SMS Media

Do as I say…

by SMS Media

I’m just finishing up a PowerPoint that I’ll be presenting to a professional organization next week “Marketing and Advertising your Small to Mid-sized Business.”  And I’ll be telling them to keep their website content fresh with blogging and marketing content. Trouble is, my last blog entry was over a year ago!  Time to shake that […]

Even “traditional” media keeps changing. Now more than ever you need a media professional to advise your company.

by SMS Media

Fall TV Debuts Disrupted By Year-Round, Cross-Platform Viewing Wayne Friedman A little over half of consumers are not that concerned with the traditional, seasonal starting up of TV shows — typically in September. In surveying over 3,200 consumers, Videology, a TV-video technology advertising company, pointed to research indicating that 55% of consumers said the “season” […]

The Real Value of Sponsorships – Are you engaged?

by SMS Media

As a marketing consultant, I’m often asked to evaluate sponsorship opportunities for clients. We apply the usual criteria – exposure, promotional value, exclusivity, compatibility with the company’s brand. But what may be most important is sponsor engagement. I recently attended two events which featured sponsors. In one case the sponsoring companies were very present, well […]

Inbox Zero!

by SMS Media

So I’ve started working a new “system” of capturing, organizing and doing all of the things on my ever growing “to-do” list of life & work. The hardest thing has been capturing and taming the email inbox. It’s a never-ending stream of things that scream “Read me now” “Do something” “Answer me” Clamoring for my […]

We’re still watching TV, still in the traditional way

by SMS Media

The latest Cross-Platform Report from Nielsen shows Americans still watching traditional TV in the traditional way. On average, people spend 4-1/2 hours per day watching TV, and only about 20 minutes of that is spent watching time-shifted TV on their DVR. The growing trend is media multi-tasking, with about 40% using smartphones or tablets while […]

Mickey’s Medicine

by SMS Media

Those of you who know me know about my two rescue Chihuahuas.  Mickey, the senior one, takes medication every day.  Last night, after a very long day of back to back meetings, I realized I needed to go get him a refill.  I didn’t feel like going back out, but I piled the dogs into […]

TV plus Social

by SMS Media

A new study by Forrester Research shows that social media is changing the way audiences engage with TV. Led by Generation X and Generation Y, audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends. There are new platforms that enable TV networks to grow […]

Do you click on Facebook ads? If so, you’re not alone!

by SMS Media

    Facebook ads are becoming more popular among consumers: Ad impressions grew  47% in the fourth quarter over 3Q11 levels, while ad clicks increased 105% over  the same period. Moreover, Facebook ad quality appeared to improve in 4Q11 with consumers  clicking on ads at a rate 27% higher, on average, than in the previous […]

Timing is everything

by SMS Media

This is the next installment in my series, “The 10 Questions” – 10 basic questions to ask as you develop your marketing communications program. As we get into the next few questions, you’ll see that I’m assuming you have a certain level of information and actionable data about your business and your prospects, and how and when […]

“Stay hungry, stay foolish”

by SMS Media

“Remembering that you are going to die is the best way I know to avoid the trap of  thinking you have something to lose.   You are already naked.  There is no reason not to follow your heart. Stay hungry. Stay foolish.”  – Steve Jobs