Tipping Point Communications

America’s Game: What You Need to Know About Advertising During the Super Bowl

by Tipping Point Communications

Across the entire history of television in the United States, from 1912 (when the world’s first television station began broadcasting), to the present day, it is incredible to consider the amount of programming and historic events that has been broadcast directly into our living rooms. It is somewhat surprising and yet somehow so wonderfully American […]

Google’s Responsive Search Ads: Everything You Need to Know

by Tipping Point Communications

Responsive search ads are a new ad format that allows advertisers to create digital ads with multiple headlines and descriptions that respond to a user’s search in Google. In testing, Google says using machine learning to test multiple sets of ad creative can increase clicks by up to 15 percent.

Time to Get Real: How Augmented Reality is Shaping Brand Engagement

by Tipping Point Communications

When The Jetsons animated sitcom debuted in 1962, their futuristic world of flying cars, videophones, conveyor belt sidewalks and robot housekeepers shared a humorous and optimistic perspective on a family’s daily life in the year 2062. Viewers enjoyed the exploits of George and Jane Jetson along with their children Judy and Elroy, housekeeper Rosey, and […]

8 Tips to Improve Your Google Responsive Search Ads

by Tipping Point Communications

Responsive search is a new format that lets advertisers create an ad with multiple headlines and descriptions that respond to a user’s search in Google. Google uses machine learning to test different combinations of the ads and learn which combination performs best. The new format is part of Google’s push toward leveraging artificial intelligence to […]

Increasing Engagement: What Makes People Click?

by Tipping Point Communications

As marketers increase their commitment to content marketing and driving qualified leads to their websites, it is critical to understand how to encourage audiences to action. Ultimately, we want them to engage, whether that’s a “like,” a download or a sign-up. So what drives people to people “click”?

Morality & Legacy in Star Wars

by Tipping Point Communications

When it comes to morality, it doesn’t get much more clear-cut than the iconic tale of adventure, heroism, and complicated family history that is Star Wars.

Audio Marketing Insights: Move Over Pandora!

by Tipping Point Communications

While Pandora has long been the go-to for online radio, market forecasts predict that Spotify will outpace Pandora in listeners by 2022. Pandora’s user base has been slowly declining over the last several years, while Spotify has been growing by leaps and bounds. In 2018 alone, Spotify’s user base saw double-digit growth.

The Future of Search Engine Marketing

by Tipping Point Communications

How we search for things online is changing right in front of our eyes. As we move into 2019, we will continue to see search evolve while advertisers scramble to keep up. From desktop, to mobile, to voice, the search engine landscape is constantly being disrupted to provide us with better, quicker answers from any […]

2018 IAAPA Attractions Expo: Safety and Security Seminar Takeaways

by Tipping Point Communications

Continuing our education in our client’s field of work is an important part in delivering strategic guidance, especially for crisis communications. As my mentor Barbara Pierce always says about crisis –the worst thing that can happen to an organization is suffering reputational damage because of an issue that should have been foreseen and easily prevented […]

2018 IAAPA Attractions Expo: the Cool, the Weird and the Next Level

by Tipping Point Communications

As an agency with a focus on crisis communications, with many clients in the amusement park, tourism, and entertainment industries, we’re always seeking opportunities to expand our industry knowledge, share our expertise and build exciting new relationships. This year, we attended the International Association of Amusement Parks and Attractions’ (IAAPA) Annual Attractions Expo in Orlando, […]

The ABCs of Disruption

by Tipping Point Communications

The dictionary defines disruption as problems or disturbances that interrupt an event, activity or process. While often viewed as annoyances and interferences, disruptions are increasingly recognized as benefiting marketers, workplaces and even individual careers, serving as sources of creativity and innovation.

5 Tips For A Home Run Media Pitch

by Tipping Point Communications

A high-level view of this important media tactic.

Don’t Let Politics Run Your Media Campaigns

by Tipping Point Communications

Navigating the woes of priority election coverage.

Media Expertise at FutureView Provides New Perspectives

by Tipping Point Communications

What we learned from this world leader in machine learning technology.

Building Confidence In The Boardroom

by Tipping Point Communications

Untangle your acronyms! CRM vs CMS

Inbound Marketing For The Finance Industry

by Tipping Point Communications

5 Reasons To Create An Inbound Strategy For A Financial Institution

Planning A Grand Opening, Special Event or New Location?

by Tipping Point Communications

Here’s how Tipping Point recently helped two franchises make their mark.

Planning A Grand Opening, Special Event or New Location?

by Tipping Point Communications

Here’s how Tipping Point recently helped two franchises make their mark.

Find Your Business Focus in Different Types of Groups

by Tipping Point Communications

There are several ways businesses can use focus groups to gain valuable insights and solve problems, test new ideas, identify the needs of target customers and more.

Instacart’s Research: Listen to Your Employees.

by Tipping Point Communications

Living in Western New York means shopping at Wegmans. If you’re like me, most of your shopping happens there. We may use other retail locations, but our collective hearts remain with the locally headquartered, best-place-to-work, family-owned supermarket.