Tipping Point Communications

5 Reasons You Should Hire an Agency for Marketing Communications

by Tipping Point Communications

Should your business hire a marketing communications agency, or handle your marcom in-house? This is a critical decision for every business and one that is vital to success. There are certainly pros and cons to both, but if you want to grow your business, hiring an agency to handle your marketing is the right choice. […]

3 Ways To Improve Your Brand’s Storytelling

by Tipping Point Communications

Once upon a time… there were advertisers and PR professionals who knew how to engage audiences, nurture customers through a sales funnel, and leverage the art of storytelling… all without today’s overwrought jargon.

Nielsen TV Ratings Shifts Every Advertiser Should Be Aware of in 2019

by Tipping Point Communications

In the fall of 2016, Nielsen announced that it was finally doing away with the antiquated paper diary system that it had been using for the past 60 years. The old system, in which Nielsen sent diaries to families in each DMA and asked them to hand-record all programming watched by all members of the […]

6 Common Digital Marketing Mistakes Local Businesses Should Avoid

by Tipping Point Communications

Digital marketing has armed businesses with many meaningful ways to get in front of potential and current customers. With so many digital marketing options available, however, it’s easier to make mistakes—the room for error is small and time to fix errors is usually limited. Here are six common mistakes to avoid in your digital marketing […]

Is Your Brand Ready for the Digital Takeover?

by Tipping Point Communications

In a recent interview with NPR, media analyst John Carroll of the Campaign Outsider Blog shared his insights and projections about the growth of digital ad spending. Citing a report from eMarketer, Carroll explained that this year, for the first time ever, digital ad spending will surpass traditional ad spending by an estimated $20 billion. […]

Six Tips for Developing a Compelling Focus Group Discussion Guide

by Tipping Point Communications

The goal of every focus group is to connect with participants to derive insights that will help achieve a marketing research objective. A discussion guide helps you do this by facilitating that connection.

Building an Expert Internship Model: What I learned from My Tipping Point Internship

by Tipping Point Communications

I am currently a senior in college, and for the better part of the past 18 months I have either been an intern or been actively looking to become an intern. Finally, I understand why internships are a cornerstone of collegiate education. Colleges outsource education for an experiential learning opportunity that is unlike any lecture […]

Planning a Focus Group? Make Sure Your Facility Adds to Your Success

by Tipping Point Communications

 

Top Marketing Trends for 2019

by Tipping Point Communications

Every year, there are new developments in digital marketing that offer opportunities for both marketers and consumers. Advances like artificial intelligence, chatbots, voice search, social media stories and video, have caused a massive shift in how brands connect to consumers online. These shifts are enabling more personalized interactions, automated marketing, and better experiences for all. […]

The Art Of The Apology: How Your Organization Says “I’m Sorry” Really Matters

by Tipping Point Communications

Everyone makes mistakes. But if you are responsible for an organization’s reputation, how you apologize matters to your bottom line.

America’s Game: What You Need to Know About Advertising During the Super Bowl

by Tipping Point Communications

Across the entire history of television in the United States, from 1912 (when the world’s first television station began broadcasting), to the present day, it is incredible to consider the amount of programming and historic events that has been broadcast directly into our living rooms. It is somewhat surprising and yet somehow so wonderfully American […]

Google’s Responsive Search Ads: Everything You Need to Know

by Tipping Point Communications

Responsive search ads are a new ad format that allows advertisers to create digital ads with multiple headlines and descriptions that respond to a user’s search in Google. In testing, Google says using machine learning to test multiple sets of ad creative can increase clicks by up to 15 percent.

Time to Get Real: How Augmented Reality is Shaping Brand Engagement

by Tipping Point Communications

When The Jetsons animated sitcom debuted in 1962, their futuristic world of flying cars, videophones, conveyor belt sidewalks and robot housekeepers shared a humorous and optimistic perspective on a family’s daily life in the year 2062. Viewers enjoyed the exploits of George and Jane Jetson along with their children Judy and Elroy, housekeeper Rosey, and […]

8 Tips to Improve Your Google Responsive Search Ads

by Tipping Point Communications

Responsive search is a new format that lets advertisers create an ad with multiple headlines and descriptions that respond to a user’s search in Google. Google uses machine learning to test different combinations of the ads and learn which combination performs best. The new format is part of Google’s push toward leveraging artificial intelligence to […]

Increasing Engagement: What Makes People Click?

by Tipping Point Communications

As marketers increase their commitment to content marketing and driving qualified leads to their websites, it is critical to understand how to encourage audiences to action. Ultimately, we want them to engage, whether that’s a “like,” a download or a sign-up. So what drives people to people “click”?

Morality & Legacy in Star Wars

by Tipping Point Communications

When it comes to morality, it doesn’t get much more clear-cut than the iconic tale of adventure, heroism, and complicated family history that is Star Wars.

Audio Marketing Insights: Move Over Pandora!

by Tipping Point Communications

While Pandora has long been the go-to for online radio, market forecasts predict that Spotify will outpace Pandora in listeners by 2022. Pandora’s user base has been slowly declining over the last several years, while Spotify has been growing by leaps and bounds. In 2018 alone, Spotify’s user base saw double-digit growth.

The Future of Search Engine Marketing

by Tipping Point Communications

How we search for things online is changing right in front of our eyes. As we move into 2019, we will continue to see search evolve while advertisers scramble to keep up. From desktop, to mobile, to voice, the search engine landscape is constantly being disrupted to provide us with better, quicker answers from any […]

2018 IAAPA Attractions Expo: Safety and Security Seminar Takeaways

by Tipping Point Communications

Continuing our education in our client’s field of work is an important part in delivering strategic guidance, especially for crisis communications. As my mentor Barbara Pierce always says about crisis –the worst thing that can happen to an organization is suffering reputational damage because of an issue that should have been foreseen and easily prevented […]

2018 IAAPA Attractions Expo: the Cool, the Weird and the Next Level

by Tipping Point Communications

As an agency with a focus on crisis communications, with many clients in the amusement park, tourism, and entertainment industries, we’re always seeking opportunities to expand our industry knowledge, share our expertise and build exciting new relationships. This year, we attended the International Association of Amusement Parks and Attractions’ (IAAPA) Annual Attractions Expo in Orlando, […]