Marx Communications

PR Trends: How to Empower Your PR with SEO

by Marx Communications

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content […]

How to Create a Killer Instagram PR and Marketing Strategy

by Marx Communications

Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. There is no arguing that this network is different from other social media networks that have come before. […]

Want the Best PR? Avoid These 8 Big PR Mistakes

by Marx Communications

Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.  But, in the end, the truth is that they need each other.  Journalists […]

Content Promotion Strategies: How to Supercharge Your Content

by Marx Communications

There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. Think of it this way. Your […]

Owned Media: How to Write the Best Articles

by Marx Communications

Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product. One such component is […]

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

by Marx Communications

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy. What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it […]

How to Create the Best B2B Content in Your Industry

by Marx Communications

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year. But there are also master […]

PR Strategy: How to Make Journalists Happy

by Marx Communications

What the heck do journalists want?  That’s a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what’s wrong with the other.  How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy […]

How to Do B2B Content Marketing That Doesn’t Suck

by Marx Communications

  “B2B content marketing is so easy, anyone can do it.” I’ve heard this idea thrown around countless times. And I can’t help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn’t mean it’s going to have an audience. It takes a lot more than basic writing skills to […]

A Useful New Model to Get The Edge in Public Relations

by Marx Communications

  Photo Credit: Frank McKenna Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was […]

PR Strategy Not Working? Here’s How to Fix It

by Marx Communications

    “Get me some PR” Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let’s talk strategy. Recently, a client hired my firm because another agency hadn’t thought through its […]

10 B2B Marketing Trends That Will Skyrocket Your Strategy

by Marx Communications

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources. In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted […]

What is Thought Leadership & Why It Matters

by Marx Communications

  Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean?  We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We’ll then touch on some key ways you can become a thought leader and share […]

An Open Letter to Public Relations Professionals

by Marx Communications

  Dear PR Professionals:  PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also […]

Content Marketing Tips: How to Attract Your Audience

by Marx Communications

     B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B […]

PR Metrics: How to Prove the Real Value of PR

by Marx Communications

    PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.  A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives […]

How to Use Content Marketing for PR and Social Media Success

by Marx Communications

    The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.    And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of […]

Content Curation for Marketing: 10 Powerful Guides That Will Help

by Marx Communications

 Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved […]

Content Marketing and SEO: How to Craft the Best PR Campaigns

by Marx Communications

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

Content Marketing and SEO: How to Craft the Best PR Campaigns

by Marx Communications

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]