Articles by Mogul Marketing, Inc

AdHub Profile | Website | Blog

Phone #: 518-794-7483

Mogul Marketing, Inc has written 13 articles for AdTalk

Mogul Marketing, Inc

Why Stories Sell

by Mogul Marketing, Inc

Case Studies: Arguably the Best B2B Sales ToolCindy Herrmann, Mogul Marketing, talking about the value of business stories.Photo by Patrick Honda, PC Promotional PrintingPeople – and businesses – like to imitate people – and businesses – that they trust and admire. Think about who are your best clients, the ones you would like more like. They [...]

Albany BNI Chapter Looking to Grow!

by Mogul Marketing, Inc

Patrick Honda, P & CPromotional Printing,showing BNI Bucks.BNI (Business Networking International) has been very good for our business, and it may be good for yours too. Results don’t happen over night; it takes time to build credibility, usually around a year, and then the leads start.I am a member of the Crossroads Connections chapter of [...]

So What is this BNI?

by Mogul Marketing, Inc

BNI, Business Networking International, is a worldwide organization dedicated to building business through referrals. You join a chapter (for a rather substantial fee), and in return you receive training — and are able to attend meetings. The process works best when you diligently attend the weekly meetings. The meetings are highly structured. They start with [...]

It’s a beautiful day for a Business Expo — SmAlbany in pictures

by Mogul Marketing, Inc

SmAlbany has been blessed with a gorgeous day. Go hear one of the presentations.

Story Telling Animations are Versatile – and a Good Investment

by Mogul Marketing, Inc

Stories make a complex product or service make sense, and animations are a great vehicle for telling your story.Animations can be used on your web site, mailed on a CD or DVD, and linked to in an email, tweet, Facebook page or on LinkedIn. So you can use them in many different ways to get more [...]

Great Concert at EMPAC — Why Didn’t More People Come?

by Mogul Marketing, Inc

The other night I went to a recital by RPI students and faculty at EMPAC, RPI’s Experimental Performing Arts Center, and was amazed that there was hardly anyone in the audience. The people in the Rensselaer Contemporary Music Ensemble were very good, and playing work that you don’t get an opportunity to hear a lot, [...]

Adobe Folds InContext Editing into Business Catalyst — Ouch! Ouch! Ouch!

by Mogul Marketing, Inc

I don’t know who their target market is with this move… ok, it benefits their investors, but certainly not their customers.Disclaimer:Before we started our ad agency 15 years ago, I developed trading systems for Merrill Lynch. I know what it means to have to get a system back up quickly in the middle of the [...]

Great Examples of Social Media

by Mogul Marketing, Inc

The AMA had a terrific lunch last week on Marketing 2.0 with Bernie Borges from Find and Convert and Rick Short from Indium.We had a great table. There was Liz Lisuzzo, a Consumer Research Analyst from Golub. What an impressive gal! She’s worked her way up into market research and is in charge of their social [...]

Albany Center Gallery Thread Show a Visual Treat

by Mogul Marketing, Inc

The Threads show gives you a whole new perspective on how fabric — and thread can be used to create art. Two MFA graduates are exhibiting. One with embroidered pieces — room layouts, catchy phrases, and one with 3 D fabric pieces.And, our son, Fritz, played at the opening.

Great Week for Arts and Entertainment

by Mogul Marketing, Inc

The Keith Pray Big Band plays at the Lark Tavern the first Tuesday of the month. After hearing their incredible CD, Ray and I went on Tuesday, and, Wow!, what a great time we had. They are so tight. Reminiscent of John Coltrane, but more listenable.  I had a special, Cajun steak over baby greens with blue [...]

How to do a Google AdWords or Paid Search Campaign

by Mogul Marketing, Inc

How is paid search different than Search Engine Optimization (SEO)?Cindy HerrmannMogul Marketing When you do a Google, Bing or Yahoo search, you may have wondered about the sponsored links at the top and right of the search results. These are Google Ads. The sponsor only pays for the ad when you click on it, so [...]

Iran Elections

by Mogul Marketing, Inc

Just got to love the coverage on Twitter and CNN’s ipost site. Reuter’s seems to have some freelancers, but the other outlets are just watching Twitter like the rest of us. Things are sure changing.Facebook on my Blackberry messed up my syncronization, so I had to take it off. Ah, these gadgets.

Palestine and Israel

by Mogul Marketing, Inc

I feel so helpless. I also find the quality of news is going down as news agencies struggle to find a way for people to pay for news. Anyhow, it is instructive finding perspectives outside the US. See news links at the bottom.