Martino Flynn

Infographic: Why You Should Make Animated Videos A Priority.

by Martino Flynn

Download a PDF version of this infographic, “Why You Should Make Animated Videos A Priority”, here.

MFTV: Using Animation to Bring Video Projects to Life

by Martino Flynn

When should you use animated video instead of—or, in addition to—live footage? It depends on who your audience is, and where they’ll be consuming it. Here are some examples.  

MFTV: Studio or Location—What’s the Right Choice for Your Video?

by Martino Flynn

One length does not fit all; it all depends on where your video resides and what it’s meant to do. Here are some guidelines you can follow to make sure it ultimately achieves your goals.  

Matching Video Duration with Video Goals

by Martino Flynn

When running an online video ad campaign, we are often asked, “What is the ideal video duration for my ad?” There is no one-size-fits-all video length, but here are some key guidelines to keep in mind when using video in your advertising: What is the video being used for? It is important to connect video […]

Micro and Macro Conversions in Marketing

by Martino Flynn

When starting a marketing campaign, we tend to look to the end goal or objectives as a way to measure success. However, if you only examine the ultimate objective–or macro conversion–you may miss important micro conversion moments that occur throughout the process. To achieve success, it’s not micro vs. macro conversion. Both are important, and […]

MFTV: Choosing The Right Insights Tool For The Job

by Martino Flynn

In this short video, see how Martino Flynn works with clients to determine the best methodology for their research project.  

MFTV: Winning Media Strategies to Capitalize on Major Events

by Martino Flynn

Our latest episode reveals the three most important things to consider when making media decisions during widely broadcast events, such as this year’s Olympic Games.

Three Ways to Measure Event Sponsorship ROI

by Martino Flynn

Event marketing and sponsorships can impact brands significantly, but marketers are often challenged with how to measure event sponsorship Return On Investment (ROI). Based on your overall marketing goals, there are a number of different ways to evaluate the impact of event sponsorships. Here are three different ways to measure event sponsorship ROI. Brand Impressions […]

Infographic: What’s Behind the Boom in the Event Industry?

by Martino Flynn

Download a PDF version of this infographic, “What’s Behing The Boom In The Event Industry?”, here.

Our Take: Super Bowl 52 Commercials

by Martino Flynn

Super Bowl 52 was yet another incredibly exciting game that had viewers biting their nails until the very last second, but did the commercials deliver the same level of entertainment? Here are the thoughts of four people from the MF team on the spots: Kevin Flynn, Partner I really liked Amazon’s Alexa ads for their […]

Three Google Analytics Settings to Check Right Now

by Martino Flynn

 Google Analytics provides a powerful platform to analyze your website data. Taking a few simple steps within your analytics account can help make your data easier to analyze and interpret, as well as give you access to additional features within the platform. Here are three Google Analytics settings that you should review in order to […]

2018 Marketing Trends: Invest Your Dollars in Content Marketing, Big Data, and Artificial Intelligence

by Martino Flynn

Technology (both in the marketing and consumer worlds), online platforms, and marketing techniques are constantly evolving and changing. In 2017, we saw even more emphasis on content marketing and video, a booming influencer marketing space, and an unsurprising emphasis on data. So what should your business incorporate into its marketing tactics in 2018 in order […]

Infographic: Three Marketing Trends Impacting 2018

by Martino Flynn

Download a PDF version of this infographic, “Three Marketing Trends Impacting 2018”, here.

MFTV: Creating Engaging Video

by Martino Flynn

In this short video, Martino Flynn Executive Producer John Marianetti explains why you should make video a “must have” in your 2018 content marketing plans.

Infographic: Content Marketing Strategies Throughout The Sales Funnel

by Martino Flynn

Strategic use of content marketing can move prospects through your sales funnel, helping generate micro and macro conversions. Identifying which stage your prospect is in helps determine what type of content to develop and helps increase your content marketing ROI. TOFU (Top Of Funnel) content drives high-level awareness around your brand, product, or service to […]

MFTV: Making Informed Decisions With Conversions

by Martino Flynn

Our latest episode examines how knowing the difference between micro and macro conversions can help you cut through the data clutter to help you develop a better retargeting and remarketing strategy.

Facebook Custom Audiences: New Retargeting and Remarketing Options Available

by Martino Flynn

If you haven’t set up Facebook Ad custom audiences for your brand yet, you’re missing an important opportunity to use Facebook as a retargeting and remarketing tool. Retargeting using Facebook custom audiences allows you to further engage with users who have previously interacted with your brand, and move these users further along the sales funnel. […]

MFTV: Actionable SEO Strategies

by Martino Flynn

Our latest episode examines how the right SEO strategy can keep your business top of mind when today’s well-informed consumers search for products or services.

Top 4 Things To Know About SEO And Google’s Algorithm

by Martino Flynn

If you’ve found your way to this post, you’ve likely heard the term Search Engine Optimization (SEO), or have some interest in SEO. This post covers the top 4 things to know about SEO and the Google algorithm. So whether you are just starting with SEO, or managing optimizations for your company, you will likely […]

Infographic: The Importance of Paid Search

by Martino Flynn

Download a PDF version of this infographic, “The Importance of Paid Search”, here.