Marx Communications

How to Explode Your Startup PR with Growth Hacking

by Marx Communications

  Startup PR can feel like a monumental task. Nowadays everyone and his brother are entrepreneurs, and multiple industries are flooded with new and attention-grabbing products or services. How do you get your startup to stand out in this news rush? Growth hacking can hold the key. This inexpensive and creative method is gaining speed […]

How I Started One of the Top B2B Agencies

by Marx Communications

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets? Recently, I opened up in an interview with Native […]

How to Combat the Fake News Frenzy in B2B PR

by Marx Communications

During the 2016 presidential elections, President Donald Trump stirred up a public frenzy about fake news. The ripples of this mania can be felt and seen throughout the B2B PR sector. A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become. Asked what specific sources they trusted for news, […]

6 Important Trends That Will Impact Social Media for B2B

by Marx Communications

Social media for B2B has become an integral part of PR — so much so that the vast majority of journalists use these channels in their own reporting. Social networks are a part of life — with politics for one — witness President Trump — being partly conducted on Twitter.  So what current trends should […]

5 Powerful Trends That Will Shape Your PR Tactics

by Marx Communications

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. As you can  imagine, the 2016 presidential election cast a large shadow of doubt on the […]

How to Be Effective in B2B Influencer Marketing

by Marx Communications

B2B influencer marketing is like the new kid in school — many B2B brands have held it at a distance, unsure how to interact, or even if they should. Why is this? While influencer marketing has achieved a level of recognition among effective B2B marketing strategies, there still seems to be a disconnect in its […]

The 7 Worst Mistakes You Can Make in B2B Content Marketing

by Marx Communications

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how. Some of these mistakes are old timers — others […]

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

by Marx Communications

The goal of any B2B content strategy is to create content that B2B buyers desire — you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer? A recent survey conducted by Demand Gen Report and Uberflip reveals fascinating developments in […]

What Are the Best Practices in B2B Public Relations That Will Drive Success?

by Marx Communications

Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain. As we look across the B2B PR landscape, what are the best practices that will ensure success? Let’s […]

How to Launch a New B2B Product People Will Line Up For

by Marx Communications

Congratulations! A new B2B product launch is an exciting time for any company — especially if this is your first one! We know the time and energy it takes to create a new product. The question you’re now faced with is how to launch a new B2B product and then create the buzz it deserves. Let’s […]

What Is Thought Leadership and How to Attain It

by Marx Communications

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition.  I thought I’d use this blog post to provide a clear answer to the question, “What is thought leadership — […]

The Awesome 10: Our All-Time Most Popular Blog Posts Ever

by Marx Communications

    We’re celebrating! After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we’re unpoping the cork. To help us toast our triumph, we’ve crunched the numbers and determined our most popular blog posts ever– the 10 posts that year after year generate the most attention. […]

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

by Marx Communications

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. The chasm between the two discliplines has shrunk and we need to get onboard. Let’s get started. What Has Changed in B2B? Once upon a time you never would have seen B2B companies use a fun video about a product or […]

How to Create Your Own Killer Personal Brand in B2B

by Marx Communications

Anyone without a personal brand in B2B is like a book without a jacket — it’s easy to be forgotten or ignored. You are unique with a special set of skills and expertise — but how will people know that if you fade into the background of your industry? Fail to develop and maintain your personal brand and you short-circuit […]

How to Become the Ultimate Master of Your B2B Public Relations

by Marx Communications

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend. It’s also changing […]

3 Awesome B2B PR Methods That Will Attract High Quality Leads

by Marx Communications

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One  is getting B2B leads. Are you tired of chasing sales leads that aren’t all that interested? Do you want more qualified […]

How to Leverage Facebook in Your B2B Public Relations

by Marx Communications

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook  because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. It can be […]

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

by Marx Communications

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn’t gain the limelight. Here’s the takeaway: In a content-flooded world, you won’t stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large […]

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

by Marx Communications

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and now your article is published for the world to see. It’s the end of the road…or is it? Many pack up their PR bags and simply pat themselves on the back when they receive B2B press […]

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

by Marx Communications

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come […]