Corporate Communications Inc

Articles by Corporate Communications Inc

We are a digital marketing agency in Rochester, NY specializing in a customized mix of web design, web development, branding, marketing, and more based on our clients' needs.

corporate communications inc has written 50 articles for AdTalk

Corporate Communications Inc

What is Website Accessibility?

by Corporate Communications Inc

And why should I care about it? Due to a rapid increase in legal actions over the past few years, ADA Compliance for websites and applications is rapidly becoming a common standard for businesses and organizations to act in accordance with these accommodations — and in some cases it’s even mandatory. Unfortunately, the specific requirements […]

Matthew Mitchell Named President of Corporate Communications, Inc.

by Corporate Communications Inc

Matthew Mitchell was recently named President of Corporate Communications, Inc., a digital marketing agency in Rochester, NY. This comes after former President and founder of the company, Terry Palis announced his retirement from the agency. Mitchell began his tenure at Corporate Communications, Inc. as a co-op student from RIT in 1996.  Prior to his promotion […]

Why You Need To Audit Your Web Presence

by Corporate Communications Inc

Have you taken a good look at your web presence lately? Sure, you have a website, but I mean have you recently reviewed all facets of your online brand to see how it’s performing and how it is perceived by your target audience.    As marketers we all know that building and maintaining a quality online marketing strategy […]

The Key to Social Media Success

by Corporate Communications Inc

We already know that social media is a place to provide information, share content and observe social actions. But sometimes the lines get blurred when it comes to professional social media accounts and personal social media accounts. As social media continues to play a major role in digital marketing, it’s important to understand how to […]

The Top 4 SEO Metrics

by Corporate Communications Inc

As a digital marketer, measuring the success of your work through SEO is essential. Fortunately, there are easy-to-use and understand online tools (like Google Analytics), which provide marketers with a chance to analyze and break down reports to monitor their SEO metrics. Organic Traffic Organic traffic is the online traffic that you earn when you […]

Top 4 Tips for a Successful Brand Development

by Corporate Communications Inc

Your brand is your promise to your consumers and should represent who you are and how you do it, both visually and in writing. That’s why developing a new brand identity is such a big job to take on. Any successful brand development should be fueled by research and defined by strategy so it best […]

The Importance of Content Calendars

by Corporate Communications Inc

Creating engaging content can be a tedious task to keep up with – especially with the urgency to be generating fresh content on a somewhat regular basis. But creating valuable content for your website is an essential ingredient in the recipe of success for a great website and business. Content helps create brand awareness, encourages […]

An Emphasis on Mobile Marketing

by Corporate Communications Inc

Take a quick look around. How many people do you see that are on their smartphone, tablet or iPad? In fact, I’m willing to bet that you’ve found this blog post via one of those devices. It’s not exactly a secret that people are growing increasingly attached to their phones. In fact, according to a […]

An Emphasis on Mobile Marketing

by Corporate Communications Inc

Take a quick look around. How many people do you see that are on their smartphone, tablet or iPad? In fact, I’m willing to bet that you’ve found this blog post via one of those devices. It’s not exactly a secret that people are growing increasingly attached to their phones. In fact, according to a […]

How to Redesign a Website Without Starting from Scratch

by Corporate Communications Inc

OK, so you’re thinking about redesigning your website. Sounds like a big job, doesn’t it? Sure, there’s a lot of moving parts that go into redesigning a website. But, a complete website redesign doesn’t always have to mean you’re building a new site from top to bottom all over again. In fact, if you set […]

Want to Know Why Your Content Marketing Strategy Isn’t Working?

by Corporate Communications Inc

As marketing efforts continue to shift towards digital and as trends continue to change and evolve, traditional marketing tactics just simply can’t keep up any longer. Now more than ever, businesses need to be conscious about the everchanging digital marketing trends and use a different approach to meet their marketing goals. This is exactly where […]

Incorporating Facebook Live into Your Social Media Marketing Strategy

by Corporate Communications Inc

Staying on top of the latest social media trends can be what sets you apart from your competitors – especially when it comes to Facebook Live. Incorporating Facebook Live into your social media marketing strategy is beneficial for several reasons. You can seamlessly, immediately connect and engage with your audience, push out your business’ message […]

4 Ways You’re Negatively Impacting Your Site’s Ranking Without Even Realizing

by Corporate Communications Inc

If you’re not familiar with the factors that influence your sites’ search rankings, you could be pushing your business further down the list of Google’s search results without even realizing it. If your website falls under one of (or all of) the following four categories, it’s time to consider some digital marketing improvements if you […]

5 SEO Tips to for Optimizing Your Digital Marketing

by Corporate Communications Inc

Ranking at the top of Google searches can be tedious work, but it’s a goal most businesses strive to achieve. To avoid slipping even further down in search engine results, your business needs to put SEO at the top of its to-do list. Users put a lot of trust in search engines and believe that […]

The Secret to a Successful Destination Website

by Corporate Communications Inc

When it comes to your digital marketing efforts, a website can be the single most impactful piece – especially for tourism and/or destination-related industries. What makes destination marketing from other industries is that you have to sell an experience, not a tangible product or thing. But that’s what makes it so fun. When done effectively, […]

4 Marketing Tips to Grow Your Audience

by Corporate Communications Inc

Let’s face it, we all want to grow our audience. Expanding your business’s reach can help you to generate more sales, create a sense of trust in your brand and lead to more conversions. So, how exactly do you begin to grow your audience? We’ve compiled five marketing tips that will help set you in […]

Maintaining Multiple Sites Under One CMS

by Corporate Communications Inc

If the title of this blog grabbed your attention, I’m going to guess your business may be struggling with managing multiple websites. And don’t worry, you’re not alone. Trust us, we’ve seen this time and time again. Maybe at the time it genuinely seemed like a good idea for your business to have multiple websites. […]

Is Blogging Really Worth It?

by Corporate Communications Inc

We understand that developing content and staying on top of a successful content marketing strategy can be tedious. Blogging and creating new content oftentimes gets pushed towards the bottom of a marketers’ to-do list. But, starting a blog for your business may be worthy of your consideration. Whether your business is large or small, if […]

The Importance of Video Marketing

by Corporate Communications Inc

When it comes to creating video content for your business, we know you’re probably already asking yourself “is it really worth it?” Well, in short, the answer is yes. If you want to keep up with your competitors and build your brand voice, video content is an effective digital marketing method that can achieve this. But […]

Why Your Business Should Consider Creating a Mobile App

by Corporate Communications Inc

It’s no secret that marketing efforts have shifted towards more digital-focused strategies. But email marketing, a strong presence on social media and revamped websites aren’t the only ingredients that go into perfecting a strong, digital marketing strategy. Digital marketing can mean a lot of things, and businesses are always trying to keep up with all […]

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