PluggedIN

I caught this article in Forbes earlier today talking about how MySpace is revising its strategy in the wake of a decline in its user base and the recent firing of almost 500 employees.  Their plan is to offer more/new ways of consuming content for their members.  The author of the article contends that a [...]

I read a really interesting post in the NewMR group on Linked in. It was a discussion about the barriers clients and suppliers face in making research more strategic/insightful and how they can be more valuable to senior management. I know this is going to be a huge trend in the coming year, and a [...]

In launching a market research online community (MROC), it can be tempting to recruit as many people as possible all at once so you can reach your desired community size quickly.  However, this could be a mistake that sacrifices the quality and success of your community in the long-term.  An alternative to consider is starting [...]

If you’re running an ongoing market research online community, you’re going to eventually need to “refresh” the membership in your community to keep it fresh, vibrant and delivering the kind/amount of feedback you are looking for.  Even well-run communities on the most advanced platforms will need refreshment.  Whether it’s a MROC or not, attrition is [...]

There are quite a few questions to ask before you consider launching a continuous market research online community, but of all of them here is the one we’ve found is the best indicator of long-term success: Can your company’s culture support a continuous MROC?  This really boils down to the following questions: Do you have [...]

Results from an online community platform satisfaction study by Forum One have been making the rounds lately, and I thought I’d weigh in with a few thoughts I had as to how these results apply in selecting online research community platforms (since the study related more to all-purpose/marketing community platforms than research and insight communities [...]

I’m jumping in late to the game on this conversation so forgive me if I’m rehashing old wounds, but I’ve been thinking lately about the debate between calling online communities for research/insight “Market Research Online Communities” (MROCs) or “Insight Communities.”  The conversation started largely on Twitter and then found its way into various research blogs [...]

I recently caught a post on Brand Autopsy that gave a peek behind the stats at MyStarbucksIdea.com (“Tough Love for Starbucks”).  For those of you not familiar with MyStarbucksIdea, it is a site where Starbucks customers from around the world can submit and prioritize ideas for improving Starbucks.  It is the “poster child” of social [...]

I recently read an article on CNET (Sorry, Facebook friends: Our brains can’t keep up) about Dunbar’s number playing out the same way online as it does offline.  I’ve blogged a bit about this in the context of other topics, but thought it would be worth mentioning again as it seems to come up quite [...]