Martino Flynn

pro bono projects are more than awards on our shelves

by Martino Flynn

Whether angry over a cheap dress that didn’t wash well or regretting the late-night street meat that they ate, most people have heard or used the idiom, “You get what you pay for.” However, this doesn’t have to ring true for nonprofits looking for quality marketing strategy and creative with small or non-existent budgets. Employees […]

Infographic: Consumer Perceptions of Corporate Charitable Giving

by Martino Flynn

Download a PDF version of this infographic, “Consumer Perceptions of Corporate Charitable Giving”, here.

MFTV: The Positive Impact Of Nonprofit Marketing

by Martino Flynn

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

MFTV: The Positive Impact Of Nonprofit Marketing

by Martino Flynn

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

Marketing is food, not medicine

by Martino Flynn

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]

Marketing is food, not medicine

by Martino Flynn

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]

MFTV: Introducing Thrive175

by Martino Flynn

See how Thrive175 can help you by efficiently creating inspired content that engages customers and moves them to action. To learn more visit, thrive175.com  

10 Things Brands Should Know About Marketing to Millennial Dads

by Martino Flynn

Who are “Millennial Dads”? Millennials are one of the most highly researched and studied consumer groups in history; with nearly 100 million millennials and a spending power of $200B, brands should try to stay relevant to this consumer group. Interestingly, millennial behavior has changed as millennials have aged. Millennials today are between the ages of […]

MFTV: The Millennial Dad

by Martino Flynn

Research shows he’s more invested in family time, making him more influential in household purchase decisions. We discuss marketers who “get” this, and what they’ve done right.

Infographic: Why You Should Make Animated Videos A Priority.

by Martino Flynn

Download a PDF version of this infographic, “Why You Should Make Animated Videos A Priority”, here.

MFTV: Using Animation to Bring Video Projects to Life

by Martino Flynn

When should you use animated video instead of—or, in addition to—live footage? It depends on who your audience is, and where they’ll be consuming it. Here are some examples.  

MFTV: Studio or Location—What’s the Right Choice for Your Video?

by Martino Flynn

One length does not fit all; it all depends on where your video resides and what it’s meant to do. Here are some guidelines you can follow to make sure it ultimately achieves your goals.  

Matching Video Duration with Video Goals

by Martino Flynn

When running an online video ad campaign, we are often asked, “What is the ideal video duration for my ad?” There is no one-size-fits-all video length, but here are some key guidelines to keep in mind when using video in your advertising: What is the video being used for? It is important to connect video […]

Micro and Macro Conversions in Marketing

by Martino Flynn

When starting a marketing campaign, we tend to look to the end goal or objectives as a way to measure success. However, if you only examine the ultimate objective–or macro conversion–you may miss important micro conversion moments that occur throughout the process. To achieve success, it’s not micro vs. macro conversion. Both are important, and […]

MFTV: Choosing The Right Insights Tool For The Job

by Martino Flynn

In this short video, see how Martino Flynn works with clients to determine the best methodology for their research project.  

MFTV: Winning Media Strategies to Capitalize on Major Events

by Martino Flynn

Our latest episode reveals the three most important things to consider when making media decisions during widely broadcast events, such as this year’s Olympic Games.

Three Ways to Measure Event Sponsorship ROI

by Martino Flynn

Event marketing and sponsorships can impact brands significantly, but marketers are often challenged with how to measure event sponsorship Return On Investment (ROI). Based on your overall marketing goals, there are a number of different ways to evaluate the impact of event sponsorships. Here are three different ways to measure event sponsorship ROI. Brand Impressions […]

Infographic: What’s Behind the Boom in the Event Industry?

by Martino Flynn

Download a PDF version of this infographic, “What’s Behing The Boom In The Event Industry?”, here.

Our Take: Super Bowl 52 Commercials

by Martino Flynn

Super Bowl 52 was yet another incredibly exciting game that had viewers biting their nails until the very last second, but did the commercials deliver the same level of entertainment? Here are the thoughts of four people from the MF team on the spots: Kevin Flynn, Partner I really liked Amazon’s Alexa ads for their […]

Three Google Analytics Settings to Check Right Now

by Martino Flynn

 Google Analytics provides a powerful platform to analyze your website data. Taking a few simple steps within your analytics account can help make your data easier to analyze and interpret, as well as give you access to additional features within the platform. Here are three Google Analytics settings that you should review in order to […]