Marx Communications

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

by Marx Communications

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you “in the know” where marketing is concerned? Nowadays, there are countless resources available to marketers […]

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

by Marx Communications

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us […]

15 Marketing Tactics That Will Boost Your B2B Strategy

by Marx Communications

How is your B2B strategy performing? Is it getting you the results you want? As any good coach will attest, you have to continually grow your team’s strengths to keep up with the competition. The same is true with marketing. As modern marketing expands and audiences change, you can be sure to see the best […]

How to Boost Your Thought Leadership Strategy with Facebook Live

by Marx Communications

A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground — and while some have welcomed him with open arms, others are more skeptical, and hold him at a distance. If you are serious […]

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

by Marx Communications

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you. The old saying still […]

How to Adapt to the Future of B2B Inbound Marketing

by Marx Communications

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses.  Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. It is our job to grow with them. Otherwise, […]

How to Leverage B2B Influencer Marketing for Powerful Results

by Marx Communications

B2B influencer marketing is the latest buzzword — an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend — and making the best use of it within your company? Many mistakenly view influencer […]

Our Ultimate List of the Best PR Tools for 2017

by Marx Communications

Tools of any kind– even PR tools — are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in […]

How to Improve Thought Leadership Strategy with a Strong Vision Statement

by Marx Communications

A vision statement adds strength to your thought leadership PR strategy. It’s gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you’re working towards, and support it. Your employees now have a roadmap for the future.  Would you like to make […]

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

by Marx Communications

A personal brand is like a powerful fuel for thought leadership PR — and when used correctly with other PR tactics, it can skyrocket your success. Everyone with business goals needs a personal branding strategy. A personal brand will help in many areas of your life, including growing your business, advancing your career, and getting […]

How to Explode Your Startup PR with Growth Hacking

by Marx Communications

  Startup PR can feel like a monumental task. Nowadays everyone and his brother are entrepreneurs, and multiple industries are flooded with new and attention-grabbing products or services. How do you get your startup to stand out in this news rush? Growth hacking can hold the key. This inexpensive and creative method is gaining speed […]

How I Started One of the Top B2B Agencies

by Marx Communications

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets? Recently, I opened up in an interview with Native […]

How to Combat the Fake News Frenzy in B2B PR

by Marx Communications

During the 2016 presidential elections, President Donald Trump stirred up a public frenzy about fake news. The ripples of this mania can be felt and seen throughout the B2B PR sector. A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become. Asked what specific sources they trusted for news, […]

6 Important Trends That Will Impact Social Media for B2B

by Marx Communications

Social media for B2B has become an integral part of PR — so much so that the vast majority of journalists use these channels in their own reporting. Social networks are a part of life — with politics for one — witness President Trump — being partly conducted on Twitter.  So what current trends should […]

5 Powerful Trends That Will Shape Your PR Tactics

by Marx Communications

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. As you can  imagine, the 2016 presidential election cast a large shadow of doubt on the […]

How to Be Effective in B2B Influencer Marketing

by Marx Communications

B2B influencer marketing is like the new kid in school — many B2B brands have held it at a distance, unsure how to interact, or even if they should. Why is this? While influencer marketing has achieved a level of recognition among effective B2B marketing strategies, there still seems to be a disconnect in its […]

The 7 Worst Mistakes You Can Make in B2B Content Marketing

by Marx Communications

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how. Some of these mistakes are old timers — others […]

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

by Marx Communications

The goal of any B2B content strategy is to create content that B2B buyers desire — you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer? A recent survey conducted by Demand Gen Report and Uberflip reveals fascinating developments in […]

What Are the Best Practices in B2B Public Relations That Will Drive Success?

by Marx Communications

Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain. As we look across the B2B PR landscape, what are the best practices that will ensure success? Let’s […]

How to Launch a New B2B Product People Will Line Up For

by Marx Communications

Congratulations! A new B2B product launch is an exciting time for any company — especially if this is your first one! We know the time and energy it takes to create a new product. The question you’re now faced with is how to launch a new B2B product and then create the buzz it deserves. Let’s […]