Crowley Webb

How to approach gamification in healthcare marketing.

by Crowley Webb

With patient-centricity becoming the healthcare industry’s gold standard, finding new ways to engage with patients is paramount, and gamification can be a powerful asset. Healthcare marketers have taken notice of this growing trend, and in the last several years, they’ve started using game-driven mechanics, methods, and design to engage customers and employees. Here’s just one […]

Cocktails for the kids.

by Crowley Webb

As we continued to squeeze every last bit of sun and fun out of a summer that seemed to last all of five minutes, AAF Buffalo officially kicked off its 2017–2018 season with the annual Big Tip-Off. Our local marketing celebrity bartending event drew a record crowd to the breezy rooftop of the Soho Burger […]

A goodbye note from our media intern Sean.

by Crowley Webb

We’ve been fortunate to have three great interns help us out at the agency this summer. One of them was Sean McMahon, who finished up his time with us just last week. On his last day, he sent out this message to the company, and it made our hearts swell. Footnotes are ours, not Sean’s. […]

Tap into valuable patient insights with qualitative research.

by Crowley Webb

The post Tap into valuable patient insights with qualitative research. appeared first on Crowley Webb.

Recognizing four good ones.

by Crowley Webb

Today we recognize the promotions of four of our own who truly embody the “hard work works hard” mentality. The post Recognizing four good ones. appeared first on Crowley Webb.

A Bright day for the Queen City.

by Crowley Webb

For nine years, Bright Buffalo Niagara has connected promising industry startups with potential investors. And we couldn’t be prouder to have played a role in this year’s competition. On June 28, the five finalists presented in front of a panel of judges, giving five-minute pitches showcasing their ideas and business plans. One week prior, our […]

Creating our first piece of 10x content.

by Crowley Webb

This spring, we worked with Life Storage, one of the largest self-storage companies in the world, to launch an original piece of 10x content. Like us, the crew at Life Storage was well aware of the power of 10x content, but they had never put a piece together. For those of you who may be […]

The data is in: CW has a predictive analytics master.

by Crowley Webb

Earlier this week, our director of analytics, Andrea Berki-Nnuji, received her certification in predictive analytics from the University of California, Irvine. Sounds impressive, right? Well, let us explain just how truly remarkable this designation is. Andrea is now one of only 70 people in the US – 92 people worldwide – to hold this global […]

Five lessons I learned as a Crowley Webb intern.

by Crowley Webb

For the past 15 weeks, I’ve had the pleasure of working as a project management intern here at Crowley Webb. I didn’t fetch coffee, speak only when spoken to, or shuffle paper around on a desk to look busy. Crowley Webb took me on as one of their own and taught me what “hard work […]

Work we love: Our 2017 Cannes Lions picks.

by Crowley Webb

Today is the first day of the 2017 Cannes Festival of Creativity. As industry nerds know, the festival is a who’s who in advertising, and some of the most thought-provoking work done industry-wide over the past year is recognized there. That work is also recognized elsewhere, like around the water cooler at agencies around the […]

Celebrating 11 American Graphic Design & Advertising Awards wins.

by Crowley Webb

Each year, the American Graphic Design & Advertising Awards showcases some of the best design and advertising in the country. And we definitely made our mark for work we did in 2016. We’re proud to have been recognized for 11 logos we created for a wide variety of excellent organizations – including a couple for […]

Get to know Nate, our newest designer.

by Crowley Webb

The art folks here at Crowley Webb make up one hell of a talented roster. And once they come on board, they stay. So new positions are few and far between. Needless to say, when we do have an opening, we do our vetting. Well, Nathanial Benoit passed the test. I sat down with Nate […]

April social updates: New Snapchat 3D Lenses feature, Instagram offline, Twitter in-stream ads.

by Crowley Webb

In April, social media platforms took the idea of springing forward to the next level with plenty of innovation. Facebook announced that music will be available in Messenger, Twitter introduced in-stream ads, Snapchat released a new 3D Lenses feature, and Instagram for Android now works offline. Get the scoop on all this and more below. […]

Why Fyre Festival went down in flames.

by Crowley Webb

The Fyre Festival debacle conclusively proves both that influencer marketing works and that sometimes we wish it wouldn’t. ICYMI: What was supposed to be an idyllic music festival, one to surpass Coachella and Lollapalooza, turned into chaos as it lacked basic, functioning amenities. Attendees who paid $500 to $100,000 for the festival were met with […]

Simplify marketing measurement with Google Tag Manager.

by Crowley Webb

Before we get to Google Tag Manager, let’s talk about what tags are and how marketers use them. For those in marketing, web design, computer programming, or any digital-facing field, you’ve probably heard of HTML (hypertext markup language). If not, HTML is a coding language that outlines a website’s structure using a series of tags; […]

Adding a gifted group of four to the CW family.

by Crowley Webb

Spring has (finally, actually) sprung, and we’re growing just as fast as all those flowers outside. We’re happy to introduce Dorothy, Lauren, Taveem, and Camille as the latest additions to our hardworking team. Dorothy Bleuer Title: Media Planner/Buyer Hometown: Williamsville, NY Education: B.S. Elementary Education, Medaille College Previous Roles: Media Planner/Buyer, Eric Mower + Associates; […]

Huddle up for a little sports branding.

by Crowley Webb

Just last week, Todd Radom visited Buffalo and dropped some knowledge on us as part of the AAF Buffalo Spotlight Speaker Series. While also an illustrator, writer, and researcher, his prime focus is sports branding. He talked about the unique visceral nature of the sports fan and how this drives a level of loyalty unmatched […]

What a mighty good day.

by Crowley Webb

The term “company retreat” often conjures up images of awkward, unproductive sessions held in dark, depressing board rooms. At Crowley Webb, we strive for pretty much the exact opposite. When our annual retreat rolled around this month, we bonded over bowling games, competitive jeopardy (possibly too competitive – looking at you, Liz), and even rap […]

Flexing our creative muscles with cut up poetry.

by Crowley Webb

We’re big believers in treating creativity as a muscle that needs to be flexed to grow, and that’s why we exercise ours regularly – not only on client work but also at monthly creative lunches we call Wonder on Wednesdays (WoW). This month, it was my turn to host. With April being National Poetry Month, […]

A new identity for the Buffalo Philharmonic Orchestra.

by Crowley Webb

Few institutions in Buffalo are as well known, revered, and respected as the Buffalo Philharmonic Orchestra. Founded in 1935, the BPO has long served as Buffalo’s cultural ambassador, performing live music that educates and entertains audiences within and beyond the Western New York region. Over the last decade, the BPO has become increasingly ambitious with […]