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Tipping Point Communications

Tipping Point Communications

What you need to know about the Facebook Boycott starting July 1, 2020

by Tipping Point Communications

As your trusted communications partner, it is our duty and responsibility to ensure that we notify you of marketing-related decisions that could negatively impact your brand. Frequently asked questions about the “Facebook Boycott,” otherwise known as #StopHateForProfit, are below.

Top 10 Tips for Media Interviews in Uncertain Times

by Tipping Point Communications

Over the past few months, Tipping Point Communications has been working with our clients to ensure that their key messages are being heard by their target audiences and using traditional media during an untraditional time. Despite the impact of COVID-19, journalists still want to air compelling stories that are of interest to their viewers. While […]

Client Spotlight: “Harley at Home” Eases Transition to Remote Learning

by Tipping Point Communications

Day-to-day life has been impacted by the current public health crisis across the country, and schools everywhere have been forced to ensure that the students they serve have access to ongoing educational opportunities.

Advertisers Adapting to Change

by Tipping Point Communications

Given the many changes that we have been experiencing together within the last few weeks, our lifestyles have altered considerably, and we are now getting settled into our new “normal.” That’s true for consumers, too.

US Census-We Need Your Participation!

by Tipping Point Communications

As more members of our community are self-isolating and spending time at home, there is no better time to fill out the 2020 United States Census Survey.

Marketing Communications Advice for an Unprecedented Global Pandemic

by Tipping Point Communications

The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]

4 Ways to Effectively Communicate About COVID-19

by Tipping Point Communications

As the coronavirus (COVID-19) continues to spread across the U.S., the potential for serious disruption to business operations grows along with it. Advance crisis communications planning is critical, yet many companies and organizations have not yet started discussing potential scenarios, stakeholder impacts and required advance communications to help mitigate impact. Waiting until you’re in a […]

4 Reasons to Consider a Retainer Relationship with Your PR Agency

by Tipping Point Communications

The two main types of business & agency relationships are short-term projects and retainers.

What PPC Managers Need to Know to Start the New Year Off Right

by Tipping Point Communications

The start of any year is exciting. Individuals set new goals and ambitions, and it’s a time for companies to secure new business, or launch new marketing campaigns.  Whether you’re a PPC manager, an in-house marketer, or a business owner, there are a few things about PPC campaigns you should be aware of this year, […]

Four Trends PR Pros Should Follow in 2020 to Maximize Success

by Tipping Point Communications

Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now.

Five Key Takeaways from the 2019 IAAPA Expo

by Tipping Point Communications

As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida.

How to Set SMARTer Marketing Goals for 2020

by Tipping Point Communications

As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.

4 Things to Test Before Sending Out Your Next Email Campaign

by Tipping Point Communications

For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]

Three Ways Attraction Marketers Can Increase Foot Traffic this Holiday Season

by Tipping Point Communications

With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.

Three Ways to Overcome the Challenges of PR in Higher Education

by Tipping Point Communications

Believe it or not, being a marketer in the world of higher education comes with its own unique set of challenges; while the fundamentals of public relations at colleges and universities are similar to those of other organizations and businesses, higher ed PR pros must constantly work to juggle different messages for different departments across […]

Three Ways to Make Your Bank Stand Out in Today’s Digital Market

by Tipping Point Communications

The banking landscape is changing. Fast.

The Trifecta of Transparency in the Ad Agency World

by Tipping Point Communications

In a recent agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

6 Ways Top DMOs Dominate Paid Search for Their Destination

by Tipping Point Communications

If you want to generate leads and drive attendance to your destination, Google Ads is the place to do so. Utilizing paid search and remarketing capabilities with Display, desination marketers can get in front of their potential and current customers at every step of the marketing funnel. Although Google Ads is very effective for marketing […]

Three Ways to Thrill Theme Park Visitors with Authentic Content

by Tipping Point Communications

As the internet continues to get cluttered with paid content and sponsored advertisements, it’s becoming more difficult for attraction marketers—and brands, in general—to connect with their potential customers.

How to Create a More Meaningful Persona for Your Next Media Buy

by Tipping Point Communications

Media buying strategy depends on many things. At its simplest state, the strategy behind a media buy is intended to connect the right audience with the advertiser’s message. There is a lot of data available to media buyers (rates, ratings, impressions, first or third-party data, ComScore, Nielson), but for media buyers to build the most […]

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