Articles by GrowMotor

GrowMotor™ works with emerging technology companies to develop and implement a Marketing Performance Plan™ that sets out step-by-step instructions and a 2-year Marketing Performance Calendar™ to achieve aggressive growth goals.

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GrowMotor has written 22 articles for AdTalk

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The Hunger of a Desperate Woman

by GrowMotor

Adrift, wallowing dangerously in the stormy North Atlantic. The periscope of a German U-boat rises at 500 yards. A torpedo slices the brine, tracing a turbulent promise of extinction. With all the hunger of a desperate woman, you clutch both lapels of my sodden Navy greatcoat, looking deeply into my eyes. “Ernest,” you murmur hoarsely, [...]

Human Relationship Optimization

by GrowMotor

It all started about a month ago. I was reading a blog that raved about a product called Visual Website Optimizer, developed by an entrepreneurial startup in New Delhi called Wingify. They describe the product thus: Three dead-simple steps to increasing website sales, signups and conversions Design different website versions visually Specify website goals (signups, [...]

The Rock Star in Accounting

by GrowMotor

Today I attended a great lunch for the Founding Sponsors of the WCEOhq Radio CEO Hour show, at the excellent Giovanni’s Ristorante in Victor, New York. Bruce Peters, founder of WCEOhq, and his team of Mary Coombs and Diana Palotas host the luncheon every month. It gives us sponsors a chance to get to know [...]

Resonance in a Test Tube Rack

by GrowMotor

In 1964, I was in the second form (eighth grade today) at Box Hill High School, in Melbourne, Australia. It is coeducational today, but was all boys then. Mr. Edgar H. Buchanan, Great Man of Science All I cared about was chemistry. My mentor, and the greatest teacher I ever had, Mr. Edgar H. Buchanan, [...]

I Wonder

by GrowMotor

Seth Godin is a great source of ideas, insight, inspiration and advice. My scientist friend, Stacey Willard, said in her comment on an earlier post, “I’m still trying to find great professional blogs aside from Seth’s and Hannah’s (referring to the Career Sherpa blog from Hannah Morgan).” I agree. The only other one that I just can’t [...]

Blog On, Wayne*

by GrowMotor

“Shit,” you might say, “he’s back onto blogging again.” Or perhaps you find it interesting, as I do. If you are a blogger, or a real aficionado, you will know that blogs often have categories, which are like file folders into which natural taxonomists can pop things, so as to feel organized and guilt-free. Then there [...]

I Hate Marketing!

by GrowMotor

We all need to buy and sell things. In the olden days, sales people sold stuff and marketing supported them with advertising and brochures. There are still sales people for big, complex sales, and there may always be, but retail sales people are dying out. Borders is bankrupt and Amazon is doing fine. So let’s [...]

The Popular Girls on the Blog

by GrowMotor

Yesterday, Julia Roberts revealed her favorite blogs and why she loves them. Being of curious bent, I want to understand this, so that you and I can also become the life of the Internet party, the popular girls on the blog. Learning | Shared Interests | Common Values These are all mixed up together, but [...]

Julia Roberts Reveals Favorite Blogs

by GrowMotor

You may remember, if you read my recent post A Pain in the Blog that I asked some bloxistential questions like, “What will I say?” and “Who will care?” A Tree Falls in the Forest If I bare my soul in public (“Hello, hello, hello! Put that away please sir!” said in the voice of [...]

Write from the Heart for Resonance

by GrowMotor

I agonized about my blogasmic angst in the recent post A Pain in the Blog. My friend, Hannah Morgan writes a fantastic blog at The Career Sherpa. She commented on my post and I love what she had to say, so I have copied it to this new post, along with my reply. I have done a [...]

No Excuse for Bullshit

by GrowMotor

Seth Godin talked in his blog today about these corporate slogans, from companies like IBM and HP, observed at the Mobile World Congress trade show: Built Around People, Shaping Tomorrow With You, Leading A Smarter Planet, Your Messages Shape Our Future, Now What?, The Power Of Now, Today Changes, Power To You, Powering The Smartphones Of Tomorrow, [...]

My Brilliant Career as a Blogger

by GrowMotor

I started to blog to help me get more business. I didn’t read blogs regularly then, in the technological dark ages of early 2008, but I had seen the Seth Godin and Tom Peters blogs, and felt that I could repeat their success. Success Comes Early People would read my posts, shake their heads in [...]

A Pain in the Blog

by GrowMotor

I feel much better! I just deleted four or five blog posts that were giving me the shits. I wrote them last week, because I felt ready to submit to the daily discipline of posting. Experts had told me that if you are going to do it, you must do it regularly—daily, weekly or even [...]

Marketing is an 80/20 Game

by GrowMotor

Remember how the Italian economist, Vilfredo Pareto, showed that 80% of consequences stem from 20% of causes. Getting 80% of potential customers takes 20% of the total effort and expense, while the last 20% of potential customers take 80% of the total effort, and destroy your profits. This is the fundamental argument in favor of [...]

Writing Simply and Clearly

by GrowMotor

How can we expect people to buy a product or service that they don’t understand? Some industries are great sinners in this regard, software being among the worst. They camouflage their product descriptions in jargon, preventing understanding. They make up nasty acronyms and misuse technical words in ways that guarantee complete ignorance. Look, if you [...]

Suck It and See

by GrowMotor

When a scientific journal publishes a paper detailing the findings of an experiment, other scientists in the field will try to replicate it, to confirm the results and the conclusions. They are guided by a detailed description of the original experiment. Usually it works, but sometimes no one is able to replicate the original result, [...]

Why Marketers Have No Credibility

by GrowMotor

People don’t trust marketers. Even other marketers. They lie or tell us selective truths. They steal our time by calling us on the telephone, spamming us or sending us mail we don’t want. They manipulate us by appealing to our vulnerabilities and insecurities. They pretend to have our best interests in mind, but do not. [...]

Communicate for Buy-in

by GrowMotor

In the preface to Buy-In: Saving Your Good Idea from Getting Shot Down, John Kotter and Lorne Whitehead say: It would be wonderful if the good ideas you champion, on or off the job, could simply stand on their own. But far too often, this is not the case. Whether it’s a big bill before Congress, [...]

Using LinkedIn Polls for Great Marketing

by GrowMotor

Using LinkedIn Polls for Great Marketing View more presentations from GrowMotor.

How to Do Great Marketing

by GrowMotor

How to Do Great Marketing by GrowMotor View more presentations from GrowMotor.

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