Marx Communications

The Best Practices for LinkedIn: How to Fire Up Your Strategy

by Marx Communications

When did you take a long, hard look at your LinkedIn strategy? If you’re losing momentum and your strategy is lagging behind your competitors, it’s time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy — and ensure it’s firing on all cylinders. LinkedIn constantly […]

5 Trending Rumors About B2B Lead Generation That Need to Die

by Marx Communications

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you’d retain clients with bottomless pockets for an eternity and you wouldn’t have to hit the pavement looking for new leads. However, we all know that’s not the reality in which we all live. The truth for most […]

PR for B2B Startups: How to Boost Your Exposure

by Marx Communications

  Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first […]

How to Get PR and Content Marketing Right: Think Like a PR Person

by Marx Communications

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let’s consider what some pessimists […]

How to Boost Your B2B Lead Generation with Content Marketing

by Marx Communications

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

How to Boost Your B2B Lead Generation with Content Marketing

by Marx Communications

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

B2B Product Launch Secrets: How to Wow Your Audience

by Marx Communications

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?  Every year, there are zillions of new products that come to market. Right off the bat, your new product or service […]

B2B Product Launch Secrets: How to Wow Your Audience

by Marx Communications

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch?  Every year, there are zillions of new products that come to market. Right off the bat, your new product or service […]

B2B PR Trends: How to Give Journalists What They Really Want

by Marx Communications

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

B2B PR Trends: How to Give Journalists What They Really Want

by Marx Communications

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

15 Powerful B2B Lead Generation Tools You Need to Use

by Marx Communications

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

15 Powerful B2B Lead Generation Tools You Need to Use

by Marx Communications

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

How to Generate More B2B Leads with 6 Easy Strategies

by Marx Communications

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media, […]

How to Generate More B2B Leads with 6 Easy Strategies

by Marx Communications

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media, […]

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

by Marx Communications

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at […]

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

by Marx Communications

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at […]

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

by Marx Communications

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc. […]

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

by Marx Communications

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc. […]

Alexa and B2B: A New and Exciting Way to Reach Your Audience

by Marx Communications

“Hey Alexa” has become a common household term — with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together […]

Alexa and B2B: A New and Exciting Way to Reach Your Audience

by Marx Communications

“Hey Alexa” has become a common household term — with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together […]