Quinlan & Company

The Four Rules of Using Memes in Your Content Marketing Strategy

by Quinlan & Company

You know how to use the internet. How else would you have stumbled upon this blog post? That’s why I think it’s safe to assume you know how to use internet memes. But you may have a difficult time describing what they are. And while you send a few to your friends to convey your […]

Buffalo and Erie County Botanical Gardens Winner of Quinlan’s Down ‘N Dirty Thirty Contest

by Quinlan & Company

Drumroll, please! We are excited to announce the Buffalo and Erie County Botanical Gardens as the winner of our Down ‘N Dirty Thirty Contest! The company will be awarded with $30,000 worth of creative services and begin a new partnership with our agency. To celebrate 30 years in the advertising agency, we wanted to honor […]

5 Ways to Know You’re Working with a Media Expert

by Quinlan & Company

With the rise of digital media and self-service platforms, we’ve also seen a rise in the number of media professionals. Sometimes these people have outstanding credentials, but other times they have little-to-no experience. So how can you tell if you’re working with a media veteran or just a hack? To help you distinguish if your […]

5 Reasons to Stop Handling Your Own Copywriting Now

by Quinlan & Company

We all know copywriting is used to persuade people to think or act a certain way. Every piece of writing in a company’s marketing efforts is part of a brand and should be treated with the same importance. That includes everything from traditional materials, such as brochures and print ads, to digital outlets, like websites, […]

How to measure creative risk: A story of Casual Fridays

by Quinlan & Company

Flashback to June 2016: minutes before our big premiere. For the past few months, our office had been turned upside down as conference rooms became video sets and work spaces became dressing rooms. Sure, we were pretty proud of the videos we created, but what if we were the only ones who thought we were […]

The Best Bracket Bracket Challenge

by Quinlan & Company

8 best March madness brackets that have nothing to do with basketball   Hey, the Madness ain’t over yet. I mean, some of us still have a “vested interest” in tonight’s championship game (let’s go Gonzaga!). To celebrate, we’re here to bring attention to some creative, weird and clever matchups that have nothing to do […]

How to Make the Most of Your Nonprofit’s Content Strategy

by Quinlan & Company

You’ve built your brand, seen success in your agency and now you’re wondering how to use your talents to give back to your community. Pro bono work is a professional form of volunteerism that uses specific skills to provide free services to organizations that couldn’t otherwise afford them. So, why pro bono? Build your agency’s […]

10 Things You Need to Do In Buffalo this Winter

by Quinlan & Company

As Buffalonians, we’re winter pros. We’ve survived the Blizzard of ‘93, the December Storm of ‘01, the October Surprise of ‘06, and the North American Winter Storm in ‘14. So, chances are you already have kitty litter in your truck, bags of salt piled on your front porch and your snow boots readily available. But, […]

5 Popular Podcasts You Should Download Right Now

by Quinlan & Company

Last week, Michelle Miller Levitt, CEO of Too Much Neon, Buffalo’s first professional podcast service, visited Quinlan to discuss the impact of podcasting on content marketing. We learned a ton about Too Much Neon’s services — and even more about the benefits of podcasts. Let’s talk podcasts According to Edison Research, 98 million Americans have […]

How to Attract College Students with Content Marketing: A Case Study

by Quinlan & Company

Did you know: 80 percent of prospective college students (the most connected generation ever) uses Facebook. Yet, 25 percent of those prospective students actually view a college’s social media profile. Why? Because universities struggle to produce compelling content that connects. Brochures, newsletters and leaflets are all great forms of content to attract college students. But […]