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Tipping Point Communications

Tipping Point Communications

Marketing Communications Advice for an Unprecedented Global Pandemic

by Tipping Point Communications

The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]

4 Ways to Effectively Communicate About COVID-19

by Tipping Point Communications

As the coronavirus (COVID-19) continues to spread across the U.S., the potential for serious disruption to business operations grows along with it. Advance crisis communications planning is critical, yet many companies and organizations have not yet started discussing potential scenarios, stakeholder impacts and required advance communications to help mitigate impact. Waiting until you’re in a […]

4 Reasons to Consider a Retainer Relationship with Your PR Agency

by Tipping Point Communications

The two main types of business & agency relationships are short-term projects and retainers.

What PPC Managers Need to Know to Start the New Year Off Right

by Tipping Point Communications

The start of any year is exciting. Individuals set new goals and ambitions, and it’s a time for companies to secure new business, or launch new marketing campaigns.  Whether you’re a PPC manager, an in-house marketer, or a business owner, there are a few things about PPC campaigns you should be aware of this year, […]

Four Trends PR Pros Should Follow in 2020 to Maximize Success

by Tipping Point Communications

Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now.

Five Key Takeaways from the 2019 IAAPA Expo

by Tipping Point Communications

As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida.

How to Set SMARTer Marketing Goals for 2020

by Tipping Point Communications

As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.

4 Things to Test Before Sending Out Your Next Email Campaign

by Tipping Point Communications

For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]

Three Ways Attraction Marketers Can Increase Foot Traffic this Holiday Season

by Tipping Point Communications

With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.

Three Ways to Overcome the Challenges of PR in Higher Education

by Tipping Point Communications

Believe it or not, being a marketer in the world of higher education comes with its own unique set of challenges; while the fundamentals of public relations at colleges and universities are similar to those of other organizations and businesses, higher ed PR pros must constantly work to juggle different messages for different departments across […]

Three Ways to Make Your Bank Stand Out in Today’s Digital Market

by Tipping Point Communications

The banking landscape is changing. Fast.

The Trifecta of Transparency in the Ad Agency World

by Tipping Point Communications

In a recent agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

6 Ways Top DMOs Dominate Paid Search for Their Destination

by Tipping Point Communications

If you want to generate leads and drive attendance to your destination, Google Ads is the place to do so. Utilizing paid search and remarketing capabilities with Display, desination marketers can get in front of their potential and current customers at every step of the marketing funnel. Although Google Ads is very effective for marketing […]

Three Ways to Thrill Theme Park Visitors with Authentic Content

by Tipping Point Communications

As the internet continues to get cluttered with paid content and sponsored advertisements, it’s becoming more difficult for attraction marketers—and brands, in general—to connect with their potential customers.

How to Create a More Meaningful Persona for Your Next Media Buy

by Tipping Point Communications

Media buying strategy depends on many things. At its simplest state, the strategy behind a media buy is intended to connect the right audience with the advertiser’s message. There is a lot of data available to media buyers (rates, ratings, impressions, first or third-party data, ComScore, Nielson), but for media buyers to build the most […]

2019 Industry Awards Recap: Tipping Point Takes Home 14

by Tipping Point Communications

That’s a wrap!

Why I Told My Employees #WhatKeepsMeUp

by Tipping Point Communications

In last month’s agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

Strategies and Tactics for Weather-Triggered Advertising

by Tipping Point Communications

The world of digital is all about targeting. Our ability to become as precise and narrow, the better. For example, digital media buys can target by demographics and psychographics, behavioral and contextual factors:

3 Creative Concepts That Could Have Been Saved By Focus Groups

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

The Missing Ingredient That Cost Pepsi, Bloomingdale’s and Bud Light Millions…and Hurt Their Reputation

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
Diag| Considering item [https://blassmarketing.com/?p=1913] "Five Tips to Improve Your Marketing Communications Activities"
Diag| Considering item [http://blassmarketing.com/?p=1797] "Having an Image Library is a Smart Idea"

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Diag| Polling feed [http://feeds.feedburner.com/FishAndCrown]
Diag| Considering item [https://fishandcrown.com/?p=1581] "Films Condensed"
Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"
Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"
Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"
Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Diag| Considering item [https://fishandcrown.com/2016/12/13/499/] "Booyah Patrol"
Diag| Considering item [https://fishandcrown.com/2016/11/15/nice-spotify/] "Nice Spotify"
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"

