Crowley Webb

Work we love: Our 2017 Cannes Lions picks.

by Crowley Webb

Today is the first day of the 2017 Cannes Festival of Creativity. As industry nerds know, the festival is a who’s who in advertising, and some of the most thought-provoking work done industry-wide over the past year is recognized there. That work is also recognized elsewhere, like around the water cooler at agencies around the […]

Celebrating 11 American Graphic Design & Advertising Awards wins.

by Crowley Webb

Each year, the American Graphic Design & Advertising Awards showcases some of the best design and advertising in the country. And we definitely made our mark for work we did in 2016. We’re proud to have been recognized for 11 logos we created for a wide variety of excellent organizations – including a couple for […]

Get to know Nate, our newest designer.

by Crowley Webb

The art folks here at Crowley Webb make up one hell of a talented roster. And once they come on board, they stay. So new positions are few and far between. Needless to say, when we do have an opening, we do our vetting. Well, Nathanial Benoit passed the test. I sat down with Nate […]

April social updates: New Snapchat 3D Lenses feature, Instagram offline, Twitter in-stream ads.

by Crowley Webb

In April, social media platforms took the idea of springing forward to the next level with plenty of innovation. Facebook announced that music will be available in Messenger, Twitter introduced in-stream ads, Snapchat released a new 3D Lenses feature, and Instagram for Android now works offline. Get the scoop on all this and more below. […]

Why Fyre Festival went down in flames.

by Crowley Webb

The Fyre Festival debacle conclusively proves both that influencer marketing works and that sometimes we wish it wouldn’t. ICYMI: What was supposed to be an idyllic music festival, one to surpass Coachella and Lollapalooza, turned into chaos as it lacked basic, functioning amenities. Attendees who paid $500 to $100,000 for the festival were met with […]

Simplify marketing measurement with Google Tag Manager.

by Crowley Webb

Before we get to Google Tag Manager, let’s talk about what tags are and how marketers use them. For those in marketing, web design, computer programming, or any digital-facing field, you’ve probably heard of HTML (hypertext markup language). If not, HTML is a coding language that outlines a website’s structure using a series of tags; […]

Adding a gifted group of four to the CW family.

by Crowley Webb

Spring has (finally, actually) sprung, and we’re growing just as fast as all those flowers outside. We’re happy to introduce Dorothy, Lauren, Taveem, and Camille as the latest additions to our hardworking team. Dorothy Bleuer Title: Media Planner/Buyer Hometown: Williamsville, NY Education: B.S. Elementary Education, Medaille College Previous Roles: Media Planner/Buyer, Eric Mower + Associates; […]

Huddle up for a little sports branding.

by Crowley Webb

Just last week, Todd Radom visited Buffalo and dropped some knowledge on us as part of the AAF Buffalo Spotlight Speaker Series. While also an illustrator, writer, and researcher, his prime focus is sports branding. He talked about the unique visceral nature of the sports fan and how this drives a level of loyalty unmatched […]

What a mighty good day.

by Crowley Webb

The term “company retreat” often conjures up images of awkward, unproductive sessions held in dark, depressing board rooms. At Crowley Webb, we strive for pretty much the exact opposite. When our annual retreat rolled around this month, we bonded over bowling games, competitive jeopardy (possibly too competitive – looking at you, Liz), and even rap […]

Flexing our creative muscles with cut up poetry.

by Crowley Webb

We’re big believers in treating creativity as a muscle that needs to be flexed to grow, and that’s why we exercise ours regularly – not only on client work but also at monthly creative lunches we call Wonder on Wednesdays (WoW). This month, it was my turn to host. With April being National Poetry Month, […]

A new identity for the Buffalo Philharmonic Orchestra.

by Crowley Webb

Few institutions in Buffalo are as well known, revered, and respected as the Buffalo Philharmonic Orchestra. Founded in 1935, the BPO has long served as Buffalo’s cultural ambassador, performing live music that educates and entertains audiences within and beyond the Western New York region. Over the last decade, the BPO has become increasingly ambitious with […]

A million-dollar idea to support Roswell Park Cancer Institute.

by Crowley Webb

Forty players playing hockey nonstop for 11 days to fight cancer. Now that’s an idea we could easily get excited about. Back in July we were tasked with creating an identity for this event. With the game a year away at the time, founders Mike and Amy Lesakowski were still figuring out logistics. But they […]

Chalk up two more Telly Awards.

by Crowley Webb

Just when we thought awards season was winding down, a note from the Telly Awards arrived. And what good news it was. We’ve been awarded two 2016 Tellys – a silver (the highest honor) for our latest video work for Buffalo Prep and a bronze for the literally breakthrough TV spot we created for ESAB […]

Floral typography for spring – Futura and Bodoni in bloom.

by Crowley Webb

Our creative department has major spring fever. And mad love for lettering. So, for our latest get-together, we loaded up on buckets of blooms from William’s Florist in West Seneca and created some floral typography for this fickle month of March. Hope you enjoy our letters as much as we enjoyed making them. And, spring, come […]

WNY ADDYs wrap up: one impactful night.

by Crowley Webb

Well that was fun. Each year, Crowley Webb attends the local advertising award show. We get all gussied up and excited to see colleagues and who won what for what. We cheer wildly. We laugh. We take home our fair share of lucite. We reflect on all the hard work we put in the year […]

Powerful recognition from the Educational Advertising Awards.

by Crowley Webb

Move aside, Oscars. The 2017 Educational Advertising Awards have been doled out, and we’re humbled to announce we recently won silver in recognition of our work on Niagara University’s latest TV spots. Over the past nine years, CW has been working with Niagara University to create impactful advertising campaigns to reach high school students as […]

February social updates.

by Crowley Webb

Despite being the shortest month of the year, February was packed full of social updates and exciting new-feature announcements. We’ve rounded up all the updates – big and small – to ensure you don’t miss a thing. Instagram albums. Instagram users can now select up to 10 total photos and videos from their camera rolls […]

We’ve hit it out of the park with these three new recruits.

by Crowley Webb

We’re happy to introduce Karen, Sara, and Rachel, the wonderfully talented new members of our Praxis team. Karen Renzi Title: Marketing Strategy Supervisor Hometown: Lewiston, NY Education: B.A. Spanish with a minor in Art History, Hobart and William Smith Colleges Previous Roles: Director of Business Development and Marketing, Compu-Mail; Co-founder and Co-owner, Beyondus Design & […]

Judging the ADDYs: A first-timer’s experience.

by Crowley Webb

Earlier this winter, I was given the opportunity to judge the ADDYs (or the American Advertising Awards, as they’re formally known) when my boss couldn’t make it. I volunteered and eventually took the short, three-hour drive to Akron, Ohio. There, I was lucky enough to meet a talented group of creatives, stay in a gorgeous […]

Judging the ADDYs: A first-timer’s experience.

by Crowley Webb

Earlier this winter, I was given the opportunity to judge the ADDYs (or the American Advertising Awards, as they’re formally known) when my boss couldn’t make it. I volunteered and eventually took the short, three-hour drive to Akron, Ohio. There, I was lucky enough to meet a talented group of creatives, stay in a gorgeous […]