Articles by Take 2 Visual Media

Take Two Visual Media is a full service video production company that produces videos for clients around the country and around the world. With over 15 years experience in the video industry we can do as much or as little as your project needs.

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Take Two Visual Media has written 18 articles for AdTalk

Take 2 Visual Media

Hiring "Professionals"

by Take 2 Visual Media

What does it mean to hire a “professional”? Would you trust the guy next door to re-wire your house because he owns a drill and pliers? I have a tool chest chock full of different gadgets from the typical hammer and screwdriver to a stud finder, laser level and chalk line..among many other things that [...]

Going Viral

by Take 2 Visual Media

In a conversation this morning with a client, I was told that they wanted to produce a “viral video”. We’ve all heard the term, and who wouldn’t want to produce a video that is ultimately seen by millions of people? But throwing around a term like “viral video” has become as innocuous as the term [...]

Are you "Winning"?

by Take 2 Visual Media

Thanks to the ever entertaining Charlie Sheen, America has gotten a taste of some great one liners such as “Tigers Blood”, “Adonis DNA” and the pithy but poignant “winning” among others. Although it was only just over a month ago that Mr. Sheen was dominating every facet of media, it seems like ages ago since [...]

Are you "Winning"?

by Take 2 Visual Media

Thanks to the ever entertaining Charlie Sheen, America has gotten a taste of some great one liners such as “Tigers Blood”, “Adonis DNA” and the pithy but poignant “winning” among others. Although it was only just over a month ago that Mr. Sheen was dominating every facet of media, it seems like ages ago since [...]

How much does a video cost?

by Take 2 Visual Media

It’s a long-running joke in the video production industry as we get this question more often than you might think. A potential (or even long standing) client will call or see us at a business event and say something like, “I’d like to get a video produced…how much does it cost?” There are so many [...]

How much does a video cost?

by Take 2 Visual Media

It’s a long-running joke in the video production industry as we get this question more often than you might think. A potential (or even long standing) client will call or see us at a business event and say something like, “I’d like to get a video produced…how much does it cost?”There are so many variables [...]

Are you getting a good ROI on your company’s use of Social Media?

by Take 2 Visual Media

When people think of investments, especially in terms of Return on Investment, typically you think of an investment in monetary terms. In the case of your company’s use of social media you may think you don’t have a large monetary investment in your use of Facebook, LinkedIn, Twitter, etc…but you, or your company in fact [...]

Are you getting a good ROI on your company’s use of Social Media?

by Take 2 Visual Media

When people think of investments, especially in terms of Return on Investment, typically you think of an investment in monetary terms. In the case of your company’s use of social media you may think you don’t have a large monetary investment in your use of Facebook, LinkedIn, Twitter, etc…but you, or your company in fact [...]

The Lost Art of the Site Survey

by Take 2 Visual Media

In the world of video production, in recent years especially, the term “pre-production” seems to be a term we are hearing less and less of, and that is unfortunate. Not too long ago, just before the social media rage and instant….everything, clients would call, we would meet (sometimes multiple times) about a project and then [...]

The Lost Art of the Site Survey

by Take 2 Visual Media

In the world of video production, in recent years especially, the term “pre-production” seems to be a term we are hearing less and less of, and that is unfortunate.Not too long ago, just before the social media rage and instant….everything, clients would call, we would meet (sometimes multiple times) about a project and then we [...]

Using video in your company’s social media marketing

by Take 2 Visual Media

The great thing about producing a video as a part of your company’s marketing plan in the modern age is that there are so many venues for you to showcase your video. Back when I started in this business (waaayyyyy back in 1994) there was one outlet for a corporate video. After spending thousands of [...]

Using video in your company’s social media marketing

by Take 2 Visual Media

The great thing about producing a video as a part of your company’s marketing plan in the modern age is that there are so many venues for you to showcase your video. Back when I started in this business (waaayyyyy back in 1994) there was one outlet for a corporate video. After spending thousands of [...]

How your company comes across on video

by Take 2 Visual Media

I recently sat down at a meeting with a large company that produces a high-end product. The company wants to produce a video that will showcase the quality of their product while giving the viewer a behind the scenes look at what goes into making it.As a producer, my job is to learn as much [...]

How your company comes across on video

by Take 2 Visual Media

I recently sat down at a meeting with a large company that produces a high-end product. The company wants to produce a video that will showcase the quality of their product while giving the viewer a behind the scenes look at what goes into making it.As a producer, my job is to learn as much [...]

Know your video format

by Take 2 Visual Media

I recently was on a production where the client wanted the shoot to be in 4:3 (more on that later) letterbox format. Consumers have become familiar with letterbox of course from DVD’s and commercials that have the black bars on the top and bottom of the frame. This gives a commercial a more cinematic look. [...]

Know your video format

by Take 2 Visual Media

I recently was on a production where the client wanted the shoot to be in 4:3 (more on that later) letterbox format. Consumers have become familiar with letterbox of course from DVD’s and commercials that have the black bars on the top and bottom of the frame. This gives a commercial a more cinematic look. [...]

What to consider when producing a video or commercial

by Take 2 Visual Media

The world of video and film production has changed dramatically over the last few years. As little as five years ago if you wanted a quality video production to market your company, musical band or product you would have to spend hundreds of thousands of dollars to produce a professional video then many thousands more [...]

What to consider when producing a video or commercial

by Take 2 Visual Media

The world of video and film production has changed dramatically over the last few years. As little as five years ago if you wanted a quality video production to market your company, musical band or product you would have to spend hundreds of thousands of dollars to produce a professional video then many thousands more [...]