Kevin Rowe

A Graphic Designer’s Guide to Great Ideas

by Kevin Rowe

Being a graphic designer is hard. Sure, we get to be a little more laid back than your average working stiff, and we often get away with being a little weirder than our office counterparts. But at the same time, we are often challenged to make things that aren’t very exciting more enticing. I mean,… […]

Why Joy Is An Advertiser’s Best Friend

by Kevin Rowe

Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success… […]

6 Ingredients Every Good Video Should Have

by Kevin Rowe

We have a problem. With the advancement of our everyday devices, anyone can create a “video.” Anyone can pull out their phone and record an event or even stream something live to the internet instantly. This accessibility has flooded the online world with tons of awful content and, even worse, has flooded the minds of… […]

Gaining the Millennial Stamp of Approval on Social Media

by Kevin Rowe

Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand. Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the… […]

Campaigns of Kindness Are Good Marketing for Brands

by Kevin Rowe

You want to know the key to a strong marketing strategy? Authenticity. Let me tell you why. Acts of kindness, good deeds and selflessness – whether they be small or large – not only bring smiles to faces, but an inevitable sense of comfort. What people may fail to realize is that these acts of… […]

How Pepsi Could Have Saved Millions with Emotion Tracking Analysis

by Kevin Rowe

Ads fail all the time. In fact, ads fail more often than they succeed. But, they rarely fail as quickly and spectacularly as Pepsi’s Live for Now ad featuring Kendall Jenner. If you haven’t heard about the ad yet, know this: within 24 hours of releasing the ad, Pepsi caved to social media pressure and… […]