Articles by Palio

Palio is a full-spectrum global advertising firm that excels in brand creation and execution.

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Palio has written 116 articles for AdTalk

Palio

Should Pharma Go Culture Casting?

by Palio

by Carl Turner, SVP, Director of Insight and Brand Strategy, Palio If 2011 showed us anything, it’s that the people have the power. Marketing messages and buying digital advertising is still important, but companies today are using advertising less to promote their products and more to direct consumers to their Facebook or Twitter pages. With [...]

Should Your Boss Have Your Facebook Password?

by Palio

by Mary Kate Hallahan, VP, Human Resource Manager Should your Facebook password be fair game for your employer? If you care anything about your privacy and the value you bring as an employee, the answer is no. The expectation of privacy in a digital world is sketchy at best – we’re a culture of over-share, [...]

Winning Ways

by Palio

by Greg Alderisio, Senior Copywriter, Palio Flashing cameras, red carpet, golden trophies, velvet ropes. Another Oscar night blowout? Nope, this was ADDY night as created by the Albany Ad Club. Recently the club rolled out the red carpet for the nominees at their annual award ceremony. In other words, their yearly celebration of work judged [...]

Mobile Apps – Just What the Doctor Ordered

by Palio

Saul Morse, VP, Multichannel Integration, Palio Personal questions. Needles. Uncomfortable smocks that don’t close in the back. Getting – or just waiting for – that phone call with your lab results. With your doctor’s office closed will you even hear before the weekend starts or will it loom overhead? Pokes and prods too numerous to count. [...]

5 Takeaways from SXSW

by Palio

By  Mike Myers, President, Palio When asked by a coworker what I learned at SXSW, I had to pause to reflect. My days were spent running from session to session, reviewing what exhibitors were rolling out, and gobbling up as many insights as I could. “It was overwhelming and energizing” was my quick response. In [...]

Put a Little Love into your Social Media Program

by Palio

Jessica Henkel, Associate Account Executive, Palio It’s Leap Day!  The last day of the month of love. We’ve eaten the candy, given and received the Valentine’s Day cards, and are thankfully done stressing out about what to buy our significant others. Love is still in the air! But is it in your social media effort? [...]

Today is World Thinking Day

by Palio

Gillian Slattery, Producer, Palio On a sunny spring day in 1977, Girl Scout Troop 275 banded together with other local troops in an effort to clean up trash at local playgrounds and parks. Woodsy Owl encouraged us to give a hoot and not pollute; our planet was ours for protecting. Fast-forward 35 years and the [...]

FDA Releases Draft Guidance for Biosimilar Product Development

by Palio

  Figure: Structure of a typical chemical drug molecule (left) and a biologic molecule (right). By Jim Mittler, PhD, Medical Director, Palio The availability of generic drugs ensures free market competition and makes access to life-saving medications more affordable to millions of Americans. The Drug Price Competition and Patent Term Restoration Act (aka, the Hatch-Waxman [...]

Cardiology, Women and Apps

by Palio

  by Meleik Goodwill, PhD, Medical Director, Palio February is American Heart Month, but even 10 years after efforts to specifically increase awareness around women’s heart health began, many people still think of heart attacks as an old man’s condition. Heart disease, however, remains the No. 1 killer of women. Awareness is growing, but there is still much to be done. [...]

2011 FDA Drug Approvals and Food for Thought

by Palio

by Jim Mittler, PhD, Medical Director, Palio It was a banner year for FDA drug approvals. The approval of 30 new therapeutics is the second highest number in the past decade (2004 saw 36 approvals). There were 24 new molecular entities and 6 new biologics that address major unmet medical needs, hit new molecular targets, [...]

Social Good: Connecting Charitable Activities and Your Social Network

by Palio

  by Mike Smith, Digital Strategist, Palio Most people have heard the quip about “doing well by doing good.” There’s a reason for that – across a wide array of business and marketing situations, it happens to be true. Call it Corporate Social Responsibility, a charitable giving program or just doing good, there’s no denying [...]

FDA acknowledges the value of social media…

by Palio

…BUT HEALTHCARE MARKETERS ARE LEFT WANTING FOR REGULATORY GUIDANCE.  Jim Mittler, PhD, Medical Director (@jim_mittler) On December 30, 2011, the United States Food and Drug Administration (FDA) released new draft guidance for the pharmaceutical industry entitled Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices. There has been a lot of [...]

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