My company allowed our conversion optimization vendor to feature some of our most recent landing page experiments on their blog. I encourage you to read about the three consecutive tests, one of which had some very unexpected results. I’d like to add to the article and stress the importance of keeping a living experimentation document. [...]
Running the enterprise search marketing program for Paychex has given me the opportunity to work with some really cool technology vendors. Two of which are Ion Interactive’s Liveball platform for our conversion optimization program and Mongoose Metrics for a phone tracking solution. By themselves both companies are great tools but they really shine when integrated. [...]
It’s well known that the only effective and sustainable link building strategy for SEO is content marketing. The emphasis in the last sentence being STRATEGY. Writing content or getting it written for you is a time consuming process, as is finding relevant and valuable places to plant your content. You need to be focused, and [...]
PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included [...]
There’s this notion that capturing a top listing on Google for a plum keyword will instantly translate into success for your business. That traffic will beget riches. That idea couldn’t be more wrong, and the following infographic illustrates the limitations of SEO. Yes, you can get crappy content to rank well. But a top listing [...]
Gaining backlinks is the most important factor that will increase your website’s rankings. In fact, the leading SEO experts agree that 70% of SEO efforts should be geared toward building backlinks. So focus less on tweaking title tags or page rank sculpting and direct resources to where you’ll get the most bang for your buck [...]
Usability experts have been preaching for years that fast loading websites produce improved business results. Until recently little scientific evidence existed to back those claims. Google & Bing Performance Tests According to the test results, speed directly effects the bottom line. The two search engine companies concluded that even a 1/2 second delay will reduce [...]
I felt compelled to talk about this interesting infographic released by Google after seeing it in a recent webinar about using paid search for b2b. There’s a lot going on in this graphic but essentially this is what it’s saying: Most search queries (over 40%) that use branded keywords are by people who have made [...]
Internet marketers use a variety of online channels to promote their business services and products. Successful practitioners will devote their time and resources to tactics that provide the greatest return on goals. A key tool in any online marketer’s arsenal is the use of tracking parameters to tie the source of each conversion back to [...]
With exception to direct marketing disciples, the biggest hang up for offline marketers transitioning to internet marketing is creating a process to continually test their assumptions. The foot dragging is understandable. It’s shockingly hard to accept that your gut instinct, honed by years of experience, is about as accurate at predicting outcomes as the shake [...]
While the weak economy continues to eviscerate marketing budgets like a grizzly tearing into salmon, businesses looking for results are increasingly allocating what money is left to online marketing. Leading the charge is paid search, ppc spend is expected to increase by 20% this year. However, increased spend in paid search is increased competition, driving [...]
In a prior job, I had the fortune of sharing an office environment with three companies. This put me in the position of running my company’s email program, while advising the other two about email best practices, and email client design standards. For my lists, I operated under the assumption that permission is not optional [...]
As a proxy to measuring a user base you can tell a lot about the popularity of social networking sites by the amount of content being shared on the network. And it’s no surprise that Facebook is the dominant player, according to an AddToAny social media report, sharing content on Facebook now surpasses sharing via [...]
Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving. [...]
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