Articles by Ruby Marketing Communications

Ruby specializes in providing marketing communications services with an emphasis on developing strategies that enable businesses to use traditional vs. social media marketing most effectively. We are geared towards providing personalized services focused on the individual needs of our customers. We can take a concept and turn it into reality or dream up ideas that are fresh and new and exclusive to you.

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ruby marketing communications has written 23 articles for AdTalk

Ruby Marketing Communications

Graduation and Job Readiness

by Ruby Marketing Communications

The end of my semester is almost near and most of my students have mentally already graduated and are ready to begin their new life. Real-world preparation for real-jobs The college student is normally taught in a very traditional manner. … Continue reading →

Social media for business and college students

by Ruby Marketing Communications

There appears to be the impression among some business owners that the way to add social media to their marketing mix is to hire a college student. There’s an assumption that college students, because they’ve grown up with social media, … Continue reading →

The effect of social on real-world relationships

by Ruby Marketing Communications

Just before Christmas I made a call to a woman at a well-known university in Rochester, NY to follow up on an on-goining conversation we started back in May. I met her via phone and our conversations, while founded on … Continue reading →

Don’t forget about being authentic

by Ruby Marketing Communications

It seems that it’s easy to forget about what makes social media marketing different from traditional marketing. Lately, it’s clear that people have been focusing on the numbers and need to get results to the point of forgetting about the … Continue reading →

How to Make Facebook Work for You

by Ruby Marketing Communications

With Facebook, as with most social media, it can be a challenge to build loyal fans for a page. If you’re not reaching the people you want and bringing them some value, then their level of loyalty will be low. … Continue reading →

Google+ and the evolution of social media

by Ruby Marketing Communications

If you haven’t heard about Google+ yet, you must either be on vacation or not in marketing. Otherwise known as G+, the newest social media toy to play with has certainly caught my attention. I know, you’re thinking…not another social … Continue reading →

Life Lessons and Sports

by Ruby Marketing Communications

When you think about sports, there’s no denying the valuable life lessons that kids can learn. You don’t need to be a great athlete to gain the benefits. In my own life, sports gave me confidence, drive and the physical … Continue reading →

Creative Meets Clarity

by Ruby Marketing Communications

I’ve talked about the need for any representation of your business to be easy to understand. Clear and concise. While this may seem obvious, it’s obvious by what I’ve noticed around me, that it’s not. That said, I want to … Continue reading →

Are my customer service expectations too high?

by Ruby Marketing Communications

While I don’t travel a tremendous amount, I travel enough that I’m a fairly savvy traveler but not nearly as much as my husband who I’m pretty sure has earned million mile+ status on American. Stuck in Chicago O’Hare for … Continue reading →

Choose your words wisely

by Ruby Marketing Communications

I didn’t realize how much time had passed since my last post! Ruby has been incredibly busy, so my time for blog posts was non-existent. Thanks to your emails, I’m re-focusing on the blog and providing you with helpful content. … Continue reading →

More Auto DM Smackdown

by Ruby Marketing Communications

I know I see things differently than say a new Twitter user might. Perhaps I’m jaded by what I see now as insincere and disingenuous but as a new Twitter user could be perceived as thoughtful or kind. I started … Continue reading →

Trade show promotional items at SxSW ’11

by Ruby Marketing Communications

There’s no doubt that trade show promotional items can help create a buzz and draw traffic to your booth as well as increase recall after the show. At SxSW, loads of promotional items could be found, with some appearing to … Continue reading →

A SxSW Interactive Review

by Ruby Marketing Communications

Just returned from SxSW and I’m seriously tired, all that walking around and socializing is really exhausting This was my first SxSW experience and I’m still processing everything, but I can say that it was quite different than I expected. … Continue reading →

Putting Your Personal Stamp On That Positive Experience

by Ruby Marketing Communications

Pet peeve: Business owners that insist on clinging to archaic or poor business practices, and ignoring the important contributor to their success – their customers.  It’s a pretty straight-forward concept – invest in your customers, and they will invest in you.  Unfortunately, in an attempt to grasp that “competitive edge”, sometimes businesses can end up [...]

Twitter: To Auto DM or Not to Auto DM

by Ruby Marketing Communications

Lets talk a little about Twitter etiquette. More specifically, on auto DM (Direct Messages).  Whenever I follow someone new, and I am frequently sent a direct message thanking me for following, I always have mixed feelings about this.  Yes, it’s nice to know that this person wants to acknowledge every new follower, but it feels [...]

Spring fever and your customers

by Ruby Marketing Communications

I woke up yesterday morning, and heard birds chirping outside for the first time in months! It’s been a very long, cold, and dreary winter (not especially dreary, I have to admit, I just say this every year). I’m tired of lumpy sweaters and ugly snow boots, and the return of birds, combined with a [...]

Match Made Online – Beyond Dating

by Ruby Marketing Communications

If you’re using social media effectively, it feels a little like dating. Several of my friends have met, dated and married men they met online. In speaking with them on this topic, it became clear how similar dating relationships are with effective business relationships online. Therefore, if you want to take your business to the [...]

Your website sets the stage

by Ruby Marketing Communications

Before even setting foot in your business, your customer had most probably already scoped out the Internet for your website (as well as what other shoppers have to say about you).  Needless to say, your website, or whether you even have one, will be making that first impression.  Your online presence can ultimately affect your [...]

5 Bad Social Media Marketing Habits to Recognize and Fix

by Ruby Marketing Communications

We’re into the second week of the New Year. I’ve posted both my personal and professional goals (or resolutions – depending on which term you prefer) so now it’s time to focus on you. What are your New Years resolutions / goals for your business? If you’re thinking of or have recently attempted to jump into [...]

Twitteritis

by Ruby Marketing Communications

I’m self-diagnosing..I have Twitteritis. It’s not a bad thing if identified in the early stages so don’t worry, but beware; you might get it too. The condition is worsened by increased development of relationships on Twitter and can result in a time vacuum it not handled properly. If unmanaged, twitteritis can actually be damaging to [...]

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