Marx Communications

An Open Letter to Public Relations Professionals

by Marx Communications

  Dear PR Professionals:  PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also […]

Content Marketing Tips: How to Attract Your Audience

by Marx Communications

     B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B […]

PR Metrics: How to Prove the Real Value of PR

by Marx Communications

    PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.  A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives […]

How to Use Content Marketing for PR and Social Media Success

by Marx Communications

    The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.    And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of […]

Content Curation for Marketing: 10 Powerful Guides That Will Help

by Marx Communications

 Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved […]

Content Marketing and SEO: How to Craft the Best PR Campaigns

by Marx Communications

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

Content Marketing and SEO: How to Craft the Best PR Campaigns

by Marx Communications

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

PR Tactics: How to Crush It with Voice Search

by Marx Communications

Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics.  Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom […]

8 Content Marketing Trends That Will Fire Up Your Strategy

by Marx Communications

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We’ve gathered these trends from across the industry. We’ve scoured studies from such brands […]

The Best of 2018: Our Most Popular PR Posts of the Year

by Marx Communications

We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown […]

Thought Leadership Strategy: How to Crush It in B2B Business

by Marx Communications

Thought leadership strategy is like climbing a mountain. There’s no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors.  But how can you know whether thought leadership is worth […]

13 Lead Generation Tactics That Will Explode Your PR Campaign

by Marx Communications

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “game book” of lead generation tactics to maximize the effectiveness of its campaigns. In this post, we will discuss: […]

Word of Mouth Marketing: How to Spark Positive Conversations

by Marx Communications

What is word of mouth marketing? And what makes it such a powerful tool?  Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product […]

Honored to be Named a Top Digital Marketing Influencer

by Marx Communications

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers:  Michele Linn Chad Pollitt Alan Bleiweiss Vanessa DiMauro Andrew Pickering and Pete Gartland Mark Asquith Dhariana Lozano Mark Traphagen […]

12 Powerful PR Trends That Will Shape Your Strategy for 2019

by Marx Communications

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. These trends run the gamut from the bubble of Influencer marketing, to […]

Online Reputation Management: How to Make Your Brand Stand Out

by Marx Communications

We’ve become a review-driven society. We like to know that it’s a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we’re making the right decision. And that means that, as a business, online reputation management should be a top priority. How would you like the world […]

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

by Marx Communications

Previously, we’ve talked about the best PR tactics to get your brand some media love — but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand.  What are these tactics and why should you avoid them? Let’s delve into some examples of PR strategies and tactics that […]

10 Social Media and Public Relations Tactics You Need to Know

by Marx Communications

  Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely! In this post, we’ll discuss… How social media […]

Repurposing Content: How to Revive Your Old Content

by Marx Communications

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy. Many people hesitate to repurpose content, for fear that the topic […]

How to Improve Your Launch with a Strong Influencer Marketing Strategy

by Marx Communications

Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, […]