Articles by Fixitology

We use Social Media and creative-problem solving tools to "fix" business problems.

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Fixitology has written 99 articles for AdTalk

Fixitology

Should student use of technology be banned in the classroom?

by Fixitology

Students texting on smart phones or using their laptops and tablets to check Facebook has become seemingly ubiquitous in the college classroom.But so has use of these technologies to look up more information to fuel a debate or research material for a writing assignment.And while one student is clicking another may be distracted from the [...]

It’s April 1 and that can only mean …

by Fixitology

A quick roundup of early April 1 fun found on the webConan O’Brien Buys Mashable, Ousts Pete Cashmore as CEOL: Yes, you read that right. It begins: “Hello, fellow Mashables. It’s Conan O’Brien, and I’ve got big news. Two hours ago, I purchased Mashable.com. I’ve taken it over.” Mashable’s home page now also features a ”Powered [...]

For better or worse: Facebook Timeline is here!

by Fixitology

Facebook Timeline is here for everybody this week (March 30) …. and for some it will be overwhelming. As previously noted, this next evolution of Facebook, was not welcomed by all Facebookers, but was going to happen regardless because of the advertising opportunities it presents Facebook. The layout gives FB several prime advertising spots. Look for ads [...]

Google vs. Human: People should always win

by Fixitology

My recent loss of access to all things Google thanks to some hackers has me thinking about what it is Google is and is not.Some background: In mid-February my Gmail account was hacked (earlier post: I’m in Google Hell: A Cautionary Tale) and it took multiple attempts and 20 days for me to get the [...]

I’m in Google Hell: A Cautionary Tale

by Fixitology

Originally posted Feb. 29, 2012 on Social Media Today because I did not have access to my Blogger account because by Gmail account had been hacked and the password changed.UPDATE: My Gmail account was returned to me after four attempts by me to do all that Google asked and 20 days of waiting. A follow [...]

Social Influence: 3 Questions for Marketing and PR Pros

by Fixitology

How important is social influence and why should we care?Those two questions have been buzzing around my head like maddening bees for days now as I prepare a discussion for a Social Media for PR class at RIT.With the seeming boom in social influence measuring tools (Klout, PeerIndex, Empire Avenue, TwentyFeet, to name a few) [...]

The NFL’s Looming Crisis with Symbols

by Fixitology

Symbolism has a role in social media in ways not a lot of people seem to understand. Whether it’s your avatar picture or your social media account name it’s hard to deny that each individually and collectively carries some symbolism for those who see them.And in this Super Bowl Weekend if you want to understand [...]

5 Ways to Undermine Your Linkedin Profile

by Fixitology

As Linkedin continues to grow (now close to 150 million members) it seems more and more people may be rushing to get their profiles published there. In their rush to be live on Linkedin (or maybe through a lack of thought earlier) they may be doing things that will make them look bad on this [...]

RIT on TV: SOPA Blackout Reaction

by Fixitology

A New Year Checkup – Facebook: Step 4 – A Final Check

by Fixitology

It’s a new year and it’s time for social media types to be more conscientious about their social outposts. As part of a focus on social media strategy this is the fourth in a series about Facebook.If you have followed this series then you’re ready to double-check that you’re done. A Final Checklist• Changed Facebook [...]

A New Year Checkup – Facebook: Step 3 – Friend Lists

by Fixitology

It’s a new year and it’s time for social media types to be more conscientious about their social outposts. As part of a focus on social media strategy this is the third in a series about Facebook. Consider Using the Lists FunctionDo you really want to share everything with everyone you’re connected to on Facebook? [...]

A New Year Checkup – Facebook: Step 2 – Privacy Settings and Friends

by Fixitology

It’s a new year and it’s time for social media types to be more conscientious about their social outposts. As part of a focus on social media strategy this is the second in a series about Facebook. Check your privacy settingsFacebook insists that the pending switch to Timeline for all 800 million of its users [...]

A New Year Checkup – Facebook: Step 1 – The Timeline

by Fixitology

It’s a new year and it’s time for social media types to be more conscientious about their social outposts. As part of a focus on social media strategy this is the first in a series about Facebook.Get ready for TimelineFirst, consider whether you want to stay on Facebook once Timeline becomes the default way you [...]

A social media – Twas the night before Christmas…

by Fixitology

Twas the night before Christmas, when all through the house The only thing stirring was the click of a mouse;The stockings were hung by the chimney with care,In hopes that social media St. Nick soon would be there;The children and adults were nestled in beds,While visions of Facebook danced in their heads;Would mentions of iPad [...]

Coal For These 11 Social Media Fails In 2011

by Fixitology

I recently guest-posted for Butler/Till’s Media Mosaic blog on who in social media should be getting lumps of coal for this holiday season…I’m not Santa, although I have played him once or twice for various events. But it’s that time of year and while many social media platforms and events from the past year rightly [...]

10 Rules for the Workplace (That Just Might Help in Social Media and the Rest of Life)

by Fixitology

This week marks 34 years since I started my first full-time job (and more than 40 years since I started part-time work).While thinking about that time I realized that I’ve developed some internal “rules” about working that might equally apply to my time on social media and, in fact, life in general.I don’t know that [...]

Does Klout have a PR crisis?

by Fixitology

With all the buzz in the past week on social media about the change in the Klout Score algorithm you might be wondering if Klout has a public relations crisis on its hands.Seemingly across the social-sphere people who had come to place value on their Klout Score were upset that the scores had dropped suddenly [...]

Klout responds to questions and critics

by Fixitology

Questions and criticisms have been swirling around the changes to the Klout Score this past week. I decided to post some questions to Joe Fernandez, CEO of Klout. He was traveling so Megan Berry, Marketing Manager at Klout agreed to step in and answer on behalf of Klout.Her response is below. It arrived Friday (24 [...]

Klout questions for CEO Joe Fernandez

by Fixitology

Joe Fernandez, CEOKloutDear Joe,So the changes at Klout Wednesday, I’m sure, have made for some exciting if not exhausting days at Klout. And, as I’m sure you are aware they have caused some people to get upset. I have followed Klout with interest since the beginning and feel compelled to chronicle these changes and the [...]

Klout changes … scores drop and complaints rise

by Fixitology

Klout, the online social media influence rating service, made some big changes today that are sure to have people talking.The changes, earlier described by Klout CEO Joe Fernandez as a “the biggest improvement to the Klout Score in our history” are likely to tweak many who use the service.”This project represents the biggest step forward [...]

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