Marx Communications

Earned Media: How to Get the Attention You Deserve

by Marx Communications

  Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands — you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated […]

Owned Content: How to Harness the Power of the Content You Create

by Marx Communications

  Owned content, also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead. The beautiful thing about owned media is […]

Everything You Need to Know About Earned, Owned, Shared & Paid Media

by Marx Communications

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!] Your PR strategy, like a fine piece of machinery, is composed of many moving parts. It can include earned, owned, paid, and shared media that together help amplify your […]

6 Public Relations Trends That Will Bring Success in the Coming Year

by Marx Communications

It’s easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the […]

5 PR Strategies That Will Amp Up Your Business

by Marx Communications

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. But how do you even begin to develop an effective public relations strategy?  We’ve got […]

Calls to Action: How to Motivate Your Audience

by Marx Communications

 [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While  the original post is still relevant, I’ve updated this post with some additional tips.  Enjoy! ] CTAs sit at the threshold between loyal readers and those readers becoming B2B leads. Many factors affect whether a reader passes this threshold. Theis […]

B2B Content Marketing: 12 Master Tips That You Need to Know

by Marx Communications

Only 37% of B2B marketers have a documented B2B content marketing strategy!  Ouch. Maybe that’s you. Do you see why it’s important to have a documented strategy, but just don’t know where to begin? Or perhaps you doubt that it can work for your company.  So why should you have a documented strategy? Research shows that businesses with […]

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

by Marx Communications

A B2B social media strategy is no longer a “nice to have,” but a “must have.” Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them […]

PR Measurement: 10 Important Metrics That You Need to Monitor

by Marx Communications

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial […]

How to Boost Buyers with Your B2B Content Marketing Strategy

by Marx Communications

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and […]

10 Public Relations Tactics That Will Make You a Startup Rockstar

by Marx Communications

Startups face an interesting dilemma when it comes to public relations tactics. They need attention in order to grow their audience and increase brand awareness. But how can they become known when they are forced to compete with larger, more established businesses? It’s a David and Goliath story. The Goliaths of the world — mega-corporations with […]

The Top 8 PR Trends That Will Empower Your Business

by Marx Communications

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business? Public relations is an exciting industry — […]

Online Reputation Management Services: What You Need to Know

by Marx Communications

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence — they need a top-shelf online reputation. For many, your online reputation is the only reputation that matters. Why is your […]

How to Get the Most Out of Your B2B Content Marketing Strategy

by Marx Communications

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it’s s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, […]

What is Thought Leadership & How to Hone Your Skills

by Marx Communications

What is thought leadership? It’s a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it? What is Thought Leadership? Thought leadership is the ability […]

How to Write a News Release in the Modern Age of Journalism

by Marx Communications

The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business. In a previous article about […]

10 Press Release Best Practices That Will Skyrocket Your PR

by Marx Communications

No doubt your goal is to create the best press release possible. Why? Because press releases are a valuable tool in the hands of PR professionals — as long as you use them correctly. Learn what press release best practices for 2017 can make your news and announcements more effective in today’s busy world.   While there […]

How to Craft a B2B Strategy That Will Deliver Killer PR Results

by Marx Communications

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it’s also an ingredient that many companies forget when moving forward with a campaign. According to a report from Smart Insights, around 50% of companies do not have a dedicated marketing plan! So why should you? Strategies have been […]

8 Innovative Ways to Think Big in Your B2B PR

by Marx Communications

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small — to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good. Successful PR, however, is all […]

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

by Marx Communications

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you “in the know” where marketing is concerned? Nowadays, there are countless resources available to marketers […]