Marx Communications

SEO for Business: How to Strengthen Your PR with Links

by Marx Communications

When people first started to use SEO for business, it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so? Public relations puts a company […]

B2B Marketing Strategy: How to Use Influencers for Best Results

by Marx Communications

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing. Before we discuss how to incorporate influencers into your B2B communications strategy, let’s review a comprehensive influencer […]

10 Powerful Ways PR Can Boost Thought Leadership Strategy

by Marx Communications

A thought leadership strategy is a blueprint for industry success. Not only does it boost your credibility, but it also puts your brand on the map. But thought leadership doesn’t happen overnight. It takes careful planning to position yourself as an industry star. PR and thought leadership strategy go hand in hand. In fact, public […]

How to Build a Successful B2B Influencer Marketing Strategy

by Marx Communications

  Virtually every sport has its own playbook — an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list. Why do we say that? Because audiences have changed. There’s an ever-growing distrust of traditional […]

How to Measure the Results of B2B Influencer Marketing

by Marx Communications

  Still on the fence about influencer marketing?  Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. But how does this power and popularity translate to ROI? Can you measure the results of […]

B2B Thought Leadership: How to Promote Your Brand with Social Media

by Marx Communications

B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to… Build brand awareness Nurture trust Establish your own […]

Public Relations Trends: How to Explode Your PR with Visuals

by Marx Communications

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience! People are more visual than ever in their communications — think emojis, GIFs, and video calling. So it’s unsurprising  that this has trickled […]

10 Powerful B2B Marketing Influencers You Need to Follow

by Marx Communications

B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up. That’s where influencers can make a huge difference. Influencers help us to stay on top of the trends and new developments […]

B2B Social Media: How to Use Social to Improve Your PR Strategy

by Marx Communications

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. Social media has become so valuable to PR that […]

Paid Media: How to Best Amplify Your Content

by Marx Communications

Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today’s content strategy, paid content still has a bit of the aura of a shyster.   Modern media, however, has transformed paid content from an […]

Shared Media: How to Use the Power of Social to Your Advantage

by Marx Communications

Shared media is a vital part of the PESO model, which also includes paid, earned, and owned media. Sometimes, however, the lines get blurred between shared media and its earned and owned media counterparts. This results in an unclear definition of exactly what shared content is, and how to use it effectively. Let’s untangle the […]

Earned Media: How to Get the Attention You Deserve

by Marx Communications

  Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands — you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated […]

Owned Content: How to Harness the Power of the Content You Create

by Marx Communications

  Owned content, also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead. The beautiful thing about owned media is […]

Everything You Need to Know About Earned, Owned, Shared & Paid Media

by Marx Communications

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!] Your PR strategy, like a fine piece of machinery, is composed of many moving parts. It can include earned, owned, paid, and shared media that together help amplify your […]

6 Public Relations Trends That Will Bring Success in the Coming Year

by Marx Communications

It’s easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the […]

5 PR Strategies That Will Amp Up Your Business

by Marx Communications

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. But how do you even begin to develop an effective public relations strategy?  We’ve got […]

Calls to Action: How to Motivate Your Audience

by Marx Communications

 [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While  the original post is still relevant, I’ve updated this post with some additional tips.  Enjoy! ] CTAs sit at the threshold between loyal readers and those readers becoming B2B leads. Many factors affect whether a reader passes this threshold. Theis […]

B2B Content Marketing: 12 Master Tips That You Need to Know

by Marx Communications

Only 37% of B2B marketers have a documented B2B content marketing strategy!  Ouch. Maybe that’s you. Do you see why it’s important to have a documented strategy, but just don’t know where to begin? Or perhaps you doubt that it can work for your company.  So why should you have a documented strategy? Research shows that businesses with […]

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

by Marx Communications

A B2B social media strategy is no longer a “nice to have,” but a “must have.” Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them […]

PR Measurement: 10 Important Metrics That You Need to Monitor

by Marx Communications

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial […]