mcdougall travers collins

The Worldcom Public Relations Group, the largest partnership of independently-owned communications firms, today released “PR in 2012: Emerging Tactics and Trends from Around the Globe.” McDougall Travers Collins was honored to be asked to contribute.Our viewpoint on the new realities of internal communications follows, yet it’s just a taste of insights and opinion from some [...]

It’s the era of global communications, with a story (or rumor!) in one market appearing at the speed of light thousands of miles away. While the world’s most advanced technology has made this possible, the allure of a universal translator to overcome language barriers is still some years away (despite some very good attempts uch [...]

Excerpted from PR News Online (March 2, 2012):By Bill Miltenberg As public relations evolves and incorporates a suite of new digital strategies and concepts, so too must its working definition. That’s why the Public Relations Society of America’s Public Relations Defined initiative fielded suggestions from PR pros, academics and students, as well as the public, [...]

The following is the fifth excerpt from “Walking the Wire: Striking a Balance Between Corporate and Personal Brands” as presented by Mike McDougall, APR at the Ragan Communications / Southwest Airlines conference in October 2011. Tip #5: Train and CoachWho has an employee handbook? How about a social media policy? Great. Show me where personal brands [...]

Excerpt from The Agency Post:It was the late ‘70s on a warm autumn day in the far reaches of northern New York. The sun glinted off an island of speckled white sand, framed by well-worn boards coated with a fresh, glossy application of spinach green paint.I’d arrived at the sandbox, only to hear the voice [...]

“Is winning everything?” The senior vice president of a multinational manufacturer was screaming at the assembled throngs of employees, trying to pump them into a frenzied, feel-good state. “No. Absolutely not!”Hmmm… what do we have here? Could it be that we have someone sage enough to understand that business, like life, is multifaceted? That it [...]

Earlier this week, PR News published the transcript of its Advisory Board roundtable, on which I happen to serve. One topic that quickly arose was redefining what public relations is, as well as increasing awareness of the profession.These have been common refrains since I entered the industry two decades ago. PRSA gave the topics new [...]

‘Tis the season for electronic holiday greetings. We’ve posted our own “smashing” video card below, along with links to a few other favorites.Check these out for some more holiday joy! American Airlines Haynes and BooneWorld Famous Inc.