Corporate Communications Inc

Articles by Corporate Communications Inc

We are a digital marketing agency in Rochester, NY specializing in a customized mix of web design, web development, branding, marketing, and more based on our clients' needs.

corporate communications inc has written 41 articles for AdTalk

Corporate Communications Inc

How to Redesign a Website Without Starting from Scratch

by Corporate Communications Inc

OK, so you’re thinking about redesigning your website. Sounds like a big job, doesn’t it? Sure, there’s a lot of moving parts that go into redesigning a website. But, a complete website redesign doesn’t always have to mean you’re building a new site from top to bottom all over again. In fact, if you set […]

Want to Know Why Your Content Marketing Strategy Isn’t Working?

by Corporate Communications Inc

As marketing efforts continue to shift towards digital and as trends continue to change and evolve, traditional marketing tactics just simply can’t keep up any longer. Now more than ever, businesses need to be conscious about the everchanging digital marketing trends and use a different approach to meet their marketing goals. This is exactly where […]

Incorporating Facebook Live into Your Social Media Marketing Strategy

by Corporate Communications Inc

Staying on top of the latest social media trends can be what sets you apart from your competitors – especially when it comes to Facebook Live. Incorporating Facebook Live into your social media marketing strategy is beneficial for several reasons. You can seamlessly, immediately connect and engage with your audience, push out your business’ message […]

4 Ways You’re Negatively Impacting Your Site’s Ranking Without Even Realizing

by Corporate Communications Inc

If you’re not familiar with the factors that influence your sites’ search rankings, you could be pushing your business further down the list of Google’s search results without even realizing it. If your website falls under one of (or all of) the following four categories, it’s time to consider some digital marketing improvements if you […]

5 SEO Tips to for Optimizing Your Digital Marketing

by Corporate Communications Inc

Ranking at the top of Google searches can be tedious work, but it’s a goal most businesses strive to achieve. To avoid slipping even further down in search engine results, your business needs to put SEO at the top of its to-do list. Users put a lot of trust in search engines and believe that […]

The Secret to a Successful Destination Website

by Corporate Communications Inc

When it comes to your digital marketing efforts, a website can be the single most impactful piece – especially for tourism and/or destination-related industries. What makes destination marketing from other industries is that you have to sell an experience, not a tangible product or thing. But that’s what makes it so fun. When done effectively, […]

4 Marketing Tips to Grow Your Audience

by Corporate Communications Inc

Let’s face it, we all want to grow our audience. Expanding your business’s reach can help you to generate more sales, create a sense of trust in your brand and lead to more conversions. So, how exactly do you begin to grow your audience? We’ve compiled five marketing tips that will help set you in […]

Maintaining Multiple Sites Under One CMS

by Corporate Communications Inc

If the title of this blog grabbed your attention, I’m going to guess your business may be struggling with managing multiple websites. And don’t worry, you’re not alone. Trust us, we’ve seen this time and time again. Maybe at the time it genuinely seemed like a good idea for your business to have multiple websites. […]

Is Blogging Really Worth It?

by Corporate Communications Inc

We understand that developing content and staying on top of a successful content marketing strategy can be tedious. Blogging and creating new content oftentimes gets pushed towards the bottom of a marketers’ to-do list. But, starting a blog for your business may be worthy of your consideration. Whether your business is large or small, if […]

The Importance of Video Marketing

by Corporate Communications Inc

When it comes to creating video content for your business, we know you’re probably already asking yourself “is it really worth it?” Well, in short, the answer is yes. If you want to keep up with your competitors and build your brand voice, video content is an effective digital marketing method that can achieve this. But […]

Why Your Business Should Consider Creating a Mobile App

by Corporate Communications Inc

It’s no secret that marketing efforts have shifted towards more digital-focused strategies. But email marketing, a strong presence on social media and revamped websites aren’t the only ingredients that go into perfecting a strong, digital marketing strategy. Digital marketing can mean a lot of things, and businesses are always trying to keep up with all […]

Make the Most Out of Your Marketing

by Corporate Communications Inc

Marketing can mean a lot of things; creating unique campaigns, developing new and engaging content, sharing on social media or even posting ads in local brochures. But sometimes, that’s just not enough.When it comes to your marketing efforts, it’s especially important to find your brands voice and core values to set you apart. The goal […]

Organizing Your Web Content Through Effective Web Design

by Corporate Communications Inc

One of the most overwhelming parts when it comes time to layout a website is trying to figure out what content will go where. Planning and organizing content is stressful in itself, especially when new web design is factored in. But really, it’s nothing to stress about. Organizing web content is really as simple as […]

The Difference Between Blogging and Content Marketing

by Corporate Communications Inc

At high risk of sounding completely unoriginal, but…content is king. Probably have heard that one before, right? Albeit a bit overused, it’s such a commonly known cliché because of the truth that it holds. Content really is the backbone of an integrated digital marketing strategy. However, ‘content’ can actually be a pretty broad word. Though […]

Tips for a Successful Re-Branding

by Corporate Communications Inc

Re-branding is scary – OK I said it. Between new logos, new names and an overall new identity, re-branding doesn’t only bring about a lot of responsibility, but a lot of concerns – one of them being: how will our audience respond to all of this change? An effective re-brand (when done correctly and efficiently) […]

3 Top Reasons Your Business Should Be on Instagram

by Corporate Communications Inc

Social media marketing can be overwhelming, and rightfully so. It seems as though everyday there’s a new platform, trend or craze to keep up with. But if one thing’s for sure, it’s that Instagram is here to stay as it has continued to dominate the social world. With over 500 million users, this self-serving advertising […]

The Role of Keywords in SEO

by Corporate Communications Inc

Optimizing your content with the proper keywords will help your website to rank higher, faster and gain more search engine traffic… How many times have you heard something along these lines? My guess is that this probably isn’t your first time hearing something of the sort. And that’s because keywords play a major role in […]

What You Need to Know About Association Sites

by Corporate Communications Inc

Developing websites is the same song and dance every time, right? Well, no. Not exactly. With each individual website comes specific needs, objectives and initiatives. Especially when it comes to association websites. Now you’re probably wondering what an association site is, right? To put it simply, association sites are very similar to that of non-for-profit […]

How to Create Content for Social Media Marketing

by Corporate Communications Inc

Whether or not it’s for business purposes, social media plays a prominent role in our everyday lives. With such an emphasis on social media, now is the time to develop a robust social media marketing plan that will make your brand stand out. It goes without saying that online audiences are a bit more tech-savvy […]

Tips for a Successful Email Marketing Strategy

by Corporate Communications Inc

Digital marketing is a rather broad term. It can mean a lot of things ranging from social media marketing, search engine optimization, pay-per-click, Google search and analytics to name a few. With so many marketing tactics that fall underneath the digital marketing umbrella, it’s easy for email marketing to get lost in translation. What people fail […]

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