Corporate Communications Inc

The Difference Between Blogging and Content Marketing

by Corporate Communications Inc

At high risk of sounding completely unoriginal, but…content is king. Probably have heard that one before, right? Albeit a bit overused, it’s such a commonly known cliché because of the truth that it holds. Content really is the backbone of an integrated digital marketing strategy. However, ‘content’ can actually be a pretty broad word. Though […]

Tips for a Successful Re-Branding

by Corporate Communications Inc

Re-branding is scary – OK I said it. Between new logos, new names and an overall new identity, re-branding doesn’t only bring about a lot of responsibility, but a lot of concerns – one of them being: how will our audience respond to all of this change? An effective re-brand (when done correctly and efficiently) […]

3 Top Reasons Your Business Should Be on Instagram

by Corporate Communications Inc

Social media marketing can be overwhelming, and rightfully so. It seems as though everyday there’s a new platform, trend or craze to keep up with. But if one thing’s for sure, it’s that Instagram is here to stay as it has continued to dominate the social world. With over 500 million users, this self-serving advertising […]

The Role of Keywords in SEO

by Corporate Communications Inc

Optimizing your content with the proper keywords will help your website to rank higher, faster and gain more search engine traffic… How many times have you heard something along these lines? My guess is that this probably isn’t your first time hearing something of the sort. And that’s because keywords play a major role in […]

What You Need to Know About Association Sites

by Corporate Communications Inc

Developing websites is the same song and dance every time, right? Well, no. Not exactly. With each individual website comes specific needs, objectives and initiatives. Especially when it comes to association websites. Now you’re probably wondering what an association site is, right? To put it simply, association sites are very similar to that of non-for-profit […]

How to Create Content for Social Media Marketing

by Corporate Communications Inc

Whether or not it’s for business purposes, social media plays a prominent role in our everyday lives. With such an emphasis on social media, now is the time to develop a robust social media marketing plan that will make your brand stand out. It goes without saying that online audiences are a bit more tech-savvy […]

Tips for a Successful Email Marketing Strategy

by Corporate Communications Inc

Digital marketing is a rather broad term. It can mean a lot of things ranging from social media marketing, search engine optimization, pay-per-click, Google search and analytics to name a few. With so many marketing tactics that fall underneath the digital marketing umbrella, it’s easy for email marketing to get lost in translation. What people fail […]

Web Development Trends for 2018

by Corporate Communications Inc

Though we’re not even one full month into the new year, it is expected that 2018 will be an innovative year as far as web design and development goes. Exciting new trends are expected to dominate the web in the new year. In the world of web development, one thing is for certain; it is […]

5 Tips for Increasing Engagement with Your Consumers

by Corporate Communications Inc

There’s so many different metrics that may have you thinking you know all there is to measuring consumer engagement. Sure, Google Analytics, email open rates, time spent on sites and pageviews are all solid indicators as to how well your business is performing, but there’s underlying aspects you may have not considered that contribute to […]

DSLR vs. Smartphone Photography

by Corporate Communications Inc

When it comes to convenience, you can’t really beat smartphone photography. Easily portable, accessible, quick to share and simple to understand. But if you’re concerned at all about functionality, DSLR photography will take your photo taking skills to the next level. Do you ever feel like your smartphone is restricting you? If yes, that doesn’t […]

2018 Digital Marketing Trends

by Corporate Communications Inc

With only three days left in 2017, marketers are already looking for ways to stay one-step-ahead of their competitors by navigating their way through all of the newest, latest-and-greatest marketing trends. You don’t want to be the last to hop onto the marketing bandwagon, so it’s important to have an idea of what to expect […]

Understanding the Permissions of Mobile Apps

by Corporate Communications Inc

Whenever you sign up with an app store or download individual mobile apps, generally, you are asked for some sort of permission. Allowing access to these requests gives some apps the ability to access certain information like your contacts, call logs, internet data, calendar data, device’s location and unique IDs. While some of these apps […]

Mobile Apps vs. Mobile Websites; How to Know the Difference & What’s Best for Your Business

by Corporate Communications Inc

When it comes to mobile applications and mobile websites, what really is the difference? They sound enough alike, right? Their purposes are the essentially the same, right? Well, not exactly. Sure, both mobile apps and websites can be used on the same devices. Especially as technology continues to move to mobile, devices like smartphones, tablets […]

Web Design for Mobile-Heavy Audiences

by Corporate Communications Inc

If your business isn’t yet familiar with responsive web design, now is the year to take notes. To put it simply, responsive web design is web design with ease-of-use in mind. Responsive web design responds best to user behavior and environment based on screen size, orientation and operating system of any given device. In more […]

3 Major Social Media Trends for 2018

by Corporate Communications Inc

In 2018, there are a lot of social media advancements on the horizon. Social media has officially adopted a large enough scale to make quite the impact on brands and businesses. With time spent on social media predicted to increase, it’s important that your business has a strong presence on social.But that’s not enough…Simply making […]

Good Web Design is Good Marketing

by Corporate Communications Inc

We’re living in a world where people spend most of their time online – let’s face it, how’d you find this blog? With such a strong focus on online digital marketing, a visually appealing, interactive and informative website is a must. In fact, up to 83 percent of consumers will visit a business’s site before […]

Implementing Marketing Strategy into Your Content Development

by Corporate Communications Inc

With a demand for content marketing increasing, it’s certainly worth understanding why and how a sound content marketing strategy can bring success to your business. The future of online marketing has a strong focus on content development. Links and traffic are driven by content, so when done correctly and effectively, content can really make or […]

The Gravity of Digital Marketing

by Corporate Communications Inc

The world of marketing is turning to digital for a lot of reasons. Ease-of-use, convenience and speed are three simple ones that come to mind right away. However, there’s a stronger pull that digital marketing is leaving on businesses. Digital marketing serves as an effective method when creating authentic, relevant relationships with consumers. The constantly-evolving, […]

The Importance of Local Digital Marketing

by Corporate Communications Inc

The digital world has been telling us for several years now that “this will be the year of mobile.” We get it. Everything is going mobile, and if you’re not, you should start. But how many more mobile-focused years should we anticipate until the next trend finally takes precedence? Well, maybe there’s been a new […]

Embracing Digital in Your Organization

by Corporate Communications Inc

In the world of marketing, we are currently undergoing one of the most impactful changes yet; the digital transformation. For businesses to evolve, it’s necessary to accept and embrace the changes that sculpt business landscapes. With digital leaving such a mark, it’s important to embrace digital in your organization if you’re not already. The digital […]