Articles by Stratejus

Strategy, design and development of highly effective websites. Stratejus is a specialist in custom web design, multimedia development (Flash and JavaScript) and assists clients with every aspect of website projects from conception to launch. Services include HTML/CSS development, content management systems, animated slide shows and web components, WordPress, database applications and eCommerce solutions.

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Phone #: 585-598-6627

Stratejus has written 9 articles for AdTalk

Stratejus

Moving Beyond Mobile-Friendly Websites

by Stratejus

By automatically re-directing smartphone visitors to the mobile website, streamlined content can target their needs while also providing a link to the full site. All of our websites are designed to be “mobile-friendly” but now Stratejus has introduced a new design approach that increases the effectiveness of sites viewed on smartphones. By displaying a mobile [...]

Website Multimedia Creates “30 Second Elevator Speech”

by Stratejus

Your website is your company’s face to the world, revealing who you are and what you offer. Properly designed, it’s both your greatest repository of published information and your 30 second elevator speech. One of the greatest challenges of any website is how to quickly deliver an accurate, unique first impression of what your company does [...]

Next Step Marketing Collaboration

by Stratejus

Stratejus has expanded its team to include strategic partners that work with us to provide broader, more potent solutions. Now, we offer a full set of multidisciplinary skills in marketing strategy, creative design and web development. Click here for a brochure that highlights this collaboration. Al Presher, President of Stratejus; Ignition Consulting CEO Randal Simonetti; and Mike [...]

NSA Kentucky Simplifies Web Updating

by Stratejus

Website design links to eSpeakers database and simplifies web content updates. Home page highlights member directory and topics. The Kentucky Chapter of the National Speakers Association (www.nsakentucky.org) has a new custom-designed site that makes it easier to manage the profiles of the speakers in their chapter, publicize events, accept payments for events using PayPal and [...]

Personalized URLs Boost Response

by Stratejus

College increases prospective student response rates using personalized URLs and customized content. View Screenshot Gallery A Prospective Student website developed for Houghton College uses personalized URLs, variable data printing and customized web pages to boost direct marketing response rates and drive website traffic (http://explore.houghton.edu/). Personalized Marketing A key component of this project is the use [...]

Strategy: The Key to Victory on the Web.

by Stratejus

Effective internet marketing starts with a vision of how the web fits into your overall strategic plan. The most important step of a website and website design is to develop an internet marketing strategy. This seems simple enough, but you would be surprised at the number of executives and marketing people that move forward with [...]

Web Redesign Makes Cheesecake the Star

by Stratejus

Integrated Flash component allows user to easily explore Cheesy Eddie’s product line-up. When we set out to redesign the Cheesy Eddie’s website (www.cheesyeddies.com), we knew the cheesecake itself needed to be the star. With more than 20 swirled and infused flavored cheesecakes, plus a line-up of “Over the Top” cheesecakes with names like “Oreo Explosion”, [...]

On Web Design and Screen Resolution

by Stratejus

When over 95% of web users today have monitors with a resolution of 1024×768 or higher, why are we still designing websites for 800×600? The answer is the tide is shifting, and taking advantage of the higher screen resolutions is now one factor to consider when you redesign your website. Screen resolution market share in [...]

Welcome to Digital MarCom

by Stratejus

Marketing and communications in a digital world has resulted in unbelievable changes in the last few years, and it’s not over yet by a long shot.   That’s why our Digital MarCom blog is focused on perspectives, advice and opinions about how technology is impacting marketing strategy, design, print, website and new media development.  We hope [...]