

by Catalyst Insights!

Testing throughout the CX process ensures success Since I last wrote about killing the spec document, I’ve been thinking a lot about the customer experience design process. It amazes me that even with all the access to technology that marketers have, we still don’t test things as much as we should. When I talk about […]

Centralized or Distributed Marketing

by Catalyst Insights!

Franchises can achieve brand control by centralizing distribution of campaign communications while giving franchisees the flexibility to localize offers and content. The post Centralized or Distributed Marketing appeared first on Catalyst.

Nancy McCrave, Catalyst Customer Experience Designer, Featured in January issue of CRM Magazine

by Catalyst Insights!

Although customer journey mapping has been around for a while, there is renewed interest in it as the journey becomes increasingly digital. Nancy McCrave, customer experience designer at Catalyst, suggests in CRM Magazine (January 2016) that journey maps are only effective when treated as living, breathing things. “Often,” she says, “stakeholders see customer journeys as […]

The Retail Bank’s One-Stop Guide to Journey Mapping

by Catalyst Insights!

Although retail banks have long been at the forefront of customer experience improvement, customers’ banking needs are changing at lightning speed — almost as fast as the role of fintech.  Customers have high expectations for their bank, partly because so many leading traditional and virtual banks have made significant investments in these areas. To embrace […]

Centralized or distributed marketing? Striking a balance

by Catalyst Insights!

A franchise organization shouldn’t have to choose between centralized marketing or distributed marketing. A blended system is the answer. The post Centralized or distributed marketing? Striking a balance appeared first on Catalyst.

The right analytics for the auto services industry

by Catalyst Insights!

Analytics can give you a huge competitive advantage if implemented properly. But before you invest in them, it’s important to know which type works best for the automotive services industry. Although there are many different analytics applications, they basically fall into three groups: Descriptive Predictive Prescriptive What you invest in should depend on the objective […]

Mission Possible: Designing a great agency website

by Catalyst Insights!

Mission: Impossible The highest priority of an agency website should be to present the agency so that a prospective client quickly and easily knows who they are, what they do, and what makes them unique. The website must not only reflect the agency’s brand, its personality, and what it offers … it has to grab […]

Humanizing the Experience

by Catalyst Insights!

Why This Case Study Is Relevant It demonstrates how improving the customer experience at every level  increases engagement, builds customer relationships and generates ROI. Challenge The research showed that customers perceived the First Niagara website as “too bankerish.” It was not user-friendly or engaging. In its present state, the site was organized by the bank’s […]

Are you omnichallenged?

by Catalyst Insights!

Help It’s the omnichannel invasion. Much like the British Invasion of the 60s, there’s no stopping it. It’s here to stay. Are you ready for it? If your answer is no, don’t go running helter skelter. You’re not alone. According to Forrester Research, Inc., 90% of retailers are having trouble wrapping their heads around the […]

How Analytics Helped Oreck Boost Retail Sales by 10.1%

by Catalyst Insights!

Why This Case Study Is Relevant It shows how hard-core analytics, customer insight and predictive modeling can significantly increase retail sales while reducing acquisition costs. Challenge Oreck, a leading producer of home care products, sells through e-commerce and retail channels. But its cost to acquire new customers was not sustainable. In addition, it could not […]

New Guide for Automotive Services Industry: More Effective Life Cycle Marketing

by Catalyst Insights!

Catalyst, a marketing agency specializing in automotive services customer relationship marketing (CRM), has published a new life cycle marketing guide. “Your Guide to More Effective Life Cycle Marketing” details specific programs for each stage of the customer life cycle, from consideration through purchase through repurchase. These programs have been extensively tested in the automotive services […]

The Xeikon 3000 Digital Label Printing Series smoked the competition

by Catalyst Insights!

When you realize there’s always a C in B2B, you can come out blazing and set fire to an entire category. We ignited the engagement with a hot, cannot-be-ignored, relevant package and watched the sparks fly. Challenge Our primary goal of this campaign was to drive awareness and consideration of the Xeikon 3000 Series Digital […]

Your Guide to More Effective Life Cycle Marketing

by Catalyst Insights!

Whether your goal is bigger tickets, extra cross-sell, repeat visits, or all of the above, you will need a customer-focused life cycle marketing strategy. The post Your Guide to More Effective Life Cycle Marketing appeared first on Catalyst.

The downside of upselling

by Catalyst Insights!

In the automotive services category, upselling is a staple that companies use to bump up the ticket. But the real key to successful upselling is knowing your customer … before you attempt the upsell. Upselling is like any other successful business practice: It can be extremely profitable. But there can also be a downside. Here’s […]

Over 100,000 incremental visits make a very good year

by Catalyst Insights!

No, you read it correctly. Over 100,000 incremental store visits. How? By implementing customer life cycle marketing to drive gross margin and build long-term relationships with customers. Challenge Goodyear Auto Service Centers presented us with a challenge: help them develop more profitable customer relationships. To accomplish this, they needed to better understand their customers’ buying behaviors, […]

Catalyst Introduces Easier Version of CatalystLSM™

by Catalyst Insights!

Rochester, NY, September 15 — Catalyst, a Rochester, New York-based marketing agency, has introduced version 4.0 of CatalystLSM™, a local store marketing platform for franchisers and independent retailers to seamlessly manage their marketing communications at the local level. The Web-based platform lets franchisers and franchisees execute customized, local multichannel marketing programs while maintaining corporate control. […]

CRM Evolution Conference Presentation

by Catalyst Insights!

Paper presented at the CRM Evolution Conference, sponsored by CRM Magazine, August 17, 2015. The post CRM Evolution Conference Presentation appeared first on Catalyst.

Kill the Spec Doc

by Catalyst Insights!

The spec(ification) document is an awful thing. It’s large. No one reads it. Even when developers read it, they still ask questions. All the while you’re just hoping that when you put everything together you haven’t missed something important and it all makes sense. So how do we do it? How do we kill the […]

How to Build a Marketing Mix Model

by Catalyst Insights!

A marketing mix model quantifies the sales impact of your marketing activities and tells you how to allocate your future dollars.  It’s like having a crystal ball for all of your media spend.  The post How to Build a Marketing Mix Model appeared first on Catalyst.

Franchisees: Give yourself the gift of time with campaign management tools

by Catalyst Insights!

When you own your own business, there is one thing you always need more of: time. More time to focus on your customers. More time to grow the business. More time to spend with family. Part of the attraction of being a franchisee is the independence that comes with running your own business. About the last thing […]

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