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Diag| Polling feed [https://www.k2website.com/feed/]
Diag| Considering item [https://www.k2website.com/?p=1912] "We love helping our clients shine"
Diag| Considering item [https://www.k2website.com/?p=1899] "A Printed Invitation = Great Results"
Diag| Considering item [https://www.k2website.com/?p=1886] "K2 Illustration – Get Results"
Diag| Considering item [https://www.k2website.com/?p=1870] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [https://www.k2website.com/?p=1834] "Branding helps thousands in need"
Diag| Considering item [https://www.k2website.com/?p=1817] "The importance of the visual brand"
Diag| Considering item [https://www.k2website.com/?p=1787] "2018 Summit Creative Awards for K2"
Diag| Considering item [https://www.k2website.com/?p=1780] "K2 and The Highlands at Pittsford would like you to meet Bud"
Diag| Considering item [http://www.k2website.com/?p=1718] "Home Leasing is Building Communities"
Diag| Considering item [http://www.k2website.com/?p=1733] "K2 Illustration Crushes a Persistent Foe: The Tight Deadline"

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Diag| Polling feed [http://www.brandingstrategysource.com/feeds/posts/default?alt=rss]
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8263438816165861747] "Brand Building During COVID-19"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7505303473408884741] "Marketing's Revolving Door"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1593609446338597575] "Need-Based Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2725525531720261557] "Cost-Effective Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2636921884024920379] "The Most Popular Posts by Year"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6972582238799675506] "Luxury Brands Quiz"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5407692571873291815] "Retain Customers by Building Community"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8067638473922309906] "Core Human Needs and Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6134631865803280679] "Why Brands Can Seem More Scattered and Conflicted Than Humans"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7387325532137609392] "The Eight Skills of a Marketing Rock Star"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7273868710179228734] "Marketing Training & Marketer Competency"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7395877920882246630] "Business Strategy Workshops"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5682140454163679558] "Thinking Like A Customer"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5486906689246712874] "Marketing Automation and the Human Factor"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3736155722426459731] "After 35 Years in the Business, My Thoughts About Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2144351117991435098] "Listen First, Talk Later"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1426908782061585683] "Beware of Asking Too Much of Marketing Copy"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3741501978753859306] "Brand Switching"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5778127425123503491] "Historical Brands in America"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4798548998457979322] "The Limits of Marketing (and Customer Service) Automation"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8689933217805939201] "Cognitive Distortions & Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3830951649932650677] "Bulletproof Process to Reposition Your Brand"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1636640752229906783] "Everything is Fantasy"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7653501443745213889] "The Secret Ingredient - Caring About People"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7635070102823116255] "Sharing Your Brand's Values Through Storytelling"

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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Storing alternate revision of existing post # 18965, "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Storing alternate revision of existing post # 18967, "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"
Diag| Considering item [http://abcideabased.com/?p=6333] "Stretchy Pants, Showers and Other Observations About Working from Home"
Diag| Considering item [http://abcideabased.com/?p=6307] "SAIL 2020 – What Is the Advertising Industry Talking About?"
Diag| Considering item [http://abcideabased.com/?p=6264] "Why Blogs Are Still and Will Be a ‘Thing’"
Diag| Considering item [http://abcideabased.com/?p=6258] "Keys to a Kickass Digital Marketing Campaign"
Diag| Considering item [http://abcideabased.com/?p=6254] "5 Signs of Successful Influencer Engagement"
Diag| Considering item [http://abcideabased.com/?p=6228] "How Streaming Is Leading Advertising Strategy in 2020"
Diag| Considering item [http://abcideabased.com/?p=6213] "Graphic Design Trends Going Into 2020"
Diag| Considering item [http://abcideabased.com/?p=6205] "2020 Brings New Ideas to Consider Within Your Video Production"
Diag| Considering item [http://abcideabased.com/?p=6130] "Instagram Is Getting Rid of What?"

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Diag| Polling feed [http://hudsonvalleypublicrelations.com/feed]
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"

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Diag| Storing alternate revision of existing post # 75240, "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7707] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."

