Marx Communications

15 Powerful B2B Lead Generation Tools You Need to Use

by Marx Communications

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

How to Generate More B2B Leads with 6 Easy Strategies

by Marx Communications

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media, […]

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

by Marx Communications

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at […]

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

by Marx Communications

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc. […]

Alexa and B2B: A New and Exciting Way to Reach Your Audience

by Marx Communications

“Hey Alexa” has become a common household term — with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together […]

10 LinkedIn Best Practices That Will Accelerate Your Business

by Marx Communications

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear — and we have the LinkedIn best practices to help you use it to its fullest potential. What started as a simple networking and job search tool has blossomed into much more. Now we use LinkedIn […]

How to Use B2B PR in SEO to Boost Your Results

by Marx Communications

Have you thought about using tactics typically reserved for PR in SEO? For years now, people have focused on the differences between PR and SEO — you’re either an expert in one or the other. But recently we have seen the line between these two industries blur and a common thread emerge. When SEO PR […]

How To Write Press Release Headlines People Actually Read

by Marx Communications

  Learn how to write a perfect headline that builds a bridge to getting your content read and noticed! Every day, more than 1,000 press releases are distributed. There’s one little problem. No one reads them.   Yet, one small fix can make a big difference. That small fix is creating a headline that people actually […]

The Top 25 B2B Marketing Experts You Need to Follow Here…

by Marx Communications

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts […]

How to Succeed in Public Relations & Spark Change for 2018

by Marx Communications

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public […]

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

by Marx Communications

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. […]

How to Unite B2B PR and Content Marketing for Powerful Results

by Marx Communications

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said for teamwork. But what about two seemingly different teams, such as B2B PR and content marketing? Recently there have been a variety of strong opinions […]

Our Top 10: The Best B2B PR Posts of the Year

by Marx Communications

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights — our top blog posts from […]

Thought Leadership PR: How to Strengthen Your Business

by Marx Communications

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is necessary in B2B business, let’s first answer a fundamental, but important, question: […]

Artificial Intelligence and PR: What You Need to Know

by Marx Communications

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let’s look at artificial intelligence and its impact on PR — including how it may possibly affect your brand! Admittedly, most of the buzz surrounding […]

SEO for Business: How to Strengthen Your PR with Links

by Marx Communications

When people first started to use SEO for business, it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so? Public relations puts a company […]

B2B Marketing Strategy: How to Use Influencers for Best Results

by Marx Communications

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing. Before we discuss how to incorporate influencers into your B2B communications strategy, let’s review a comprehensive influencer […]

10 Powerful Ways PR Can Boost Thought Leadership Strategy

by Marx Communications

A thought leadership strategy is a blueprint for industry success. Not only does it boost your credibility, but it also puts your brand on the map. But thought leadership doesn’t happen overnight. It takes careful planning to position yourself as an industry star. PR and thought leadership strategy go hand in hand. In fact, public […]

How to Build a Successful B2B Influencer Marketing Strategy

by Marx Communications

  Virtually every sport has its own playbook — an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list. Why do we say that? Because audiences have changed. There’s an ever-growing distrust of traditional […]

How to Measure the Results of B2B Influencer Marketing

by Marx Communications

  Still on the fence about influencer marketing?  Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. But how does this power and popularity translate to ROI? Can you measure the results of […]