Articles by Complemar Partners

Complemar helps clients reduce costs and turn-around time, enhancing brand experience by providing the best outsourced business services through innovative technology, automation, processes and customer centric services with a work force committed to maximizing efficiency and quality. With over 65 years in packaging and fulfillment, Complemar has developed flexible solutions with a wide range of products from graphic design, print, database management, direct mail, packaging, fulfillment and reverse logistics over multiple locations to improve supply chain processes.

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Complemar Partners has written 10 articles for AdTalk

Complemar Partners

Key Performance Indicators

by Complemar Partners

What are they? How many different types are there? Which one do you choose? Over the next few weeks we’ll be answering all these questions in our KPI Blog Series. As this is the first edition to the series, it only makes sense to start with what exactly these things are. A KPI (key performance [...]

How Social Media Can Help

by Complemar Partners

For the last year or so the lion’s share of the talk in ecommerce marketing forums and message boards has revolved around social media marketing. Platforms such as Facebook and Twitter have been embraced, for better or worse, as the future of online marketing, especially for those ecommerce businesses that rely on order fulfillment for [...]

The Wide World of Bindery Options

by Complemar Partners

If you’re printing a booklet, book, or really anything with more than one sheet of paper, you have to plan on how it’s all going to be put together.  The possibilities are endless and only stop where your imagination does. Here are a few of the most common ways you can bind your collateral: Three [...]

Rate Increase for Direct Mail

by Complemar Partners

Recently, The U.S. Postal Service proposed increasing the prices to help close a projected $7 billion budget shortfall in the 2011 Fiscal Year.  Under this proposal, the cost of a first-class stamps increases from 42 cents to 46 cents. Periodicals will see an 8% increase, catalog rates will jump 5.1% and standard mail will see [...]

Clean Energy

by Complemar Partners

Among the greatest challenges we face today in our path towards sustainability is the way we obtain and use energy.  In the US we derive over 90% of our energy from fossil fuels – oil, coal, and natural gas.  The burning of fossil fuels produces carbon dioxide which is the primary cause of global warming.  [...]

Web-to-Print

by Complemar Partners

Web-to-print is essentially a commercial prepress process that bridges the gap between digital content online and commercial print production. By using the internet as the medium of exchange, it allows printing houses and clients to create, edit, and approve online templates during the prepress phase. Many web-to-print suppliers set up templates for item such as [...]

How Do You Keep Your Printing Secure?

by Complemar Partners

“Using certain papers and processes can ensure the projects you print for clients are secure and tamper resistant. Whether it’s plastic ID cards, labels, documents or other printed items, the use of tamper-resistant devices, such as holograms and hidden messages, help secure documents in a society where privacy is highly regarded, but unfortunately becoming a [...]

Benefits of Barcodes

by Complemar Partners

Barcodes permit faster and more accurate recording of information so work in process can move quickly and be tracked precisely. Quite a bit of time can be spent tracking down the location or status of projects, folders, instruments, materials, or anything else that moves within an organization. Barcodes can help you keep better track so [...]

Reverse Logistics: Good for Business and the Environment

by Complemar Partners

An important part of the move to a sustainable future is considering how products, both consumer and commercial, will effect our environment when they reach the end of their useful life. Accordingly, many companies are remanufacturing equipment for re-use, or simply ensuring that the components are properly scrapped for recycling. So in essence goods are [...]

The Importance of ISO Certification

by Complemar Partners

Your alarm clock rings, you get up and jump in the shower. Then you head down stairs to the kitchen and open a new box of cereal. You eat breakfast and head out the door to work. Sounds normal enough right? No big deal. Ok, let’s try it again, this time a little differently. Your [...]