Articles by Dixon Schwabl Advertising

Since 1987, Dixon Schwabl has consistently changed the way people think about communications, starting from within. The close-knit, lively culture keeps the team balanced, focused and fulfilled. This mix has placed the agency among the Top 25 “Best Small Companies to Work For in America,” ranked by the Society for Human Resource Management and Great Place to Work Institute.

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Dixon Schwabl Advertising has written 79 articles for AdTalk

Dixon Schwabl Advertising

Nana’s Famous Stuffing

by Dixon Schwabl Advertising

When my paternal grandmother passed away recently, I was struck by how many family recipes she had established over the years. Homemade cheesecake, rice pudding, butter cookies—but my grandmother was perhaps best known for her spectacular Thanksgiving feasts and her famous turkey stuffing. A blend of spices, sausage and vegetables, many family members have tried [...]

Why Rotary?

by Dixon Schwabl Advertising

When I tell people I am in Rotary, they ask, “What does Rotary do?” Or they say, “Isn’t Rotary for old people?” I also get a look from some that says, “Why would I want to join? What’s in it for me?” That’s why at Dixon Schwabl, we worked with Rotary International and Rotary District [...]

Get Your Ads in the Game

by Dixon Schwabl Advertising

Last week, I played my first game of Words with Friends. As a non-Smartphone user, I had never before understood the hype over the game and couldn’t figure out why people like Alec Baldwin were getting in trouble for not shutting it off. Last week, however, I finally understood. The game was addicting, it was [...]

Should you cut your marketing budget in tough times?

by Dixon Schwabl Advertising

This economy is challenging all of us to think and act in new ways. When economic challenges impinge on budgets, marketing is often seen as an easy item to cut; however, ask yourself this one question: In a marketplace where every single customer is more critical than ever before, why in the world would I [...]

Save the Date to Save Water

by Dixon Schwabl Advertising

Did you know that about 70% of fresh water is used for today’s agriculture? Or that it takes 3,000 liters a day to produce enough food to satisfy ONE person? March 22, 2012 is World Water Day, an international day dedicated to focusing on the importance of fresh water. Each year, World Water Day highlights [...]

From the Producer’s Chair

by Dixon Schwabl Advertising

This week on our Google+ chat, Public Relations Supervisor Jon Alhart sits down with Mike Schwabl, president of Dixon Schwabl, to talk about the success of the University of Rochester’s “Remember oUR Name” recruitment video, which has gained national attention from media outlets such as The Huffington Post. Schwabl states that “concept is key” and [...]

Good Practices for Delivering Bad News

by Dixon Schwabl Advertising

Creating a forum to communicate to your employees is a critical component of building a great place to work.  There will be times when you have to deliver unpleasant, bad news– this is much more meaningful and effective if you have a regular forum for all company communication.  For example, if your company is able [...]

Best Party Anthem Ever

by Dixon Schwabl Advertising

While most of the great questions of the universe have already been answered (i.e. the light goes off when you shut the refrigerator door; Larry was the funniest Stooge; you can wear white after Labor Day), some questions still keep us awake all night, staring at the ceiling. At Dixon Schwabl, we know how important [...]

4 Relationship Tips Companies Can Use

by Dixon Schwabl Advertising

Being a psychology enthusiast and having more failed relationships than I’d like to admit (at least to anyone who’s not in that field that I’m paying to keep quiet), I’ve been reading a lot of books and blogs lately on how to build better relationships. What I’ve found probably wouldn’t come as a shock to [...]

Building a Strong Culture

by Dixon Schwabl Advertising

Building a strong culture is important for any business, particularly companies experiencing growth or facing unique challenges.  Dixon Schwabl’s culture focuses on a commitment to the individual employee, by empowering them from “day one” of their career at the agency.  Our 75 employees have access to unique benefits, including a “Make It Happen Day” to [...]

Pertinent Product Placement on “Modern Family”

by Dixon Schwabl Advertising

Watching television isn’t something I do very often, however I do make time to sit down and relax every Wednesday night to catch new episodes of ABC’s hit show, “Modern Family.” The buzz surrounding the show hit my group of friends, and half way through the first season I found myself engulfed in the entertaining [...]

Oh the Irony

by Dixon Schwabl Advertising

Last week, in a 4-1 vote, the Green Mountain Care Board voted reluctantly to end its hunt for a PR professional just one week after said hunt began. The decision came on the heels of intense criticism from Vermont Governor Peter Shumlin, who helped establish the board. This isn’t the first time that Shumlin has [...]

What’s So Great About Tebow?

by Dixon Schwabl Advertising

The current playoff season has proven to be one of the most exciting and talked about seasons in recent NFL history. One quarterback, however, was at the center of it all. This time, it wasn’t the glorified Tom Brady or Eli Manning getting all the news coverage. Instead, it was Tim Tebow, the Denver Broncos [...]

3 Tips for Smart Mailers

by Dixon Schwabl Advertising

Over the years, the price of postage has increased due to many factors, some of which are: the price of fuel, the cost of employment, and overall inflation. Despite the reasons, rising postage costs aren’t anything new. As a matter of fact, the first postal increase occurred in 1855 and the next one will go [...]

Reducing Your Environmental Impact Makes Good Business Sense

by Dixon Schwabl Advertising

There are many ways businesses can demonstrate a commitment to the environment, and promote better use of resources to employees, vendors and even clients.  Dixon Schwabl and its employee-led “Green Team” has grown from a handful of employees into a 12-person team dedicated to changing the way the agency approaches day-to-day activities. The Green Team [...]

Tracking Results

by Dixon Schwabl Advertising

Launching a marketing communications campaign is often a significant investment in time, resources, and dollars.  To ensure that you are maximizing your effort, it is important to track results.  But how do you know you are reviewing the best and most accurate information for your particular marketing initiative?  Learning how to understand results for different [...]

Be Trendy this Holiday Season

by Dixon Schwabl Advertising

With the holiday season approaching, it’s that festive time of year when retail businesses amp up their marketing campaigns and bombard consumers with promotions to attract gift givers to their products. The 2011 shopping season promises to be like no other in history with increased spending in brand new ways. The trends to watch this [...]

We’re Live on Facebook! Every Tuesday at 9:30am

by Dixon Schwabl Advertising

Every Tuesday morning on the Dixon Schwabl Facebook page, we broadcast live at 9:30. This week, we talked about Dixon Schwabl’s first issue of Incite Magazine. Among the topics covered: – How does direct mail allow you to target your message to specific audiences? – How do stores like Target capture the interest of consumers? [...]

QR Code Grocery Shopping?? OYY!

by Dixon Schwabl Advertising

I am a bit conservative by nature, and every now and then it takes me awhile to adapt to new technologies. I remember the idea of a Kindle totally freaked me out, no more books? I have since come to terms with the idea of an electronic book. I recently saw an article about a [...]

Upholding Your Brand in a State of Crisis

by Dixon Schwabl Advertising

I am so distraught by the events unfolding on the campus of Penn State University that I sat down to write my first Dixon Schwabl blog post. As a mother, as a professional and as a human being, the unfolding news bothers me on many levels. As a mother and a human being, I find [...]

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