Articles by Corporate Communications Inc

A Rochester Advertising Agency on Steroids? Yep. We're an Interactive Marketing Agency. Our team of designers, programmers and account managers work with you to define, create and implement advertising, marketing and interactive web applications that produce astounding results. We enjoy pushing the limits of design & creativity without losing sight of the message. Our wide range of Marketing & Advertising Services uniquely positions us to provide you with comprehensive advertising and marketing campaigns. Combining print design elements with website design, interactive web applications & promotional marketing we enable you to communicate with your target audience — quickly & effectively. Then we employ a full range of analytical tools to gauge success & track responses that will steer future marketing & advertising initiatives.

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Corporate Communications Inc has written 14 articles for AdTalk

Corporate Communications Inc

How to create a Google+ Page for your business

by Corporate Communications Inc

We are finally able to add a business page to Google+ (YEAH another social media site to babysit!) Regardless of your opinion on if we need another social media network or not, adding a page for your business or organization is relatively straight forward. First login to your Google+ account using your Google Account (don’t [...]

Is your website an expense or a revenue producer?

by Corporate Communications Inc

Websites that use current development standards to incorporate the proper features and functionality will always be a step ahead of their competition. Keeping your online presence updated creates better experiences for the users and ultimately provides a higher return on investment for your online marketing budget. Here are the Top 6 Signs your website needs [...]

Website Entry Pages / Website Landing Pages

by Corporate Communications Inc

Website entry pages or landing pages represent the first page that a user sees when they arrive at your site. These could be considered the doorways into your website – and you want many doorways! To begin, this statistic will provide you with information related to what pages are pulling in the most traffic from [...]

Website Statistics – Unique Visitors

by Corporate Communications Inc

Wouldn’t it be nice to know if the visits to your site are merely repeat visits from the same small group of users (who for example have your home page set as their web browser home page?!) or a broad growing base of users? This is where the Unique Visitors statistic comes into play. Unique [...]

Website Statistics – Visit Duration

by Corporate Communications Inc

Visit duration or time on site is based upon user activity on a website. Basically it aims to report the duration of each visit to the website. Unfortunately each tracking method can collect this data differently and thus return different results. For log based reporting a true picture of activity is not provided – here [...]

To Online Marketing … and Beyond!

by Corporate Communications Inc

7 Great Ways Your Website Can Take On Business Functionality A professional design and driving traffic to your website are key ingredients in building an effective web presence, but it doesn’t end there. Thinking beyond the standard website design requires a more in depth look at the overall workflow of your business operation and how you [...]

Visitors – Web page visits explained

by Corporate Communications Inc

They’re coming!!! No not the scary green men from outer-space – Website visitors,  also referred to as ‘visits’ represent a series of page requests made by a single user during a period. As long as the user continues to make page requests without exceeding a given timeout period the requests all fall under the same [...]

What are Pageviews? (really, what are they!?)

by Corporate Communications Inc

The next basic statistic people often throw around in conversation is pageviews (sometimes also referred to as page impressions.) The statistic pageview indicates the total number of times any HTML page or non-HTML  requested ‘page’ (.pdf file for example) was requested on the site. This statistic definitely carries more value than the previous ‘hits’ statistic [...]

Number one missunderstood website statistic – Hits

by Corporate Communications Inc

How many times have you heard someone boast about the number of hits to their website? (I wont  mention any names, but after reading this hopefully it wont happen again – so be sure to forward this to the offenders!) The reason many people look to this number is because it can be a sizable [...]

How often should I redesign my website?

by Corporate Communications Inc

When is it time to redesign your company’s corporate website? Good question without a simple answer. If your website has been ‘live’ for a while (let’s say at least 12 months), you may find yourself wondering how often should I redesign my website and is now the time? There are a number of items that [...]

Unless You’re Going for the Cheap Look, Your Small Business Should Look Big

by Corporate Communications Inc

With today’s technology, software and the web you can easily appear well established and highly professional (not cheap), and you need to. It doesn’t have to cost a lot of money to appear bigger than you are. Your competition is doing it, so why aren’t you? You just want to be smart about where to start. [...]

Website Privacy Policy – Do I need one?

by Corporate Communications Inc

Many times website owners want to ignore the privacy policy for their site because there isn’t a lot of clear information on needs and requirements. The privacy policy for a website is a very important element — seemingly more and more important with each breach of security reported on in the news. A website privacy [...]

Home page, what should it say?

by Corporate Communications Inc

Ever wondered what sort of information you should have on the homepage of your site? How much text to have? What the content should say? We get asked that question all the time. By following a few simple guidelines you can create the perfect website introduction for your users. Homepage Tagline – Begin the page [...]