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Diag| Storing alternate revision of existing post # 24951, "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"

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Diag| Storing alternate revision of existing post # 21664, "Tre Bella – A tribute to American Heritage"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"

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Diag| Storing alternate revision of existing post # 21666, "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"

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Diag| Storing alternate revision of existing post # 21668, "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7614] "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"

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Diag| Storing alternate revision of existing post # 21670, "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7605] "Facebook’s New Algorithm Change: How Does It Impact Your Business"

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Diag| Storing alternate revision of existing post # 21672, "Facebook’s New Algorithm Change: How Does It Impact Your Business"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7585] "Secrets of Social Success [ Infographic ]"

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Diag| Storing alternate revision of existing post # 21674, "Secrets of Social Success [ Infographic ]"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7579] "Conversion Rate Optimization: Is Your Website Properly Optimized?"

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Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymecca.com/?p=2393] "Meet Design Intern Aaron Clift"
Diag| Considering item [https://abbeymecca.com/?p=2366] "RampUp 19 Conference"
Diag| Considering item [https://abbeymecca.com/?p=2334] "Multimedia / Video Editing Internship"
Diag| Considering item [https://abbeymecca.com/?p=2302] "AbbeyMecca@50 | Westwood Pharmaceutical (1975)"
Diag| Considering item [https://abbeymecca.com/?p=2278] "Digital Marketing Case Study – ACSI Website Development"
Diag| Considering item [https://abbeymecca.com/?p=2254] "Marking a milestone"
Diag| Considering item [http://abbeymecca.com/?p=2064] "Game of Thrones Conquered the Marketing World"
Diag| Considering item [http://abbeymecca.com/?p=2038] "Non Profits Harness The Power of Storytelling Through Video"
Diag| Considering item [http://abbeymecca.com/?p=1991] "Empowering The Future With Junior Achievement’s Progress Report"
Diag| Considering item [http://abbeymecca.com/?p=1975] "Using The Power Of Video To Engage Stakeholders"

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Diag| Polling feed [http://www.rowedigital.com/feed]
Diag| Considering item [https://www.rowedigital.com/?p=2186] "How to Achieve More With a Competitor’s Link Profile Audit"
Diag| Considering item [https://www.rowedigital.com/?p=1676] "Moving Content Pages: Beyond the 301 Redirect"
Diag| Considering item [https://www.rowedigital.com/?p=1535] "Title Tag SEO: The Only Resource You’ll Ever Need"
Diag| Considering item [https://www.rowedigital.com/?p=1537] "Will Guest Blogging Still Work in 2018?"
Diag| Considering item [https://www.rowedigital.com/?p=1484] "5 Strategies for Link Building With Infographics"
Diag| Considering item [https://www.rowedigital.com/?p=1482] "How Content Marketing Plays Into SEO (and Vice Versa)"
Diag| Considering item [https://www.rowedigital.com/?p=734] "Everybody Needs Strategic SEO: Strategic Evolutionary Obsession"
Diag| Considering item [https://www.rowedigital.com/?p=564] "Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach"
Diag| Considering item [https://www.rowedigital.com/?p=551] "How One Customer Can Have a Big Impact on a Company’s Online Reputation"
Diag| Considering item [https://www.rowedigital.com/?p=554] "Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis"

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Diag| Considering item [http://veraview.com/?p=1852] "Veraview LLC Completes Project With Explore and More"
Diag| Considering item [http://veraview.com/?p=1600] "Veraview uses Crestron as the control system at the Curtiss Hotel"
Diag| Considering item [http://veraview.com/?p=1561] "Veraview helps bring the Erie Community College Stem building into the forefront of technology."
Diag| Considering item [http://veraview.com/?p=1513] "Now Trending: Education Technology"
Diag| Considering item [http://veraview.com/?p=1507] "Unified Video Systems: Simple Design, Big Impact"
Diag| Considering item [http://veraview.com/?p=1416] "The Collaborative Work Space Experience"
Diag| Considering item [http://veraview.com/?p=1411] "Who Wants a Video Wall?"
Diag| Considering item [http://veraview.com/?p=1359] "The Different Forms of Streaming"
Diag| Considering item [http://veraview.com/?p=1351] "Why You Need a Systems Integrator"
Diag| Considering item [http://veraview.com/?p=1098] "The Convergence of IT and AV"

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