Articles by InSight Marketing Inc

InSight Marketing is a Westchester County, NY based marketing consulting firm specializing in branding, marketing, advertising, PR, direct and online marketing. We combine a sharp, strategic focus with award-winning creative execution to ensure winning results for our clients’ marketing and promotional efforts.

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insight marketing inc has written 22 articles for AdTalk

InSight Marketing Inc

TV Commercials Are Alive And Well

by InSight Marketing Inc

The death of TV advertising has been greatly exaggerated, and the demise of commercials is way overblown. These commercials are the best of the best for 2010: making consumers stop, look, and listen. Then eventually buy.

Emergency Marketing

by InSight Marketing Inc

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

More Ways to Grow Your Newsletter Email Lists

by InSight Marketing Inc

More suggestions on ways to increase your email subscriber lists. #1 on our list, provide practical, useful, original content. You will never collect email addresses just because you provide a newsletter “free of charge.”

Top 5 Marketing Trends for 2012

by InSight Marketing Inc

The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.

14 Quick Tips to Grow Newsletter Subscriber Lists

by InSight Marketing Inc

There’s simple steps to grow an in-house subscriber list to your company newsletter. Follow these easy techniques to grow your own list and saving time and money!

What’s In A Name?

by InSight Marketing Inc

Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.

Happy July 4th – Some Things to Remember

by InSight Marketing Inc

This July 4th as we enjoy our “beer, picnics, and baseball games.” Let’s not lose sight of the fact that many of the fifty-six signers of the Declaration of Independence risked and sacrificed much in support o f the  cause of Independence. Five signers were captured by the British George Walton was captured after being [...]

Social Media Tip #1: Establish a Social Media Marketing Strategy

by InSight Marketing Inc

It’s easy to get started with social media for your small business when you follow these easy steps. Listen, learn, and don’t wait for permission to get going with social media. The rewards will convince your colleagues!

Search Engine Optimization Tip #5: The Truth about Search Engines

by InSight Marketing Inc

Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!

Web Designers Do Marketing, Printers Do Marketing; It Seems Everyone Does Marketing

by InSight Marketing Inc

When everyone claims they “do marketing,” how do you successfully choose a true marketing professional with the knowledge and tools to get the job done?

SEO Tip #4: Don’t be Greedy with Domain Names and Stingy with Content

by InSight Marketing Inc

You’re the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut & paste? Not if you’re smart!

Must Have Elements in a Strategic Marketing Plan

by InSight Marketing Inc

An effective marketing plan supports a company’s overall goals and objectives. Here are the must-haves to include when developing a strategic marketing plan for your business.

Innovation – The Great Engine of Prosperity

by InSight Marketing Inc

It is innovation that is the driver of wealth – entrepreneurial “alertness,” the ceaseless search for the new, the better, the cheaper. McCloskey spells it out in her book, Bourgeois Dignity.

Leveraging Public Relations

by InSight Marketing Inc

Businesses work very hard to get positive public relations. Some pay a lot of money to ensure success. But after you have the PR, what do you do with it? What’s the next step? How do you leverage it and get your money’s worth?

Search Engine Optimization Tip #3: Don’t obsess over meta-tags, focus on content

by InSight Marketing Inc

When you provide valuable content, readers will recognize this and return to your site as the authoritative source for their needs. Providing consistent, valuable content will establish you as a leader in your industry, and provide a reliable source when customers are ready to purchase.43

Search Engine Optimization Tip #2: Don’t Delay Integrating SEO Into Your Website

by InSight Marketing Inc

It’s tempting to wait to implement SEO for your website, but don’t. Here’s why search engine optimization should be priority #1 when designing or revamping a website.

Search Engine Optimization Tip #1: Beware of SEO companies that use spam to promote themselves

by InSight Marketing Inc

The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.

5 Social Media Marketing Tips to Get Started Today

by InSight Marketing Inc

Before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.

Brand Image Lessons from BP’s Gulf Disaster

by InSight Marketing Inc

What branding lessons can be learned from the biggest natural disaster in history? As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from [...]

The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth

by InSight Marketing Inc

Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

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