Martino Flynn

MFTV: Geotargeting

by Martino Flynn

The more specific you can get about your audience, the less waste and more impact your campaign will have. In this episode, we discuss how to use geotargeting to get the most from your marketing efforts.

The Personal(ized) Side of Marketing: 3 Ways Retail Brands Are Using CRM Data to Their Advantage

by Martino Flynn

We hear it all the time: data is yesterday’s “big thing,” today’s “big thing,” and—more than likely—tomorrow’s “big thing.” But how can a brand leverage its data in a way that is truly meaningful from a marketing perspective? The answer is personalization. Personalization is the practice of producing and delivering individualized content to people by […]

Brand vs. Agency: A Tale as Old as Time

by Martino Flynn

Four Common Differences Between Agency-side and Client-side Marketing Client-side versus agency-side is a tale as old as time. If you like long hours and a fast-paced highly competitive work environment you should work for an agency. If you like mundane, 9-5, and a corporate environment, you should work for a brand. The stereotypes are endless. […]

MFTV: Media Planning 101

by Martino Flynn

See how Martino Flynn makes sure we’re getting the right message to the right person at the right time.  

Finding The Right Media Mix

by Martino Flynn

Deciding where to run your advertisement could prove to be tricky. Many advertisers think any large or well-known media outlets are worth the cost. However, this isn’t necessarily the case. For example, if you see your ad in People magazine, you may assume it would be great exposure for your business and drive sales of […]

Infographic: Understanding Current Media Consumption

by Martino Flynn

Download a PDF version of this infographic, “Understanding Current Media Consumption”, here.

Meet MF: Zack Manuel

by Martino Flynn

A new blog series from Martino Flynn which offers an “inside view” into the lives of the smart and talented individuals that drive Martino Flynn’s success every day. Each month, we  shine the spotlight on a new MF colleague. Enjoy! My name is Zack Manuel, and I recently joined the team at Martino Flynn as […]

pro bono projects are more than awards on our shelves

by Martino Flynn

Whether angry over a cheap dress that didn’t wash well or regretting the late-night street meat that they ate, most people have heard or used the idiom, “You get what you pay for.” However, this doesn’t have to ring true for nonprofits looking for quality marketing strategy and creative with small or non-existent budgets. Employees […]

Infographic: Consumer Perceptions of Corporate Charitable Giving

by Martino Flynn

Download a PDF version of this infographic, “Consumer Perceptions of Corporate Charitable Giving”, here.

MFTV: The Positive Impact Of Nonprofit Marketing

by Martino Flynn

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

MFTV: The Positive Impact Of Nonprofit Marketing

by Martino Flynn

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

Marketing is food, not medicine

by Martino Flynn

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]

Marketing is food, not medicine

by Martino Flynn

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]

MFTV: Introducing Thrive175

by Martino Flynn

See how Thrive175 can help you by efficiently creating inspired content that engages customers and moves them to action. To learn more visit, thrive175.com  

10 Things Brands Should Know About Marketing to Millennial Dads

by Martino Flynn

Who are “Millennial Dads”? Millennials are one of the most highly researched and studied consumer groups in history; with nearly 100 million millennials and a spending power of $200B, brands should try to stay relevant to this consumer group. Interestingly, millennial behavior has changed as millennials have aged. Millennials today are between the ages of […]

MFTV: The Millennial Dad

by Martino Flynn

Research shows he’s more invested in family time, making him more influential in household purchase decisions. We discuss marketers who “get” this, and what they’ve done right.

Infographic: Why You Should Make Animated Videos A Priority.

by Martino Flynn

Download a PDF version of this infographic, “Why You Should Make Animated Videos A Priority”, here.

MFTV: Using Animation to Bring Video Projects to Life

by Martino Flynn

When should you use animated video instead of—or, in addition to—live footage? It depends on who your audience is, and where they’ll be consuming it. Here are some examples.  

MFTV: Studio or Location—What’s the Right Choice for Your Video?

by Martino Flynn

One length does not fit all; it all depends on where your video resides and what it’s meant to do. Here are some guidelines you can follow to make sure it ultimately achieves your goals.  

Matching Video Duration with Video Goals

by Martino Flynn

When running an online video ad campaign, we are often asked, “What is the ideal video duration for my ad?” There is no one-size-fits-all video length, but here are some key guidelines to keep in mind when using video in your advertising: What is the video being used for? It is important to connect video […]