Articles by Mirus Group

Mirus Group is a marketing communications firm providing a complete set of services to companies who require excellence and demand extraordinary results. Our goal is not to be the biggest, simply the best. Through comprehensive assessment, passionate creative and an emphasis on intense customer focus, Mirus Group consistently delivers value beyond expectations.

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Mirus Group has written 17 articles for AdTalk

Mirus Group

Happy Hosts

We’ve just had another great design group from Nazareth College come through Mirus Group. We’re so glad to be able to be part of the local community and shed some light on the design industry for these up-and-coming designers. Cathy Kirby brought a large group of Nazareth graphic design students to our offices for an [...]

MG – Mirus Group or Mardi Gras?

Happy Fat Tuesday! We can just about see a change in season around the corner and we can just about see things starting to grow again. Thanks for sticking with us through the winter. You’ll be amazed to see what we come up with this Spring. We’ve seen more action than a parade float in [...]

We’re Even Famous(er)!

See? Our PR works. Just Google Gloria Kreitzberg and you’ll see her all over the Internet. She’s even tired of reading about herself! Word is spreading around Rochester like wildfire. We can help you get this much exposure and more! See also the Democrat & Chronicle website and various other local print publications. Kreitzberg joins [...]

Leaps and Bounds

The Mirus Group family has a new addition! We are very pleased to announce Creative Director Sherri Baker joining our design team! Sherri is diving in head-first, contributing a variety of talents and a great amount of experience to Mirus Group as we continue to grow. Her skills in graphic and branding design, illustration, and [...]

Welcome Gloria

We are very excited to announce the recent growth of the Mirus Group crew! Our brightest, shiniest new team member, Gloria Kreitzberg, joins our marketing force at a great time. Gloria is bringing her years of experience and passion to help us to continue to meaningfully connect with our clients in expertly productive ways. Gloria’s [...]

Merry Classy Christmas

Broadening our Margins

Exciting news here at Mirus Group as we expand our offerings to include large format print capability! We are pleased to announce that we can now provide exceptionally accurate color proofs up to 44″ wide (and almost limitlessly long). Getting it up the stairs was a feat – if weight is any indicator of the [...]

Labor Day Sail

As a beautiful Summer slowly draws to a close we’re encouraged by the times to avoid taking anything for granted. The economy has had trouble, sure, but there are also opportunities. Every weekend is the chance for adventure; every weekday the chance for achievement. As the local Rochester economy slowly improves Mirus Group is excited [...]

We Weather the (Brain)storm

Dodging hail and scattered torrential downpour, Mirus Group fared pretty well through yesterday’s storms. Our electricity, however, was not as high spirited as we were. After about two hours of power outages we were able to get back up and running. But we had a blast watching the bolts of lightning burst against surprising patches [...]

This Heat is Murder

Breaking news, Mr and Mrs America and all the ships at sea. Men, lock up your women and children. Reports are filtering in that a rogue heat wave has been skulking loose and dangerous through the Northeast. Reports are unverified but initial information points to an absolute killer. Energy, spelling, proper driving skills and dry [...]

Graphic Design Jokes

Cropping in on a picture of crops. Classic.

Bathroom Reader

An interesting thing happened on the way to the restroom. We’ll get to that. We discuss the need for clear communication on packaging a lot at Mirus Group. We’ve always been proponents of clean messaging but lately aggressive competition for shelf space has fomented a chaotic battle.How does this relate to the ubiquitous restroom symbols? [...]

One Thousand Words

As we round out another busy week here at the Mirus Group offices, we felt now was as good a time as any to pull back the digital veil and reveal a new office piece. Click the image for a larger view (400k) but as always feel free to just stop on by and see [...]

¡Feliz Cinco de Mayo!

Happy Cinco de Mayo – couldn’t have asked for a more gorgeous day! Mirus Group relaxed in the 80 degree sunshine with homemade slow-cooked pork tacos (try the greek yogurt – don’t forget the fresh lime squeeze!) and chipotle salsa and chips. An overly friendly pollen-heavy bumble bee visited for a rest stop. Hey, that’s [...]

Such a Tease

Just a hint of some new office environment accouterments at Mirus Group. Some fun stuff is going on this Spring! We’ll update you again soon.

20 Minutes and a Beer

Thanks to the RAF for hosting another great 20 Minutes and a Beer last night, featuring Brad Van Auken. We discussed Branding “touchpoints”; the importance of keeping the promise that you make with your brand identity. The Tap & Mallet made a fine meeting location for the group. Great to reconnect with Walter Ketcham of [...]

Nazareth College visits Mirus Group

Mirus Group is hosting a class from Nazareth college in Pittsford today. Cathy Kirby’s Graphic Design class is visiting our offices to take a tour and see some of the behind the scenes work at a real design agency. It’s a great opportunity for students to get perspective of the industry outside of a classroom. [...]