Articles by rueckert advertising public relations

We provide results-driven advertising and public relations services to clients in the Capital Region and beyond ranging from strategic planning, collateral and broadcast production to Web/multi-media, direct mail and media relations. Our clients include energy, government, retail, manufacturing, high technology, financial, sports and healthcare organizations and companies.

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rueckert advertising public relations has written 19 articles for AdTalk

rueckert advertising public relations

Sun Powers "The Cloud" At New Latham Datacenter

by rueckert advertising public relations

APRIL 19, 2012Client TurnKey Internet unveiled its new 12,000-square-foot headquarters — housed in a former a U.S. Post Office — at a grand opening celebration yesterday. Datacenters are typically massive energy hogs, but the New York Tech Valley company has taken a proactive energy conservation role by purchasing and operating its own state-of-the-art facility featuring an [...]

Thanks for Putting Your Trust in Us!

by rueckert advertising public relations

MARCH 19, 2011In the annual list of communications firms released by The Business Review late last week, Rueckert Advertising & Public Relations posted another stellar year, ranking 5th in terms of total overall billings. We also led all Capital Region marketing firms in terms of media buying and posted a respectable 8th place showing for public [...]

Targeting Women for Healthier Families.

by rueckert advertising public relations

FEBRUARY 28, 2012In this day and age, women are the “go-to” person in most families in terms of work and running a household. Research has shown that women also make the majority of healthcare decisions not only for themselves, but also for their entire family. Rueckert Advertising recently partnered with St. Mary’s Healthcare in Amsterdam [...]

On Display

by rueckert advertising public relations

JANUARY 25, 2012Rueckert Advertising recently assisted Albany Law School, the oldest law school in New York and the oldest independent law school in the nation, with a large permanent display marking the 100th anniversary of Justice Robert Jackson’s graduation. Jackson ’12 served as U.S. Supreme Court Justice from 1941 and was the chief prosecutor for [...]

Hospitals Give New Life To Ad Budgets

by rueckert advertising public relations

DECEMBER 21, 2011Dean Rueckert, president of Rueckert Advertising and Public Relations, recently provided comment for a 12/22 article in The Business Review regarding the increase in advertising spending by area hospitals seeking to gain market share and margins in a time of shrinking reimbursement, declining admissions and health care consumerism. Read the piece here.

The Answer Is Blowing in the Wind.

by rueckert advertising public relations

DECEMBER 14, 2011Imagine an America where at least half of our electricity comes from renewable sources such as wind, solar, wave, and geothermal. It may sound impossible, but it’s not. Other countries, especially in Europe, are already on track to get there. Germany has set a goal of 45 percent renewable energy by 2030 and [...]

"Best in Show" Honors at 2011 PRSA Empire Awards.

by rueckert advertising public relations

OCTOBER 28, 2011The past week has been quite a buzz for those of us involved in marketing and promoting the annual Freihofer’s Run for Women road race (www.freihofersrun.com). Last Friday, PR Week, the nation’s premier publication for the public relations profession, highlighted our 2011 social media strategy, which helped organizers draw 4,816 participants, the largest [...]

PRWeek Highlights Rueckert Advertising, blue.0′s Run For Women Social Media Strategy

by rueckert advertising public relations

OCTOBER 27, 2011Loudonville, NY (October 31, 2011) — PRWeek, the nation’s leading publication for the public relations industry, recently highlighted Rueckert Advertising & Public Relations, Inc. and partner blue.0′s integrated social media strategy on behalf of the 2011 Freihofer’s Run for Women (www.freihofersrun.com). The six-month campaign resulted in the all-women road race drawing 4,816 runners, [...]

PRWeek Shines National Spotlight on Run for Women Social Media Strategy.

by rueckert advertising public relations

OCTOBER 21, 2011Rueckert Advertising & Public Relations and partner blue.0 were featured in the 10/21/11 edition of PRWeek, the nation’s leading trade journal covering the public relations industry. The story profiled our multi-faceted social media campaign that helped boost race participation by 23% over 2010: Freihofer’s Run for Women Connects Women Runners Through Social MediaTanya [...]

