Articles by MarketHOLD Productions

Founded in 1994, MarketHOLD Productions Inc. is a family-owned and operated business dedicated to providing the very best in video production, audio production, music production, Message On Hold, and voice talent. Located in Penfield, NY, MarketHOLD Productions offers creativity, expertise, and flexibility in an environment that focuses on growth while promoting fun.

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Phone #: 585-383-8510

MarketHOLD Productions has written 16 articles for AdTalk

MarketHOLD Productions

The Anatomy of a Jingle

by MarketHOLD Productions

On our blog, we’ve talked about what makes a good jingle before.  Repetition, musical simplicity, and incongruity form the basis of any catchy song.  But if there’s a magic formula for writing an ear worm, does that mean that anyone can sit down and bang one out?  Is it enough to pull a musical phrase [...]

The Anatomy of a Jingle

by MarketHOLD Productions

On our blog, we’ve talked about what makes a good jingle before.  Repetition, musical simplicity, and incongruity form the basis of any catchy song.  But if there’s a magic formula for writing an ear worm, does that mean that anyone can sit down and bang one out?  Is it enough to pull a musical phrase [...]

Spielburging it up

by MarketHOLD Productions

We’re pleased to announce that MarketHOLD Productions is currently working on pre-production for a new inspirational teen faith-Based movie. We are working with Nick DiBella, the writer and director of Cherry Crush on his film King’s Faith. I had a chance to read the newest version of the script last weekend and it’s one part [...]

Spielburging it up

by MarketHOLD Productions

We’re pleased to announce that MarketHOLD Productions is currently working on pre-production for a new inspirational teen faith-Based movie. We are working with Nick DiBella, the writer and director of Cherry Crush on his film King’s Faith. I had a chance to read the newest version of the script last weekend and it’s one part [...]

We Never Put Customers On Hold

by MarketHOLD Productions

WARNING: This blog entry will hold you accountable as a marketer, business owner, executive, or even administrative assistant. If your feathers are ruffled, GOOD! Ruffle them below, in the comments section. This entry is designed to make you a more effective marketer, by shining a light on the dark corners of your strategy and holding [...]

We Never Put Customers On Hold

by MarketHOLD Productions

WARNING: This blog entry will hold you accountable as a marketer, business owner, executive, or even administrative assistant. If your feathers are ruffled, GOOD! Ruffle them below, in the comments section. This entry is designed to make you a more effective marketer, by shining a light on the dark corners of your strategy and holding [...]

Self-Direction: There is no DIY in voiceover acting.

by MarketHOLD Productions

You’ve got your studio set up. You’ve got your ISDN line and your method of transmitting voice over readings remotely. You’ve got a script, a deadline, and specifications. In this DIY-recording studio, do you really think it’s a smart idea to do it ALL your way?How many times have you submitted a remote reading, only [...]

Self-Direction: There is no DIY in voiceover acting.

by MarketHOLD Productions

You’ve got your studio set up. You’ve got your ISDN line and your method of transmitting voice over readings remotely. You’ve got a script, a deadline, and specifications. In this DIY-recording studio, do you really think it’s a smart idea to do it ALL your way?How many times have you submitted a remote reading, only [...]

Creating the Itch: The Lasting Power of the Jingle

by MarketHOLD Productions

They’ve been around for as long as radio and advertising have existed. They are messages put to music; a clever way to tuck a targeted message inside a pleasurable tune. They’re jingles, or “rhymes or sounds in a catchy, repetitive format,” according to Mirriam-Webster’s Dictionary. Yeah, catchy and repetitive like a worm in your brain. [...]

Creating the Itch: The Lasting Power of the Jingle

by MarketHOLD Productions

They’ve been around for as long as radio and advertising have existed. They are messages put to music; a clever way to tuck a targeted message inside a pleasurable tune. They’re jingles, or “rhymes or sounds in a catchy, repetitive format,” according to Mirriam-Webster’s Dictionary. Yeah, catchy and repetitive like a worm in your brain. [...]

So You Wanna Answer a Voice Over Ad.

by MarketHOLD Productions

As with any professional position, a call for voice over talent is a request for responsible talent.  A call for voice over talent is not a come-on-down-for-fun-times request.  Voice over artistry is not something that anyone can do.  It is, however, something that many people think they can do.  Anyone can cover a wall with [...]

So You Wanna Answer a Voice Over Ad.

by MarketHOLD Productions

As with any professional position, a call for voice over talent is a request for responsible talent.  A call for voice over talent is not a come-on-down-for-fun-times request.  Voice over artistry is not something that anyone can do.  It is, however, something that many people think they can do.  Anyone can cover a wall with [...]

Selecting Music for Your Production

by MarketHOLD Productions

When producing a presentation, DVD, Radio or Television spot, or other multi-media production, the proper use of music can make or break your final product.  When possible, it is always most desirable to have a custom post score done by a professional and commercial composer.  Sadly, the harsh reality of most budgets exclude this option [...]

Selecting Music for Your Production

by MarketHOLD Productions

When producing a presentation, DVD, Radio or Television spot, or other multi-media production, the proper use of music can make or break your final product.  When possible, it is always most desirable to have a custom post score done by a professional and commercial composer.  Sadly, the harsh reality of most budgets exclude this option [...]

Message on Hold – Does it Make a Difference?

by MarketHOLD Productions

Message on hold – does it really make any difference?As a business owner or manager, if I could hire a salesman or even a person who could suggest items that my customers may want to consider for about 2 dollars a day, I would have to be crazy not to…right?  Well essentially that is what [...]

Message on Hold – Does it Make a Difference?

by MarketHOLD Productions

Message on hold – does it really make any difference?As a business owner or manager, if I could hire a salesman or even a person who could suggest items that my customers may want to consider for about 2 dollars a day, I would have to be crazy not to…right?  Well essentially that is what [...]