FB Displays & Designs Inc

Going the Distance: Tips for Staying Energized When Exhibiting

by FB Displays & Designs Inc

By: Lisa Shackelford, M.S. Trade shows are a great way to meet potential clients face-to-face and build relationships. However, working an exhibit can be mentally and physically exhausting. In order to get the most out of face-to-face meetings with potential clients, it is necessary to be as alert and enthusiastic at the end of the [...]

Ratios to Get Finance On Board with your Trade Show Exhibit

by FB Displays & Designs Inc

Trade shows create unique and unparalleled opportunities for any business. However, it can be a daunting task to convince the individuals in Finance or Accounting that the one-time expense is worth the investment. It is important to have the finance team’s support for a trade shows exhibit campaign. Since Finance departments make decisions based on [...]

Join Us at Entrepalooza ’12

by FB Displays & Designs Inc

Business Lessons That Can Be Learned from Dick Clark

by FB Displays & Designs Inc

Photo Credit: www.usmagazine.com On April 18th, American pop culture lost icon Dick Clark at age 82. While best known to the American public as an entertainer, behind the scenes he was an opportunistic entrepreneur. His company, Dick Clark Productions, has become an entertainment empire. There were many things that Clark did right to position himself [...]

Using Social Media to Enhance Your Trade Show Presence

by FB Displays & Designs Inc

Social media is a cost-effective way for a business of any size to interact with customers. Sites like Facebook and Twitter can also be used to give a firm an edge when exhibiting at a trade show. Here are some tips for using social media to drive traffic to your trade show booth: Create a [...]

Making Effective Use of Samples at Trade Shows

by FB Displays & Designs Inc

                         Making Effective Use of Samples at Trade Shows During a trip to a local grocery store, I noticed that there were customers walking through the store sampling different foods. Many times, customers would try the product, add the sampled products to their cart, and often asked where the items were located in the [...]

“Out With the Old Trade Show Display”

by FB Displays & Designs Inc

We’ve seen the story time and time again. A company purchases a large exhibit, takes it on the road to trade shows and events, and generates a fantastic ROI in part from using the exhibit to illustrate their message and brand. Fast-forward twenty years… These same large, heavy and now outdated trade show displays are [...]

The Pros and Cons of Virtual Trade Shows

by FB Displays & Designs Inc

With more and more companies looking to stretch their marketing dollars, virtual trade shows are becoming commonplace for a multitude of industries. Virtual trade shows look and function like real trade shows, but take place in cyberspace. The online venue may even be designed to look like a convention center, complete with a lobby, lounge [...]

Targeting the Right Trade Show for Your Company

by FB Displays & Designs Inc

Selecting the right trade shows for your company to attend can be quite an overwhelming challenge. Besides the massive number of annual events that take place all over the world, there is also new trade shows constantly exploding onto the scene each year that need to be taken into consideration. So how does one even [...]

The Pitfalls of Too Much Marketing

by FB Displays & Designs Inc

No matter what role you play within a business, you share a universal mission… to reach customers and prospects. What steps do you take to carry out this mission? You might start by sending out marketing materials, then more, then more… Yet you still don’t receive the response you want. In fact, the response is [...]

The Advantages of Working With Small Businesses

by FB Displays & Designs Inc

If you have ever had the opportunity to work with a small business, it’s easy to notice they possess natural advantages that are increasingly favored in the realms of both B2B and B2C alike. Small companies have the ability to offer unique solutions and service their clients in an entirely different way than larger corporations… [...]

14 Easy Ways to Get Extremely Motivated!

by FB Displays & Designs Inc

With the start of every new year, it’s commonplace to set new resolutions in both our professional and personal lives. Unfortunately, many of us tend to start strong but lose momentum before we know it. In order to provide everyone a little inspiration, here are 14 quick strategies to get (and stay) motivated this year: [...]

Make Your Cubicle (or Office) a Better Place to Work!

by FB Displays & Designs Inc

  Is your workspace at your office working for you? When you’re there, do you feel energized and ready to excel? Is it a comfortable and pleasant place to be? If not, you can use research from a little known branch of psychology to improve it. Environmental psychologists study how people live in the physical [...]

A New Year = New Opportunities!

by FB Displays & Designs Inc

With this year coming to an end, now marks a perfect opportunity to look back on the past 12 months and reflect on the accomplishments, both big and small, that allowed us to prevail on both a personal and business level. While a rewind of our past year’s hard work and success should give us [...]

Yes, You Still Need Business Cards

by FB Displays & Designs Inc

In these days of iPhones and e-mail contact lists, the humble paper business card may look like a relic, but if you think passing them out will signal you as hopelessly behind the curve, you would be mistaken. In a world where so much communication happens electronically, the business card remains a valuable, tangible way [...]

Over the Years… Thanksgiving Edition

by FB Displays & Designs Inc

Click her to view the full FB Displays & Designs, Inc. November E-Newsletter. Up until the time we had the pleasure of working with Sefar Inc., I had never been to New Orleans. To say that I’m thankful I went would be just a bit of an understatement (to say that my coworkers were thankful [...]

The “Bum’s Rush” Can Cost Big Bucks

by FB Displays & Designs Inc

“What you see is what you get”. This is especially true with regard to exhibitor behavior at both public and industry trade shows. It’s easy to tell immediately which companies put obvious time and effort into their exhibiting strategy. The company’s exhibit will offer a welcoming feel and booth staff will positively interact with visitors, [...]

Woman-Owned Businesses are Coming to Power

by FB Displays & Designs Inc

This article was written by Devanny Novak and originally appeared in the 11/2/11 Exhibit City News headliner. In an industry where most businesses are owned and operated by men, it is easy to overlook woman-owned companies. Most professionals, when searching for an exhibit designer or furniture provider, don’t even think about the difference between doing [...]

The Value of Physical Media at Trade Shows

by FB Displays & Designs Inc

It’s easy to notice that the trade show world is beginning to revolve more and more around advances in technology. Non-physical forms of marketing are beginning to reign at events. For example, many exhibitors are starting to utilize QR codes and other forms of electronic advertising to supplement or substitute the use of promotional items… [...]

The Other Reasons to Exhibit at Trade Shows

by FB Displays & Designs Inc

When it comes to the justification for exhibiting at tradeshows, there is plenty of focus on marketing, lead generation and most importantly, sales. While these are definitely important benefits to exhibiting, there are several other very good reasons for companies to participate in trade shows. The Investment Community Companies of all sizes, whether public or [...]