InSight Marketing

How to Choose a Marketing Agency

by InSight Marketing

For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective…

Facebook Tips for Small Business Marketers

by InSight Marketing

Businesses of all types are successfully using Facebook to market their companies. In September 2016, there were 60 million business pages on Facebook, one-third more than a year prior. Depending on your demographic, Facebook can be a powerful marketing tool. Age 25 to 34, at 22% of users, is the…

Why Video is Important to Your Digital Strategy

by InSight Marketing

Is this the year you are ready to jump on board with video marketing for your business? The answer should be a resounding “yes” for many reasons. Maybe you have been hesitant because of high production costs, or you are not sure which platforms to use, or how to produce…

What Football Can Teach Us About Marketing

by InSight Marketing

In many ways Football and Marketing are very similar. Both require an effective “game plan” to determine the strategy to use during the game, and the right blend of tactics that can executive the game plan effectively.

Are Bad Reviews Always Bad for Business?

by InSight Marketing

Why would you want to read negative reviews of your product or business? New marketing research from Northwestern University’s Spiegel Research Center and Power Reviews found that a few bad reviews actually help boost sales. While this may seem illogical, the reasoning behind it actually makes sense. Seeing a mix…

Paid Search vs. Organic Search or What am I clicking on when I run a Google search?

by InSight Marketing

What happens when you type a search term into Google? Normally you’ll get a page full of results. Some of these will be matching pages from across the Internet. Some of these will be matching content from news sources or image links. More than likely, you will see ads that…

Where are Greatest Marketing Opportunities for 2016?

by InSight Marketing

Where the top marketing opportunities for 2016? Mobile, Location Marketing, Social Media Search are just some of the important marketing trends for 2016

What is the Next “Big” Social Network for Businesses?

by InSight Marketing

Snapchat – This fast-growing social network has been mostly the domain of teenagers eager to move beyond Facebook to keep up with their friends’ activities. Now businesses are starting to take notice of this valuable platform to reach the young adult demographic.

Successful Marketing Begins With The End In Mind?

by InSight Marketing

Most of us find it rather easy to busy ourselves. We work hard to achieve victories – promotions, higher income, more recognition. But we don’t often stop to evaluate the meaning behind this busyness, behind these victories – we don’t ask ourselves if these things that we focus on so intently are what really matter […]

The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth

by InSight Marketing

Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

7 Classic Marketing Blunders that Cause Companies to Collapse

by InSight Marketing

(or how to commit marketing  suicide in 7 easy steps) “He was adamant in his opinion that advertising didn’t work, up until the day he ran a ‘Going Out Of Business’ ad!” As the quote suggests, many of the marketing blunders that crash a business are ‘pilot error.’ In other words –…

Declaration of Independence – July 4, 1776

by InSight Marketing

IN CONGRESS, JULY 4, 1776 The unanimous Declaration of the thirteen united States of America When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate…

Google: Mobile Is the Future, and the Future is Now

by InSight Marketing

Soon businesses without a mobile-optimized website will start feeling the squeeze on Google. Google wants what its users want: sites that are mobile-ready. The search giant announced that as of April 21, 2015 the mobile-friendliness of your website is now a significant ranking factor. This should come as no surprise…

Effective Marketing Takes Creative Risk

by InSight Marketing

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency Creativity is what sells, and being creative means taking risks. In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is…

The Top 7 Marketing Trends for 2015

by InSight Marketing

Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…