Articles by PLS Inc

PLS is an integrated marketing firm committed to supporting the total sales process with tools to help your customers create value. While we have three main areas of focus: marketing services, sales tools and patent services, we combine them in many ways to deliver complete solutions.

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PLS Inc has written 9 articles for AdTalk

PLS Inc

Social Media: What’s the best use for B2B companies?

by PLS Inc

How are B2B companies using social media? Wondering what the “cool kids” are doing? Wondering how social media really relates to your business? You’re not alone. The promise of social media is real, but distinctly different for B2B companies. The most effective usage is to build brand reputation, followed by building awareness. Not sure how [...]

Trade Show Tips

by PLS Inc

Preparing for a trade show can be a daunting task, and in Optics and some of the other highly-targeted industries we serve, one of the most successful ways to connect and reconnect with prospects. Trade shows are nutty times, though, and inevitably you will forget something. Be prepared. Before the craziness begins, and the deadlines [...]

Bright Ideas

by PLS Inc

We’re thankful to see businesses excelling in this tough market. Many of them are winning by: Turning their smart business actions into marketing assets Bright idea: create a white paper and article on your patented technology or sustainable business practices. White papers are the 2nd most popular tool for business marketing. Improving their ability to [...]

Thankful for Rochester

by PLS Inc

7 Things We’re Thankful For: 1. Waterfall hiking 2. Free concerts nearly every week 3. Public Market 4. Wine tasting in the Finger Lakes 5. Short commutes 6. Biking the canal trail 7. Green trees and blue water

Survey Time

by PLS Inc

PLS is looking for ways to better serve our customers and colleagues. Your input matters — please take our brief (5-minute) survey.

Marketing Tactics in the Economic Downturn

by PLS Inc

Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow  innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year: Our Advice? Spend precious resources on what works, and eliminate or simplify what doesn’t. Here’s [...]

Building a Better Brand — Over Time

by PLS Inc

The Nike “swoosh”. The Target bullseye. Branding is not just for consumer products, and not just for mega-corporations. A strong brand is as powerful and critical in Business-to- Business sales as it is in B2C, and, for small and medium-sized companies, can be built over time to increase sales and profits, by increasing awareness with [...]

Newer, Fresher, Better: Tips for Adaptable Marketing

by PLS Inc

“New” may be the most popular word in marketing. In order to convey that your product or service is cutting edge, your marketing must certainly be current, too. But change is inevitable. Planning upfront for adaptability means greater payoff and effectiveness over its life, and does not need to impact your costs and timeline. Adaptable [...]

Welcome

by PLS Inc

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to homebuilding. Their common denominators? B2B companies selling complex products or services, [...]