New Marriage Equality Act Raises Important Tax Concerns

by rueckert advertising public relations

SEPTEMBER 16, 2011It has been almost two months since New York became the sixth state in the nation to allow same-sex couples to head to the altar to take their wedding vows. The trailblazing Marriage Equality Act, which took effect on July 24, 2011, grants same sex couples the same legal rights as heterosexual couples [...]

Shedding Light on New York’s Accidental President

by rueckert advertising public relations

AUGUST 25, 2011Over the past year we’ve partnered with Albany Law School on an array of interesting media relations projects. Just recently we lined up interviews about a new book written by Paul Finkelman, the President William McKinley Distinguished Professor of Law and Public Policy and Senior Fellow, Government Law Center. Prof. Finkelman’s book, Millard [...]

Expanding Its Brand.

by rueckert advertising public relations

JULY 29, 2011Congratulations to long-time client Capital Bank, which held a groundbreaking Thursday, July 21st for a new branch at Newbury Plaza, one of the Capital Region’s newest strip malls. The bank, a division of Chemung Canal Trust Company, will relocate from 145 Wolf Road (Shoppers Park) to the new plaza (located at 65 Wolf [...]

Mad Men Commentary

by rueckert advertising public relations

JULY 21, 2011Although social media is generating a lot of buzz these days, traditional forms of media still remain highly effective for promoting your business or organization. In the July issue of Visions, the Albany-Colonie Regional Chamber of Commerce’s monthly newsletter, Rueckert Advertising & Public Relations, Inc. President Dean Rueckert comments on the most effective [...]

Agency Helps Shine Spotlight On State Broadcasters

by rueckert advertising public relations

JULY 11, 2011Late last month we provided media relations support for the New York State Broadcasters (NYSBA) annual Executive Conference, a two-day event for radio and TV professionals featuring industry presentations and a prestigious awards banquet. To maintain a steady stream of coverage leading up to the event, we created a strategic press release schedule [...]

Agency’s Creative Work On Behalf Of HESC Recognized.

by rueckert advertising public relations

JULY 7, 2011Rueckert Advertising & Public Relations’ creative work on behalf of longtime client, the Higher Education Services Corporation — the state agency that helps New Yorkers pay for college — has been recognized in two regional marketing competitions. On June 10th at Proctor’s Theatre in Schenectady, the agency brought home a first place award [...]

First 5K Accomplished! Thanks Freihofer’s Run for Women.

by rueckert advertising public relations

JUNE 10, 2011 By Linda Mather, Director of Marketing I did it! I ran my first 5K and loved every minute of it (well, maybe not every minute). The Freihofer’s Training Challenge prepared me for the event, and I was ready. My goal was to finish within 40 minutes and I came in at 38:59. [...]

Teasing Timbersports.

by rueckert advertising public relations

MAY 5, 2011As part of its ongoing PR support of SUNY Cobleskill’s 2011 centennial celebrations, Rueckert Advertising & Public Relations helped shine the spotlight on the college’s recent hosting of the STIHL TIMBERSPORTS Series (http://www.stihltimbersports.us/), the nation’s premier lumberjack competition, held at the Cobleskill Fairgrounds. Leading up to the two-day event, the agency secured print [...]

Agency Helps Launch Freihofer’s Junior 3K Run

by rueckert advertising public relations

MAY 2, 2011It’s Freihofer’s Run for Women time again, and this year — in addition to our advertising/PR duties on behalf of the prestigious 5K road race (slated for Saturday, June 4th) — we’ve been busy promoting the introduction of the event’s Freihofer’s Junior 3K Run, a competitive, timed 1.86-mile road race that will be [...]

Come Run With Me – Believe Me, I Need the Support

by rueckert advertising public relations

APRIL 27, 2011 By Linda Mather, Director of Marketing I now understand why the Freihofer’s Run for Women Training Challenge is called a “challenge.” I was hoping it would be the training “social event with my friends” but it’s not. It’s called a “challenge” because it’s difficult, and to be honest, I didn’t expect it [...]