Corporate Communications Inc

3 Major Social Media Trends for 2018

by Corporate Communications Inc

In 2018, there are a lot of social media advancements on the horizon. Social media has officially adopted a large enough scale to make quite the impact on brands and businesses. With time spent on social media predicted to increase, it’s important that your business has a strong presence on social.But that’s not enough…Simply making […]

Good Web Design is Good Marketing

by Corporate Communications Inc

We’re living in a world where people spend most of their time online – let’s face it, how’d you find this blog? With such a strong focus on online digital marketing, a visually appealing, interactive and informative website is a must. In fact, up to 83 percent of consumers will visit a business’s site before […]

Implementing Marketing Strategy into Your Content Development

by Corporate Communications Inc

With a demand for content marketing increasing, it’s certainly worth understanding why and how a sound content marketing strategy can bring success to your business. The future of online marketing has a strong focus on content development. Links and traffic are driven by content, so when done correctly and effectively, content can really make or […]

The Gravity of Digital Marketing

by Corporate Communications Inc

The world of marketing is turning to digital for a lot of reasons. Ease-of-use, convenience and speed are three simple ones that come to mind right away. However, there’s a stronger pull that digital marketing is leaving on businesses. Digital marketing serves as an effective method when creating authentic, relevant relationships with consumers. The constantly-evolving, […]

The Importance of Local Digital Marketing

by Corporate Communications Inc

The digital world has been telling us for several years now that “this will be the year of mobile.” We get it. Everything is going mobile, and if you’re not, you should start. But how many more mobile-focused years should we anticipate until the next trend finally takes precedence? Well, maybe there’s been a new […]

Embracing Digital in Your Organization

by Corporate Communications Inc

In the world of marketing, we are currently undergoing one of the most impactful changes yet; the digital transformation. For businesses to evolve, it’s necessary to accept and embrace the changes that sculpt business landscapes. With digital leaving such a mark, it’s important to embrace digital in your organization if you’re not already. The digital […]

The How and Why of Relaunching Your Website

by Corporate Communications Inc

With relaunching your website comes a lot of pressure. It’s expected that this new-and-improved site will, well, be just that; New-and-improved. Delivering a better website than the pre-existing one, all while appealing to design, user-experience and content is a lot of work. Oh, and of course you’ll be looking to make some conversions, too. While […]

4 Quick & Easy Steps to Generate Fresh Content

by Corporate Communications Inc

Now that you’ve spent the time, effort and dollars into creating your website, it’s time to concentrate on a robust content marketing strategy that will keep your website afloat. Providing informative content to your consumers is important to keep your marketing efforts up-to-date and relevant. But curating content can be time consuming. So how will […]

Responsive Web Design

by Corporate Communications Inc

Back in 2015, Google launched some changes to search engine algorithms, which have left a lasting mark on the way a website’s mobile presence is ranked. This reason alone should have you thinking about your site’s responsive web design. If your website is unusable on a smartphone, tablet, iPad – or whatever new device comes […]

Millennials and Why They’re Worth Chasing

by Corporate Communications Inc

Capturing the attention of millennials has quickly become a recent fad in the world of marketing and advertising. As they continue to build up more and more of the workforce, their buying power increases. In turn, businesses and organizations have refocused their efforts on catering to them. Successfully navigating the millennial waters can seem like […]

How to Create Better Meta Descriptions

by Corporate Communications Inc

A meta-what? Before we dive into how to generate and create the perfect meta descriptions, let’s first cover exactly what it is. For those of you who think you may not know, you probably actually do but maybe just aren’t familiar with the correct term for it. Meta descriptions are those ~160-character snippets embedded into […]

How to Create Targeted Content That Your Audience Will Love

by Corporate Communications Inc

Between social media, email marketing, blogs, direct mailers…it’s just not enough to produce content for each different channel of marketing. That content you’re creating needs to be properly targeted to your audience if you want to even stand a chance at cutting out the background noise. It’s a common mistake to just brew up as […]

Four Major Pillars of Digital Marketing

by Corporate Communications Inc

In this fast-paced, everchanging world of social media, apps and new trends in digital marketing, it seems as though there are new tricks and tips on how best reach your target audience on a near-daily basis. It can get overwhelming and confusing trying to stay on top of it all. Which new platforms and/or marketing […]

What Role Does SEO Play in the World of Digital Marketing?

by Corporate Communications Inc

Core SEO tactics are a must in an effective digital marketing strategy these days. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. The world of SEO as we once knew it has changed and will continue to change […]