Tipping Point Communications

How to Create a More Meaningful Persona for Your Next Media Buy

by Tipping Point Communications

Media buying strategy depends on many things. At its simplest state, the strategy behind a media buy is intended to connect the right audience with the advertiser’s message. There is a lot of data available to media buyers (rates, ratings, impressions, first or third-party data, ComScore, Nielson), but for media buyers to build the most […]

2019 Industry Awards Recap: Tipping Point Takes Home 14

by Tipping Point Communications

That’s a wrap!

Why I Told My Employees #WhatKeepsMeUp

by Tipping Point Communications

In last month’s agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

Strategies and Tactics for Weather-Triggered Advertising

by Tipping Point Communications

The world of digital is all about targeting. Our ability to become as precise and narrow, the better. For example, digital media buys can target by demographics and psychographics, behavioral and contextual factors:

The Missing Ingredient That Cost Pepsi, Bloomingdale’s and Bud Light Millions…and Hurt Their Reputation

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

3 Creative Concepts That Could Have Been Saved By Focus Groups

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

2019 Google Ad Budget Guide: More Traffic, Opens and ROI

by Tipping Point Communications

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

9 Dos and Don’ts of Managing Google Search Ad Campaigns

by Tipping Point Communications

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

3 Insights from the 2019 TV Upfronts That Will Help You Crush Your Fall Media Buy

by Tipping Point Communications

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

The 2019 Broadcast TV Upfront is in the Books – Here’s What You Need to Know

by Tipping Point Communications

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

5 Reasons You Should Hire an Agency for Marketing Communications

by Tipping Point Communications

Should your business hire a marketing communications agency, or handle your marcom in-house? This is a critical decision for every business and one that is vital to success. There are certainly pros and cons to both, but if you want to grow your business, hiring an agency to handle your marketing is the right choice. […]

3 Ways To Improve Your Brand’s Storytelling

by Tipping Point Communications

Once upon a time… there were advertisers and PR professionals who knew how to engage audiences, nurture customers through a sales funnel, and leverage the art of storytelling… all without today’s overwrought jargon.

Nielsen TV Ratings Shifts Every Advertiser Should Be Aware of in 2019

by Tipping Point Communications

In the fall of 2016, Nielsen announced that it was finally doing away with the antiquated paper diary system that it had been using for the past 60 years. The old system, in which Nielsen sent diaries to families in each DMA and asked them to hand-record all programming watched by all members of the […]

6 Common Digital Marketing Mistakes Local Businesses Should Avoid

by Tipping Point Communications

Digital marketing has armed businesses with many meaningful ways to get in front of potential and current customers. With so many digital marketing options available, however, it’s easier to make mistakes—the room for error is small and time to fix errors is usually limited. Here are six common mistakes to avoid in your digital marketing […]

Is Your Brand Ready for the Digital Takeover?

by Tipping Point Communications

In a recent interview with NPR, media analyst John Carroll of the Campaign Outsider Blog shared his insights and projections about the growth of digital ad spending. Citing a report from eMarketer, Carroll explained that this year, for the first time ever, digital ad spending will surpass traditional ad spending by an estimated $20 billion. […]

Six Tips for Developing a Compelling Focus Group Discussion Guide

by Tipping Point Communications

The goal of every focus group is to connect with participants to derive insights that will help achieve a marketing research objective. A discussion guide helps you do this by facilitating that connection.

Building an Expert Internship Model: What I learned from My Tipping Point Internship

by Tipping Point Communications

I am currently a senior in college, and for the better part of the past 18 months I have either been an intern or been actively looking to become an intern. Finally, I understand why internships are a cornerstone of collegiate education. Colleges outsource education for an experiential learning opportunity that is unlike any lecture […]

Planning a Focus Group? Make Sure Your Facility Adds to Your Success

by Tipping Point Communications

 

Top Marketing Trends for 2019

by Tipping Point Communications

Every year, there are new developments in digital marketing that offer opportunities for both marketers and consumers. Advances like artificial intelligence, chatbots, voice search, social media stories and video, have caused a massive shift in how brands connect to consumers online. These shifts are enabling more personalized interactions, automated marketing, and better experiences for all. […]

The Art Of The Apology: How Your Organization Says “I’m Sorry” Really Matters

by Tipping Point Communications

Everyone makes mistakes. But if you are responsible for an organization’s reputation, how you apologize matters to your bottom line.