Marx Communications

How to Improve Your Launch with a Strong Influencer Marketing Strategy

by Marx Communications

Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, […]

Writing a Press Release? 8 Awesome Tools That Will Help

by Marx Communications

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.  Before we look at the tools that will help you to create […]

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

by Marx Communications

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results. Today, we’re going to focus […]

9 Expert Guides: How to Win at Influencer Marketing

by Marx Communications

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers. Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered. To keep you abreast of the latest […]

8 B2B Product Launch Mistakes That Need to Stop Now

by Marx Communications

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. As Winston Churchill famously said, “Those who fail to learn from history are doomed to repeat it.” While your launch is not on the same league as world wars […]

How to Boost B2B Lead Generation with Instagram Stories

by Marx Communications

    Quick question: Is Instagram a resource for B2B lead generation? Whaaat?  At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism. Historically, […]

The Best Practices for LinkedIn: How to Fire Up Your Strategy

by Marx Communications

When did you take a long, hard look at your LinkedIn strategy? If you’re losing momentum and your strategy is lagging behind your competitors, it’s time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy — and ensure it’s firing on all cylinders. LinkedIn constantly […]

5 Trending Rumors About B2B Lead Generation That Need to Die

by Marx Communications

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you’d retain clients with bottomless pockets for an eternity and you wouldn’t have to hit the pavement looking for new leads. However, we all know that’s not the reality in which we all live. The truth for most […]

PR for B2B Startups: How to Boost Your Exposure

by Marx Communications

  Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first […]

How to Get PR and Content Marketing Right: Think Like a PR Person

by Marx Communications

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let’s consider what some pessimists […]

How to Boost Your B2B Lead Generation with Content Marketing

by Marx Communications

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

How to Boost Your B2B Lead Generation with Content Marketing

by Marx Communications

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

B2B Product Launch Secrets: How to Wow Your Audience

by Marx Communications

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?  Every year, there are zillions of new products that come to market. Right off the bat, your new product or service […]

B2B Product Launch Secrets: How to Wow Your Audience

by Marx Communications

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?  Every year, there are zillions of new products that come to market. Right off the bat, your new product or service […]

B2B PR Trends: How to Give Journalists What They Really Want

by Marx Communications

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

B2B PR Trends: How to Give Journalists What They Really Want

by Marx Communications

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

15 Powerful B2B Lead Generation Tools You Need to Use

by Marx Communications

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

15 Powerful B2B Lead Generation Tools You Need to Use

by Marx Communications

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

How to Generate More B2B Leads with 6 Easy Strategies

by Marx Communications

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media, […]

How to Generate More B2B Leads with 6 Easy Strategies

by Marx Communications

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media, […]