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Marx Communications

Marx Communications

10 Awesome Content Marketing Tools That Will Up Your Strategy

by Marx Communications

  Your B2B content strategy is like a machine — it needs regular maintenance to run smoothly. And that’s where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we’ve seen some amazing tools come out recently that we want to tell you about. Tools […]

Personal Branding: How to Grow Your Social Media Audience

by Marx Communications

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let’s look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a […]

What is Personal Branding and How to Use It for Your Business

by Marx Communications

If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is personal branding and then examine how a personal brand can support our business. In this article, we’ll provide a solid personal branding definition and practical ways your […]

AI and Content Writing: How to Adapt to the Future

by Marx Communications

Content has ruled digital strategies for the past couple decades now — and with that reign, we’ve seen some great content writing, as well as some misfires. But that’s all human error — unavoidable, right? Well, the recent evolution of AI has given us reason to think again. With recent developments in the realm of […]

How to Succeed in Personal Branding on Social Media

by Marx Communications

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But before we get into the ins […]

2019 In Review: Our Top Marketing & PR Posts of the Year

by Marx Communications

2019 has been a blowout year — with exciting initiatives inside the PR and marketing sphere. It’s been a wonderful year for new tactics and tools, as well as new studies with powerful insights into how we form our strategy. But sticking closer to home, let’s look at our top posts from the past year. […]

The 10 Biggest Personal Branding Mistakes People Make

by Marx Communications

Personal branding has risen in popularity over the past few years — and with that popularity, we’ve also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let’s discuss that question. What is a Personal Brand? Before we get into our […]

15 Personal Branding Experts You Need to Check Out

by Marx Communications

Today you can’t have a robust business without a solid personal brand. But it’s not always easy to know where to start. That’s why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.   Personal branding is an important […]

How to Upgrade Your PR Strategy for 2020

by Marx Communications

Say you need surgery. Would you go to a doctor who hasn’t updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy. You want to be sure that you’re […]

Personal Branding: What It Is and How to Do It Right

by Marx Communications

Personal branding puts you in front of your brand instead of behind it. It’s not about dressing you up and giving you a script. It is about taking you — the person you really are — and showing your audience what you’re all about.  A personal brand is a relatively new concept. Traditionally, CEOs were […]

How to Improve Your B2B Content Marketing

by Marx Communications

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall — not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to […]

PR and Social Media: How to Adapt Your PR Strategy

by Marx Communications

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning. But […]

PR’s Public Relations Crisis: How to Fix It

by Marx Communications

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to […]

Influencer Marketing Strategy Is Changing: How to Adapt

by Marx Communications

Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?  Let’s dig into these questions and more as we discuss […]

5 Thought Leadership Trends That Will Impact Your Strategy

by Marx Communications

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let’s look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought […]

PR Strategy: What You Need to Know About Earned and Owned Media

by Marx Communications

For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true?   What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied […]

How to Leverage AI in PR for Amazing Results

by Marx Communications

Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results? Artificial intelligence holds a lot of potential for B2B brands […]

PR Trends: How to Empower Your PR with SEO

by Marx Communications

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content […]

How to Create a Killer Instagram PR and Marketing Strategy

by Marx Communications

Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. There is no arguing that this network is different from other social media networks that have come before. […]

Want the Best PR? Avoid These 8 Big PR Mistakes

by Marx Communications

Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.  But, in the end, the truth is that they need each other.  Journalists […]