Marx Communications

How to Do B2B Content Marketing That Doesn’t Suck

by Marx Communications

  “B2B content marketing is so easy, anyone can do it.” I’ve heard this idea thrown around countless times. And I can’t help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn’t mean it’s going to have an audience. It takes a lot more than basic writing skills to […]

A Useful New Model to Get The Edge in Public Relations

by Marx Communications

  Photo Credit: Frank McKenna Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was […]

PR Strategy Not Working? Here’s How to Fix It

by Marx Communications

    “Get me some PR” Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let’s talk strategy. Recently, a client hired my firm because another agency hadn’t thought through its […]

10 B2B Marketing Trends That Will Skyrocket Your Strategy

by Marx Communications

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources. In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted […]

What is Thought Leadership & Why It Matters

by Marx Communications

  Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean?  We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We’ll then touch on some key ways you can become a thought leader and share […]

An Open Letter to Public Relations Professionals

by Marx Communications

  Dear PR Professionals:  PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also […]

Content Marketing Tips: How to Attract Your Audience

by Marx Communications

     B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B […]

PR Metrics: How to Prove the Real Value of PR

by Marx Communications

    PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.  A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives […]

How to Use Content Marketing for PR and Social Media Success

by Marx Communications

    The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.    And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of […]

Content Curation for Marketing: 10 Powerful Guides That Will Help

by Marx Communications

 Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved […]

Content Marketing and SEO: How to Craft the Best PR Campaigns

by Marx Communications

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

Content Marketing and SEO: How to Craft the Best PR Campaigns

by Marx Communications

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

PR Tactics: How to Crush It with Voice Search

by Marx Communications

Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics.  Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom […]

8 Content Marketing Trends That Will Fire Up Your Strategy

by Marx Communications

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We’ve gathered these trends from across the industry. We’ve scoured studies from such brands […]

The Best of 2018: Our Most Popular PR Posts of the Year

by Marx Communications

We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown […]

Thought Leadership Strategy: How to Crush It in B2B Business

by Marx Communications

Thought leadership strategy is like climbing a mountain. There’s no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors.  But how can you know whether thought leadership is worth […]

13 Lead Generation Tactics That Will Explode Your PR Campaign

by Marx Communications

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “game book” of lead generation tactics to maximize the effectiveness of its campaigns. In this post, we will discuss: […]

Word of Mouth Marketing: How to Spark Positive Conversations

by Marx Communications

What is word of mouth marketing? And what makes it such a powerful tool?  Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product […]

Honored to be Named a Top Digital Marketing Influencer

by Marx Communications

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers:  Michele Linn Chad Pollitt Alan Bleiweiss Vanessa DiMauro Andrew Pickering and Pete Gartland Mark Asquith Dhariana Lozano Mark Traphagen […]

12 Powerful PR Trends That Will Shape Your Strategy for 2019

by Marx Communications

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. These trends run the gamut from the bubble of Influencer marketing, to […]