Shane M. Liebler

Why You Need a Style Guide and How to Make One

by Shane M. Liebler

Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –… […]

4 Ways to Integrate VR in Your Destination Marketing Now

by Shane M. Liebler

It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy pushing headsets, those aren’t the only media tourism marketers can use right now. Facebook and YouTube recently introduced… […]

Turn Viewers into Visitors with Live Streaming

by Shane M. Liebler

Music, sports, arts and entertainment … everything is better live, even social media. YouTube, Periscope and others pioneered the live online video platform that Facebook promptly adopted and turned into an even larger phenomenon with its own service. Destination marketing is about selling experiences and live streaming is a particularly powerful tool to do just… […]