Tipping Point Communications

Find Your Business Focus in Different Types of Groups

by Tipping Point Communications

There are several ways businesses can use focus groups to gain valuable insights and solve problems, test new ideas, identify the needs of target customers and more.

Instacart’s Research: Listen to Your Employees.

by Tipping Point Communications

Living in Western New York means shopping at Wegmans. If you’re like me, most of your shopping happens there. We may use other retail locations, but our collective hearts remain with the locally headquartered, best-place-to-work, family-owned supermarket.

Breaking Records with Flamingos? You Heard Right.

by Tipping Point Communications

Tipping Point Celebrates Buffalo PR Award Wins

by Tipping Point Communications

Tipping Point Communications is excited to share that it received four awards at the Excalibur Awards held recently by the Buffalo Chapter of the Public Relations Society of America at The Tralf Music Hall in downtown Buffalo.

Tipping Point Wins Public Relations PRism Awards

by Tipping Point Communications

The public relations team at Tipping Point Communications is excited to have earned four awards for our work during the annual Prism Awards held by the Public Relations Society of America Rochester Chapter. Public relations professionals from across the area came together to celebrate their clients and each other at The Wintergarden by Monroe’s in […]

Get A Laser Focus Without the “Group” Thinking

by Tipping Point Communications

The Top 5 Reasons to Hold A Focus Group

by Tipping Point Communications

“We are surrounded by data, but starved for insights.” – Jay Baer, business strategist & author Insights serve as the fuel for smart marketing campaigns, effective internal communications, and important product and organizational changes. Listening directly to your most important audiences is the best way to gain meaningful insights.

Getting Started with Audience Targeting

by Tipping Point Communications

Who are the people you’re trying to reach? Why are you trying to reach them? How will you reach them? What do you want them to do once you reach them? These are important questions that every marketer should ask themselves before distributing a message. We’re discussing why understanding your audience is critical to campaign […]

Social Campaign Boosts Numbers in a Big Way for Nonprofit

by Tipping Point Communications

Much of the work needed to create a successful social media campaign for The Education Trust – New York’s school workforce diversity project had been completed before the first post ever went live. The statewide nonprofit, a regional off-shoot of a group backed by The Gates Foundation and started by former U.S. Secretary of Education […]

Your Recipe for Effective Video Content

by Tipping Point Communications

What’s the recipe for addictive video content? Well, sometimes the ingredients are complex, and sometimes they’re simple, but they’re usually displayed right on the screen with a little jingle as the BuzzFeed Tasty team is whipping up not only decadence, but their next viral video. The new-media digital publisher has blazed new trails and it’s […]

Playing Favorites & Not Afraid to Admit it

by Tipping Point Communications

Picture it. The Poe Family dinner table.  Any night of the week.  7:10PM.  There’s chatter about how days have gone, who is feeding what to the dog, how much homework there is to do and usually a bed time negotiation.  Pat Sajak is just finishing up the first round of Wheel of Fortune and is […]

Identifying Your Audience: Skilled Nursing Homes

by Tipping Point Communications

One of the most difficult questions to answer, for clients, and even marketers sometimes: how do we identify the correct target audience? The knee-jerk reaction to the question “who do you want to reach?” is often “everyone”, but this is just not feasible. We’ve unpacked the steps that we take to identify a target audience […]

Facebook and Your Elected Officials

by Tipping Point Communications

“Contact your elected official.” How many times have we heard that phrase since November 2016?  Have an issue with a social injustice? No problem, just contact your elected official.  Don’t like what’s happening in Washington, D.C.? Share your thoughts by emailing your elected official.Now, Facebook is making it easier to have your voice be heard.

Tipping Point Spotlight: Tina Latimer

by Tipping Point Communications

Job title? Executive Assistant to the CEO and President Why Tipping Point? Tipping Point Communication was a good fit for me because I have a deep passion for marketing and communications. In my role, I assist the CEO Michelle Ashby and President Barbara Pierce with scheduling, coordinating events, help with presentations and Human Resource-related projects.

Long Flights, Missing Bags and Delta’s Powerless Social Media

by Tipping Point Communications

It was the seventh day of a dream vacation to Italy, roughly 4,300 miles from Rochester, and I was still wearing borrowed clothes from my travel companion. An evening gown, makeup kit, undergarments and other items neatly packed in my luggage were somehow lost by Delta Airlines. I was left to borrow many things from […]

FCC Changes Poised to Reshape the Media Landscape

by Tipping Point Communications

On October 24, 2017, the FCC voted 3-2 to eliminate the main studio rule, which has been in place for almost eight decades. This rule required local TV and radio broadcasters to maintain a physical studio location in their community, or primary local coverage area. The change is largely attributed to the continued rise of […]

Tipping Point Named to Rochester’s Top 100

by Tipping Point Communications

Tipping Point Communications – a full service communications agency founded 12 years ago – has made the Greater Rochester Chamber of Commerce’s Top 100 list ranking companies for the largest amounts of growth over a three-year period. The agency landed at No. 34 on the list.