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Tipping Point Communications

Tipping Point Communications

What PPC Managers Need to Know to Start the New Year Off Right

by Tipping Point Communications

The start of any year is exciting. Individuals set new goals and ambitions, and it’s a time for companies to secure new business, or launch new marketing campaigns.  Whether you’re a PPC manager, an in-house marketer, or a business owner, there are a few things about PPC campaigns you should be aware of this year, […]

Four Trends PR Pros Should Follow in 2020 to Maximize Success

by Tipping Point Communications

Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now.

Five Key Takeaways from the 2019 IAAPA Expo

by Tipping Point Communications

As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida.

How to Set SMARTer Marketing Goals for 2020

by Tipping Point Communications

As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.

4 Things to Test Before Sending Out Your Next Email Campaign

by Tipping Point Communications

For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]

Three Ways Attraction Marketers Can Increase Foot Traffic this Holiday Season

by Tipping Point Communications

With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.

Three Ways to Overcome the Challenges of PR in Higher Education

by Tipping Point Communications

Believe it or not, being a marketer in the world of higher education comes with its own unique set of challenges; while the fundamentals of public relations at colleges and universities are similar to those of other organizations and businesses, higher ed PR pros must constantly work to juggle different messages for different departments across […]

Three Ways to Make Your Bank Stand Out in Today’s Digital Market

by Tipping Point Communications

The banking landscape is changing. Fast.

The Trifecta of Transparency in the Ad Agency World

by Tipping Point Communications

In a recent agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

6 Ways Top DMOs Dominate Paid Search for Their Destination

by Tipping Point Communications

If you want to generate leads and drive attendance to your destination, Google Ads is the place to do so. Utilizing paid search and remarketing capabilities with Display, desination marketers can get in front of their potential and current customers at every step of the marketing funnel. Although Google Ads is very effective for marketing […]

Three Ways to Thrill Theme Park Visitors with Authentic Content

by Tipping Point Communications

As the internet continues to get cluttered with paid content and sponsored advertisements, it’s becoming more difficult for attraction marketers—and brands, in general—to connect with their potential customers.

How to Create a More Meaningful Persona for Your Next Media Buy

by Tipping Point Communications

Media buying strategy depends on many things. At its simplest state, the strategy behind a media buy is intended to connect the right audience with the advertiser’s message. There is a lot of data available to media buyers (rates, ratings, impressions, first or third-party data, ComScore, Nielson), but for media buyers to build the most […]

2019 Industry Awards Recap: Tipping Point Takes Home 14

by Tipping Point Communications

That’s a wrap!

Why I Told My Employees #WhatKeepsMeUp

by Tipping Point Communications

In last month’s agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

Strategies and Tactics for Weather-Triggered Advertising

by Tipping Point Communications

The world of digital is all about targeting. Our ability to become as precise and narrow, the better. For example, digital media buys can target by demographics and psychographics, behavioral and contextual factors:

The Missing Ingredient That Cost Pepsi, Bloomingdale’s and Bud Light Millions…and Hurt Their Reputation

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

3 Creative Concepts That Could Have Been Saved By Focus Groups

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

2019 Google Ad Budget Guide: More Traffic, Opens and ROI

by Tipping Point Communications

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

9 Dos and Don’ts of Managing Google Search Ad Campaigns

by Tipping Point Communications

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

3 Insights from the 2019 TV Upfronts That Will Help You Crush Your Fall Media Buy

by Tipping Point Communications

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

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Diag| Considering item [http://www.kckratt.com/general/blog/article:10-02-2017-12-45pm-real-people-real-stories-environmental-portraits/] "Real people... Real Stories.  Environmental Portraits"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:06-28-2017-3-45pm-product-photography-azek-deck-and-railings/] "Product photography...Azek deck and railings"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:04-06-2017-10-45am-industrial-photography-columbus-mckinnon/] "Industrial Photography...Columbus McKinnon"

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Diag| Polling feed [http://feeds.feedburner.com/FishAndCrown]
Diag| Considering item [https://fishandcrown.com/?p=1581] "Films Condensed"
Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"
Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"
Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"
Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Diag| Considering item [https://fishandcrown.com/2016/12/13/499/] "Booyah Patrol"
Diag| Considering item [https://fishandcrown.com/2016/11/15/nice-spotify/] "Nice Spotify"
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"

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Diag| Polling feed [https://displaysanddesigns.wordpress.com/feed/]
Diag| Considering item [http://displaysanddesigns.wordpress.com/2019/01/08/our-gift-to-you%f0%9f%8d%be-2/] "Our Gift to YOU!🍾"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1862] "Empire State Honey Producers Association at the NYS Fair!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1846] "Happy 716 Day!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"

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Diag| Polling feed [http://paulinebartel.com/blog/feed/]
Diag| Considering item [https://paulinebartel.com/blog/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/blog/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/blog/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/blog/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/blog/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/blog/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/blog/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/blog/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/blog/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/blog/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"

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Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
Diag| Considering item [https://blassmarketing.com/?p=1913] "Five Tips to Improve Your Marketing Communications Activities"
Diag| Considering item [http://blassmarketing.com/?p=1797] "Having an Image Library is a Smart Idea"

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Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [http://abcideabased.com/?p=6228] "How Streaming Is Leading Advertising Strategy in 2020"
Diag| Considering item [http://abcideabased.com/?p=6213] "Graphic Design Trends Going Into 2020"
Diag| Considering item [http://abcideabased.com/?p=6205] "2020 Brings New Ideas to Consider Within Your Video Production"
Diag| Considering item [http://abcideabased.com/?p=6130] "Instagram Is Getting Rid of What?"
Diag| Considering item [http://abcideabased.com/?p=6118] "What DMOs Should Do About Google Travel"
Diag| Considering item [http://abcideabased.com/?p=6030] "5 Emotional Intelligence Traits That Make Social Posts Resonate"
Diag| Considering item [http://abcideabased.com/?p=5969] "Facebook Adds Hurdle to Targeted Ads"
Diag| Considering item [http://abcideabased.com/?p=5937] "Influencers Are ‘Taking Over’"
Diag| Considering item [http://abcideabased.com/?p=5930] "Summer Marketing Challenges and How to Beat the Blues"
Diag| Considering item [http://abcideabased.com/?p=5868] "The Value of 8 Seconds and Other Takeaways from NAB 2019"

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Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"

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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
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Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurgenow.com/?p=8633] "The Cost of Recruiting Manufacturing Employees"
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Diag| Considering item [https://websurgenow.com/?p=3943] "8 Types of Advertising Agencies and How To Choose One"
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Diag| Considering item [https://websurgenow.com/?p=7485] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
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Diag| Considering item [https://websurgenow.com/?p=7470] "What Is It Like to Work with a Marketing Agency? [Article + Infographic]"
Diag| Considering item [https://websurgenow.com/?p=5740] "What We Learned From Content Marketing World Conference"

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