Articles by Martino Flynn

Based in Rochester, New York, Martino Flynn, LLC is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, manufacturing, professional services and telecommunications sectors; and consumer clients in financial services, health care, sporting goods, and education.

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Phone #: 585-421-0100

Martino Flynn has written 85 articles for AdTalk

Martino Flynn

MFTV: But Wait, There’s More to Direct Response TV

by Martino Flynn

Click here to view the video on YouTube. It’s not just an informercial—direct response television is proven to be an effective lead-gen and sales tool. In this video, Martino Flynn’s team and agency partner Marcus Thomas LLC discuss the strategy behind and the power of DRTV, and take you behind the scenes of a direct response ad [...]

Shopper Marketing: The Rise of “Quick Trips”

by Martino Flynn

If you were to visit my house at the end of the week you might think that Old Mother Hubbard lived there. In other words, the cupboards are pretty bare.  And that’s by design. Unlike when I was growing up and my mother had an enormous grocery closet full of food and a full-size freezer [...]

5 Things You Need To Know About Content Management Systems

by Martino Flynn

Here are some things you need to take care of before building a content management system. 1. Off-the-shelf content management systems are not always the simplest option. Sometimes it is difficult to design and implement the user experience for the content management system using an off-the- shelf solution. Usually they come with a user experience [...]

The Timelines Are A Changin’: How New Facebook Business Pages Will Affect You

by Martino Flynn

Shhh…quiet. If you listen closely, you’ll hear the collective groans, sighs, huffs, and puffs among Facebook users as they go through the umpteenth change implemented by the social network today: The Facebook Timeline. C’est la vie. If you’re unfamiliar with this update, buckle up because it’s a big one. Along with personal users, businesses and [...]

The Real “Mad Men”

by Martino Flynn

I’m interested in seeing the sneak preview on April 8 of a new reality show, “The Pitch.” In case you haven’t heard, each episode will feature two advertising agencies as they go head-to-head to pitch a campaign to a real client. It’s somewhat contrived, as the show’s producers secured the clients, then got the agencies [...]

It All Began With a Television Set

by Martino Flynn

I’m not going to make excuses for my addiction to television. I love it. I have a picture in my office of a black and white TV set from 1949 with the caption: It All Began with a Television Set. That pretty much sums it up for me. I got into this business in the [...]

MFTV: Crisis Communications: Always Be Prepared

by Martino Flynn

Is your organization prepared for a crisis? In this video, Martino Flynn’s public relations team explains how they take a customized approach to crisis management for clients, and why every organization needs a crisis communication plan.

Making the Most of Media Relations Success

by Martino Flynn

You’ve done your homework. The appropriate outlets and reporters have been researched, the pitch has been drafted and customized according to the reporters’ beats, and follow-up has been conducted. All of these efforts have secured your client positive coverage in multiple publications; a feat that is worth a high-five or two, or maybe even three. [...]

So You Have A Great Website. What About Your Mobile Site?

by Martino Flynn

We’ve all heard or read that smart phone sales and usage are way up. There are now more than 1.2 billion mobile web users globally. And 25% of U.S mobile users are “mobile-only” (i.e., they do not, or very rarely, use a desktop, laptop, or tablet to access the Web). But what do these numbers [...]

What Marketers Need to Know About Online Privacy and “Do Not Track”

by Martino Flynn

After years of pressure from the government and the general public, a group of internet companies, including Google, have finally agreed to support a “Do Not Track” button in browsers.  This announcement came alongside the Obama administration’s proposal for an online privacy bill of rights, which basically says that a consumer has the right to control what [...]

5 Key Traits for a Successful PR Professional

by Martino Flynn

Over the past 40 years, I’ve worked with–and against–scores of PR professionals. We’re a group of hard-working, often-maligned, and a little neurotic characters. According to the blog PR Breakfast Club, to be successful in the world of modern public relations, there are certain essential characteristics that one must possess to fight adversity, capitalize on opportunities, [...]

MFTV: Instant Karma: Adding Dimension to a Product Launch

by Martino Flynn

In helping to launch Karma Wellness Water into the market, Martino Flynn faced a unique challenge—to create an interactive experience for the consumer and educate them about its new cap technology, without any access to the actual product. In this video, the digital team explains how using innovative 3D modeling and animation techniques gave the Karma team [...]

More iPhones, Less Androids. Here’s Why.

by Martino Flynn

Earlier this week, Business Insider had a “Chart of the Day” titled Android’s Share Collapses For The First Time Ever. As author Jay Yarow points out, it’s pretty clear that many smartphone subscribers switched from an Android device to an iPhone. You may have some theories about why this mass migration is happening; here are a few [...]

The Importance of Gamification in 2012

by Martino Flynn

After my freshman year of college, I worked a summer job at an ice factory that involved grabbing large bags of ice off of a conveyer belt and stacking them onto pallets. When stacking the bags, each one needed to be placed a certain way or else the pallet would topple. To speed up time, [...]

What’s Missing from Klout?

by Martino Flynn

After recently receiving a hefty round of funding to the tune of $30 million, Klout—the company that measures online influence by assigning scores from 1-100 to users based on their social network activity—has firmly staked its claim as the leading platform for this analytic. The problem is that the measurement is not perfect. In fact, it’s [...]

Did Kim Jong Il Have the Best Sports PR Team Ever?

by Martino Flynn

Far be it from me to question the effectiveness of our fine PR team at Martino Flynn. However, when I read reports about the recently departed Kim Jong Il’s prowess at golf and bowling, I have to wonder if we’re just not trying hard enough to bend the truth for our clients. Just how good [...]

Help us Celebrate JoyGiving!

by Martino Flynn

Here at Martino Flynn, I think we’re a pretty giving group year round. But we’re really stepping it up this season—and we could use your help. It’s an initiative focused on giving to others, without expecting anything in return. We call it JoyGiving. The agency partners—Ray Martino, Kevin Flynn, and Chris Flynn—kicked it off with [...]

‘Tis the Season to be Greedy?

by Martino Flynn

Apparently, the majority of shoppers have spent more on themselves than on friends and family so far this year during the post-Thanksgiving shopping period. It’s a phenomenon that’s caught the attention of The Washington Post, Advertising Age, and other media outlets. Retailers are even promoting this act of “self-gifting.” J. Crew, for example, suggests that [...]

Keys to Successful Facebook Ads

by Martino Flynn

Tailoring ads to the digital platform on which they are being served is key to an effective digital marketing plan. Whether it’s a rich media ad with a video component or a pay-per-click ad with a strong call to action, digital marketers are constantly developing ways to target the right audience and hit them with [...]

Think more, fear less, liberate your endless possibilities

by Martino Flynn

When my daughter was in the third grade, she had an assignment that asked her to draw what she thought was at the end of a rainbow, and then write a story about how to find it. My daughter simply wrote, “I do not think there is anything at the end of the rainbow, because [...]

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