Marx Communications

How to Improve Your B2B Content Marketing

by Marx Communications

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall — not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to […]

PR and Social Media: How to Adapt Your PR Strategy

by Marx Communications

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning. But […]

PR’s Public Relations Crisis: How to Fix It

by Marx Communications

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to […]

Influencer Marketing Strategy Is Changing: How to Adapt

by Marx Communications

Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?  Let’s dig into these questions and more as we discuss […]

5 Thought Leadership Trends That Will Impact Your Strategy

by Marx Communications

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let’s look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought […]

PR Strategy: What You Need to Know About Earned and Owned Media

by Marx Communications

For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true?   What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied […]

How to Leverage AI in PR for Amazing Results

by Marx Communications

Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results? Artificial intelligence holds a lot of potential for B2B brands […]

PR Trends: How to Empower Your PR with SEO

by Marx Communications

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content […]

How to Create a Killer Instagram PR and Marketing Strategy

by Marx Communications

Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. There is no arguing that this network is different from other social media networks that have come before. […]

Want the Best PR? Avoid These 8 Big PR Mistakes

by Marx Communications

Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.  But, in the end, the truth is that they need each other.  Journalists […]

Content Promotion Strategies: How to Supercharge Your Content

by Marx Communications

There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. Think of it this way. Your […]

Owned Media: How to Write the Best Articles

by Marx Communications

Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product. One such component is […]

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

by Marx Communications

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy. What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it […]

How to Create the Best B2B Content in Your Industry

by Marx Communications

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year. But there are also master […]

PR Strategy: How to Make Journalists Happy

by Marx Communications

What the heck do journalists want?  That’s a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what’s wrong with the other.  How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy […]

How to Do B2B Content Marketing That Doesn’t Suck

by Marx Communications

  “B2B content marketing is so easy, anyone can do it.” I’ve heard this idea thrown around countless times. And I can’t help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn’t mean it’s going to have an audience. It takes a lot more than basic writing skills to […]

A Useful New Model to Get The Edge in Public Relations

by Marx Communications

  Photo Credit: Frank McKenna Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was […]

PR Strategy Not Working? Here’s How to Fix It

by Marx Communications

    “Get me some PR” Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let’s talk strategy. Recently, a client hired my firm because another agency hadn’t thought through its […]

10 B2B Marketing Trends That Will Skyrocket Your Strategy

by Marx Communications

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources. In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted […]

What is Thought Leadership & Why It Matters

by Marx Communications

  Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean?  We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We’ll then touch on some key ways you can become a thought leader and share […]