Articles by Rochester Advertising Federation

RAF serves current and aspiring communications professionals by connecting them to powerful new ideas and experiences and by creating a better understanding of the function and value of marketing in our community and in our world. We’re an affiliate of the American Advertising Federation, the national organization empowered by 50,000 professionals in 220 advertising clubs, 220 college chapters and 100 corporations.

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Rochester Advertising Federation has written 21 articles for AdTalk

Rochester Advertising Federation

Your first year out: Five tips for new freelancers (and the folks who work with them)

by Rochester Advertising Federation

By Jonathan Everitt – originally presented during “20 Minutes & A Beer,” 3/20/12 As life decisions go, making the jump to self-employment is a biggie. There are so many risks and rewards to weigh. And lots of things you’ll learn as you go. In January 2011, I flipped the switch and went from a senior [...]

Six more weeks of winter, but only one week left to enter your work in the #RAFaddys

by Rochester Advertising Federation

Six more weeks of winter, but only one week left to enter your work in the #RAFaddys

TOP 10 REASONS YOU SHOULD SUBMIT WORK AND ATTEND THE ADDYS

by Rochester Advertising Federation

#10 – As part of the “No Creative Left Behind” program, all submissions will be displayed online before the event. #9 – It’s one more opportunity to be able to write off a whole evening of partying as a business expense. #8 – Where else can you give a rival agency the “stink-eye” without the [...]

“BUT THEY ALWAYS WIN!”

by Rochester Advertising Federation

The problem with awards and awards competitions is that there’s the inevitable win or lose factor. Our annual ADDY awards are no different. And when you’re trying to maintain a mission of building up our incredible creative community, it’s hard to make everyone happy. But if you count yourself among those who feel the awards [...]

Calling all creatives: 6x6x2011 Global

by Rochester Advertising Federation

This a great opportunity to exhibit your art while supporting the Rochester Contemporary Art Center. 6×6 began as a small fund-raising project, but has grown into an international art phenomenon. Last year over 5,000 artworks from 43 US States and 22 countries were entered in this exhibition. Help ROCO build a truly global exhibition of [...]

Generating creative heat when your life is on fire.

by Rochester Advertising Federation

Keeping a hot creative streak alive is hard enough when the corners of your life are mom-could-even-visit tidy. So how are you supposed to keep generating smart, fresh work when life is laced with personal loss, financial struggle, or heartbreak? You know time will eventually change your situation and feelings—but your creative deadline is two [...]

How much can you tolerate?

by Rochester Advertising Federation

You need creative flow to rock new concepts. But we all have “flow-suckers” that we allow to drain our energies. They appear as (daily?) worries about tasks undone, things unsaid, etc. In the coaching world we call them “tolerations.” Things you tolerate on some level every waking moment that take a drop or teaspoon or [...]

JUDGEMENT WEEKEND: A rookie RAF Board member’s guide to how the ADDYs are judged.

by Rochester Advertising Federation

“We have one heck of a creative communications community in Rochester. And the purpose of the RAF is to keep that community thriving. Through events and programs, we educate, connect, and inspire great work–and we have a ton of fun doing it.” One of the more widespread misconceptions about The Rochester Advertising Federation’s ADDY Awards [...]

The State of the RAF

by Rochester Advertising Federation

Watching the state of the Union Address from President Barack Obama inspired me to give my own State of the RAF speech, and well since there is no avenue (yet) for me to give a citywide address on the state of our industry, I’ll have to write about it in an RAF blog post. As [...]

November’s 20 Minutes & a Beer now on Vimeo

by Rochester Advertising Federation

In case you missed last weeks mobile ad presentation from Butler/Till’s Mike Davis, we recorded and uploaded it to Vimeo. Watch it below or visit http://vimeo.com/17042914 20 Minutes & A Beer is an educational/social program started by the RAF as a way to showcase our local authorities on various topics that are relevant to our [...]

In case you missed the last 20 Minutes and a Beer, we got it all on video.

by Rochester Advertising Federation

Chris Lyons and his freelance insights managed to pack the Tap & Mallet last week. So much so that many of us found ourselves standing in the back or at the bar because there just wasn’t enough room. In case you were one of those unlucky few, or you managed to get a good seat [...]

World Cup Soccer and a Flag Geek.

by Rochester Advertising Federation

I have been called a flag geek once or twice in my day. I was drawn to the design and bright colors as a child while looking through encyclopedias that can be found in the “wood floor room” back home. … Continue reading →

Membership that keeps on giving.

by Rochester Advertising Federation

Ad Freaks of Rochester, over the past few years it has been a perk of membership to auto-forward all of our Addy winners to the District 2 show in NYC compliments of the RAF. The District 2 show is held … Continue reading →

Freelance Expo This Thursday

by Rochester Advertising Federation

RAF Freelance Expo on Thursday, April 22, and the Memorial Art Gallery from 5:30-7:30pm. RSVP to attend. If you are a freelancer there is still time to exhibit at the event and showcase your work. RSVP to exhibit. Marketing directors and agency peeps. Do you use freelancers now? Do you feel you may have the [...]

The Strategy of Basketball

by Rochester Advertising Federation

I loved to play basketball when I was younger. Though I wasn’t very good at it. My size and skill earned me the nickname “handicap” but I still enjoyed to play. Some of my fondest memories growing up centered around playing pick up basketball at the Genova house—games like 2 on 2, elimination, and 21 [...]

Addy Links

by Rochester Advertising Federation

Well another addy show is in the books. Congratulations to all the winners. For all those who may have missed it check out the nice article from the Democrat & Chronicle. Here is also a link to

Happy Birthday Ad Council

by Rochester Advertising Federation

The RAF is always looking for ways to strengthen the creative community through events and programs that educate and inspire great work.  The Ad Council of Rochester works on behalf of the non-profits to bring them advertising, marketing, planning and communications know-how. That being said, this seems like a no-brainer.   The Ad Council of [...]

February 20 Minutes & a Beer Recap

by Rochester Advertising Federation

Hey, thanks again to all you who made it out to Tap & Mallet last night. It’s cool that we’re seeing new faces at every event. Prez Joe just emailed me and asked me to do a quick recap, so here goes: My talk was about creating websites with great user experience. While “user experience” [...]

Get Your Freak On.

by Rochester Advertising Federation

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all the print work and were very impressed. We are poised [...]

2010 RAF Silver Award Nominations

by Rochester Advertising Federation

The entries are in. The judging set. The Addy night is being planned. But there is still one more very important piece to this year’s Addy Awards show. The Silver Award. Last year’s Addy Awards show saw one of Rochester’s most energetic and infectious laughs be honored. Under the theme of “Mad Men” we gave [...]

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