Articles by David Pascal & Associates

David Pascal has nearly twenty years of freelance and in-house experience in marketing, advertising, and corporate communications.

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David Pascal & Associates has written 7 articles for AdTalk

David Pascal & Associates

How To Become A Recognized Leader In The Digital Age

by David Pascal & Associates

Success ultimately comes down to one thing: getting known. Whether it’s in business, scholarship, entertainment or the arts , for you to rise to the top of your profession, people have to know who you are. It may not be fair, but when one person gets more notice and attention than another, we assume that [...]

Social Change And Social Marketing

by David Pascal & Associates

What Is Social Marketing? Social marketing is the use of proven-effective business marketing techniques to achieve beneficial social ends. Begun as a formal discipline in 1971 by marketing legend Philip Kotler, it went on to a mixed career, despite the fact that according to many reports it’s the most effective way to reach those ends. [...]

Getting To The Top Of Google: The Top 7 Myths Of SEO

by David Pascal & Associates

SEO is hot. And it’s no surprise why. SEO – search engine optimization – is what you do to your web site to get it on page one on Google and the other search engines. That matters. A lot. Get on page one and your site gets viewed and business follows. Get on page five [...]

Ogilvy On YouTube

by David Pascal & Associates

I still remember the regret I felt when I first read David Ogilvy’s Confessions Of An Advertising Man. My hopes to one day write the definitive book on advertising copywriting were dashed. Ogilvy had said it all, and said it perfectly. There was nothing more to add. Soon after, DOS turned into Windows, and writing [...]

Four Rules For Marketing To Hispanics

by David Pascal & Associates

Marketing In A Demographic Revolution Hispanic-Americans make up over 15% of the American population. In 2002 Hispanic-American purchasing power exceeded $580 billion dollars. In 2005 Hispanic-Americans filled one out of every three new jobs. In 2007 Hispanic-American purchasing power was projected to rise to $926.1 billion. This year it should exceed one trillion dollars. And [...]

Integrating Copy And Design

by David Pascal & Associates

Designers and copywriters don’t always get on well. Partly it’s a turf thing. Rare is the agency whose art department isn’t straining to splash dazzling visuals across multi-page spreads and browser screens. The copy department has a similar obsessive urge, a primal ache to cover every inch of white space with Times New Roman. Whichever [...]

Writing For The Web: The New Rules

by David Pascal & Associates

Web Copy Has To Stand Alone Back in the old days when print was the rule, things were static. What you saw was what you got. Every element of an advertisement worked together to create a single fixed effect. The finished ad or brochure or billboard looked the same to every reader every time. Those [...]