Marx Communications

What is Thought Leadership & How to Hone Your Skills

by Marx Communications

What is thought leadership? It’s a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it? What is Thought Leadership? Thought leadership is the ability […]

How to Write a News Release in the Modern Age of Journalism

by Marx Communications

The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business. In a previous article about […]

10 Press Release Best Practices That Will Skyrocket Your PR

by Marx Communications

No doubt your goal is to create the best press release possible. Why? Because press releases are a valuable tool in the hands of PR professionals — as long as you use them correctly. Learn what press release best practices for 2017 can make your news and announcements more effective in today’s busy world.   While there […]

How to Craft a B2B Strategy That Will Deliver Killer PR Results

by Marx Communications

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it’s also an ingredient that many companies forget when moving forward with a campaign. According to a report from Smart Insights, around 50% of companies do not have a dedicated marketing plan! So why should you? Strategies have been […]

8 Innovative Ways to Think Big in Your B2B PR

by Marx Communications

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small — to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good. Successful PR, however, is all […]

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

by Marx Communications

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you “in the know” where marketing is concerned? Nowadays, there are countless resources available to marketers […]

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

by Marx Communications

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us […]

8 Marketing Tactics That Will Boost Your B2B Strategy

by Marx Communications

How is your B2B strategy performing? Is it getting you the results you want? As any good coach will attest, you have to continually grow your team’s strengths to keep up with the competition. The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge. If you want to stay […]

How to Boost Your Thought Leadership Strategy with Facebook Live

by Marx Communications

A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground — and while some have welcomed him with open arms, others are more skeptical, and hold him at a distance. If you are serious […]

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

by Marx Communications

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you. The old saying still […]

How to Adapt to the Future of B2B Inbound Marketing

by Marx Communications

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses.  Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. It is our job to grow with them. Otherwise, […]

How to Leverage B2B Influencer Marketing for Powerful Results

by Marx Communications

B2B influencer marketing is the latest buzzword — an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend — and making the best use of it within your company? Many mistakenly view influencer […]

Our Ultimate List of the Best PR Tools for 2017

by Marx Communications

Tools of any kind– even PR tools — are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in […]

How to Improve Thought Leadership Strategy with a Strong Vision Statement

by Marx Communications

A vision statement adds strength to your thought leadership PR strategy. It’s gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you’re working towards, and support it. Your employees now have a roadmap for the future.  Would you like to make […]

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

by Marx Communications

A personal brand is like a powerful fuel for thought leadership PR — and when used correctly with other PR tactics, it can skyrocket your success. Everyone with business goals needs a personal branding strategy. A personal brand will help in many areas of your life, including growing your business, advancing your career, and getting […]

How to Explode Your Startup PR with Growth Hacking

by Marx Communications

  Startup PR can feel like a monumental task. Nowadays everyone and his brother are entrepreneurs, and multiple industries are flooded with new and attention-grabbing products or services. How do you get your startup to stand out in this news rush? Growth hacking can hold the key. This inexpensive and creative method is gaining speed […]

How I Started One of the Top B2B Agencies

by Marx Communications

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets? Recently, I opened up in an interview with Native […]

How to Combat the Fake News Frenzy in B2B PR

by Marx Communications

During the 2016 presidential elections, President Donald Trump stirred up a public frenzy about fake news. The ripples of this mania can be felt and seen throughout the B2B PR sector. A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become. Asked what specific sources they trusted for news, […]

6 Important Trends That Will Impact Social Media for B2B

by Marx Communications

Social media for B2B has become an integral part of PR — so much so that the vast majority of journalists use these channels in their own reporting. Social networks are a part of life — with politics for one — witness President Trump — being partly conducted on Twitter.  So what current trends should […]

5 Powerful Trends That Will Shape Your PR Tactics

by Marx Communications

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. As you can  imagine, the 2016 presidential election cast a large shadow of doubt on the […]

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