Articles by Epoch 5 Public Relations

Epoch 5 prides itself on offering responsive, conscientious service, astute counsel and creative work. Since our founding in 1978, we have provided a broad array of strategic communications services to businesses, trade associations and not-for-profit organizations across Long Island and the Northeast. Our core service areas include: • Corporate Communications • Media Relations • Crisis Communications • Community and Government Relations • Marketing and Advertising

AdHub Profile | Website | Blog

Phone #: 631-427-1713

epoch 5 public relations has written 8 articles for AdTalk

Epoch 5 Public Relations

Long Island Angel Network board members earning their wings

by Epoch 5 Public Relations

I never thought of long-time business friends like Bob Catell, Russ Artzt, Mike Faltischek, Larry Waldman, Andrew Hazen and Yacov Shamash as being angels. But, they have truly earned their wings — angel wings — while keeping their feet firmly planted here on Long Island.  Now that I’ve joined them on the board of the [...]

Adelphi president a prime example of multi-talented Long Island CEOs

by Epoch 5 Public Relations

Long Island’s CEOs are a talented group – from writers to musicians to painters, this is one accomplished, creative cohort.  Adelphi University President Robert Scott is a prime example.  I recently previewed a show of his photography at the Great Neck Arts Council and was truly blown away. Bob’s photographs of both his recent trip [...]

Writing legal blogs that steer clear of legalese

by Epoch 5 Public Relations

So did you hear the latest lawyer joke?  It’s about an attorney who writes a really fascinating legal blog!  But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “un-easy.” While blogging can be a terrific law firm marketing tool, legal blog content that doesn’t quickly engage the reader isn’t [...]

Connecting with Media Covering Long Island is the Key to Telling Your Story

by Epoch 5 Public Relations

A survey about 30 years ago proved what we had suspected — more Long Islanders thought Ed Koch was the mayor of Long Island and that the only things happening on Long Island were murders or arson.  That led some community and business leaders on Long Island to found an organization to lobby for more coverage for Long Island, complete with news [...]

Event PR Lets this Publicist Soar

by Epoch 5 Public Relations

I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster.  But, if you asked what my favorite hat has been (aside from the fabulous blue Eric Javitz hat from Saks my husband made me return!), I’d have to say, [...]

How search engines work: some SEO strategies that won’t help your search ranking

by Epoch 5 Public Relations

Search engines keep getting smarter.  In fact, they make some of the SEO “tricks” used to fool them into improving rankings seem plain dumb.  There’s no real mystery to improving your search rank, but there are some definite do’s and don’ts for using SEO effectively.  Below are five techniques to avoid as noted aptly on [...]

Gatsby Would Be Proud

by Epoch 5 Public Relations

If I were to list the perks of public relations, high on the list would be invitations to really great parties — parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on Long Island where the summer heralds a seven-night-a-week [...]

Reputation management reversal for Jersey Shore’s ‘The Situation’ proves protecting brand image trumps wide product PR on MTV

by Epoch 5 Public Relations

Let me make sure I read the headline correctly.  Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation?  And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of millions of youthful consumers on MTV? While it may seem counter-intuitive [...]