Articles by The Write Signal Communications

Chris White a freelance copywriter and public relations consultant who specializes in creative, thoughtful communications for nonprofit organizations and small businesses in and around Rochester. Crafting an original message so that it smoothly reaches its audience is the talent he bring to a client's in-house resources.

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The Write Signal Communications has written 20 articles for AdTalk

The Write Signal Communications

Cowboys & Native Americans: The Politically Correct Wrong Signal

by The Write Signal Communications

I came across this messaging monster in a costume store recently. Like most trends in messaging, it doesn’t take long before something that began with good intentions becomes, well, just pointless. Being informed and sensitive about Native American culture past and present is something I think is important. However, if we’re going to just replace [...]

Message Farming Tip #3: Plan Your Land

by The Write Signal Communications

Today we’ll look at why the pacing and timing of your marketing communications is so important. How planning land works on a real farm Planning out land in farming is how farmers think ahead about what crops they’ll grow on specific fields, and at what time of year. This helps them make the most of [...]

This Week’s Wrong Signal Review: Chipotle Mexican Grill’s New Newsletter

by The Write Signal Communications

There’s something about newsletters, even the very mention of the word “newsletter,” that comes dangerously close to saying boooring. That’s not to say that I don’t like them – they’re my bread and butter as communications writer, my favorite kind of project. But I do wonder about the general survival of the newsletter. That’s why [...]

Message Farming Tip #2: Diversify Your Crops

by The Write Signal Communications

What crops will you grow? You may not be able to see or hold messages, but they are as real as the tomatoes, cukes, and zukes you would sell at the local market. And, likewise, if your messages are limp and full of holes, no one’s going to buy them. If your organization is up [...]

The Wrong Signal: Google ebooks Direct Mailing

by The Write Signal Communications

Ever since Google made its debut into the advertising world during the 2010 Super Bowl, we’ve all seen billboards, print ads, and other attempts to promote the web giant’s ever-growing services through non-digital formats. Today I received the direct mailing piece, pictured below, from Google ebooks. And, although it’s Google, I am giving it the [...]

The Wonderful World of Messaging: Choosing the Write Soil

by The Write Signal Communications

You already know that nothing grows on bad land. Soil that’s rich in nutrients helps ensure healthy, succulent messages. You also want to make sure that it allows for good drainage, otherwise your messages will get drowned out. Think of the soil as the talent behind your messaging. Strong, effective messages depend on the people [...]

Grant Awards Ceremony Shines Light on Commitment to Arts & Culture in Rochester

by The Write Signal Communications

Last Friday morning, I had the pleasure to attend the Community Arts Grants Award Ceremony held at the Arts & Cultural Council for Greater Rochester. I was there to receive the grant awarded to the Reel Mind Series on behalf of Ruth Cowing and Herb Katz, who founded the Series in 2009 and continue to [...]

Welcome to the Wonderful World of Messaging Farming

by The Write Signal Communications

I’ll be honest. Sometimes (i.e. every February) I feel that life as a freelance marketing writer is more trouble than it’s worth. When this happens, I start daydreaming about other occupations. One I always come back to is farming. You know, getting a little piece of land and working it myself. Making what I do [...]

Community Forum Puts Focus on Secure Futures for Individuals with Disabilities

by The Write Signal Communications

Parents of children with disabilities and the professionals who work with them were invited to attend a community forum last Wednesday at the Monroe Country Club in Pittsford, entitled “Living with Disabilities: How to Cope, Plan and Live.” This served as an opportunity for the event’s hosts, Easter Seals New York and Financial Architects-MassMutual, to [...]

What is ‘messaging’?

by The Write Signal Communications

A new word for a new year One day it just made perfect sense: messaging. “I do messaging” sounds a lot neater than “I help small businesses and nonprofits organize and develop communications for marketing and pr purposes.” I’m introducing a simple sentence to create a dialogue. I’m fairly certain – unless my audience is [...]

Academy Award Winner Gives Face to Schizophrenia

by The Write Signal Communications

Rochester, NY, June 24, 2010 – “Schizoid,” “crazy,” and “psychotic,” these words express only one of many challenges an individual with schizophrenia faces. “Extremely affecting” – New York Times “Truly unique…a remarkable piece of cinema verité!” – Film Journal John Cadigan was diagnosed with the mental illness when he was 21, at which point he [...]

Daughter Faces Father’s Schizophrenia in Powerful, New Documentary

by The Write Signal Communications

Rochester, NY, June 11, 2010 – Without the proper support, an estranged, troubled relationship is common for children who have a parent with severe mental illness. On June 15th, The Reel Mind Series 2010 presents its second film, Unlisted: A Story of Schizophrenia, a documentary that follows a daughter’s attempts as an adult to reconnect [...]

Personal Drama ‘Living with It’ Opens 2010 Reel Mind Film & Theatre Series

by The Write Signal Communications

Rochester, NY, April 22, 2010 – Recovery from mental illness is much more difficult when a person faces the negative social and personal stigma that often come with it. Debuting in 2009, the Reel Mind Series first set out to address this problem by presenting a selection of films that gave voice to mental healthcare [...]

Diabetes: The Community Development Perspective

by The Write Signal Communications

Culture often comes before plain fact. A shopper chooses a certain pair of shoes. They’re not a robot, so their choice is not purely practical – it’s about more than the cost or how long the shoes will last. There are ‘invisible’ influences, such as their taste in style, what friends or family will think [...]

Screening Mental Health: The 2010 Reel Mind Film Series

by The Write Signal Communications

Plug the words “mental” and “health” into the mystical algorithm of popular culture and what often appears is an individual in an extreme situation. Sometimes it’s someone living far from what we might consider a “normal” life, but despite that challenge, they carry with them the gift of genius, whether it’s musical, artistic or mathematic. [...]

Valentine’s Day? It’s a nice excuse.

by The Write Signal Communications

Since I tend more towards the objective, I can’t be too honest here about what I think about Valentine’s. I’ll just say that it lacks the historical import of others and stinks more of a 1950s marketing agency desk than some long-held tradition originating in some far off time and place. Being that as it is, I [...]

News Alert: Community Forum at George Eastman House Summary

by The Write Signal Communications

Rochester, NY – A community forum was held last night at the George Eastman House, using its recent ‘Picturing Rochester’ exhibition to creatively encourage a discussion about community in Rochester. Before the panel discussion began, Eliza Kozlowski, Director of Communications and Visitor Services at the world-renowned archive and museum of the photographic and film image, [...]

Much to My Delight: Donuts Delite Everybody

by The Write Signal Communications

I recently read a Facebook post on the Landmark Society of Western New York’s fan page that featured a building that had made a huge impression on me only a few days earlier: the Historic Donuts Delite Building. Silver-chromed with glass curving in a shine all over the building, this was a donut shop that [...]

The Rochester Public Market: Old School Is the New School

by The Write Signal Communications

First opened in 1827, the Rochester Public Market is the oldest continually operating market in the United States. When I first heard about it, I had to see it. Markets fascinate me. And when I am in a new place (I moved to Rochester in September last year), the first thing I look for is [...]

The Write Signal Blog is up and running!

by The Write Signal Communications

Welcome to the first post of The Pollinator. Through this blog, I hope to connect my own experience living in Rochester ( I moved here in September of this year) with the kind of work I do ( marketing communications). Rochester is an amazing city with a rare spirit of pride that people of all [...]